HISTORY OF THE IDENTITY OF JOINT SCHOOL DISTRICT NO. 2 District
Names Class A School District No. 2: 1950 1962 Joint School
District No. 2: 1963 - Present Re-Branding Teaming For Excellence:
1991-1998 Preparing Todays Students for Tomorrows Challenges: 1998
to present Information Request I am a teacher moving to Idaho from
California. I am looking for a job in the Eagle area, but havent
been able to find a number to the Eagle district office. Can you
help? Phone Inquiry I live in the Star School District and I am
interested in transferring my student to the Meridian District.
What do I need to do?
Slide 2
A BIRDS EYE VIEW: THE CITIES WE SERVE BOISE, EAGLE, GARDEN
CITY, KUNA, MERIDIAN, AND STAR Patron Inquiry I didnt vote in the
election because I live by Centennial. Im not in the Meridian
District. Patron Inquiry I voted today, but not in the levy
election. The levy election was for Joint School District No. 2. I
dont live in that district so I didnt vote.
Slide 3
A BIRDS EYE VIEW: WHERE OUR STUDENTS RESIDE Information Request
I live in the City of Boise. Why do I pay taxes to Joint School
District No. 2? Information Request Why dont the city and school
district lines match up? What would it take to make all of Boise
City in the Boise School District?
Slide 4
SCHOOL DISTRICT NAMING CONVENTIONS IN IDAHO Midvale School
District#433 Notus School District#135 Boise School District#1 Twin
Falls School District#411 Joint Districts McCall-Donnelly School
District#421 Orofino Joint School District#171 Bliss Joint School
District#234 Bonneville Joint School District#93 Butte County Joint
School District#111 Plus 16 other Joint Districts Patron Inquiry
What does the Joint mean in Joint School District No. 2? Patron
Inquiry When did they start calling us Joint School District No. 2?
I thought we were the Meridian School District.
Slide 5
THE STATE OF OUR CURRENT IDENTITY WHO ARE WE? Joint School
District No. 2: The districts legal name Meridian Joint School
District: The compromise name used to blend the legal name with the
commonly used name Meridian School District: What the district is
referred to as by the media and by many patrons. WHAT IS THE ISSUE?
Legal name is too long to use in regular conversation Legal name
doesnt communicate anything meaningful Common name isnt accurate
Common name doesnt include those who dont live in Meridian Current
logo is inaccurate and outdated The school districts identity is
becoming less cohesive: 2012: 13% of parents were district
graduates 2013: 11% of parents were district graduates 2014: Less
than 10% of parents are district graduates More than 50% of parents
were not here for the last bond election in 2005
Slide 6
A MORE INCLUSIVE NAME Inclusive | Easy to say | Easy to
identify with
Slide 7
1. Launch new website (26,000 views per day) 2. Announce name
change to media 3. Change phone greetings by staff 4. Change school
district web address: www.westada.org 5. Change the email
convention: [email protected] 6. Change letterhead when we
re-order 7. Put the new logo on other electronic print documents as
they are needed. 8. Change signage over time (4 signs at district
office, if necessary) THE PROCESS
