Shreveport, LA // Tyler, TX // Baton Rouge, LA // San Antonio, TX

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HEALTHCARE MARKETING CAPABILITIESTurning data-driven insights into opportunities.

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SECTION 1: ABOUT ROMPH & POU AGENCY

04 Who We Are

05 Clients

SECTION 2: CAPABILITIES

07 General Capabilities

08 Creative Examples

09 Photography

10 Video Production

11 SCORPIO Database Services

12 Direct Marketing

13 Public Relations

14 Media Planning & Buying

15 Digital Media

16 Social Media

17 Web Development

SECTION 3: SCORPIO HEALTH

19-20 Case Study: Objective & Approach

21-22 Case Study: Results

TABLE OF CONTENTS

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WHO WE ARE

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Healthcare Marketing Experts

Romph & Pou Agency is an integrated marketing agency with offices in Baton Rouge, LA; Shreveport, LA; San Antonio, TX; and Tyler, TX. Established in 1981, R&P has earned a reputation for progressive marketing, award-winning creative and efficient client service. With industry expertise in healthcare, gaming, automotive and retail, R&P serves clients all across the country.

Our healthcare marketing team provides strategies to grow your brand and market share. We analyze your organization, competitive marketplace and market segments. Utilizing these insights, R&P can create marketing plans designed to drive strategic growth.

In addition to providing the full gamut of marketing and creative services, R&P is a specialist in precision-targeted marketing using sophisticated database audience analytical tools and digital outreach techniques.

WHO WE ARE

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SELECTION OF KEY CLIENTS

CAPABILITIES

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CAPABILITIES

Romph & Pou Agency delivers powerful marketing strategies through thought-provoking creative work to grow your position, brand strength and market share. Our data-driven approach provides strategies that build awareness among targeted audiences and drive growth using precision-targeted marketing techniques. We are an established, full-service agency that prides itself on award-winning creative, strategic execution, big-data management and exceptional client service.

DIRECT MARKETING

DIGITAL MEDIA

PHOTOGRAPHYDATABASE ANALYSIS

PUBLIC RELATIONS

VIDEO PRODUCTION

CREATIVE SERVICES

WEB DEVELOPMENT

MEDIA PLANNING & BUYING SOCIAL MEDIA

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We are here to help your brand reach its greatest potential. By elevating brand perceptions through extraordinary design and captivating storytelling, Romph & Pou Agency can assist your company in achieving its desired position in the marketplace.

CREATIVE EXAMPLES

FDA-Approved Watchman™

Reduce Your Risk of StrokeA One-Time Minimally Invasive Procedure That Provides a Lifelong Alternative to Blood Thinners

Dr. Srikar Veerareddy

Job #: UNIHCO1028aDescription: Trauma Magnet ReprintClient: University HealthProof: 1/UPLOADDesigner: CP/ASAE: CG

Start Date: 11/6/15Date Uploaded: 11/09/15Uploaded To: Paragon FTPInsertion Date(s):Item Color(s): 4/0Paper: MagnetPixel Size:

Env. Size: Env. Color(s): Ad Size/Live Space: Bleed: N/AFlat Size: 4 x 2”Fold Size: Fold Type:

IMAGES Stock: Yes (istock / Shutter. / ____________) NoQuality of images: Low Res Hi ResPrice: $ Purchased: Yes / No

SPECIAL PROCESSES Varnish: Foil: Emboss:Fold:

Mult. Pages:Die Cut: Binding:Envelope:Perf:

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Our in-house photography capabilities allow us to utilize photographs of your facilities and employees on advertising collateral. This further enhances your brand with familiar faces and authentic imagery.

PHOTOGRAPHY

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Romph & Pou Agency has the capability to provide a wide range of broadcast production. With our in-house production capabilities, we’ve produced 30-second spots with budgets over $100K, but our defining difference is our ability to produce low-budget spots that don’t compromise on quality. From small to big projects, we create compelling television and radio spots to fit your budget. Our ability to create low-cost commercials enables our clients to keep their message fresh and relevant.

VIDEO PRODUCTION

https://vimeo.com/80488414https://vimeo.com/93541960

https://vimeo.com/120095621 https://vimeo.com/108623917https://vimeo.com/276076638

https://vimeo.com/141832068

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The first step to any successful marketing strategy is understanding the customer. R&P creates detailed customer profiles, and then laser-targets potential customers using database analytics.

