Embed Size (px)
Citation preview
No.1/September 2010An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
HISPANIC MOVEMENT
observationthe food that makes your children smart
personal fi nances look inside for advice from leading experts
educationHispanics are the future
BEYOND THE BORDERSJimmy Smits advocates for progression of
arts in the Hispanic community
BEYOND THE BORDERS3FACTS
2 · September 2010 An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
“... and most importantly we dream and follow those dreams.”
CHALLENGESThe Latino community has always been significant in America, even when we were told we did not belong, that we should go back across the border where we belong.
Movement beyond the borders
The truth is some of us did not cross the border, the bor-der crossed us. More impor-tant, whether
we were here before the borders or whether we crossed the bor-der yesterday, we have built the bridges, the buildings, the roads, the parks; we have cleaned, cooked, washed; we have sowed, harvested, packed; we have sol-diered . . . Today, we also manage, doctor, teach, research, police, judge, govern; we vote, march, demonstrate, picket; and most importantly we dream and fol-low those dreams. And all of this we have achieved, yes, with
a little help from our friends, but we have had to dig deep into ourselves and collectively uti-lize every resource and ounce of energy we have to get where we are.
A mixture, a mezclaWhen I see how xenophobic our society has become I have to question our future. When I am asked what our future is as our community grows by leaps and bounds I have no clear answer. I can only say that the future of the Latino commu-nity in America is in the hands of all who live in the United States: Asian, Black, Indigenous, Latino, and White. The truth lies in the kind of society we
build for all communities. We don’t have to be like each other; we will influence each other, yes, with the end result a mixture, a mezcla—but a mezcla that still recognizes differences between each other.
Take a stand for social justiceThe truth then for our Latino community lies in our ability to stand for social justice—a social justice that means a decent life for all communities. So the fu-ture of the Latino community in America is not about the Latino but about all America. Those who are xenophobic must also learn that lesson or history will leave them behind.
HIV/AIDS epidemicguillermo Chacon advoca-tes for Hiv/AidS testing
We recommend
pAge 7
Hispanic movement,1st edition, september 2010
Country Manager: allan [email protected] Manager: Jackie [email protected]
responsible for this issuePublisher: omid [email protected]: missy [email protected]: Jennifer Quinonez, Joe Kelly, rosa rosales
Distributed within: Los angeles times, september 2010 this section was written by mediapla-net and did not involve Los angeles times news or editorial departments.
Rosa Rosalesnational president,league of united latin American Citizens
Hispanics are key to raising U.S. education levels p. 5one in five students are Hispanic in the u.S. public school system.
September 2010 · 3An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
CHALLENGES INSPIRATION
Hard work and dedication pay offAs a young boy, Vincent Cordero found inspiration in “The Great Gatsby,” F. Scott Fitzgerald’s archetypal American tale of ambition and self-made destiny.
The restless, relentless energy that propelled Jay Gatsby from the farms of North Dakota to the mansions of Long Island Sound resonated with this fourth-generation, Mexican-American who dreamed of infi nite possibilities beyond the inner-city of Inglewood, California.
Gatsby-like determination made Cordero the fi rst in his family to at-tend college, earning his BA from UCLA and graduating magna cum laude with a triple major in philos-ophy, political science and Chicano studies. It landed him at the Univer-sity of Chicago Law School where he studied under then Professor Barack Obama. Cordero was on track to a career in law and politics, but after a chance meeting with Henry Cisneros, the one-time Clin-ton cabinet member, he switched gears and upon graduation from law school joined Cisneros at Uni-vision.
Making historySoon Cordero was traveling over 100,000 miles a year, handling ev-erything from labor relations to
sales planning and operations. At 33, he was named vice-president and general manager for Univision’s TV stations in Chicago, making him the youngest GM in Chicago history for any media company.
His tenure was recognized with almost 40 Emmy nominations, sig-nifi cant advances in TV and online revenue, numerous sales and pro-gramming innovations and mas-sive voter registration and educa-tion campaigns. Cordero served on the boards of several local Chi-
cago institutions and his leader-ship was recognized by Crain’s Chicago Business, the Hispanic Association on Corporate Respon-sibility and Broadcasting and Ca-ble which called Cordero “a lifeline for the market’s Hispanic viewers” and chose him in 2009 as one of its 13 “Next Wave of Leaders” nation-wide. As one Chicago leader noted, “He showed you can do well by do-ing good.”
