Health n Glow Final (1)

8/11/2019 Health n Glow Final (1)

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I NDUSTRY PROFI LE:

Barter system was known as the first form of Retail

Followed by Kirana Stores and Mom & Pop Stores Finally Manufacturing era necessitated the small stores and specialty s

It was a sellersmarket till this point of time with limited number of

available

1980s experienced slow change as India began to open up economy.

The latter half of the 1990s saw a fresh wave of entrants with a shiManufactures to Pure Retailers.

Post 1995 onwards saw an emergence of shopping centers

Emergence of hyper and super markets trying to provide customer wi

- Value, Variety and Volume

Expanding target consumer segment


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OVERVIEW:


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INTRODUCTION

Indias premier one stop shop for cosmetics and healthcare requirements.

They have 95 stores across the country and are predominantly present is south

India (Bengaluru, Chennai, Hyderabad) and in Mumbai.

They provide the most extensive and unparalleled range of beauty and personal

care.

They are committed to providing their customers with the most enjoyable, quality

shopping experience possible.

Provides the best possible personalized service by our trained staff who have

extensive product knowledge.

Health & glow makes you look good and feel great about yourself!

It is the only place where you are sure to find the widest assortment of health &

beauty products, accompanied by expert tips and a pleasant shopping experience


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COMPANY PROFI LE

Health & glow chain of stores in India is owned and operated by dairy farm

international. The corporate office is based in Bangalore and is situated at Hulimavu

on Bannerghatta road.

P. Venkatesh joined dairy farm in September 2005 as the business head for health &

glow. He has 15 years of rich experience behind him, after having completed his MBA

from the faculty of management studies, Delhi university. He joined titan as a

management trainee in 1992 and quickly rose to the position of regional manager in

1998 after also having spent a two year stint in UAE. Before joining us, he worked wi

M/s. Frito lay as general manager, M/s. Tulleeho porta as their COO and Marico

industries as their business development manager for the kaya skin clinic brand of

beauty stores.

Health and glow is India's first health & beauty chain with 74 stores.

Health and glow to offer a complete range of cosmetics, skincare, hair care, herbal

care, oral care, baby care, fragrances & pharma.


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MISSION

To offer the consumers the BESTproducts through SPEED.

Synergy by leveraging our combined strength and that of the group.

People focus, promoting commitment, training and development.

Efficient systems, improving IT and supply chain management.

Effective communication, open to listen and embrace differences.

Deliver passion, which is our core value, to all our stakeholders.


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To be the BEST leading retail er i n south I ndia, always del iver ing beyond expected s

in 6S.

Staff engagement

Service excellence

Store standards and disciplines

Supplier relationships

Sales and profit growth

VISION:


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THEIR VALUES

Passion to win, positive energy and pride in performance

Always be fair, show high integrity and mutual respect in all dealings

Share knowledge, best practices and resources

Sense of urgency, challenge status quo and complacency

Invest in caring for all

Openness to change and innovation

Nurture a learning culture, enjoy work and celebrate success


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CULTURE

One of mutual respect, fairness, openness, support and fluid

communication throughout and between businesses.

To have a winning spirit, continuously striving for excellence an

to our customers.


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METHODOLOGY

Research Design

A research design is purely plan to study the customer buying behaviour with respect

to health and glow.

Type of Research: Descriptive

Research Approach: Survey

Research I nstrument:Questionnaire

Sampling uni t:Customers of health and glow

Sample size:30 customers

Statistical tool used:Pie chart and bar diagram.


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What type of hair do you have? Your hair is______________

DATA ANALYSIS:

Type Count

Curly 5Frizzy 1

Others 1

Straight 20

Wavy 3

Grand Total 30

Kind Perce

DryNormal

Oily

Rough

Grand Total


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What type of shampoo do you use? What is your gender?

DATA ANALYSIS:

Kind Percentage (%)

Anti-dandruff 40%

Normal 33%

Oil control 7%

Other 3%

Texture changing (softe 17%

Grand Total 100%

Gender Perce

Female 6

Male 3

Grand Total 1


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What is your age? What is your marital status?

