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Slide 1

KD1 ucuyuogfy 6fgh 6dgy89t9 ytf7igi8uKapil Dev, 2/1/2010

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Description or presention of product, ororganization in order to induce

individuals support or approve of it.

Harlicks becomes the first Advertis malted milk tobe pantened on 5thjune 1883 (no 278967)

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India since the first newspaperspublished in India in the 18th Centurycarried advertising

Lintas (lever International Advertising

Services) in 1939 and Mc Cann Erikson in

1956

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Ads appear for the first time in

printe in Hickeys. Indians firsts. Indians first

newspaper (weekly) in 1605newspaper (weekly) in 1605

Newspaper Studios trarin the first

genertion of visualisers &

Illustratars

Types of newspaper

Daily newspaper

Weekly newspaper

National newspaper

International newspaper

Local newspaper

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Major Advertisers

Retailers like Spencers Army, Navy,

Whiteaway & laidlow

Ads appear in Newspapers in thefrom of lists of latest merchandise from

England

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The talkies and radio emerge as media Colour moviesNational Advertising Service Pr.

Ltd Bombay Indian Broadcasting campany becomes

(AIR) All India radio

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2ndWorld WarFamine

Fight forI

ndependenceLux signs Leela Chitnis as the first Indian

film actressn to endore the product

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Watershed years for Indian advertising Industrial revolution in the Nehruvian era 1st survey of the rural market (Wood)

Burmah Shell vans used for advertising Cinema advertising began Kolkata gets the privilege ofIndias first ad club Leading ad agency - Press Syndicate National created theMurphy baby

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Indias first Advertising Convention(1960)

Advertising to to be Indian in thought

and contentShift to marketing orientationProfessionalisation within agencies 1stAsian Advertising Congress at New

DelhiResearch data generated

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MRI (Market Rating Indices)Shop AuditsNRS I and II

Creativity was emphasised Photography find increasing useSocial marketingFirst cammercial appears on vividh

Bharati

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2ndAsian Advertising Congress at New Delhi Lifestyle studiesl, positioning Rural marketing

NationalR

eadership studies provied relevantdata on canumers reading habitsWestern Outdoor Advertising Pvt Ltd

(WOAPL) introduces first closed circuitTV in

the country at the race course in mumabai

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Indianisation of western advertising Public sector advertising Expansion and diversification of agenciesAug 15th 1982 Colour TV introduced Radio commercials introducedNRS III byIMRBColour Printing more popularMudra makes Indias first telefilm,Janam

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Regional broadcasts, expansion of radio Formation ofIndian chapter ofI

nternational Advertising AssociationFormation of ASCIAdoption of a new codeConcept of sponsored programmes on TV

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NRS IV( 2 surveys ORG and IMRB-MARG) Niche magazines Emphasis on Direct marketing Satellite TV CNN 1st channel to be beamed to India Star bouquet Zee bouquet

Marks the beginning of new medium Internet advertis DDMetro to counter satellite channels

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DD Audience surveys Movie channels and pay channels FMRadio Emphasis on Brand Equity Internationalisation of AdvertisingNRS V IRS surveyConsumer Tracking and Satisfaction studies

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NRS VICASI

nternationalisation of domestic agenciesNet AdvertisingThe role of the advertising agency

changing to that of a marketing consultant

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Trikaya Grey becomes grey Word wideBhartis Rs 2.75-crore corporateTV

Cammercial where a baby girls is born in afootball stadium, become the mostexpensive campaing of the year

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Lower Lintas & Partners rechristened LowerWord wide

For the first time in the history of HT

A, anew post of president is created. KamalOberai as the first president of HTA.