The 2018 Hawthorne Business Expo is free to attend and offers a wealth of opportunity, advice, and information crucial for on-going business growth within a challenging economy. The event welcomes businesses from a broad section of industries and remains more committed than ever in providing you with everything needed to improve, evolve and expand your business.

• Learn about available contract opportunities for your business

• Meet with staff of local and national government agencies and find out what supports are available for your business

• Network with local and national business leaders who can help you develop your business

• Meet new suppliers and potential customers

• Find new business opportunities with exhibiting companies from a broad range of business sectors, all in one location on the same day

• Learn better ways of running your business• Opportunity to have your business challenges

solved by our range of industry experts• Benefit from attending insightful breakout

sessions for new ideas for your business

• Aspiring Entrepreneurs• Business Owners• Senior Managers• Regional Directors

• Bankers• Business Advisors• Buyers• Sales Representatives

• Trade Associations• Educational Bodies• Governmental Bodies• Media & Press

Each year we invite the South Bays leading business experts and specialists to help motivate and inspire you. Our keynote speaker presentations are very popular and are in high demand, so to avoid disappointment we recommend arriving early for the presentation.

KEYNOTE SPEAKERS

Here are a few of the benefits of attending the Expo:

Media PackAll material avalable at:

hawthornebusinessexpo.com/media

Who should attend?

Christopher E. Jackson, Sr. Senior Economic and Community Development Manager

City of Inglewood

Mark WaierDirector of Communications for the Landside Access Modernization Program (LAMP)

Los Angeles World Airports

Hear some of the South Bay’s leading business speakers.

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EXPO2018

Event Sponsors/PartnersGOLD LEVEL SILVER LEVEL BRONZE LEVEL INKINDEVENT SPONSORS

A D V A N C E D A I R

Build & Protect Your Brand on Social Media Presented by: Emma Vaughn, business outreach manager,Main Street Hub

As social media continues to grow, it plays an even larger role in how customers are discovering, interacting with, and choosing businesses. It is important to produce content on your Facebook, Instagram and Twitter in order to be found. It's also important to protect your reputation on the sites that matter most to customers today. By learning best practices for each of these social media platforms, you can improve customer acquisition, increase revenue and boost your customer service.

You will learn:

• Which social media metrics to track and why

• How to see a clear ROI with Twitter• Quick ways to keep your customers

coming back• How to wow your customers with

Instagram• Easy ways to spread more word-of-

mouth about your local business

Planning for the Success of Your Business Presented by: Starleen Van Buren, Director, Small Business Development Center

Business planning is crucial in order to set the right direction for your business. If you don’t know where you are going, you could end up someplace that you might not want to be with lower sales and profits! An effective plan is used on an ongoing basis, not filed away and forgotten. This presentation will teach you how to develop a plan that clearly spells out what is needed for the success of your business.

You will learn:

• The internal and external uses of planning

• Traditional business plan versus the one-day planning method

• How to conduct a SWOT analysis to develop sound business objectives

• How to put all the information together into a cohesive, workable plan of attack

10 Tips To Create a Dynamic Website That Works Presented by: Liz Harsch, Owner, Tailor-Made Advertising

Is your website doing it’s job? Local Marketing Expert Liz Harsch of Tailor-Made Advertising reviews 10 Tips to create a dynamic website that works. Learn what you need to have a Mobile Responsive Website in 2018. Find out how Google & Search Engines find you and how you can design your website to take the burden off your staff and get more people to take the actions you want most.

You will learn:

• 10 Tips for designing a website that will help your company grow

• What features must be part of today’s successful websites?

• How to integrate Social Media to help people find your website.

• How to determine which development tool to use (web platforms).

• How to determine who owns your website, tracks it and controls it?

During your visit to the exhibit floor, be sure to visit the expo’s seminars. They will be buzzing with excitement throughout the day with business seminars and demonstrations to help your company grow. Seminars are free to attend!

BREAKOUT SESSIONS

Contracting With Los Angeles World Airports Presented by: Allyson Lavalais, LAWA Business Outreach Manager, LAWA

This informative session will provide an overview of the steps prospective LAWA Contractors and Vendors need to make to do business with the City of Los Angeles and Los Angeles World Airports.

You will learn:

• LAWA Procurement Process Overview• Request for Bid Requirements• Los Angeles Business Assistance Virtual

Network (www.labavn.org)• Business Enterprise Programs• Business Certifications• Business and Job Resources• LAWA Bond Assistance

Accessing No Cost Business Services Presented by: Chris Cagle, Regional Affairs Manager, SBWIB

Learn how you can improve your bottom line with no cost Recruitment Services, Hiring Support, Subsidized Labor Programs and On-The-Job Training Programs provided by the South Bay Workforce Investment Board (SBWIB). For more than 35 years the SBWIB has been matching employers with qualified candidates in the South Bay region through four One-Stop Business & Career Centers. Find out how you can take advantage of these resources.

You will learn:

• No cost Recruitment Services & Hiring Support

• Subsidized Labor Programs• On-The-Job Training Programs provided

by SBWIB.

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EXPO2018Hawthorne Business Expo is proud to introduce

2018 Businesses of the YearLos Angeles Ale Works: Best New Business of the Year • laaleworks.com

Los Angeles Ale Works is a brewer-owned and operated neighborhood brewery in the aerospace tech hub, Hawthorne, CA. From a scrappy group of homebrewers, we built a collaborative culture of professional brewing that delivers balanced, independent beer to you.

