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Our Qualifications & Approach to Delivering Value Through Social Media and Communities Mike Rowland President 1 ©2012 JTS Online Holdings Inc. dba Impact Interactions. All Rights Reserved.

Impact Interactions - 10 Years Helping Clients Succeed

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Details about the support Impact Interactions has provided multiple clients across the globe since 2003.

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Page 1: Impact Interactions - 10 Years Helping Clients Succeed

Our Qualifications & Approach to Delivering

Value Through Social Media and

Communities

Mike Rowland

President

1 ©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved.

Page 2: Impact Interactions - 10 Years Helping Clients Succeed

Our Projects Bring Business Value

to Clients, Not Just Traffic

©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved. 2

From the recent Value Framework project with Impact Interactions: “Active members using our community to interact and engage with us controlled hundreds of millions of dollars in sales revenue over a

6 month period.

Active partners of NetApp engaging in the community delivered over half a billion dollars in partner owned sales revenue over the same

time period.”

- Navneet Grewal, Director Digital Marketing

Page 3: Impact Interactions - 10 Years Helping Clients Succeed

Projects with Results

Recent Projects Demonstrate Our Social Media and Community Experience Drives Business Results for Our Clients

©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved. 3

NetApp Social Media Audit &

resulting strategy work uncovers,

then builds stronger social content

strategy to drive executive

decision maker engagement

(Global)

SAP’s Partner University & Best

Performance Programs increase

training and go to market skills

that result in faster revenue goal

achievement (EMEA)

ACS’ Member Network spurs

collaboration, peer recognition,

and engagement while increasing

member retention rates (U.S.)

Cisco Support Community Hall of

Fame & VIP Program builds

increased loyalty among top

members while providing incentive

for newer members to contribute

thereby reducing costs (Global)

Page 4: Impact Interactions - 10 Years Helping Clients Succeed

Our Experience

Our Clients include:

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Global Experience: Our Project Map

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Page 5: Impact Interactions - 10 Years Helping Clients Succeed

Our Depth of Experience

is Second to None

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2000 – launch first online communities for SAP, Cisco, ATT, AARP, MSN, Mercury Interactive, and others w/Participate.com

2002 – create industry’s first ROI case studies for Cisco, ATT, SAP, Mercury Interactive, and others. Launch SAP first executive level blogs, create first online community roundtable for companies in both B2C and B2B w/Participate.com

2005 – launch influencer loyalty program for Intel, train SAP’s demand generation centers on use of new “social media” tools, community roundtable expands to 20 members including WebMD, Cisco, Intel, Consumer Reports, Sony, SAP, HP, Sun, and others

2007 – launch 18 local language communities around the globe for SAP, launch Cisco’s NetPro Poland, provide multiple training sessions to companies on using new social media tools to expand networks online, consult with AARP to launch new member social network

2009 – launch Cisco’s marketing communities, build & manage SAP’s partner enablement social media strategy, create SAP’s demand generation dashboard, build NetApp’s interactive strategy & online community tactics, social media listening for Cisco, social media dashboards for Cisco & NetApp

2010 to 2011

o Partner University for SAP

EMEA

o Social Media Audit &

Strategy for NetApp

o Social Moderation for

Disney Parks & Resorts

o Social Media Listening &

Blog dashboards for Cisco

o Launch Japan community,

manage Twitter accounts,

internal communities, and

marketing community for

Cisco

o SAP Demand Generation

newsletters

o Launch & Moderate

SmartAboutMoney.org for

NEFE

o SAP Partner & VAR

Enablement “Best

Performance” program

including all Social Media

(Twitter, LinkedIn, YouTube,

Blog)

o Moderate Figment.com

2003 - Impact Interactions

Founded

Page 6: Impact Interactions - 10 Years Helping Clients Succeed

Our Consulting Services

Social Media & Online Community Consulting Services – Maximize online results through proven strategies using interactive features like

communities, Twitter, Facebook, LinkedIn, YouTube, and events to meet specific business objectives

– Bring the best practices and real world user experience into the planning process in order to accelerate results while avoiding the common mistakes most organizations make using social media and communities

Project Management Consulting Services – Support from developing Business Requirements documentation to management

processes and activities

– Technology selection to find the platform(s) that will best fit your plans and provide measureable results

Measurement Strategy Services – Clear concise reporting on how Social Media is performing against your

organization’s key performance indicators (KPI) to deliver results and insight

– ROI framework and analysis to provide executives with the value of your project

6 ©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved.

