Upload
adrian-willmott
View
218
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Heelys Autumn/Winter 2012 Brochure
Citation preview
AUTUMN/WINTER
CONTENTSTHE HEELYS STORY
WHAT DO THE KIDS THINK?
THE 2012 RANGE
SUMMARY
CONTACTS
THE HEELYS STORYFirst came rollerskating.Then skateboarding and inline skating.
Then came Heelys.
Heelys are the original wheeled shoe, invented by Californian rollerskater Roger Adams and sold across 30 different countries since 2001.
And now they’re back - bigger and better than ever before!
Since their explosive launch in the UK, Heelys have continued to evolve and now offer a fantastic range of single and two wheeled shoes in a number of different styles and sizes.
At the peak of the last wave, 2006 and 2007 sales exceeded £30m in the UK with Heelys finding their way into thousands of Christmas stockings.
While children who bought into the craze back then have now moved on, early signs are that Heelys are back on the rise, and a whole new generation of children are discovering the excitement for themselves.
We anticipate in excess of 100K pairs being sold across 2012 and the following pages will give you more detail on the range and pricing.
You’ll also see what the kids we spoke to think about Heelys. They love them - and we hope you do too!
We asked some children to test drive some of our new range and asked them what they thought. We had a brilliant time and Heelys went down a storm – testament to the recent uplift in sales
and general interest in the brand. Please click above to see what our Heely trialists said….
WHAT DO THE KIDS THINK?
We asked some children to test drive some of our new range and asked them what they thought. We had a brilliant time and Heelys went down a storm – testament to the recent uplift in sales
and general interest in the brand. Please click above to see what our Heely trialists said….
WHAT DO THE KIDS THINK?
AUTUMN / WINTER Heelys are the two-in-one shoe that lets you take life at your own pace.
With the wheels out, the stylish designs perform and look just like any shoe. When you pop the wheels back in, you roll at a different speed.
Heelys are about exploring your freedom, unleashing the fun and empowering you to be fearless.
We now offer a range of single wheel and 2 wheel shoes. Both are easy to ride and are great for co-ordination and balance.
The 2 wheel shoes are particularly good for first-time skaters, because two wheels provide more stability.
Once the skater is ready for one wheel, the smaller wheel can easily be removed, turning them into a normal pair of Heelys.
AUTUMN / WINTER This season, we have a fantastic range of Heelys to appeal to all tastes. See the following pages for details!
2 wheel£ 30.50 Trade
£ 51.99 SRP
UK 11 - 3 JNR
• Lightning bolt design with motion activated LEDs that light up when you walk.
• Zigzag Velcro closure for easy on and off.
• Synthetic Nubuck and pearlized patent upper.
• 2x2 double wheels with ABEC 1 bearings.
BOLT HX2
BLOSSOM HX2
2 wheel£ 30.50 Trade
£ 51.99 SRP
UK 11 - 3 JNR
• Flower design with motion activated LEDs that light up when you walk.
• Zigzag Velcro closure for easy on and off.
• Synthetic Nubuck and pearlized patent upper.
• 2x2 double wheels with ABEC 1 bearings.
JAZZY HX2
2 wheel£ 25.00 Trade£ 41.99 SRP
UK 11 - 3 JNRLoose lined canvas upper with comfort
padded collar and rubber toe cap.•Heelys Wave Comfort heel bracket
provides comfort and stability.•Gum rubber Ninja Star outsole.
•• 2x2 double wheels with ABEC 1 bearings.
• Ifyou’regoingtoskatelikeamaniacyouneedtohavetheproperwarninglabelonyourshoes
• TheCautionistherightshoetogivepeopleafairwarningofjusthowgoodyouare
• Heelysgraphicscreenprintonquarterpanel
•Multimaterialoverlaysfeaturecontrastingstitching
• Splitsuede,syntheticleatherandsyntheticnubuck
• FATSlowprofilewheelwithABEC1bearings
CAUTION
1wheel£30.50Trade
£51.99SRPJNR/£59.99SRPADULTUK12JNR-12ADULT
•Syntheticnubuckupper
•HeelysWaveComfortheelbracketprovidescomfortandstability
• Fauxvulcanizedgumsole
• FATSlowprofilewheelandABEC1bearings
DREAMER
1wheel£30.50Trade
£51.99SRPJNR/£61.99SRPADULTUK11JNR-7ADULT
SUMMARY
Heelys are back and we are at the start of another upward curve. We have a whole new generation of children to whom Heelys are
brand new and exciting, and the new range of products means that there’s something for everybody.
Our sales strategy and marketing strategy are confirmed, combining to deliver maximum support and promotion to the range. We are
predicting a big Christmas and would like you to be part of our journey.
Thanks for listening to us and we look forward to talking to you soon!
CONTACTS
Director – Charlie Allent 0117 955 6035e [email protected]
Sales Manager – Karl Martinez
t 0117 955 6035e [email protected]
Marketing Director – Vicki Ruddlesdint 0117 954 8744e [email protected]
Director – Charlie Allent 0117 955 6035e [email protected]
Sales Manager – Karl Martinez
t 0117 955 6035e [email protected]
Marketing Director – Vicki Ruddlesdint 0117 954 8744e [email protected]
Shiner Limited1700 Park Avenue
Aztec WestAlmondsbury
BristolBS32 4UA
www.shiner.co.uk