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“…helping our customers succeed together.”. LCDR Michael Whitecar, MSC, USNR LT Joseph Lawrence, MSC, USN LT Marc Young, MSC, USN. - PowerPoint PPT Presentation
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“…helping our customers succeed together.”
LCDR Michael Whitecar, MSC, USNRLT Joseph Lawrence, MSC, USN
LT Marc Young, MSC, USN
WARNING: Naval Medicine Online (NMO) may cause you to think differently and out of the box. The NMO team assumes no risk for how you react or behave after this presentation.
Vision
“…to be the Yahoo! of Naval Medicine”
Mission
Naval Medicine Online (NMO) will provide value to our people of Naval Medicine and its beneficiaries of our
services medical and business-based Internet services and information; opportunities for peer-to-peer discovery and
development; and a repository of authoritative and qualitative data driven web services.
Naval Medicine Online
…is Naval Medicine’s new online presence reaching out to it’s customers including over 2.6 million beneficiaries.
…aggregates Naval Medicine business processes into a consolidated, manageable, and tailored solution.
…is an effective way to aggregate information from several different sources into one convenient location.
…establishes a central point of access to existing key business information and applications, as well as bringing people, processes, and content together into a collaborative environment.
…provides productive, self-service tools for publishing information to improve clinical business agility through streamlining the complexity of user interfaces, business processes, and content management.
Who are our customers?
NAVAL MEDICINE: Represented by the doctors, providers, nurses, hospital corpsman, and administrators serving under both active duty Naval and Marine corps personnel, government employees, and foreign national serving us overseas.
THE WAR FIGHTER: This includes our active and reserve sailors, soldiers, and marines onboard ships and commands around the world.
THE WAR FIGHTER’S FAMILIES: We support over 2.6 million beneficiaries
PARTNERSHIPS: This includes our sister services, government agencies (TMA, MHS), commercial services (Gartner, Health Advisory Board), and other IT initiatives.
RETIREES: We must ensure that those who have served us in the past are not forgotten.
TAX PAYER: ALL OF US. Our tax payers have the right to know when their money is being spent on.
A new way of thinking
Old Way The NMO Way
Hire expensive web masters to “post” information on the web.
Develop easy-to-use services that provide the data owners with a process to post, update, and monitor information.
Develop in-house web-based tools that typically evaporate after the developer leaves.
Introduce Peer-to-Peer Development that provides online tools to develop services on NMO using any web programming language.
Jump into developing new services or web applications without understanding the business process behind it.
Live and breath enterprise architecture. Understand what makes Naval Medicine tick and know where we fit into the process.
Create new information amongst ourselves without the ability to share; look for information that is not immediately available.
Through Peer-to-Peer Discovery, automatically sense information relevant to that instance of time and need.
Establish contracts for personnel and resources to develop local services or create entire web sites.
Use NMO services that are pre-built and customizable to the command’s requirements.
In need of data, establish connection sand download copies or borrow from others.
Take advantage of NMO’s “Program of Record” concept to provide authoritative, qualitative, and warranted driven data.
Culture change required
Current Practice The DOT.COM Way
We need class room training. Where did you go to learn Yahoo! or make reservations on Orbitz?
We need web masters to post our information because the Internet is too hard.
Why did Yahoo! buy Geocities? Because so many people are creating their own web sites using easy to use online tools.
It is so hard to find information. What is our core business? Do our Internet strategies reflect this?
Why do we have to go to so many different web sites?
Because we refuse to release control…many turf battles.
We have to have a corporate web site.
What is Naval Medicine? Is it BUMED? Is it each individual treatment facilities? We need one presence to conduct many different processes.
NMO
TOLNKO
Patient Care
Naval Medicine Business
Career Planning
ForceNet
Integration
What about the others?
Just to name a few…
Key Command List with MapQuest integration
Event Calendar with web page design and registration services
Search Naval Medicine claimancy using integrated Google search engine.*
Naval Medicine White Pages with Distribution Lists
Create custom and group tool kits
Collaborate with others using File Cabinets and Online Forums
Create public and private online surveys
Host your own command web site
Manage Projects
Create Metric Dashboards
Conduct online GMT
What do you want to do?
I want to… NMO Service (examples)
Post documents so others can view. File Cabinets: Store documents that you would like to share publicly or privately with other NMO users.
Post information to the Internet. Web Hosting: Create a command Internet or Intranet web site with six easy steps (webmaster not required).
Provide basic online General Military Training (GMT)
inSession: Upload PowerPoint presentations and NMO will convert to web graphics, track attendees, and provide administration tools and reports.
