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Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Workshop ScopeWorkshop Scope
Online Personality
Technical toolsSoft tools
Interaction Styles
Assessment
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
SIETAR 2004SIETAR 2004
Remote Cooperating and Learning. Remote Cooperating and Learning.
How to team, cooperate and learn How to team, cooperate and learn effectivelyeffectively
and efficiently onlineand efficiently online
Henning ZornHenning Zornwww.zornconsultants.comwww.zornconsultants.com
Dr. Marcus HildebrandtDr. Marcus Hildebrandtwww.learning.dewww.learning.de
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Marcus: A German participant after attending our „Spinner workshop“ at the Learntec 2004 conference:
“I had the impression that the virtual run up of the workshop was more intensive than the actual f2f workshop itself.“
Henning: A Brazilian participant after having gone through an intensive 6 week‘s eCoaching session.
“For me the comments of the facilitator were extremely useful, it was like talking to him. (face to face).“
It is time for a paradigm shift (I)It is time for a paradigm shift (I)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
People from almost 50 countries participated in Henning‘s eCoaching sessions.
This is how respondents evaluated the sessions:
100% said issues where relevant to their work.
98% said that they could relate and integrate given advice to / into their daily work.
96% found the assignments useful
96% thought the coach contributed to their learning experience
It is time for a paradigm shift (II)It is time for a paradigm shift (II)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Walther, J.B.: Computer mediated communication (CMC) is sometimes hyper-personal rather than the predicted impersonal (filtered cues theories):
Experienced CMC users rated text based media as rich or richer than telephone conversations and face to face conversations.
It is time for a paradigm shift (III)It is time for a paradigm shift (III)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
What makes you a successful eModerator / eCoach?What makes you a successful eModerator / eCoach? Assignment (I)Assignment (I)
What makes you feel somebody’s presence even when he is not there?
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
One of the major purposes to attend a SIETAR conference is networking.
Here is your chance: Select somebody in the room you would like to get to know.
Write her/him a message to establish contact (3-5 lines on a paper)!
You have 7 intensive minutes time…
What makes you a successful eModerator / What makes you a successful eModerator /
eCoach?eCoach? Assignment (II)Assignment (II)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
What makes you a successful eModerator / eCoach?
The driving competences are:
1. Successfully creating social presence online or in other screen to screen (S2S) communication situations!
2. Use intercultural / transcultural approach for learning / coaching design!
What drives this paradigm shift?What drives this paradigm shift?
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
The degree to which the partner of interaction is perceived as a person (Paechter, M. Schweizer, K. und Weidemann, B.)
In face to face communication situations social presence is mainly created through the richness of non-verbal or para-verbal information channels.
Definition of social presenceDefinition of social presence
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
3 Categories for social presence (Online community of inquiry):
Affective responses (emoticons, humour self-disclosure)
Cohesive responses (phatics and salutations, vocatives, addressing the group as we, our or us)
Interactive responses (reply features, quoting directly from the conference transcript, referring explicitly to the content of others messages)
Examples (I)Examples (I)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
MessageArticle No. 432: [Branch from no. 430]posted by Sally on Mon, Oct. 12, 1999, 12:06Subject: re: Week 6 questionsHi Guys:Just got home from a very hectic day, but I want to respond to some of the postings before I fall asleep at the dinner table ;-) Joe asked: “Do you have experience with either one of the models (be it extensive or limited)?” Where I work, we tried the author-editor model but since 1988 we have moved to the course team approach. I have to agree with Gerry’s very perceptive comment about the cost, time and other demands of this approach. What really frustrates me is that our textbook fails to mention any of these types of things. Does anyone else feel the same?Well, that’s all for now. Guess I’ll have a little dinner and see what’s on the tube.Cheers Sally
Fictitious message taken from Rourke et al
Example (II)Example (II)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
MessageArticle No. 432: [Branch from no. 430]posted by Sally on Mon, Oct. 12, 1999, 12:06Subject: re: Week 6 questionsHi Guys:Just got home from a very hectic day, but I want to respond to some of the postings before I fall asleep at the dinner table ;-) Joe asked: “Do you have experience with either one of the models (be it extensive or limited)?” Where I work, we tried the author-editor model but since 1988 we have moved to the course team approach. I have to agree with Gerry’s very perceptive comment about the cost, time and other demands of this approach. What really frustrates me is that our textbook fails to mention any of these types of things. Does anyone else feel the same?Well, that’s all for now. Guess I’ll have a little dinner and see what’s on the tube.Cheers Sally Affective Response
Cohesive Response
Interactive Response
Example (II): Indicators for social presenceExample (II): Indicators for social presence
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Ways to create para-language online:
Emoticons
ASCII-Art
Sound words: „mmhh, aha, yupp, uh-huh, smack“
Action words: „click here!“
Capital letters: If you do not stop I SCREAM!