Returning homeThis past July his story took anoth-er decisive turn: Cordero returned home to LA to join Newscorp’s Fox Deportes, the U.S. leader in Hispanic sports coverage. Under the tutelage of sports media icon David Hill, Cor-dero serves as executive vice presi-dent and general manager, focused on building the brand and global reach of this powerhouse in His-panic sports.
At 39, his career is in full stride and Gatsby is still along for the ride. Ask Cordero what Fitzgerald’s icon-ic character brings to mind and he reels off words like “perseverance”… “self-determination”… “limitless dreams”… “transformation.” “The passion to learn and to grow,” he says “is eternal.”
Joseph Kelly
Understanding the importance of early child-hood development and parental engagement for the Latino Community
Smiling ear to ear, 4-year old Lili-ana plays “Hot Potato” to learn the alphabet, she is thinking like a sci-entist while measuring ingredients to make tortillas, and channels her inner Van Gogh by mixing yellow and blue paint to make green. All this happens every week while she attends preschool in Azusa. Liliana is just one of the thousands of Hispanic children who attend a Los Angeles Universal Preschool program in Los Angeles County. “I’ve seen big changes in Liliana since she’s been going to preschool,” says her mother, Zamara Chavez. “She used to be very shy and now she’s very social, and using new words. I’m happy because I really know she is getting ready for kindergarten.”
While it is well documented that attending a high-quality preschool teaches children life skills that increase their chances of fi nishing high school and seeking higher education, the Hispanic commu-nity has often struggled to balance their cultural beliefs that children are best taken care of at home by relatives during the formative years. But, it is possible to have the best of both worlds. Research shows that attending preschool half-day can help erase the gap between English-language students and non-English language students.
A gentle introductionStudies also show that children attending preschool demonstrate signifi cant increases in social and emotional skills needed to suc-ceed in kindergarten and beyond. They also reveal that children who attend high-quality preschools are more likely to read profi ciently by
third grade; less likely to be held back and less likely to become involved in crime. “Preschool gives children a gentle introduction to the realities of real life,” says Moises Roman, director of UCLA Early Care and Education at University Village. “Skills like feeling empathy, waiting your turn, delaying gratifi cation, and self-regulation are essential to future success in any venue that children may fi nd themselves.”
While advocates of Early Child-hood Education are doing their part to promote and educate the Hispanic community about the benefi ts of quality preschool, they cannot carry the torch alone. Addi-tional studies show that parental involvement in their children’s education increases their likeli-hood of becoming successful stu-dents. Celia C. Ayala, interim CEO for LAUP says, “Parents are children’s foremost and most important teachers. In Hispanic families, it’s important that parents preserve their language and culture, but also encourage their child to learn and master English and Spanish for their long term success.” She added that parents should aim to spend 20 minutes of quality time with their children every day. By having a conversation about each other’s day, reading and playing together as a family and exchanging ideas, parents can help their children blossom and improve their social and language skills.
By involving their daughter in a high-quality educational pro-gram, and taking an active role in her education, The Chavez family can be assured that Liliana is ready for kindergarten and beyond because of the foundation and learning experiences she receives in preschool.
VINCENT HAS BEEN
RECOGNIZED WITH ALMOST
40 EMMY NOMINATIONS
An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
VINCENT
1FACT
don’tmiss
JeNNIFeR QUINoNeZ
Question: How did Vincent Cordero achieve his goals?Answer: Perseverance, self determination and limitless dreams.
Vincent Corderovice president and General manager,newscorp’s Fox deportes
“the passion to learn and to grow... is eternal.”
4 · September 2010 An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
NEwS
■ Question: Are Hispanics different when it comes to mana-ging personal fi nances?■ Answer: yes and no, say the experts.
The desire to feel safe, secure and well-provided for is a universal human trait. But how each person approaches this challenge is likely to refl ect diff er-ent aspects of their upbringing and social values. While warning against generalizations, experts in fi nance routinely cited the following charac-teristics as shaping the way Hispan-ics approach fi nancial decisions:
Family orientationHispanics tend to be family oriented. This is particularly pronounced among Hispanic Baby Boomers who are more likely than their older coun-
terparts to be responsible for the care of a parent or an adult child. Members of this “sandwich generation” need to recognize these strains and plan accordingly, says Rebecca Perron who conducted a study of Hispanic Baby Boomers for AARP.
