History of Social Network.docx

8/9/2019 History of Social Network.docx

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Ang kasaysayan ng social networking

Published by Rey Ablay

Ang kasaysayan ng social networking

Pagpapakilala

Ang Social networking ay maaaring tumutukoy bilang ang mga site na nagpapahintulot sa mga gumagamit na

bumuo ng isang profile, ito ay ginawa ng pampublikong sa loob ng isang kalakip na sistema. Pinahihintulutan

din ng social networking website ang mga gumagamit upang Makita ang ilan sa mga iba pang mga gumagamit

upang makipag-usap at payagan silang matingnan ang mga listahan ng ibang miyembro na natagpuan sa loob ng

sistema.


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THE HISTORY OF SOCIAL NETWORKINGBy Digital Trends Staf — August 5, 2014

Long before it became the commercialized mass information and entertainment juggernaut it is today,

long before it was accessible to the general public, and certainly many years before Al Gore claimed he“took the initiative in creating” it, the nternet ! and its predecessors ! were a focal point for socialinteractivity" Granted, computer networking was initially envisioned in the heyday of #he $eatles as amilitary%centric command and control scheme" $ut as it e&panded beyond just a privileged few hubs andnodes, so too did the idea that connected computers might also make a great forum for discussing mutualtopics of interest, and perhaps even meeting or renewing ac'uaintances with other humans" n the ()*+s,that process began in earnest"

ullets may have reigned supreme in the late -*+s and early -.+s, but ! as many willsurely recall ! computers were a far rarer commodity" #he machines/ language wasbewildering, and their potential seemingly limited" 0hat/s more, this whole sitting%in%

front%of%a%keyboard thing was so1 isolationistic" 2ut all this together and you have amedium where only the most ardent enthusiasts and techno%babbling hobbyists daredtread" t was, in e3ect, a breeding ground for pocket%protector%wearing societal rejects, ornerds" And boring, reclusive nerds at that" 4et it also was during this time, and with aparade of purportedly antisocial geeks at the helm, that the very gregarious notion ofsocial networking would take its 5rst steps towards becoming the omnipresent culturalphenomenon we know and love in 6+(7"

BBS, AOL and CompuServe: The Infant Years

“2ut all this together and you have a medium where onlythe most ardent enthusiasts and techno%babbling hobbyistsdared tread"”

It started with the BBS. Short for Bulletin Board System, these online meeting places were effectively independently-

produced hunks of code that allowed users to communicate with a central system where they could download files

or games (many times including pirated software) and post messages to other users. Accessed over telephone lines

via a modem, BBSes were often run by hobbyists who carefully nurtured the social aspects and interest-specific

nature of their projects – which, more often than not in those early days of computers, was technology-related.

Moreover, long distance calling rates usually applied for out-of-towners, so many Bulletin Boards were locals-onlyaffairs that in turn spurred local in-person gatherings. And voila, just like that, suddenly the antisocial had become

social.

#he $$8 was no joke" #hough the technology of the time restricted the 9e&ibility of thesesystems, and the end%user/s e&perience, to te&t%only e&changes of data that crawledalong at glacial speed, $$8es continued to gain popularity throughout the -.+s and wellinto the -)+s, when the nternet truly kicked into gear" ndeed, some services ! suchas #om :ennings/ ;ido


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$ut there were also other avenues for social interaction long before the nternete&ploded onto the mainstream consciousness" =ne such option was >ompu8erve, aservice that began life in the ()*+s as a business%oriented mainframe computercommunication solution, but e&panded into the public domain in the late ().+s"

>ompu8erve allowed members to share 5les and access news and events" $ut it also

o3ered something few had ever e&perienced ! true interaction" in every household was on" And, by ()), the site that may have been the 5rstto ful5ll the modern de5nition of social networking was born"


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The Internet Boom: Social Networin!"s Adolescence

