Watch the following video:

On the post it in front of you write down:

Who is it aimed at?Why do you think this?

How is it successful in appealing to this particular audience?

http://www.youtube.com/watch?v=Z7vXP3tHzhA

Learning Objectives:

• Identify features of effective adverts.

• Create slogan/ advert to promote a product.

Why is it necessary?

Ofcom regulates the TV and radio sectors plus telecoms and mobiles. Its job is to draw up a code to ensure standards in programmes, sponsorship and privacy.

What is OFCOM?

• Now it is your job to market a product...• You will get the name of a product and

its target audience. Your job is to market the product in such a way that it will appeal to the target audience.

• For example

toothpaste

teenage boy.

FRESHBREATH:

The product will keep your breath minty fresh for up to twelve hours after use. If you want to make a good impression on the girls: use freshbreath!

Success Criteria:• 1, Presentation- Use colours, shapes and styles that will

appear to your audience. E.g. Pink is often perceived to appeal to women.

• 2, Content- Include information which will tempt the target audience. You must be able to justify why you have used this-

eg, You might talk about minty fresh breath to teenage boys who may typically be quite self conscious about their appearance.

3, Speaking- Everyone in the group must have something to say when presenting their ideas to the class. Be sensible and speak with loud clear voices.

Plenary:• You are going to present your work to the

class...

• You must peer assess them by giving them a mark out of five for each of the success criteria:

Groups Presentation Content Speaking.

Group one 1,2,3,4,5 1,2,3,4,5 1,2,3,4,5

Write down three things which make a successful advert!