History of Advertising

History of History of Advertising Advertising

ByByMalay GoswamiMalay Goswami

Umang DaveUmang Dave

Gaurav patelGaurav patel

One Definition of Advertising

One Definition of AdvertisingAdvertising is bringing a product (or service)

to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.

HistoryHistory

Advertising as a discrete form is Advertising as a discrete form is generally agreed to have begun with generally agreed to have begun with newspapers, in the seventeenth newspapers, in the seventeenth century, which included line or century, which included line or classified advertising. classified advertising.

HISTORYHISTORY Archaeologists have found evidence of Archaeologists have found evidence of

advertising dating back to the 3000s bc, advertising dating back to the 3000s bc, among the Babylonians. One of the first among the Babylonians. One of the first known methods of advertising was the known methods of advertising was the outdoor display, usually an eye-catching outdoor display, usually an eye-catching sign painted on the wall of a building. sign painted on the wall of a building. Archaeologists have uncovered many such Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement and Pompeii. An outdoor advertisement excavated in Rome offers property for excavated in Rome offers property for rent, and one found painted on a wall in rent, and one found painted on a wall in Pompeii calls the attention of travelers to Pompeii calls the attention of travelers to a tavern situated in another town. a tavern situated in another town.

HIST0IRYHIST0IRY The first advertisement in English The first advertisement in English

appeared in 1472 in the form of a appeared in 1472 in the form of a handbill announcing a prayer book for handbill announcing a prayer book for sale. Two hundred years later, the sale. Two hundred years later, the first newspaper ad was published first newspaper ad was published offering a reward for the return of 12 offering a reward for the return of 12 stolen horses. In the American stolen horses. In the American colonies, the colonies, the Boston News-Letter,Boston News-Letter, the the first regularly published newspaper in first regularly published newspaper in America, began carrying ads in 1704, America, began carrying ads in 1704, and about 25 years later Benjamin and about 25 years later Benjamin Franklin made ads more readable by Franklin made ads more readable by using large headlinesusing large headlines

HISTORYHISTORY

Although graphic forms of Although graphic forms of advertising appeared early in advertising appeared early in history, printed advertising made history, printed advertising made little headway until the invention little headway until the invention of the movable-type printing press of the movable-type printing press by German printer Johannes by German printer Johannes Gutenberg about 1450. This Gutenberg about 1450. This invention made the mass invention made the mass distribution of posters and distribution of posters and circulars possible. circulars possible.

HISTORYHISTORY

Advertising agencies initially focused Advertising agencies initially focused on print. But the introduction of radio on print. But the introduction of radio created a new opportunity and by the created a new opportunity and by the end of the 1920s, advertising had end of the 1920s, advertising had established itself in radio to such an established itself in radio to such an extent that advertisers were producing extent that advertisers were producing many of their own programs. The early many of their own programs. The early 1930s ushered in dozens of radio 1930s ushered in dozens of radio dramatic series that were known as dramatic series that were known as soap operas because they were soap operas because they were sponsored by soap companiessponsored by soap companies

An early advertising An early advertising success story success story

An early advertising success story is that of An early advertising success story is that of Pears Soap. Thomas Barratt married into the Pears Soap. Thomas Barratt married into the famous soap making family and realised that famous soap making family and realised that they needed to be more aggressive about they needed to be more aggressive about pushing their products if they were to survive. pushing their products if they were to survive. He launched the series of ads featuring He launched the series of ads featuring cherubic children which firmly welded the cherubic children which firmly welded the brand to the values it still holds today. he took brand to the values it still holds today. he took images considered as "fine art" and used them images considered as "fine art" and used them to connote his brand's quality, purity (ie to connote his brand's quality, purity (ie untainted by commercialism) and simplicity untainted by commercialism) and simplicity (cherubic children). He is often referred to as (cherubic children). He is often referred to as the father of modern advertising. the father of modern advertising.

HistoryHistory

Advertising quickly took advantage Advertising quickly took advantage of the new mass media of the first of the new mass media of the first part of the twentieth century, using part of the twentieth century, using cinema, and to a much greater cinema, and to a much greater extent, radio, to transmit extent, radio, to transmit commercial messages. commercial messages.

HistoryHistory Unhappy with the ethical compromise of the Unhappy with the ethical compromise of the

single-sponsor show, NBC executive Sylvester single-sponsor show, NBC executive Sylvester Weaver came up with the idea of selling not Weaver came up with the idea of selling not whole shows to advertisers, but separate, whole shows to advertisers, but separate, small blocks of broadcast time. Several small blocks of broadcast time. Several different advertisers could buy time within different advertisers could buy time within one show, and therefore the content of the one show, and therefore the content of the show would move out of the control of a single show would move out of the control of a single advertiser - rather like a print magazine. This advertiser - rather like a print magazine. This became known as the became known as the magazine conceptmagazine concept, or , or participation advertisingparticipation advertising, as it allowed a , as it allowed a whole variety of advertisers to access the whole variety of advertisers to access the audience of a single TV show. Thus the audience of a single TV show. Thus the 'commercial break' as we know it was born.'commercial break' as we know it was born.