#hough di3ering from many current social networking sites in that it asks not “0ho can connect withB” but rather, “0ho can connect with that was once a schoolmate ofmineB” >lassmates"com proved almost immediately that the idea of a virtual reunionwas a good one" Carly users could not create pro5les, but they could locate long%lostgrade school chums, menacing school bullies and maybe even that prom date they just

couldn/t forget" t was a hit almost immediately, and even today the service boasts some* million registered accounts"=ne of the 5rst iterations of 8i&Degrees"com"

#hat same level of success can/t be said for 8i&Degrees"com" 8porting a name based onthe theory somehow associated with actor Eevin $acon that no person is separated bymore than si& degrees from another, the site sprung up in ())* and was one of the very5rst to allow its users to create pro5les, invite friends, organize groups, and surf otheruser pro5les" ts founders worked the si& degrees angle hard by encouraging members tobring more people into the fold" Fnfortunately, this “encouragement” ultimately becamea bit too pushy for many, and the site slowly devolved into a loose association of

computer users and numerous complaints of spam%5lled membership drives"8i&Degrees"com folded completely just after the turn of the millennium"

=ther sites of the era opted solely for niche, demographic%driven markets" =ne wasAsianAvenue"com, founded in ())*" A product of >ommunity >onnect nc", which itselfwas founded just one year prior in the ommunity >onnect >C=, AsianAvenue"com was followed by$lack2lanet"com in ())) and by the ispanic%oriented iGente"com in 6+++" All threestill e&ist today, with $lack2lanet"com in particular still enjoying tremendous successwith more than eight million visitors per month"

#riendster, LinedIn, $%Space and #ace&oo: The Bi' (rows )p

n 6++6, social networking hit really its stride with the launch of ;riendster" ;riendsterused a degree of separation concept similar to that of the now%defunct 8i&Degrees"com,re5ned it into a routine dubbed the “>ircle of ;riends,” and promoted the idea that a richonline community can e&ist only between people who truly have common bonds" And itensured there were plenty of ways to discover those bonds"An interface that shared many of the same traits one would 5nd at an online dating sitecertainly didn/t seem to hurt" ;riendster >C= :onathan Abrams even once referred to his

creation as a dating site that isn/t about dating" 0ithin a year after its launch, ;riendsterboasted more than three million registered users and a ton of investment interest"Fnfortunately, the service has since seen more than its fair share of technical diHculties,'uestionable management decisions, and a resulting drop in its


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ntroduced just a year later in 6++I, Linkedn took a decidedly more serious, soberapproach to the social networking phenomenon" Jather than being a mere playgroundfor former classmates, teenagers, and cyberspace Don :uans, Linkedn was, and still is, anetworking resource for business people who want to connect with other professionals" nfact, Linkedn contacts are referred to as “connections"” #oday, Linkedn boasts morethan 6)* million members"

y8pace also launched in 6++I" #hough it no longer resides upon the social networkingthrone in many Cnglish%speaking countries ! that honor now belongs to;acebook justabout everywhere ! y8pace was once the perennial favorite" t did so by tempting thekey young adult demographic with music, music videos, and a funky, feature%5lledenvironment" t looked and felt hipper than major competitor ;riendster right from thestart, and it conducted a campaign of sorts in the early days to show alienated ;riendsterusers just what they were missing" =ver the years however, the number of casualyspace users declined, and today the site e&ists now as a social networking sitetargeted to bands and musicians"

As e&pected, the ubi'uitous ;acebook now leads the global social networking pack";ounded, like many social networking sites, by university students who initially peddledtheir product to other university students, ;acebook launched in 6++7 as a arvard%onlye&ercise and remained a campus%oriented site for two full years before 5nally opening tothe general public in 6++K" 4et, even by that time, ;acebook was considered bigbusiness" 8o much so that, by 6++), 8ilicon alley bigwigs such as 2aypal co%founder andbillionaire 2eter #hiel invested tens of millions of dollars just to see it 9ourish"

http://www.facebook.com/http://www.digitaltrends.com/music/http://www.digitaltrends.com/music/http://www.facebook.com/http://www.digitaltrends.com/music/http://www.digitaltrends.com/music/


