Husnain AhmadIrfan AsgharFarhan MahmoodTamour ayubAbdul RehmanRizwan Ahmad

Features of HIFTAR

OUR VISION To be a world class, innovative and progressive

organization and to build Pakistan’s more desirable brand. 

OUR MISSIONTo create wealth for all the stake-holder by building highly successful business based on a customer centric approach and to contribute to the community.

Secondary Research

Primary Research

RESEARCH

Segmentation •Demographic

Education•Primary•High School•College and University

Occupation•Salary Based person•Self Employed•Managerial Level Employees

OUR TARGET MARKET

•Students• college and University•Business persons• Managerial level

TARGETING

Vals Frame Work

•Innovators•Experiancers

Compliant Individuals

Aggressive Individuals

Neo-Freudian Theory

Sensory Input Sensory Store Working Memory Long Term Memory

Information Processing & Memory

Learning Theories

OBSERVATIONAL LEARNING

Brand Ambassador

Hiftar

Cognition

Affection

Conation

Tri-component Attitude Model

Structural Model

Impact Of HIFTAR On Culture

Email Marketing

Online Marketing

Promotional Strategies Of HIFTAR

1. Social Network

2 .Brand Ambassadors

3.Tv Radio and Print Media

4.BillBoards

5.Blogs Outreach

Post Purchase Behavior

Pre Purchase Behavior

Extensive Problem solving

Expansion of target market New outlets Repairing and Training facility Free delivery and Ordering ease Video recording facility Call center facility

Future Recommendations

Future Recommendation Of HIFTAR

HIFTAR is going to be a market leader