Retirement planningHand-in-hand with heightened fam-ily orientation, Hispanics tend to think diff erently about retirement. “When Hispanics look at retirement planning, they don’t think of it as providing just for themselves,” said Victoria López-Negrete, a senior vice president at Western Union. “They think of the needs of the entire fam-ily.” In addition, because Hispanic-Americans as a group live longer than non-Hispanics and tend to have jobs with less access to employer-spon-
sored retirement plans, their retire-ment savings will need to last longer than they may think, according to a study by the Hispanic Institute.
Risk takingFirst- and second-generation Hispan-ics who have done well have been risk takers—it was necessary in order to make it in a generally unwelcoming
business world. That’s why Eduardo Ramos, a financial planner with offi ces in Puerto Rico and Chicago, constantly fi nds himself counseling his Hispanic clients to be more con-servative when it comes to invest-ments.
Pick Services CarefullyWestern Union, for example—best known for its money transfers—now off ers the reloadable, prepaid West-ern Union® MoneyWise™card with no monthly fees for maintaining the account. For information about the MoneyWise card, including fees associated with the card, you can visit westernunion.com/moneywise. “Our MoneyWise™card makes it easier to disburse and access money without the significant fees this community has been used to pay-
ing,” said Greg Schneider, senior vice president at Western Union. Adds López-Negrete:”We view these pre-paid cards as not merely a spending vehicle but as practical money man-agement tool. They are a very cost-eff ective way of managing and keep-ing track of transactions.”Because Hispanics were dispropor-tionately hurt in the sub-prime mort-gage crisis, it’s important to carefully evaluate any new service or fi nancial instrument. Arnoldo Mata, Director of Research at the Hispanic Institute, counsels avoiding adjustable rate mortgages: “Get a grip on your spend-ing and when you are buying prop-erty, put aside enough money to make a good down payment.”
Joseph Kelly
Getting control of your fi nances
Greg A. Schneider Senior vice president, global Cards and marke-ting information ma-nagement and loy-alty, the Americas at Western union
Victoria Lopez-NegreteSenior vice president and gm, u.S. money transfer product manage-ment and mexico at Western union
©2010 Western Union Holdings, Inc. All Rights Reserved.
i’m on it.money transfer
payments prepaid
Yes!Yes!Yes!Yes!money order
WU_2584_AD_4.5x10.indd 1 8/31/10 2:45 PM
September 2010 · 5An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
NEwS
ing,” said Greg Schneider, senior vice president at Western Union. Adds López-Negrete:”We view these pre-paid cards as not merely a spending vehicle but as practical money man-agement tool. They are a very cost-eff ective way of managing and keep-ing track of transactions.”Because Hispanics were dispropor-tionately hurt in the sub-prime mort-gage crisis, it’s important to carefully evaluate any new service or fi nancial instrument. Arnoldo Mata, Director of Research at the Hispanic Institute, counsels avoiding adjustable rate mortgages: “Get a grip on your spend-ing and when you are buying prop-erty, put aside enough money to make a good down payment.”
Joseph Kelly
When it comes to increa-sing U.S. education levels, all roads lead to the Hispanic community.
In today’s K-12 U.S. public school system, nearly one in fi ve stu-dents are Hispanic, but by senior year almost half have dropped out. Those that make it to college have the worst record of complet-ing college degrees of any group: between nine and 11 percent for the last three decades. The com-parable fi gure for African-Ameri-cans is 18 percent (recent immi-grants drag down the Hispanic numbers; when only native-born Hispanics are counted, the fi g-ures are much more similar.)
The issue is particularly severe
for Hispanic males. While they make up about eight percent of the U.S. population, they account for only about four percent of the nation’s college and university enrollment. Of the 1.3 million La-tinos on campus, 57 percent are female, according to the Pew His-panic Center.
Economic issues are paramountIn a Pew survey of 16- to 25-year-olds who cut their education short during or right after high school, nearly three-quarters said they did so because they had to help their family. And in today’s climate, it’s unlikely they are go-ing to have someone at school try to help them balance out the
responsibilities. “With the bud-get cuts you are seeing today, these students are lucky if they ever meet a college counselor,” said Velma Sanchez, senior vice president of the Los Angeles-based Telacu Education Founda-tion. “If we are having trouble with graduation rates today, it is only going to get worse with more cutbacks.”