Track the status of projects with other users from different commands.
iStatus: You can track projects, tasks, and updates with the ability to produce reports by member or entire projects that output to MS Word.
Conduct an in-house survey to determine what type of holiday party the command would like to have.
Survey: Using online survey tool, anyone can create a private or public survey and receive results.
Post command and community of practice events. Calendar: NMO events can be private or public with web page creation and email notification.
Our Strategy
FOCUS ON EARLY ADOPTERS: These people discover things on their own, they seek opportunities and try to make things work. We need to capitalize on this as their successes using NMO will be shared with others.
USE PROGRAM OF RECORD: Program of Record systems or applications provide authoritative data and services and maintain their own funding line. We can reduce risk, reduce costs, and ensure data accuracy by leveraging on systems already built.
THINK LIKE A BUSINESS: Yahoo!, eBay, and Amazon. COM are all successful because they know who their customers are and they have a bottom line. Orbitz.COM and Marriott. COM provide a service of booking airline flights and hotel rooms within 30 seconds of using their site. Why? Because they are a business and they think like a business. We must do the same!
FASTER, BETTER, AND CHEAPER: We build our services like Dell builds computers. We must build and reuse independent components to quickly assemble new business processes.
FREEDOM TO CHOOSE AND USE: Our customers have choices. If their choices are limited or controlled, they will go somewhere else. There are Early Adopters because they are free to choose and use.
CAPTURE THE EXPERIENCE: There is a sense of gratification when we are able to satisfactorily conduct business over the web. We must capture that experience and share it with others.
PROVIDE ONE FOCUS: Naval Medicine, like other organizations, is large and complex. Our customers are faced with unmanaged information and services. We need to eliminate and/or reduce the existence web infrastructures to one focus. Naval Medicine needs one location that will direct our customers to their needs.
INSTITUTIONALIZE: NMO is more than a “great” web site…it is a service that must be integrated into existing infrastructures and services. Using Outlook Today as an example, would be a great place to add search and MedNews services.
AS SEEN ON
TV
Marketing Strategy
Innovators
Early Adopters
Early & LateMajority
Laggards
OUR FOCUS: Early Adopters discover things on their own, they seek opportunities and try to make things work. We need to capitalize on this as their successes using NMO will be shared with others.
Moore’s idea diffusion curve shows how a successful business innovation moves – from left to right – and affects ever more consumers until it finally reaches everyone. The x-axis, along the bottom, shows the different groups an idea encounters over time, while the y-axis shows how many people are in group.
Provide a Repository of Authoritative and
Qualitative Data Driven Web Services
Enable Opportunities for Peer-to-Peer Discovery
and Development
Road Maps
Provide Medical andBusiness-Based Internet Servicesand Information
Initial value provided byNMO through channels ofservices and informativemarket-driven information
Automatically discover newinformation and connectpeople. Provide commondevelopment environment.
Provide data feeds toother portals, systems orinitiatives using XMLweb services.
PHASE I
PHASE II
PHASE III
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
03
04
MS Office Applications and
Desktop
Phase I
Command Services
GMT Web Hosting Surveys
DashboardsKey Command
ListMedical
Readiness
CalendarCommandCheck In
ProjectManagement
More…
Personalized/Predefined ToolkitsCommandServices
Search Engines Bookmarks
White Pages News Flash Weather
More…
ProvideBusiness-Based Internet Servicesand Information
Home Pageand
My NMO
Naval MedicinePAO/MedNews
Feeds
Enable Peer-to-Peer Discovery
and DevelopmentPhase II
NMOPRODUCTION
NMODEVELOPMENT
MULTI-WEBLANGUAGESUPPORT
COMMONWEB-SERVICES (API)
SUPPORT
REAL TIME ONLINEPROGRAMMINGENVIRONMENT
Business Rules
MTF MTF MTF DTF
• Capitalize on “skunk work” value• Develop services from virtually anywhere• Share a common API using web services• Develop services using a variety of web programming languages (ASP,ColdFusion,JSP,Perl)
COMMANDSERVICES
PERSONALIZED/PREDEFINED
TOOLKITS
Phase II
PPD6 Step Repeating Cycle
1
2
3
4
5
6
DATAINFORMATION
CREATED
SEARCHCATALOGED
PRESENTED
LEARNEDAUTO
SENSORYCONNECTVIA
PROXY
CREATENEW
DIALOG
Public Email, Documents,
Discussions,Internet Web Sites
Searched and Catalogedby Google
Pattern RecognitionProcessed by Autonomy
New informationpresented through a
variety of layers (i.e. NMO)
Automatically bringsources together
Forums, Chat, VTC, etc.
