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AAA

PPPRRROOOJJJEEECCCTTT RRREEEPPPOOORRRTTT OOONNN

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(ONDANSETERON INJECTION)

Submitted in Partial Fulfillment

of the Requirements for the Degree of

BACHELOR OF PHARMACY

by

Vipul Kumar Jaiswal(Roll No. 0905650081)

Under the Supervision of

SUPERVISOR CO-SUPERVISOR

Prof. (Dr.) Shailendra K. Saraf Mr. Aseem Tewari

Director (Pharmacy) Senior Asst. Professor

B.B.D.N.I.I.T., Lucknow B.B.D.N.I.I.T., Lucknow

to the

Faculty of Pharmacy

BABU BANARSI DAS NORTHERN INDIA INSTITUTE OF

TECHNOLOGY, LUCKNOW

GAUTAM BUDDH TECHNICAL UNIVERSITY, LUCKNOW

2012-2013

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DECLARATION

I hereby declare that the studies described in this report entitled PRODUCT

PROMOTION SRTATEGY OF BUDO-IN were carried out by me in the Faculty of

Pharmacy, B.B.D.N.I.I.T, Lucknow under the supervision ofMr. Aseem Tewari . Further,

this work has not been submitted in part or in full to obtain any other degree/ diploma.

Place: LUCKNOW

Date:

ii

JEETENDRA KUMAR MAURYA

B.PHARM 4TH

YEAR

B.B.D.N.I.I.T. LUCKNOW

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CERTIFICATE

Certified that Jeetendra Kumar Maurya (Roll no.0805650036) has carried

out the project work in this project report entitled Project Promotion Strategy of

BUDO-IN for the award of Bachelor of Pharmacy from Gautam Buddh Technical

University, Lucknow under our supervision. This project report embodies result of

original work, and studies are carried out by the student himself and the contents of the

project report do not form the basis for the award of any other degree to the candidate or

to anybody else from this or any other university/institution.

Prof. (Dr.) Shailendra K. Saraf Mr. Aseem Tewari

Director, Pharmacy Senior Asst. Professor,

B.B.D.N.I.I.T, Lucknow B.B.D.N.I.I.T,Lucknow

Date:-

iii

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ACKNOWLEDGEMENT

This project report could not have been completed without the tremendous help provided to me

by my teachers.

Firstly, I would like to thank Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) for his

invaluable instructions and constructive comments. It was for his organizational skills that the whole

project was so efficiently carried out.

I am also grateful to my project guide Mr. Aseem Tewari for his help and support.

I am thankful to all those known and unknown sources that helped me in completing such task.

I express a word of thanks to my friends for their constant support, suggestions and

encouragement during preparation of this project.

Finally, I thank God for giving me the loving siblings and affectionate parents, who blessed me

with everything all throughout my life. My gratitude to them cannot be expressed in words. To them

I owe my wonderful today and a dream filled tomorrow.

JEETENDA KUMAR MAYRYA

B.B.D.N.I.I.T., LKO.

iv

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Table of Content

Declaration ii

Certificate iii

Acknowledgement iv

List of Table v

List of Figure vi

CHAPTER 1:Introduction 1 - 9

CHAPTER 2: Marketing Strategies 10 - 17

CHAPTER 3: Promotional Strategies 18 - 31

CHAPTER 4: Conclusion 32

BIBLIOGRAPHY 33

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v

List of Tables

S. No. Particulars Table No. Page No.

1. Drug Interactions of Budesonide 1.0 7

2. Term and Definition Of marketingstrategy

1.1 10 - 11

3. Competitive products of Budesonide 1.2 17

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vi

List of Figures

S. No. Particulars Figure No. Page No.

1. Molecular structure of Budesonide 1.0 1

2. Mechanism of action ofGlucocorticoids (Budesonide)

1.1 2

3. Facters affecting of Marketing Strstegy

1.2 10

4. Normal and dieses condition of asthma 1.3 18

5. Asthma Causing Agent 1.4 19

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vii