DIGITAL MARKETING PLANS AND CAMPAIGNSBy: Sherry Hedenberg

A PRODUCT LAUNCH I WORKED ON

Created exhibitor profile

Wrote press releases for

new products

Created print ads

Produced videos

Uploaded videos to

YouTube w/ meta

tagging, calls to actions

Created ads on Google AdWords

Created e-mail blasts with calls to

action

Trade show – post

events e-mail blasts with calls to

action

Analyzed performance of each campaign activity

Pre-show marketingPost-show marketing

CAMPAIGN SERIES RESULTS AND GOALS FOR ONLINE MARKETING VIDEOS I WORKED ON

Met the needs for an online sales tool for the traveling

sales team

Created four new industry

related videos so various

industries could see more than

one product per video

Linked videos together so customers

could get more details on specific

products and stay on Wachs’

YouTube channel

Improved SEO

performance by including

meta tagging

Included calls to action

Promoted videos in

email blasts and

embedded to websites

Analyzed performance:•Obtained four out of 10 top videos on the rankings page

•Obtained nearly 190K views & 500 subscribers in a micro niche market

• Increased viewer subscriptions by 80%; and viewership by 25% in 18 months

•None of Wach’s competitors came close to these statistics

WHAT I WOULD DO IN A MARKETING CAMPAIGN

Define the target market Define objectives

Create content and collaborate

with stakeholders with value

proposition to drive demand generation for increased sales

Create a cross channel campaign

strategyDefine

measurements Execute the plan

Website

content and

design

SEO BlogsVideos with meta tags

EmailConversion optimizatio

n

Online public

relations

PPC Ads

Social media

Analytics

WHAT I WOULD DO IN DIGITAL MARKETING CAMPAIGNS (ORDER OF SEQUENCE)EACH MEDIA FORMAT SUPPORTS OTHER FORMATS

Review Analytic Metrics to Improve Online Digital Performance