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Given the abrupt rise in mobile computing, it/s not surprising the most popular socialmedia platforms of the past several years hinge on the capabilities of smartphones"2hoto and video%sharing applications such as 8napchat and nstagram, the latter ofwhich has now garnered a staggering 6+ billion images since the app/s initial inception in=ctober 6+(+, e&ist almost entirely on mobile" #he same goes with platforms suchas ;ours'uare, an application in which users use their smartphones to check in to variouslocations around the globe, and various matchmaking services" #inder, for instance,currently boasts more than (+ million daily users, each of which swipes for potential

partners based on their appro&imately in relation to their smartphone"

obile%based platforms also approach social networking in an entirely di3erent fashionthan their 0eb%based counterparts" Jather than o3ering a comprehensive socialnetworking e&perience like the now%defunct yspace and the struggling GoogleQ, theyinstead specialize in a speci5c kind of interaction service that involves the sharing ofpublic images ?nstagram@, the private sharing of images sharing ?8napchat@, augmentedreality ?;ours'uare@, and location%based matchmaking ?#inder@" 2eople essentially usethe various services in conjunction with other platforms to build a comprehensive, digitalidentity"

“2eople now e&ist on multiple platforms, and instead of5ghting against this trend, larger companies are tappinginto this new environment"”

Indeed social media companies no longer see the market as strictly zero-sum, or at least that’s what Zuckerberg

continues to say in public. The registration process for hundreds of applications such Snapchat, Instagram,

Foursquare, and Tinder can be completed using already-existing Facebook, Gmail, or Twitter accounts.

Furthermore, a number of platforms allow users to simultaneously post content using several platforms at once.

Again, people now exist on multiple platforms, and instead of fighting against this trend, larger companies are

tapping into this new environment.

http://www.digitaltrends.com/mobile/http://www.digitaltrends.com/computing/http://www.digitaltrends.com/mobile/http://www.digitaltrends.com/web/http://www.digitaltrends.com/mobile/http://www.digitaltrends.com/computing/http://www.digitaltrends.com/mobile/http://www.digitaltrends.com/web/


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/irtual .ealit% and Au!mented .ealit%: The #uture of SocialNetworin!

n arch 6+(7, ;acebook ac'uired =culus J, a company on the cusp of mass producingvirtual%reality headsets" Fpon sealing the deal, Puckerberg commented regarding thecommunication potential for the platform, highlighting the slew of potential uses for thevirtual technology when it comes to academics, viewing live events, and consulting with

doctors face%to%face" owever, ;acebook has taken a hands%o3 approach in itsmanagement of =culus J, allowing the company to continue focusing predominately ongaming applications while other parties M i"e" the 2entagon M 'uietly look into usingvirtual reality headsets for military purposes" A number of medical e&perts have evenbegun using virtual reality to treat an&iety, combat%induced 2"#"8"D", and otherpronounced mental illnesses" Adult entertainment, meanwhile, has invested in virtualreality for years"=culus Jift

#o simplify my point, it appears a good deal of people have high hopes that virtual realitywill become the ne&t blockbuster computing platform" #he technology already e&ists,

and with the consumer version of the =culus Jift J headset slated to go on sale in late6+(7 for under NI++, the potential for widespread adoption of virtual reality has neverbeen greater" At the very least, the Jift/s success or failure in the market will shape;acebook/s approach toward incorporating virtual reality"


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HISTORY

The potential for computer networking to facilitate newly improved forms of computer-mediated social interaction

was suggested early on. Efforts to support social networks via computer-mediated communication were made in

many early online services, including Usenet, ARPAET, !"#T#ER$, and %ulletin %oard services &''#(. )any

prototypical features of social networking sites were also present in online services such as America

