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Headline Writing RTOT
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7/17/2019 Headline Writing RTOT
http://slidepdf.com/reader/full/headline-writing-rtot 1/33
Headline Writing
7/17/2019 Headline Writing RTOT
http://slidepdf.com/reader/full/headline-writing-rtot 2/33
News has no title but headlines.
An assemblage of words written in
bigger, bolder letters than theusual page text at the beginningof the news
Headlines are windows of thenewspaper as they serve as the
quick source of information for
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Functions of Headline
1. to attract the readers.. to tell the story !in a summary"
#. to add variety of type !to breakmonotony in a sea of type"
$. to identify personality or
distinction of newspaper !use offont%style of letters"
&. to index%grade the news !big
type for important news' small
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Headline
1. (t attracts the reader)s eye anddirects its attention to the storybeneath it.
. (t is concisely constructed tosave space. articles and otherunnecessary words are omitted.
#. (t must be positive and active.$. (t is ad*usted to a predetermined
typographical style of paper
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Headline
1. +he headline presents thenews in a A-/0, thus it is
+023A-H(
. +he headline must containthe most important, the mostintriguing, the most unusual
fact of the story.#. +he headline must be so
constructed as to catch the
reader)s attention and make
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Headline
$. i4e and length of theheadline must beproportional to the length of
the story and its importance.&. +he headline is based on the
lead.
5. +he headline makes use ofspecial vocabulary which isnot suitable for ordinary
communication situations.
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Headline
1. First, read the story for generalmeaning.
2. Clues to the headline are usuallyin the lead.
• 6hat happened7
• 6ho did what7
• How did it happen7. !se the shortest "ords #ossible.
xamples8
cop 9 policeman up : increase
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Headline Vocabulary:
accord : agreementallay : to calmanew : againassail : to attack with argumentscite : mention' enumeratecrown : championshipdip : go down
x : formergrill : investigatehit : attackslay%kill :murdered
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hike : increase
kin : familyratify : approve' con;rmnab : arrestokay%ok : approve
sked : schedulevow : pledgerule : decidefoil : thwart, re*ected
bare : reveal, exposerift : disagreementsolon :lawmaker, representative
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Headline
$. Write headline that is easy toread. Ha%e a sub&ect and a%erb. Avoid starting with a verb'the headline might sound as if itwere giving orders. !:<:=pattern"
6rong8 3evise money martguidelines
orrect8 entral >ank revises money
mart guidelines
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Headline
'. !se the historical #resenttense if the %erb is in theacti%e %oice.
6rong8 ?elgado topped editorial tilt
orrect8 ?elgado tops editorial tilt
(. )mit the hel#ing %erb if the
%erb is in the #assi%e %oice.)nly the #ast #artici#le isretained.
6rong8 ?rug pushers are nabbed
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Headline
*. !se the in+niti%e for futuree%ents.
6rong8 @oronadal will host N- 1&
orrect8 @oronadal to host N- 1&
. -o not use a #eriod at the end ofthe headline.
. )mit articles /a, an, the0.
6rong8 A ;re hits +ondo slum area
orrect8 Bire hits +ondo slum area
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Headline
1. !se a comma instead of and3in "riting headlines.
?elays, confusion bug Asiad
0acson, +rillanes no show at =NA
11. !se semicolon to se#aratesentences.
2ina 0ope4 heads -asig body'Noys swears in #& other execs
12. !se #unctuation mar4ss arin l .
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Headline
1. !se single 5uotes /60 inheadlines instead of double5uotes /0.
C0umad) witnesses tag killers of
educator1$. 7l"ays gi%e the source of a
5uote. To use direct 5uotation
as head, use any of thefollo"ing forms8
a. ?ash 9ayo ang boss 4o :
;noy
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Headline
1'. !se the do"n<style : only the
+rst "ord and #ro#er nounsare ca#itali=ed, unlessother"ise indicated.
Baculty honors NuDe40acson, +rillanes no show at =NA
1(. !se only "idely 4no"nabbre%iations.
?=E chief to monitor (N cases
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Headline
1*. -on>t use names unless the
#erson is "ell 4no"n, usecommon nouns instead.
6rong8 antos electrocuted
orrect8 arpenter electrocuted
1. !se s#eci+c terms instead of
generalitiesxample8 +rader killed
>etter8 +rader stabbed to death
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Headline
1. ?ust re#ort the facts@ do not
editoriali=e.
