History of TypographyHistory of

Typography

What is “Typography?”What is “Typography?” The art and technique of printingprinting The “study” and “process” of typefaces

“Study” Legibility or readability of typefaces and their layout Attractiveness of typefaces and their layout Functionality and effectiveness of typefaces and

their layout How a typeface/layout combo “enhances” or “honors”

content “Process”

Artistic composition of individual type Setting and arrangement of type Basic elements of “desktop publishing”

Typeface A full set of type made to a particular design (size and

style) A font

The art and technique of printingprinting The “study” and “process” of typefaces

“Study” Legibility or readability of typefaces and their layout Attractiveness of typefaces and their layout Functionality and effectiveness of typefaces and

their layout How a typeface/layout combo “enhances” or “honors”

content “Process”

Artistic composition of individual type Setting and arrangement of type Basic elements of “desktop publishing”

Typeface A full set of type made to a particular design (size and

style) A font

Some Typeface ExamplesSome Typeface Examples

Quick brown foxes jump - Times New Roman

Quick brown foxes jump - Bookman Old Style Quick brown foxes jump - Courier New Quick brown foxes jump - Trebuchet MS Quick brown foxes jump - Comic Sans MS - Webdings

Quick brown foxes jump - Times New Roman

Quick brown foxes jump - Bookman Old Style Quick brown foxes jump - Courier New Quick brown foxes jump - Trebuchet MS Quick brown foxes jump - Comic Sans MS - Webdings

Typography and PrintTypography and Print Typography is defined in relation to

print History of (Western) printing

Johannes Gutenberg Europe’s first printer (42-line Bible, 1455) First designer of typeface Gothic type: modeled after German script Goal: To replicate the look of a manuscript Bible

Aldus Manutius Designed “Italic” type (“of Italy”) in the 1490s Modeled on handwriting of Venetian clerks Compact form allowed for printing of smaller

books

Typography is defined in relation to print

History of (Western) printing Johannes Gutenberg

Europe’s first printer (42-line Bible, 1455) First designer of typeface Gothic type: modeled after German script Goal: To replicate the look of a manuscript Bible

Aldus Manutius Designed “Italic” type (“of Italy”) in the 1490s Modeled on handwriting of Venetian clerks Compact form allowed for printing of smaller

books

Typography and Print: Creating TypeTypography and Print:

Creating TypeGeofroy Tory

• 16th Century French Designer• Influenced by architecture and the work

of Leonardo da Vinci• Designed his typeface on the

proportions of the human body

Geofroy Tory

• 16th Century French Designer• Influenced by architecture and the work

of Leonardo da Vinci• Designed his typeface on the

proportions of the human body

“Anatomy of a letter” - Some terms eventually associated with the potential features of type design

(Not Tory, but an example of a full set of typeface)

From physical type to printed page

The composing sticks: words formed, placed into sticksThe galley: sticks placed together, spaced apartThe chase: galley placed inside, wedges add marginsThe form: inked, then placed in the printing press

Typography and Print: The Power of Typography

Typography and Print: The Power of Typography

• Typography takes an active role in the content

Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type

• Visible as well as audible poetic element

• Typography takes an active role in the content

Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type

• Visible as well as audible poetic element

What does this mean today?

What does this mean today?

Font has taken many shapes; its use has become about design and distinction

Font has taken many shapes; its use has become about design and distinction

Graffiti - first seen in pre-historic cave drawings…

•was used primarily by political activists to make statements and street gangs to mark territory•In the late 60s, it began its use for identity

•“TAG” is the term used for writing one’s name or nickname - it has style, yet generally lacks an aspect of quality art work

•‘Tagging’ began in Philadelphia, quickly spreading into New York - although NY is famed for starting it

•Graffiti (Urban Art) is the more artistic form of ‘tagging’ and has attracted people of all races, religions, gender and nationalities - from the broadest types of backgrounds and from all socio-economic classes - and can range in writers aged 8 to their 30s …. as it can be individualized, personalized and identifiable using FONT

Enhancement using COLOUR and BALANCE

SHADES, VALUES and TINTS

Monochromatic

Media Logos

Work Cited

Chin, Robin. "History of Typography." History of Typography. Nov. 7 2006. cs. 27 Aug 2008.

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