Enable Peer-to-Peer Discovery
and Development
Phase II
PPD6 Step Repeating Cycle
Example
1
2
3
4
5
6
DATAINFORMATION
CREATED
SEARCHCATALOGED
PRESENTED
LEARNEDAUTO
SENSORYCONNECTVIA
PROXY
CREATENEW
DIALOG
1
2
3
1 2 3
1 2 3
?
1 2 3
Similarinformation
1 2
4
4
1 2 3 4
1 2 3 4
Newsimilar
information
Firstcycle
nthcycle
LEGEND:
1 2 3Original data
4New discovery
Dialog
Repeat cycle
Enable Peer-to-Peer Discovery
and Development
Phase IIIProvide a Repository of
Authoritative and Qualitative Data Driven
Web Services
NMIMC
EXTERNAL DISTRIBUTEDAND DISPARATE
SYSTMES ANDAPPLICATIONS
OS390 andServers
SAMS
DENCAS
PORTALS
WIRELESSAPPLICATIONS
SYSTMES ANDAPPLICATIONS
INTERFACES AND ALLIANCES
MICROSOFTOFFICE
DATALAYER
DISCOVERYLAYER
PRESENTATIONLAYER
UDDI(Catalog)
Naval Medicine OnlineNavy Knowledge Online
TRICARE Online
Cell PhonePDA
Blackberry
DENCAS
FORCEnetSEAPOWER 21
NMO Lite
MS SQL ServerOutlook
Excel/Word
SO
AP (X
ML)
DES
CR
IPTIO
N
Introducing NMO Tool Kits
NMO Tool Kits are customizable containers that hold a variety of NMO services in one logical group or sequence.
NMO Tool Kits are available in two flavors: CUSTOM: These are user defined tool kits that may be
tailored to your own needs. PREDEFINED: These are the same as CUSTOM, however, the
originator of the tool kit is the owner and controls what the toolkit contains and who can access it through user defined DISTRIBUTION LISTS. Additionally, invited members are unable to remove or add additional services.
What can I do with a tool kit?
GET ORGANIZED: NMO Tool Kits provide a great way to organize your NMO services into a convenient logical container. For example, you could have a toolkit to contain services relative to your office: NMO Dashboard (metrics), NMO iStatus (Project Management), and NMO File Cabinets (document management).
BUILD AN INTRANET: Using a NMO Predefined toolkit, you can provide access to other NMO users who fall under a specific UIC that may contain NMO services relative to your command.
CREATE A COMMUNITY OF INTEREST: Share documents, conduct online discussions (coming soon), create calendar events, or engage in a project.
What services are available for a tool kit?
COMMAND LEVEL Conduct online GMT Track Employee Time Provide command
information Create a command web
site Automate your command
check-in process Track Tasks
INDIVIDUAL LEVEL Track Metrics Create Surveys Receive Medical News *Collaborate in online
discussions Store, retrieve, and share
documents *Retrieve your individual
medical readiness Share Best Business
Practices Keep a calendar of events *Search Naval Medicine
using our new Google search engine
*Release date pending
Are tool kits secure?
NMO Tool Kits use the same security features of NMO through Secure Socket Layer (SSL) and is currently testing Private Key Infrastructure (PKI).
NMO Tool Kits can be public or private controlled by command UICs, NMO user types, or user defined distribution lists.
NMO Sample Solutions
REQUIREMENT PROPOSED NMO SOLUTION
P&T want to know why the medical staff consistently prescribes "secondary" drugs over P&T recommended "preferred drugs"
Create a survey using NMO’s Survey service
A medical staff physician wants to know what actions were taken at the last meeting regarding a specific "formulary addition" request
Storing notes in File Cabinets, create web pages, or start an online collaborative conversation
A civilian physician, out in town, want to know what "decongestants" are on the pharmacy formulary
Use NMO’s Key Command List for a central repository of command information
An active duty family moving just received orders to the area and wants to know if they carry his children's medications
Use NMO’s Key Command List and Command Check In
A member of the medical suspects an ADR, seeks information on how to report
Use NMO’s Peer-to-Peer Development service to create an online database for ADR entry, monitoring and reporting.
The chair persons for ECOMS (Executive Committee of the Medical Staff) wants to know in real time what the rates are for medication errors and or adverse drug reactions
Use NMO’s PPD.
P&T members want to discuss proposals with medical staff members who may located hundreds of miles away in branch medical clinics
Use NMO’s online collaboration suite.
A nurse wants to know how to report a medication error Integrate MedMARX data feeds into NMO
What is the next step?
ENJOY!
Please contact
if you need additional assistance.