Pears SoapPears Soap

Earlier Advertising Earlier Advertising

First Coke Advertisement In 1940

Advertisement In 1950

Coke Advertisement In 1950

Advertisement In1960

Advertisement In 1970

Advertisement In 1970 are

Advertisement MEN oriented In 1980

Advertisement base on automobile in 1980

Advertisement are thechnloglycal In 1990

Advertisement are thechnloglycal In 1990

New Era advertisement

American historyAmerican history 1704 The first newspaper advertisement, 1704 The first newspaper advertisement,

an announcement seeking a buyer for an an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is Oyster Bay, Long Island, estate, is published in the Boston News-Letter. published in the Boston News-Letter.

1729 Benjamin Franklin begins publishing 1729 Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, the Pennsylvania Gazette in Philadelphia, which includes pages of "new which includes pages of "new advertisements"advertisements"

1784 The Pennsylvania Packet & Daily 1784 The Pennsylvania Packet & Daily Advertiser, America's first successful daily Advertiser, America's first successful daily newspaper, starts in Philadelphia. newspaper, starts in Philadelphia.

American historyAmerican history

1833 Benjamin Day publishes the Sun, the 1833 Benjamin Day publishes the Sun, the first successful "penny newspaper" in New first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, York. By 1837, circulation reaches 30,000, making it the world's largest newspaper. making it the world's largest newspaper. Corbis-Bertman Corbis-Bertman

1843 Volney Palmer opens the first 1843 Volney Palmer opens the first advertising agency in Philadelphiaadvertising agency in Philadelphia

1867 New York agency Carlton & Smith 1867 New York agency Carlton & Smith begins buying the right to place begins buying the right to place advertising in religious magazinesadvertising in religious magazines

American historyAmerican history 1873 The first convention of advertising 1873 The first convention of advertising

agents is held in New Yorkagents is held in New York 1880 Department store founder John 1880 Department store founder John

Wanamaker is the first retailer to hire a Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. full-time advertising copywriter, John E. Powers. Powers.

UPI/Corbis-Bertman UPI/Corbis-Bertman 1882 Procter & Gamble Co. begins 1882 Procter & Gamble Co. begins

advertising Ivory soap with an advertising Ivory soap with an unprecedented budget of $11,000. unprecedented budget of $11,000.

INDIAN HISTORYINDIAN HISTORY

1931 - National Advertising Service 1931 - National Advertising Service Pr. Ltd. Bombay set upPr. Ltd. Bombay set up

1936- Indian Broadcasting Company 1936- Indian Broadcasting Company becomes All India Radio (AIR)becomes All India Radio (AIR)

1940 - Navanitlal & Co., Ahmedabad 1940 - Navanitlal & Co., Ahmedabad set up set up

1950-Radio Ceylon and Radio Goa 1950-Radio Ceylon and Radio Goa become the media optionbecome the media option


1957-Vividh Bharati kicks off1957-Vividh Bharati kicks off 1960 -1960 - - Marketing Advertising - Marketing Advertising

Associates, Bombay set upAssociates, Bombay set up 19621962 - - India's television's India's television's

firstsoap opera - firstsoap opera - Teesra RastaTeesra Rasta enthralls viewersenthralls viewers

19671967 -- First commercial appears First commercial appears on Vividh Bharation Vividh Bharati


1970-Concept of commercial 1970-Concept of commercial programming accepted by All India programming accepted by All India RadioRadio

1978-First television commercial 1978-First television commercial seenseen

1990 - Marks the beginning of new 1990 - Marks the beginning of new medium Internetmedium Internet

1991 - 1991 - First India-targetted satellite First India-targetted satellite channel, Zee TV starts broadcastchannel, Zee TV starts broadcast


1992 - Spectrum, publisher of A&M, 1992 - Spectrum, publisher of A&M, constitutes its own award known as constitutes its own award known as 'A&M Awards' 'A&M Awards'

1993 - India's only advertising 1993 - India's only advertising school, MICA (Mudra Institute of school, MICA (Mudra Institute of Communications Ahmedabad), is Communications Ahmedabad), is born born

1995 - Advertising Club of 1995 - Advertising Club of Bombaycalls its awards as Abby Bombaycalls its awards as Abby


1996 - The ad fraternity hits big time 1996 - The ad fraternity hits big time for the first time by bagging three for the first time by bagging three awards at the 43rd International awards at the 43rd International Advertising Festival, Advertising Festival,

1997 - Advertising on the Internet 1997 - Advertising on the Internet gains popularitygains popularity

1999 - B2B site agencyfaqs.com 1999 - B2B site agencyfaqs.com launched on September 28, launched on September 28,


20002000 -- MudrA launches MudrA launches magindia.com - India's first magindia.com - India's first advertising and marketing galleryadvertising and marketing gallery

2001-2001-Bharti's Rs 2.75-crore Bharti's Rs 2.75-crore corporate TV commercial, where corporate TV commercial, where a babygirl is born in a football a babygirl is born in a football stadium, becomes the most stadium, becomes the most expensive campaign of the year expensive campaign of the year

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MALAY GOSWMAIMALAY GOSWMAI

UMANG DAVEUMANG DAVE

GAYRAV PATELGAYRAV PATEL

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History of Advertising