Surveys show that Hispanics value education, but have little experience with it. “Many of the students we work with are fi rst generation,” said Sanchez. “When we talk to them about education their fi rst reaction is ‘College? What do you mean, college?’” Sanchez said she would like more funds to go to educating the par-
ents. “Educating the parents is key,” she said. “They can then en-courage their kids to get assis-tance at school.”
Others argue for funneling more support to Hispanic col-leges that have high graduation rates. A recent report from the American Enterprise Institute noted that Hispanics are closing the gap in freshman-year college enrollment, but they’ve stalled in graduation rates. Andrew P. Kelly, a co-author of the report, argues for funneling support to Hispan-ic institutions that are current-ly doing a good job. “Let’s reward the top performers,” he said.
Hispanics are key to raising U.S. education levels
Prepaid cards offer a convenient, affordable alternative to carrying cash for Hispanic AmericansPrepaid reloadable cards, like the new Univision Master-Card® Prepaid Card, are fast becoming a mainstream alter-native to carrying cash. While prepaid cards look like tradi-tional credit cards, they do not carry a line of credit and can be easily loaded with cash using services like MoneyGram. For the more than 20 mil-lion underbanked Hispanics living in the U.S. who rely on carrying cash to manage their fi nances, prepaid cards off er an aff ordable and convenient alternative. Prepaid cards off er Hispanic consumers:
■■ More control: like a bank account without the bank, consumers can manage their spending on their terms.
■■ Security: safer than carry-ing cash and registered cards are replaceable if lost or stolen.
■■ More convenience: Theability to make purchases online, pay bills, direct deposit pay checks, and transact every-where that traditional credit cards are accepted.
■■ Easy reloads: Fast reloads with nationwide networks like MoneyGram available at Advance America, Albertsons, CVS/pharmacy, NIX Check Cashing, USA Checks Cashed, Raley’s, Save Mart, Stater Brothers, Walmart and more.
Visit www.univisiontarjeta.com or www.moneygram.com for more information about the Univision card and how to get your fi rst load free.
Source: MoneyGram
Getting control of your fi nances
Joseph Kelly
PHOTO: LAUP
NEARLY ONE IN FIVE STUDENTS ARE HISPANIC
An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
NEARLY ONE IN
2FACT
don’tmiss
6 · September 2010 An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
NEwS
“This is the biggest de-struction of wealth in Black and Hispanic households in American history,” said Kathleen Day, a spokesman for the Center for Respon-sible Lending (CRL). “And it’s far from being over.”
The aggressive marketing of sub-prime mortgages was based on the belief that housing prices would continue to rise indefi-
nitely. These loans often carried low initial “teaser” rates that later increased dramatically. Lenders felt confident—and required little or no documen-tation—on the theory that the appreciation of the home would enable the borrower to refinance (paying another hefty fee) or sell the home. But when housing prices began to slide after 2006, that theory came to an igno-minious end. “It was simply a
bad business model all around,” said Day.
While the crisis has left the banking and realty industry with black eyes, it has also fueled resentment of those who took out the loans for homes they could seemingly ill afford. But the CRL studies throw cold water on some of ‘myths’ of the sub-prime market, noting that
■■ A large percentage of those who ended up with risky loans
had good enough credit to get a conventional mortgage.
■■ Most foreclosures have not been on sprawling “McMan-sions” but rather on modest properties that were typically valued significantly below area median values at origination.
■■ Half of the loans that resulted in foreclosure were used to refi-nance, not purchase, properties.
California’s foreclosure cri-sis is far from over. The housing
crisis and high unemployment rate are in a negative cycle with one exacerbating the other. Fur-thermore, there are thousands of sub-prime loans still in their low introductory payments period. That will continue through 2012 and the resulting payment shocks threaten to worsen the crisis, said the CRL.
Hispanics hit hard by sub-prime crisis
Joseph Kelly
It turns out that the sub-prime mortgage crisis was not an equal opportunity disaster: Hispanics and African-Americans disproportionately received the most expensive and dangerous types of loans and, as a result, they have been forced into foreclosure more than others.
September 2010 · 7An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
NEwS
According to the Centers for Disease Control (CDC), it is now the fourth leading cause of death among Hispanic men and women aged 35–44, driven by a rate of new HIV infections more than double that of non-Hispanic whites.