Romph & Pou Agency developed SCORPIO™ as a proprietary database-modeling software that integrates individual customer data, along with other key data appends, to determine segmentation that seeks the greatest incremental worth at the lowest possible reinvestment.

SCORPIO’s key differentiation is that the marketing campaigns derived from it are based 100% on the individual.

SCORPIO enables clients to aggregate multiple databases, promotional, social media and other touchpoints into one system. The combined data is analyzed and passed through SCORPIO’s predictive and valuation models that empower clients to better-align reinvestment rates, media strategy, offer packages and performance expectations for greater value.

SCORPIOTM DATABASE SERVICES

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PERSONALIZED SUBJECT LINE First name personalization

PERSONALIZATION

DYNAMIC CONTENT Name and relevant info

DYNAMIC SUBJECT LINES Subject line changes based on the type and duration of club membership

DYNAMIC IMAGERY Image is selected based on demographic and behavior

VARIABLE OFFER Offer is selected based on data

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WEBSITE/SOCIAL CHANNEL Directly track each customer’s web activity for future marketing efforts

SNOOZE Reduce opt-out rates by allowing recipients to temporarily stop receiving emails instead of unsubscribing

DIRECT MARKETING - EMAIL SERVICES

Email Marketing provides an ongoing direct touchpoint with customers and potential business partners. Using our whitelisted email platform, Romph & Pou Agency develops effective email marketing strategies and campaigns to put a relevant message in front of customers and business contacts.

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PUBLIC RELATIONS

One of the vital components of an integrated communications plan is a sound Public Relations strategy. Our PR department understands that the news media can be a great partner in delivering your message and implementing complete community engagement strategies. Our team can handle everything from news conferences to crisis communications, internal and community engagement strategies, and events.

We even develop custom news networks and coordinate Facebook Live events to put the most brand-centric stories in front of the right audience. Romph & Pou Agency also has contacts with influencer networks to gain coverage in national and regional publications.

https://www.youtube.com/watch?v=1tL7oF0OH-0&feature=youtu.be https://www.youtube.com/watch?v=ls2EdEPwiR4

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MEDIA PLANNING & BUYING

Successful media campaigns are a combination of strategic planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools, including Claritas PRIZM® NE, MRI, Nielson® Audio, ComScore®, Strata, Rentrak® and Nielsen®, to properly align the right media preference to the right audience. Our media department brings over 40 years of combined experience to media planning and buying on both local and national levels.

Alexandria, LA

Atlanta, GA

Austin, TX

Baltimore, MD

Baton Rouge, LA

Biloxi, MS

Birmingham, AL

Burlington, VT

Charlotte-Gastonia Rock Hill, NC

Cincinnati, OH

Cleveland, OH

Dallas, TX

Denver, CO

Detroit, MI

El Paso, TX

Fort Smith, AR

Fresno, CA

Greenville, SC

Harrisburg, PA

Houma, LA

Huntsville, AL

Indianapolis, IN

Jacksonville, FL

Joplin, MO

Lafayette, LA

Las Vegas, NV

Lexington, KY

Little Rock, AR

Los Angeles, CA

Louisville, KY

Lubbock, TX

Memphis, TN

Mobile, AL

Monroe, LA

Morgan City, LA

New Orleans, LA

Oklahoma City, OK

Pensacola, FL

Philadelphia, PA

Phoenix, AZ

Pocatello, ID

Portland, ME

Providence, RI

Sacramento, CA

Salt Lake City, UT

San Francisco, CA

Santa Fe, NM

Seattle, WA

Shreveport, LA

Springfield, MA

St. Louis, MO

Tucson, AZ

Tulsa, OK

Tyler, TX

Waco, TX

1,497,142,857 impressions delivered per year

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DIGITAL MEDIA

The digital world is vast, so knowing where and when to reach your target audience online is key to the success of today’s brands. Our digital department develops comprehensive digital strategies that manage your online presence and deliver your messages to potential customers at the right place and time to maximize your ROI. We have the experience and partners to deliver a wide range of services from SEO and web content to strategic paid advertising campaigns, social audience-engagement and reputation management.

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From fully integrated, cross-platform campaigns to utilizing social media as a channel for reaching consumers, a strong, targeted strategy is key to success. Romph & Pou Agency offers the expertise you need to take your social media to the next level.

• Social Media Strategy

• Platform Setup & Management

• Campaign Execution

• Content Development

• Reporting and Analysis

• Reputation Management

• Listing Organization

• Paid Advertising (Facebook, Instagram, etc.)

