Hawke’s Bay Tourism Update

June 25, 2019

Agenda

Trade Shows

Membership update

HBTIA Awards

Stats & media results

Upcoming

TRENZ

Meetings

New members

Nola Café and Restaurant (CHB)

Farmhouse Kitchen

Puketapu Pub

Waipawa Golf Club

Ongaonga Golf Club

The Rookery Coffee House

Kaka New Zealand

Frenchy’s Nail Boutique

The White Beach House

Hair, There and Anywhere

Arapata Lodge

Membership update

• Prospectus proposal

• Website

Tourism Awards

• Entries open now, close on 12 July

• Awards evening on 5 September – stay tuned for details

• Three judges for 2019

• Kim Thorp, co-owner Black Barn Vineyards

• Jane Wilson, GM Destination Great Lake Taupō

• Glenn Fulcher, Head of School, EIT Tourism and Hospitality

Tourism Awards

• 5 categories, plus the Supreme Award

• Accommodation Award, sponsored by Hawke’s Bay Airport

• Visitor Experience Award, sponsored by Hastings District Council

• Essence of Hawke’s Bay Award, sponsored by Napier City Council

• Culture and Heritage Award, sponsored by Wairoa District Council

• Environment Award, sponsored by Central Hawke’s Bay District Council

• Supreme Award, sponsored by EIT Eastern Institute of Technology

Latest stats: year-end April 2019

Commercial Accommodation

+1.7%1.212m nights

Visitor Spend

Overall

- $658m, up 3.5%

(national average 3.3%)

Domestic

- $486m, up 2.6%

International

- $172m, up 6.3%

Commercial

Accommodation

Overall

- 1,226,593 nights, up 1.7%

(national average 1.2%)

Domestic

- 918,597 nights, up 5.0%

International

- 307,728 nights, down -7.1%

Peer-to-Peer

(only AirBNB & HomeAway)

Overall

- 254,293 nights, up 92%

- 29,768 guests, up 40%

Available listings

- Peaked in February at 1,185

entire places to rent

(first listings in Jan 2016)

Tourism New Zealand

• Bonnie Munday, Canadian Geographic Traveller, Best Health Mag, Good Times

• Tabi Salada, Japanese travel show

• Brigitte Magazine, leading German women’s magazine

• Little Red Book, Chinese e-commerce/social media platform

• Fujinahou, Japanese women’s magazine

Domestic

• The Spinoff, using Hawke’s Bay as first trial of travel feature

• Look out for feature on Hawke’s Bay in July’s Kia Ora magazine

• Grabaseat’s ‘Grabarandom’ activation

Media famils

www.hawkesbaynz.com

2015/16 2016/17 2017/18 2018/19

Sessions 285,981 295,832 337,722 558,655

YOY 3% 14% 65%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

June July August September October November December January February March April May

2015/16 2016/17 2017/18 2018/19

Trade marketing

• Verbal update

July

• Winter Deco Weekend 19-21 July

August

• Edible Fashion Awards 9-10 August

• Spring Racing Carnival 29 August (& 21 September & 5 October)

September

• The Spring Fling CHB September-October

October

• Cape Kidnappers Trail Run 12 October

• Hawke’s Bay Arts Festival 15-28 October

• Royal A&P Show of New Zealand 23-25 October

November

• Summer F.A.W.C! 1-10 November

• BLACKCAPS vs England T20 8 November

• Hawke’s Bay Wine Auction 9 November

• IronMāori 9 & 30 November

Winter & Spring events

Upcoming

• Visitor Strategy & Destination Management Plan

• Cruise

• Business Events

• Brand

• Visitor guide/brochure

‘Over-tourism’

• TVNZ video: NZ tourism operators stepping up to help the environment