Page 7: Impact Interactions - 10 Years Helping Clients Succeed

Recent Consulting

Engagements

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All Rights Reserved.

Page 8: Impact Interactions - 10 Years Helping Clients Succeed

Social Media & Community

Training Workshops

We deliver global

workshops to help

our clients’ teams

understand the best

practices in using

social media

effectively

– In person

– Online Meeting

Rooms

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Page 9: Impact Interactions - 10 Years Helping Clients Succeed

Our Outsourced

Management Services

Social Media & Community Management Services – Day to day management of social media sites and communities to increase

interactions, drive traffic, and increase results for social media programs, online communities, and events

• Professionally trained staff to ensure social media and community is working towards organizational goals, not just random chatter

– Content Curation with Social Support to build audiences and provide opportunities for engagement

Social Media Listening Services – Expand the network of information sources beyond your project to gain additional

insight and opportunities for your brand and project

– Understand when to engage with critics and when to wait on the sidelines while identifying the enthusiasts for your brand

– Drive quality interactions to your project through effective use of third party sites while being seen as a thought leader

Social Media & Online Community Interactive Dashboards – Data visualization and tracking of Key Performance Indicators

9 ©2012 JTS Online Holdings Inc. dba Impact Interactions.

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Page 10: Impact Interactions - 10 Years Helping Clients Succeed

Recent Management

Engagements

10 ©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved.

Page 11: Impact Interactions - 10 Years Helping Clients Succeed

Customized SAP Crystal©

Interactive Dashboard

Reporting

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Why Present a Static PowerPoint Deck When You Can Provide a Self Service Dashboard &

Analysis?

Dashboards Customized to Report on Multiple Data Sets & Sources

Page 12: Impact Interactions - 10 Years Helping Clients Succeed

©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved. 12

References

About Impact Interactions

Page 13: Impact Interactions - 10 Years Helping Clients Succeed

What Our Clients Say:

©2012 JTS Online Holdings Inc. dba Impact Interactions.

All Rights Reserved. 13

“I have worked with Impact Interactions for the past four years developing the NetApp Community strategy. They are an invaluable resource to our team. Their in-depth and long history in Social Media and Community has helped us to develop a vibrant and engaging community. Impact Interactions’ willingness to step in with new innovative ideas and processed makes their team an amazing asset to any community team. I look forward to continuing the professional relationship and growth of Communities.” – John Summers, Community Architect

“Impact Interactions’ work helped us crystalize & articulate key concepts for driving our use of online mediums forward strategically and tactically. They were on time, highly collaborative, insightful on how to promote a vision and very reasonably priced. Excellent value for the money.” – John Stienert, VP Global Marketing

“I’ve had the pleasure of working with Impact Interactions for more than eight years. They are energetic, strategic thinkers who are able to define issues and build and help implement strategies to solve them. Their knowledge and practice with social media, online communities, metrics, and online marketing gives them the experience needed to help organizations to make an impact in their people ecosystem interactions and achieve significant results.” – Raimund Mollenhauer, Head of EMEA Partner Enablement

“We engaged Impact Interactions to streamline and help us understand how to use social media to meet our members’ information needs more effectively. The Impact Interactions team knows the space and how to reach your audience using social media while delivering tangible business results to your organization.”– Mark Carpenter, Sr. Director of Web Strategy & Operations

“I've worked with Mike and his company Impact Interactions on several projects for Cisco over the past four years ranging from community management to social listening to measurement and dashboards. Mike is a strategic thinker in the online community and social media space who delivers real results that benefit both Cisco and our members online. With a focus on measurement and member needs, he brings strong project and process management to help us succeed with our online marketing efforts in a cost effective manner. Plus, he's a really nice guy who's willing to go the extra mile to get things done and to do them right! =)” LaSandra Brill, Sr. Manager, Global Social Media