Healthcare ClubLunch & Learn: Pharma & Med Device

August 24th, 2015

Agenda

On-campus Recruiting

Pharma/Med Device Overview

Current Trends

Agenda

On-campus Recruiting

Pharma/Med Device Overview

Current Trends

On-Campus Recruiting

On-Campus Recruiting

Company Type Location

Bayer Healthcare Pharma New Jersey

Eli Lilly Pharma Indiana

Amgen Biotech California

Bristol-Myers Squibb BioPharm New Jersey

Becton Dickenson Med Device New Jersey / California

GlaxoSmithKline Pharma North Carolina

Johnson & Johnson Med Device / BioPharm New Jersey

Leadership Team Internships

Brittany GulledgeGlaxoSmithKline

Pharma Marketing

Kristy HerrmannEli Lilly

Pharma Marketing

Aparna ChavaliAmgen

Biotech Marketing

Bill GerathBristol-Myers Squibb

R&D Strategy Scott CarberryJohnson & JohnsonPharma Marketing

Najwa MohammadJohnson & Johnson

Med Device Marketing

Emily Meyer3M

Pharma Marketing

Types of RolesMarketing/Sales• Pharmaceutical Marketing• Payer Marketing • Medical Device Marketing• Global Marketing• Business Development• Specialty Product

Development• Sales Strategy

Finance• Corporate Finance • Procurement/Supply Chain

Operations• Service and Clinical

Operations• Operating Effectiveness

Other Roles• Corporate Strategy• Human Resources• IT/Systems

Panel Questions

1) What exactly did you do this summer?

2) What did you like and dislike about it?

Agenda

On-campus Recruiting

Pharma/Med Device Overview

Current Trends

Major Healthcare Industry Sectors

Pharma

Med Device

Consumer

PayerProvider

Consulting

IT

Key Terms

PayerHealth Plan

PBMs

Specialty Pharma

MedicareMedicaid

Health Outcomes / Value Evidence

DTC

Provider / HCP

ACOs

Affordable Care Act (ACA)

Key Opinion Leaders (KOLs)

Fee for Service

Value Based Healthcare

CRO NP

Pharmaceutical & Biotechnology

SOURCE: http://maravelias.che.wisc.edu/wp/wp-content/uploads/2009/12/Presentation1.gif

Medical Device

SOURCE: http://hubspot.forcetherapeutics.com/blog/repost-regulation-of-medical-apps-by-the-fda-what-qualifies-as-a-medical-app

Panel Questions

3) Share a new piece of information that you learned this summer about the industry you were working in.

Agenda

On-campus Recruiting

Pharma/Med Device Overview

Current Trends

Major Trends in Healthcare

Major Trend #2: Pressure to Reduce Cost

Major Pharma Trends

1

2

3

The US healthcare industry is consolidating.

R&D productivity is decreasing.

Patients have much larger role in their health management.

Panel Questions

4) What other trends did you notice this summer?

Resources – Newsletters/WebsitesFiercePharma - http://www.fiercepharma.com/

Sign up for the daily newsletter!

FierceBiotech -http://www.fiercebiotech.com/

Daily newsletter to keep up with the industry

EP Vantage - http://www.epvantage.com/default.aspx

Weekly Market Movers newsletter to keep up with small biotechs

Media Post – Marketing:Healthhttp://www.mediapost.com/publications/marketing-health/

Marketing focused Healthcare News

The Morning Consult – Healthhttp://themorningconsult.com/category/2-health/

Newsletter and Website

http://www.medpagetoday.com/Latest/ Science based latest news

http://www.ispot.tv/ Drug advertisements

L&L and HDP SessionsDate Time Topic Presenter

8/25 4pm to 5:30pm Pharma & Med Device 2nd Years

9/5 12:30pm to 1:50pm International Student Recruiting 2nd Years

9/9 3:30pm to 4:50pm Pharma Industry GlaxoSmithKline

9/14 12:30pm to 1:50pm Consumer Healthcare 2nd Years

9/21 12:30pm to 1:50pm Insurance 2nd Years

10/26 12:30pm to 1:50pm Provider 2nd Years

10/30 Noon to 2pm HC Consulting Panel Kurt Salmon, Triangle Insights Group, Deloitte

11/9 12:30pm to 1:50pm Payer & Provider BCBSNC & UNC Physicians

11/16 12:30pm to 1:50pm Healthcare Consulting 2nd Years

11/30 12:30pm to 1:50pm Healthcare IT Keona Health

12/7 12:30pm to 1:50pm Interview Insights 2nd Years