Akronyms: rtfm! (read the fu… manual)
Avatars
/=====================\ / : : : : : : | : : : :| : : : : : \ { : : : : : : : | : : : :| : : : : : :} \ : : : : : : : | : : : :| : : : : : / \======================/
Bandage
d=(^o^)=b japanese: yeah
Example (III)Example (III)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Impact on eMethodsCulture’s Impact on eMethods
Expectations towards:
Result / Objectives
Effective communication / learning should
produce:
• Reproducible knowledge
• Concepts
• Attitudes / paradigm shifts
• Competences / Know how / Skills Process
Needs
Own and others’ Roles & Responsibilities
Communication and Learning Styles
Context
Where
With whom
Others’ expectations &
receptiveness
Presentation
Language
Media
Layout
Order / Flow
Characters
Colours
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Relevant Relative Cultural Preferences Relevant Relative Cultural Preferences based on G. Hofstedebased on G. Hofstede
Power Distance
High Low
Instruction Participation
Father Facilitator
Central De-central
Respect Initiative
Individualism
High Low
Leisure time Increasing k + s
Freedom of learning Working environment
Challenge / sat Deploy of own talents
Mistake: shame Guilt
Moral obligation Functional relation
Risk avoidance
High Low
Structure l. e. Open l. e.
Absolute rules Flexible rules
Coach: Answers Guidance
Deviation: Dangerous Interesting
Masculinity
High Low
Achievement Relationship
Promotion Stability
Assertive Modest
Fixed roles Flexible roles
Confronting Compromising
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Some General Remarks on eCommunication Some General Remarks on eCommunication
General Approach
Positive, confident and trustful
Integrity is crucial to make this work
Work from participants’ strengths
The coach / moderator needs distance involvement
Communication requirements
Communication efforts should be directed to adding value
Clear communication is crucial
Avoid reactive replies – always re-read before sending
International setting => English language
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual A (Culture Print "Germany")
010203040506070
Power Distance
Risk Avoidance
Masculinity
Individualism
High Individualism
Self-directed learning
On-demand availability
Peer2peer communication
High Achievement Focus
On-the-job-coaching
High Security
Structured learning path
Provide small early wins
Focused themes
Personalized approach
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual B (Culture Print "USA")
0
20
40
60
80
100Power Distance
Risk Avoidance
Masculinity
Individualism
High Individualism
Self-directed learning
On-demand availability
Peer2peer communication
Multiple sourcing
Possibilities for creating own learning paths
Less structured assignments
Self-evaluative exercises
360 degree methods
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual C (Culture Print "Arabic Countries")
0
20
40
60
80Power Distance
Risk Avoidance
Masculinity
Individualism
High Power Distance
High profile project
Reward completion
Supervisor’s involvement
High Security
Structured learning path
Provide small early wins
Clear assignments
Significant Achievement focus
Experts’ visible involvement
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual D (Culture Print "Japan")
0
20
40
60
80
100Power Distance
Risk Avoidance
Masculinity
Individualism
High Achievement Focus
On-the-job-coaching
Groups assignments
Rotating leadership roles
High Security
Structured learning path
Provide content details
Group feedback
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual E (Culture print "Mexiko")
0
20
40
60
80
100Power Distance
Risk Avoidance
Masculinity
Individualism
High Power Distance
Include supervisor
Reward completion
High Security
Structured learning path
Provide small early wins
Focused themes
Personalized approach
Significant Achievement Focus
On-the-job-coaching
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual F (Culture Print "Denmark")
0