*nline, Prodigy, +ompu#erve, +hatet, and The E!!.

http://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Usenethttp://en.wikipedia.org/wiki/Usenethttp://en.wikipedia.org/wiki/ARPANEThttp://en.wikipedia.org/wiki/LISTSERVhttp://en.wikipedia.org/wiki/LISTSERVhttp://en.wikipedia.org/wiki/Bulletin_board_systemhttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/Prodigy_(online_service)http://en.wikipedia.org/wiki/CompuServehttp://en.wikipedia.org/wiki/CompuServehttp://en.wikipedia.org/w/index.php?title=ChatNet&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ChatNet&action=edit&redlink=1http://en.wikipedia.org/wiki/The_WELLhttp://en.wikipedia.org/wiki/The_WELLhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Usenethttp://en.wikipedia.org/wiki/ARPANEThttp://en.wikipedia.org/wiki/LISTSERVhttp://en.wikipedia.org/wiki/Bulletin_board_systemhttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/Prodigy_(online_service)http://en.wikipedia.org/wiki/CompuServehttp://en.wikipedia.org/w/index.php?title=ChatNet&action=edit&redlink=1http://en.wikipedia.org/wiki/The_WELL


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Early social networking on the orld ide e% %egan in the form of generalied online communities such

as Theglo%e.com &//0(, 1eocities &//2( and Tripod.com &//0(. )any of these early communities focused on

%ringing people together to interact with each other through chat rooms, and encouraged users to share personal

information and ideas via personal we%pages %y providing easy-to-use pu%lishing tools and free or ine3pensive we%

space. #ome communities - such as +lassmates.com - took a different approach %y simply having people link to

each other via email addresses. Planet All started in //4.

"n the late //5s, user profiles %ecame a central feature of social networking sites, allowing users to compile lists of

6friends6 and search for other users with similar interests. ew social networking methods were developed %y the

end of the //5s and many sites %egan to develop more advanced features for users to find and manage friends.

This newer generation of social networking sites %egan to flourish with the emergence of #i37egrees.com in //8,

followed %y )akeoutclu% in 9555, :u% +ulture and;riendster in 9559, and soon %ecame part of the "nternet

mainstream. ;riendster was followed %y )y#pace and !inked"n a year later, and eventually 'e%o. ;riendster

%ecame very popular in the Pacific "sland. *rkut %ecame the first social networking service in 'rail and


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The Birth of Social Networking As We Know It

eocities was among the "irst social networking sites on the internet launching its website in 1993. /ts intent was to allow

users to create their own websites di$iding them into cities* based on the website+s content. /n 1994 Thelobe.com was

launched o""ering users the ability to interact with people who held the same interests and publish their own content.

Two years later in 1997 56% /nstant essenger and Si#egrees.com were launched. This was the year instant messagingbecame popular and it was the "irst time internet users were able to create a pro"ile and "riend each other.

The New Millennium Brings the World loser

riendster was the pioneer o" social networking. /n its "irst three months the social networking website ac!uired : million

users amounting to 1 in 1;< internet users being members at the time. riendster ser$ed as the launching point "or the

widely popular ySpace who cloned riendster and launched a"ter =ust 1> days o" coding.

/n the "ollowing years other social networking websites like lassmates.com %inked/n and Tribe.net started to pop up

including what was to be the most popular social networking website in internet history.

acebook.com was launched in ;>>3 with the intent to connect &.S. college students starting with ?ar$ard ollege. /n it+s

"irst month o$er hal" o" the 194>> students signed up. 5"ter gaining popularity acebook opened it+s registration to non2

college students and in ;>>8 acebook surpassed ySpace as the leading social networking website.

Social networking has come a long way since 1978 and we will all witness its e$olution "or years to come "ore$er changing

the way people connect with one another.


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Documents

History of Social Network.docx