Our diverse selection features beers that drink easily and offer something for every palate. Brewing a spectrum of styles from the traditional beers of Germany, England, and Belgium, to modern American IPAs, we embolden our recipes by adding foraged fruits, locally roasted coffee beans, and exotic teas -- a little California flare.

Visit our Hawthorne taproom just east of LAX and the beach cities and you can expect pints and flights from our engaging and knowledgeable staff. Pull from a selection of tabletop games or challenge your opponent to a patio game -- giant jenga anyone? Reserve the Louis Pasteur Loungetorium, complete with custom LA Ale Works arcade, shuffleboard, and presentation space for your next party or business meeting. Look out for impromptu brewery tours and you may even spot a brewer dancing like nobody’s watching.

Al-Watan Halal Tandoori Restaurant: Restaurant of the Year • alwatantandoori.com

Al-Watan, derived from “watan,” signifies a connection to one’s countries, borrowing splendid tastes from India and Pakistan. Be it a casual night out or a catered meal for any occasion, this restaurant is the perfect place!

Chef M. Waheed Mumtaz, the owner, says:

We make everything fresh daily to ensure that we serve only the highest quality, and most delicious, food possible. Our kabobs and naan aren’t put into the tandoor until you order them, which definitely makes the extra few minutes worth the wait.

We are committed to making great Indian/Pakistani food and our chefs are always creating new dishes for you to try. Al-Watan serves great food in a relaxing environment, so come in and try it for yourself! We also cater, so call and ask how you can have delicious, fresh Al-Watan food at your next event.”

At Al-Watan, you will find elaborate curries, the house special Nihari, delectable Naan and so much more! Evolved foodies as well as those with simple tastes will all find dishes they are able to savor!

Advanced Party Rentals: Small Business of the Year • advancedpartyrentals.us

For the past 16 years, Nelson and Aida Rios have owned and operated Hawthorne-based Advanced Party Rentals at the corner of Prairie Avenue and 120th Street, adjacent to Hawthorne Municipal Airport.

Starting out with 10 tables and 100 chairs and three employees, they gradually expanded their inventory to include everything needed to support almost every kind of event from rock concerts, weddings, street fairs, corporate parties, civic events, and athletic events. Today they have an entire room of linens in a multitude of colors, banquet supplies including china settings and flatware for up to 800 guests, custom props, staging, sound systems, lighting fixtures, four trucks, and one of only a few unique “Lava” interactive dance floor that was shipped to New York for use at the dedication of the new Yankee Stadium.

Among the many outstanding events Nelson and Aida are especially proud to have produced are Chevron’s 100th Anniversary Celebration, LA Dodger Yasiel Puig’s annual Wild Horse Foundation food drive, the annual Taste of Soul Street Fair that attracts more than 300,000 people in Los Angeles where they provide tenting and logistics stretching five city blocks, and the annual Hawthorne State of the City Luncheon. Plus they have donated their services to numerous charitable causes in and around Hawthorne as their way of saying thanks to the people and groups that have helped them over the years.

BUSINESSH A W T H O R N E

EXPO2018Hawthorne Business Expo is proud to introduce

2018 Keynote Speakers

Christopher E. Jackson, Sr.Senior Economic and Community Development Manager City of InglewoodChristopher E. Jackson, Sr., has been employed with the City of Inglewood since July, 2008. Starting as a Planner in the Planning Division, he advanced within the City and was appointed as the Department Manager, overseeing the Economic Development, Planning, Building Safety and Code Enforcement divisions in June, 2015.

As a Planner with the City of Inglewood, Mr. Jackson was identified to lead the City team to process the discretionary actions concerning the major renovation to the Forum and the Hollywood Park Tomorrow project. He was the Lead

Planner for the City of Champions Revitalization Initiative, which resulted in the approval to construct a NFL spec stadium and performance venue to be located within the Hollywood Park Tomorrow project area. This effort lead to the relocation of the Rams and the Chargers to make their home in Inglewood’s new $3 billion dollar stadium which is scheduled to be opened in 2020. Most recently, he is also part of the team that is negotiating with the Los Angeles Clippers to build a new state-of-the-art NBA arena in Inglewood.

Mark WaierDirector of Communications for the Landside Access Modernization Program (LAMP) Los Angeles World AirportsMark Waier is the Director of Communications for the Landside Access Modernization Program (LAMP) at LAX. LAMP will reduce congestion in and around the airport by constructing a people mover that connects the airport terminals to parking facilities and the Metro system. This $5.5 billion project is the largest Public Private Partnership in the state of California and the largest capital investment project in the City of Los Angeles.

Prior to joining LAX, Mark served as Department Manager of Marketing and Director of Mobile Ticketing for Metrolink. During his tenure, Mark guided the redesign of the agency’s website and new media digital tactics which projected the agency to have the highest social media following of any public transit agency in the United States. Furthermore, using targeted marketing tactics, he was able to garner the highest mobile ticketing adoption rate of any agency.

Prior to his position at Metrolink, he served as the Director of Government and Community Affairs for LMU where he also earned his Bachelor’s degree and jurist doctor

Talk TopicConnecting LAX: The People Mover

The people mover will transform the way guests and employees get to and from LAX. The Landside Access Modernization Program (LAMP) will provide a reliable, convenient way to get to and from the airport. LAMP is designed to reduce traffic at the airport by adding a train that connects the terminals to a consolidated rental car facility (ConRAC), the Metro, and additional parking structures with new areas for picking up and dropping off passengers. This $5.5 billion project is the largest Public Private Partnership in the state of California and the largest capital investment project in the City of Los Angeles.

Be sure to arrive promptly at 3:00 p.m. so as not to miss our 2018 Keynote Speakers