Overall, while AIDS has declined in other communities, the num-ber of Latinos dying of AIDS has shown no letup. New York, Cali-fornia and Puerto Rico top the list of areas in the U.S. with the high-est concentrations of Hispanics with AIDS.
Experts cite a lethal combina-tion of social, cultural, political and economic factors, the net ef-fect of which leaves Hispanics as a group less likely to obtain the routine HIV testing that is criti-cal to preventing the spread of the disease.
Factors, from language barriers to denialA broad lack of in-language health care and information services; the stigma that leads people to avoid HIV/AIDS-related services; denial within the Hispanic com-munity about the realities of HIV transmission risks; the furor and uncertainty associated with immi-gration reform—these and other factors all keep testing rates low.
“Being an immigrant in the cur-rent climate of discrimination is negatively affecting Hispanics/Latinos access to health care and services such as HIV testing,” said Guillermo Chacon, President of the Latino Commission on AIDS. “Fear in the context of public health is never good.”
Those who are least adapted to
life in the US suff er the most. Re-searchers from UCLA’s Division of General Internal Medicine and Health Services recently conduct-ed a survey of 600 Hispanics re-cruited from Los Angeles County sexually transmitted disease clin-ics, community-based organiza-tions and needle-exchange pro-grams. They found that those with low levels of adaptation to Ameri-can culture had fewer HIV tests, no hepatitis C tests and were more likely to test positive for HIV.
The clock is tickingLack of testing leaves people unaware of their HIV status, endangering partners and allow-ing the disease to take hold, ren-dering any later, life-extending treatments far less effective. According to CDC data, more than 42 percent of Latinos were diagnosed with full-blown AIDS within a year of testing positive—meaning they didn’t become aware of or obtain care until extremely late in the course of their illness.
“This is a solvable problem, we know that HIV is something we can prevent with testing,” said Chacon. “Our challenge is to advo-cate and respond to the fact that more Latinos are likely to test late.”
Late testing fuels HIV/AIDS epidemic among hispanics
Jimmy SmitS
Bringing more Hispanics into the artsSince his breakthrough perfor-mance in the 1980s as Victor Si-fuentes, the impassioned, princi-pled attorney on the Emmy award winning L.A. Law, Jimmy Smits has made his presence felt in fi lm (Run-ning Scared, Star Wars: Episode II —Attack of the Clones), Broadway (God of Carnage) and TV (NYPD Blue, The West Wing, Dexter and the forthcoming Outlaw)—a run to be proud of and one that under-scores how unusual it still is to see Hispanics playing the kind of com-plex, multidimensional roles that
Smits has made a career out of. Smits is dedicated to changing
that, which is why he co-founded the National Hispanic Foundation for the Arts (www.hispanicarts.org) in 1997. Dedicated to increasing the visibility of Latinos in fi lm and tele-vision, both in front of and behind the cameras, the foundation has awarded hundreds of scholarships to Hispanic students to pursue graduate studies in the arts and also lobbies to get Latino viewpoints on talk shows and other forums. This past month, the foundation held its annual fundraiser honoring Cristina Saralegui, often called the “Oprah” of Spanish language TV, and Eric Balderas, the 19-year-old Harvard biology student who was nearly deported in June because of his non-resident status.
Joseph Kelly
HIV/AIDS continues to take a dramatic toll on Hispanic/Latino communities across the country.
Guillermo Chaconpresident and ceo, Latino comission on aids
“being an immigrant in the current climate of discrimination is negatively affecting Hispa-nics/latinos access to health care and servi-ces such as Hiv testing.”
42 PERCENT OF LATINOS WERE
DIAGNOSED WITH AIDS WITHIN A
YEAR OF TESTING POSITIVE
An independent AdvertiSing Supplement by mediAplAnet to loS AngeleS timeS
42 PERCENT OF
3FACT
don’tmiss
NATIONAL LATINO AIDS AWARENESS DAYSALVA UNA VIDA, PODRIA SER LA TUYA. HAZTE LA PRUEBA DEL VIH.
www.nlaad.org www.latinoaids.org
FOX SPORTS EN ESPANOLLA TIMES MAGAZINE4CMAGTRIM: 10”W X 10”HBLEED: 10.25”W X 10.25”H.125” BLEED ON ALL SIDES
FSE1019
FINAL8/27/10 3:00 PM CR