20
40
60
80Power Distance
Risk Avoidance
Masculinity
Individualism
High Individualism
Self-directed learning
On-demand availability
Peer2peer communication
Multiple sourcing
Possibilities for creating ownlearning paths
Less structured assignments
Self-evaluative exercises
360 degree methods
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual G (Culture Print "Italy")
0
20
40
60
80Power Distance
Risk Avoidance
Masculinity
Individualism
High Individualism
Self-directed learning
On-demand availability
Peer2peer communication
High Achievement Focus
On-the-job-coaching
Create maximum visibility
High Security
Structured learning path
Provide small early wins
Focused themes
Personalized approacheM
eth
od
su
pp
ort
ers
eMet
ho
d s
up
po
rter
s
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Culture’s Consequences for eMethodsCulture’s Consequences for eMethodsbased on G. Hofstedebased on G. Hofstede
Individual H (Culture Print "Turkey")
0
20
40
60
80
100Power Distance
Risk Avoidance
Masculinity
Individualism
High Security
Structured learning path
Provide small early wins
Focused themes
Personalized approach
Fair Power Distance
On-the-job-coaching
Reward completion
Involve superior
eMet
ho
d s
up
po
rter
seM
eth
od
su
pp
ort
ers
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Escalation BoxEscalation Boxadapted from: Training Management Cooperation (TMC)adapted from: Training Management Cooperation (TMC)
1. Encounter
Culture 1 / Culture 2
Person A annoyed
Really annoyed
Person B annoyed
Person B more annoyed
Person A more annoyed
3. Communication Check
Examine orientation and attribution
Ask questions to determine source of friction
4. Increased understanding
2. Escalation Box
5. Modify behaviour
6. Encounter continues
without further friction
6. Encounter continues additional
friction occurs
Clash
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
f2f
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
f2f, telephoning and email: assessed by Kuhlen
Media appropriateness (I)Media appropriateness (I)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
telephoning
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
f2f, telephoning and email: assessed by Kuhlen
Media appropriateness (II)Media appropriateness (II)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
f2f, telephoning and email: assessed by Kuhlen
Media appropriateness (III)Media appropriateness (III)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Chat
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
f2f, telephoning and email: assessed by Kuhlen
Media appropriateness (IV)Media appropriateness (IV)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Instant Messenger
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
Media appropriateness (VI)Media appropriateness (VI)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
Discussion Forum
02468
1012
Gettin
g to
know
...
Asking
que
stions
Fightin
g / q
uarellin
g
Negotia
ting
Excha
nging
conf..
.
Taking
dec
ision
s
Brains
torm
ing
Info
rming
To ke
ep in
cont
act
Distrib
uting
quic
kl...
Media appropriateness (VII)Media appropriateness (VII)
Hildebrandt und Partner & zorn consultantHildebrandt und Partner & zorn consultantss
LiteratureLiterature
• Liam Rourke, Terry Anderson, D. Randy Garrison, Walter Archer, “Assessing Social Presence In Asynchronous Text- based Computer Conferencing” Journal of Distance Education(2001)• Rainer Kuhlen (Universität Konstanz) Fachtagung der Wirtschaftsprüfer (2002) Elektronische Foren und "Virtual communities" – zur kommunikativen Begründung des Wissensmanagement• Walther, J. B. (1994). Interpersonal effects in computer mediated interaction. Communication Research, 21(4), 460- 487.• Walther, J. B., & Parks, M. R. (2002). Cues filtered out, cues filtered in: Computer-mediated communication and relationships. In M. L. Knapp & J. A. Daly (Eds.), Handbook of interpersonal communication (3rd ed., pp. 529-563). Thousand Oaks, CA: Sage.