Skyrocket Your Life with the Heroines Journey

How to Profit from an Ancient Yet Neverending Story in Your DNA

David ShiangApril 4, 2014Flagstaff, AZHuman Design Re-Boot 2014 April 5 and 6

AgendaWelcome and OverviewIntroductionsWhy the Heroines Journey? How does it compare to the Heros Journey?How is this Journey at work in our culture?The Journey in Your BusinessYou and your client A five-step formula The narrative transport

Topics We Will CoverMasculine and FeminineMale and FemaleHow the Brain Works Inductive vs. DeductiveThe UnconsciousFreud, Neuroscience, Thurman Fleet, Fairy Tales & MythsHuman Design and your Inner ConundrumStorytelling and InfomercialsSales, Marketing, and PersuasionNarrative TransportFrame ControlPrinciples of Influence The Sales Conversation

What kind of impact do you want to make in the world? In your community? In your family?What are the gifts you offer?What is your purpose?What is your message?What do you want your legacy to be?Are you the parent, spouse, friend, etc. you want to be?

Ecclesiastes 101

There is nothing new under the sun

Chilean Miners

Questions to ConsiderWhats your story?In what ways are you a heroine or hero?What is it about you that is different from others in your field?Why should I choose you?Why are you worth the money youre asking for?Can or do you promise results that others dont? In what ways?Are You Acting from Your Design?

3/5 Projector30+ years experience in coaching, consulting, information technology, marketing, educationBegan consulting on Internet strategy in 1994Former VP at Fortune 200 Private Company and VP Marketing for several technology start-upsMIT grad, Kellogg/Northwestern Masters in Marketing, Danforth Fellow in English PhD program at UC Berkeley Married with two childrenPresenter at The Billionaire Experience with George Ross. The Nido Qubein Experience, and other conferencesAuthor, speaker, trainer

Books by David A. ShiangVery provocative, erudite, and solidly based on intelligent and logical thinking! Congratulations on making an excellent contribution to understanding the role of a higher intelligence in organizing the affairs of the universe! Pat McGovern, IDG Founder and Chairman, Co-founder of The McGovern Institute for Brain Research at MITVery cool. Ray Manzarek, Door, on my Weird Scenes Inside the Gold Mine video

There are only two or three human stories, and they keep repeating themselves as fiercely as if they had never happened before. - Willa Cather

A neverending spiral consisting of 3 essential steps

HeroineDragonTreasure

Joseph Campbells The Hero with a Thousand Faces

Sierpinski Triangle

Scientists are just beginning to understand the importance of the unconscious mind.Human Design has been there from the beginning Unconscious Birthday.

Movie Frozen now #10 at Box OfficeSurpassed $1 billion in ticket sales All this for a cartoon? Two OscarsLet it Go a Crossover HitBreaking free of blocksLiving your authentic selfCelebrating who you areFractals in song lyrics and in the legend

Timeless Question posed by Sigmund Freud

What does a woman want?

1. Question that involves a _______.2. One or two sentences about yourself showing how you _______ with that _______ .3. A _______ _______in your life where you _______ the problem.4. What happened _______.5. And now I can help you _______ that same problem _______

1. Question that involves a problem.2. One or two sentences about yourself showing how you struggled with that problem.3. A turning point in your life where you solved the problem.4. What happened next.5. And now I can help you overcome that same problem if

VisibilityCommunication is the Key to Your SuccessPeople need to find youWhat is the visitor experience?What is your message?Who is your target market?

Money, Success, Influence, FameWhat do you offer that others want?What is unique about you?Why do people buy from you?The $0.00 purchase

CredibilityWhats your story?Why should someone listen to you?How do you persuade people to join your tribe?

The story of the Las Vegas table rushIGBMS

Julia Roberts: Im giving acting lessons at my house. Well have a lot of fun. Are you interested?Tiger Woods: Im offering private golf lessons. Wanna join me and party with my entourage afterwards?Warren Buffett: I will teach you how to invest like me. Ive done a pretty good job. Do you want to sign up?

How do you achieve the stature and credibility of a Julia Roberts, Tiger Woods, or Warren Buffett in your chosen field?

Whats Going On Here?

Booze, Babes, and Bikinis

Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.- Peter Drucker

NeuromarketingBrain science is revealing new insights into human behavior and the importance of emotionLogic alone does not account for our actionsPitch Anything, by Oren KlaffImportance of the unconscious

Selling with StoriesThe art and science of getting your message to stick Combining the ancient with the modernWe are story-driven from birthThe heros journeyThe heroines journey

Risk Reversal Unique Selling Proposition Host-Parasite Relationships Leveraging Hidden Assets Referral Marketing TestingLet the market decide Education

Six Principles of Influence

0. Getting a Good Deal1. Authority2. Consistency3. Liking4. Reciprocity5. Scarcity6. Social Proof

Corporate, MBA-type marketingPhilip KotlerAl Ries, Jack Trout Guerilla and Entrepreneurial MarketingJay AbrahamRobert CialdiniJoe Sugarman Dan KennedyGary BencivengaTed NicholasJay Conrad LevinsonRobert CollierJulie Steelman

Contact:

David Shiangdshiang@gmail.com