DATA ANALYSIS:

Age Percentage (%)

20 - 25 years 40%

25 - 30 years 23%

30 - 35 years 3%

35 - 40 years 3%

40 and above 23%

Below 20 years 7%

Grand Total 100%

Marital status Perc

Married

Unmarried

Grand Total


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What is your occupation? What is your income level?

DATA ANALYSIS:

Occupation Percentage (%)

Others 17%Salaried 53%

Student 30%

Grand Total 100%

Income level Co

Less than 5000 1

Rs.5,000 10,000

Rs.10,000 15,000

Rs.15,000 20,000 4

Rs.20,000 and above 1

Grand Total 3


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Which brand you use for shampoo? Do you use conditioner?

DATA ANALYSIS:

Kind Percentage (%)

Dove 33%

Garnier 20%

Himalaya 13%

L'Oreal 20%

Others 13%

Grand Total 100%

Response Percentage (

No 23%Yes 77%

Grand Total 100%


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Which brand you use for conditioner? Which brand you use for hai

DATA ANALYSIS:

Kind Percentage (%)

Dove 30%Garnier 10%

L'Oreal 17%

Others 43%

Grand Total 100%

Kind Co

DoveHimalaya

Others

Parachute 1

Grand Total 3


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Which brand serum or gel you use for

hair styling?

How frequent you use sham

conditioner?

DATA ANALYSIS:

Kind Percentage (%)

Livon 40%

None 20%

Others 37%

Silk n shine 3%

Grand Total 100%

Kind Percent

Bi - weekly 40

Daily 13

Weekly 47

Grand Total 100


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How frequent you use serums, gels &

oil?

Do you use hair colour?

DATA ANALYSIS:

Frequency Percentage (%)

Bi - weekly 17%Daily 7%

Monthly 43%

Weekly 33%

Grand Total 100%

Frequency Percenta

Frequently 13%Never 53%

Occasionally 33%

Grand Total 100


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Which brand you use for hair colour? My buying decision is influen

DATA ANALYSIS:

Kind Percentage (%)

Garnier 23%L'Oreal 20%

None 40%

Others 13%

Revlon 3%

Grand Total 100%

Influncer

CelebritiesFamily

Friends

Others

Social media

Grand Total


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How long you have used the same brand

of hair care product?

What attracts you to buy hai

products from health n glow?

DATA ANALYSIS:

Duration Percentage (%)

1 - 3 years 40%

3 - 6 years 7%

Less than one year 43%

More than 6 years 10%

Grand Total 100%

Attraction C

Offers

Others

Vouchers

Grand Total


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How you came to know about offers on

hair care products in health n glow?

How would you rate the avail

health care products in health

DATA ANALYSIS:

Medium Percentage

Internet 53%

Magazines 10%

Newspapers 10%

Others 27%

Grand Total 100%

Rating Count

Poor

Average

Good

Very Good

Excellent

Grand Total


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Gender influence cross tabulation Gender attraction cross tabulati

DATA ANALYSIS:

Influence

Family Celebritie Friends Social m Others Total

Gender female 10 3 6 0 0 19male 0 0 2 2 7 11

Total 10 3 8 2 7 30

Attraction

Offers Vouche

Gender female 19

male 1

Total 20


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FINDINGS:

There are more number of female customers compared to male custom

The customers mostly visit Health and Glow due to the offers given by

They mostly get to know about offers through internet.

Most of the customers who visits Health and Glow falls under the age

2025 years.


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CONCLUSION:

Health and Glow provides wide variety of hair care products to custo

which are exactly as per their needs which results customers regular

preference.


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SUGGESTION:

They can provide more better services by attending each customer and

suggesting and helping customers to get the best product to be used fo


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LIMITATION:

Due to busy schedule and fast life of the respondents, most of them did

not gave proper information which was required, so that affects the

result as well as analysis

Did not disclosed their sale unit and turn over because of the privacy

The survey is restricted to 30 respondents.

Documents

Health n Glow Final (1)