6rong8 Noy gives inspiring talks
2. Ae #ositi%e. -on>t usenegati%es in headlines. They"ea4en the stories.
6rong8 -+A meeting won)t be held
>etter8 -+A meeting cancelled
21. Be%er use the "ord may3. tdenotes the uncertain element
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Headline
22. The +rst line of t"o<line orthree<line headline shouldnot end "ith a #re#osition,con&unction, articles or anyform of the %erb to be,unless the #re#osition goes"ith the %erb, as in the "ord
call up.
2. !se numbers only ifim#ortant. Write numbers in
+gures. A<billion and D<
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Headline
2$. 7%oid E#litting
7. a %erb #hrase6rong8 ?ebaters chosen to
*oin speechfest
3ight8 ?ebaters chosento *oin speechfest
A. names that belong together6rong8 ru4 wins gold
medal3ight8 ru4 wins
gold medal
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Headline
2$. 7%oid E#litting
C. ad&ecti%e and the noun itmodi+es
6rong8 # 2ensan
leaders trade accusations3ight8 # 2ensan leaders trade accusations
-. abbre%iations6rong8 Nancy sues Na
pocor3ight8 Nancy sues Napocor
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Ete#s in headline "riting
Gake sure you understandwhat the story is about.
Bind the action verb and themost important noun, whichtell what is happening in the
story. um up the story with key
words' build this summary
around the verb you have
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Ete#s in headline "riting
ast the summary in asentence.
horten the sentence byputting it in headline form.
=nce the ;rst draft of the
headline is written, ;ndsynonyms for key words in thelead and begin substitution as
necessary.
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Rules in 7cronym1. Bour:letter acronym and below, all
letters should be capitali4ed like6H=, /N, G(0B
. Bor more than four:letter acronym,
only the ;rst letter is capitali4edlike in Asean, /nicef
#. Bor syllabic acronym, the ;rst letter
of each syllable of the wordsshould be capitali4ed like ?epd,2enan, o@ar2en
$. (f the acronym lacks enough
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-C9 +his is the number of lines your
headline will have
xample8
omelec to deal directly with telcos
!1 deck"
1 more cops wanted
for Gaguindanao massacre
! decks"
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E!G
• 0/2 ( +H +=3) NAG
I(t is used for the purposes ofidenti;cation and record
keeping. (t is usually written ina single word.
x. 6eather : for a weather
story ouncil : for a councilmeeting
?rowning: for a story about
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Headline terms
• Columns <ertical strips of text.
+he thin white spaces betweencolumns are called gutters.
>roadsheets carry 5:Fcolumns' tabloid andmaga4ines, $:& columns
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Headline terms
• Headline countount or length in units
of each line.
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Count of letters, gures, marks
Width
etters, Figures,Dar4s
unit
0owercase f, i, *, l, and t
apital ( and numerical;gure 1
All punctuations exceptquestion mark anddashes
1unit
All other lowercaseletters except m and w
All other numbers
Juestion mark
paces between words
1units
0owercase m and w
All capital letters except(, G, and 6
?ashes
ymbols such as , K, L,₽
and M2units
apitals G and 6
Count of letters, gures, marks
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A count system considers dierences
in the widths of letters
apital letters8
G, 6 : units( : O init
others : 1 O
units
mall letters8
m, w : 1 Ounits
* l i f t : O unit
others : 1 unit
!BT C)!BTE
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!BT C)!BTE
Bigures%-unctuation
Numbers except 1, 7 P 1 unit
- K L Q R P 1 O unit
: P O unit
, other punctuation P O unit
pace between words P 1 unit
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H7-B )R-R3efers to request for a given si4e
of headline.
+hree:number sequence that tells
!1"how many columns a headlineshould cover,!"what point si4e it should be, and!#"how many lines it should ;ll.
olumns9Bont i4e90inese.g., 5:$:18 six columns wide, $:point type si4e, one line".
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H7-B ECH-!
hart that allows one totranslate a headline orderinto a speci;c count. (t tells
how many counts of agiven point si4e can ;t intoa given column width.
ee Headline chedulehart.
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Font Ei=e 1 Column 2 Columns Columns $ Columns ' Columns ( Columns
1 #oints 15 units ## units
2$ #oints 1# units F units $ units
#oints 1.& units 1.& units # units $# units
( #oints T units 1U.& units U units #U units $F.& units
$2 #oints F.& units 1&.& units #.& units # units $ units $U units
$ #oints 1#.& units .& units U units #& units $.& units
'$ #oints 1 units 1U units $.& units #.& units #F units
( #oints 15 units 1.& units F.& units ## units
*2 #oints 1$ units 1U.& units # units U units
HeadlineSchedule Chart