At Romph & Pou Agency, we ensure that the content we develop for your audience is relevant and positions you as an industry expert. We also make sure that the messaging and creative speak the same tone as your brand, and that we continuously track and monitor social conversations.

SOCIAL MEDIA

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The recent growth of the online sphere, from smartphones to e-commerce, has made the existence of a strong web presence more important than ever. Romph & Pou Agency can help your company build a responsive web presence that meets all of your online needs, and is easily editable for future additions and changes.

WEB DEVELOPMENT

SCORPIO HEALTH: CARDIOLOGY CLINIC CASE STUDY

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FDA-Approved Watchman™

Reduce Your Risk of StrokeA One-Time Minimally Invasive Procedure That Provides a Lifelong Alternative to Blood Thinners

Dr. Srikar Veerareddy

SCORPIO HEALTH: CARDIOLOGY CLINIC CASE STUDY

OBJECTIVE: GROWING YOUR PRACTICE

Using our database modeling software, our analysts are able to evaluate your customer database and identify targeting criteria, such as risk factors, age and other demographics. Using this predictive model, R&P Agency is able to target specific lists of individuals who meet the outlined criteria to realize the greatest incremental worth at the lowest possible reinvestment.

Segments of current patients, plus potential new acquisition patients, are targeted via direct mail.

• Messaging on the piece includes specifics about the procedure/specialty and common risk factors, to create interest without causing fear.

• Pieces include clear next steps for scheduling an appointment.

SCORPIO HEALTH APPROACH

STEP 1: ANALYSIS

STEP 2: DIRECT MAIL

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SCORPIO HEALTH: CARDIOLOGY CLINIC CASE STUDY

Our team executes additional marketing efforts in conjunction with the direct mail piece drops to help build market awareness, and create messaging frequency for recipients.

• Online Advertising

• Online Content

• Public Relations

• Online Search

• Out of Home

Market support efforts drive potential patients to the website where physician videos are housed. Videos feature physicians answering a variety of frequently asked questions about health and specific procedures. Each video ends with clear next steps to set up an appointment.

STEP 3: MARKET SUPPORT

STEP 4: TURNING CONSIDERATION INTO ACQUISITIONhttps://www.youtube.com/watch?v=29nUsv0p-hY

https://www.youtube.com/watch?v=vs-JxwWcQAM

ACS Q&A - Dr. Baucum: What Are the Symptoms of Heart Disease?

ACS Q&A - Dr. Walton: Does Vitamin E Reduce the Risk of Heart Disease?

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Below are results from a SCORPIO Health campaign that R&P Agency implemented for a cardiology clinic.

February 2018 to April 2018

Direct Mail

• 4,299 total mailers sent

• 33.22% of current patients who received the direct mail piece made an appointment

• 0.26% of potential patients who received the direct mail piece made an appointment

• 787 appointments scheduled

• 782 current patient appointments

• 5 new patients acquired

RESULTS

33.22% 0.26% 18.31%

CURRENT PATIENTS ACQUISITION PATIENT RESPONSE

ACQUISITION RESPONSE

TOTAL RESPONSE

Mailed Appointments Mailed Appointments

Mail Piece 1 2,354 782 1,945 5 33.22% 0.26% 18.31%

of current patients who received the direct mail piece made an

appointment

of potential patients who received the direct

mail piece made an appointment

Total Response

SCORPIO HEALTH: CARDIOLOGY CLINIC CASE STUDY

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Website Tra�c

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Jul17

Aug17

Sep17

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Website Traffic

• February website traffic increased by over 4,000 visits from January.

• Compared to December 2017, February website traffic tripled.

• March and April web traffic continued to stay above 8,000 visits per month.

Digital

• Search campaign performed 289.30% above click-through rate benchmark

• Display campaign performed 310% above click-through rate benchmark

• 210 tracked mobile click-to-calls

IMPRESSIONS CLICKS CTR MOBILE CLICK-TO-CALLSearch 15,737 1,489 9.46%* 210

Display 3,292,796 10,252 0.31%**

*Healthcare benchmark for Search click-through rate is 3.27%. **Healthcare benchmark for display click-through rate is 0.10%.

SCORPIO HEALTH: CARDIOLOGY CLINIC CASE STUDY

THANK YOUChelsea Richcrich@rpagency.com318.424.2676 ext. 322