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To MBR for hostingthe Wednesday

Industry Reception

To Hearst Magazines, OTG,Paradies Lagardere & Trofie Productions

for donating the Goodie Bag Snaks

Contents

Conference Sponsors

5 • PBAA - The Periodical & Book Association of America

7 • Speakers and Conference Committee Members

15 • General Merchandise Category Sales Data and Trends by Mark Mechelse

17 • Conference Agenda

25 • Magazine Publishing CEOs and Magazine Distributing CEOs Discuss Major

Issues at This Year’s Act 6 Experience by Linda Ruth

29 • Magazine Publishers and their Retailers on Distribution and Sales in the UK

by Jim Bilton

34 • One on One Table Hosts

5 OF THE TOP 10 SELLING MONTHLY MAGAZINES*

COSMOPOLITAN is the #1 selling monthly magazine

are all in the top 10 and are category leaders are 100 years or older

For more information contact Jim Miller, VP Retail Sales, Hearst Magazines, 212-649-2931 or [email protected].

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5M A G A Z I N E S AT R E TA I L J UNE 13 – 15 , 2016

481 Eighth Avenue, Suite 526, New York, NY 10001212-563-6502 • 212-563-4098 FAX • www.pbaa.net

Chair

Will MichalopoulosHearst Magazines

[email protected]

Board Members

David AllegerClark Distribution Systems, [email protected]

Jay AnnisJannis Media Consultants

[email protected]

Bob BedorTime Inc. Retail

[email protected]

Allison FlemingHearst Magazines

[email protected]

John MacKethanNational Geographic

[email protected]

Bruce SherbowPenny Publications

[email protected]

OfficersBoard of Directors

Periodical & Book Association of America, Inc.

Staff

PresidentJay Annis

Jannis Media [email protected]

Executive Vice PresidentBob Bedor

Time Inc. [email protected]

Executive DirectorRichard Alleger

[email protected] Director

Jose [email protected]

General CounselYee Wah Chin

[email protected]

Certified Public AccountantPeter B. Morse

[email protected] Listings Manager

John [email protected]

Art DirectorRobert Romagnoli

[email protected]

From the PBAA Chair

Just ReleasedPBAA’s 2016 Directory is available to Directory advertisers and PBAA member companies, and for purchase by others.There is an Excel version, regularly updated on the members only pages of the PBAA website:www.pbaa.net.

The Voice ofthe NewsstandIndustrySince 1965

Welcome to the Hyatt Regency Greenwich and the2016 Retail Conference. As I write this message, themerger of PBAA and IPDA is pending finalizationwith the state of New York. It will mean the formationof a new trade organization called MBR (Associationof Magazines and Books at Retail). This merger,which was approved by the membership of both organizations, is just another indication of how consolidation is changing the way we do businessand the necessity for all channels to work together.

More than a simple merger that was driven primarilyout of financial needs, I see it as a final wake-up callfor the industry to figure out how we create excitementaround the magazine category, drive consumers to thestores and generate incremental sale. We cannot con-tinue to operate in the way we have and expect differ-ent results. We need to engage with our retailers tounderstand what motivates them and their customers.We also need all channel partners to have a stake inthe game if we are to be successful. Publishers cannotcontinue to burden every incremental cost to test andimplement new ideas at retail. Everyone needs a seatat the table and must contribute for all to be success-ful moving into the future. I hope the formation of thisnew organization is just the first step in helping the in-dustry meet these needs. Please consider participat-ing as “all hands on deck” is the way forward.

This retail conference has always been about educa-tion and collaboration. It is the one time we have everychannel participant together to discuss how we can in-fluence the single copy business. And I have alwaysencouraged everyone to make the most of their timehere. Our convention steering committee has workedextremely hard to put a conference program togetherthat can challenge, educate, and motivate us to dowhatever we can to drive our businesses in a positivedirection. In that this is my last conference message asthe Chairman of PBAA, I urge each of you to take re-sponsibility and work collaboratively to do what is bestfor the magazine category as a whole. Only throughdedication and cooperation will this be possible.

I wish you all much success in the future.

Will Michalopoulos | Chair, PBAAClockwise from top: Magazines at Retail Conference 2015,PBAA Canada, Annual Kick Off Party

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Rob Ader’s career hasspanned over 25 yearsin the CPG space withcompanies includingTime Warner Retail,Catalina Marketing,Source Interlink and

Park City Group. Rob recently joinedTNG and is focusing on front endmanagement and other strategicmerchandising opportunities.

Richard Alleger hassuccessfully and prof-itably managed majorretail, advertising, mar-keting and productclients. He drove teamand division success

across North America and Europe.Specialties include Supply Chain man-agement, positive and successful clientand partnership management, seniorexecutive and board level strategicplanning, new product developmentand launches, contracts and pricing,building successful sales teams, mar-keting and sales analytics, and workingwith editors towards executing the bestcovers possible. He has worked withARAmark Management Training, Mar-vel Comics and Rodale, Inc. Richard isExecutive Director of PBAA.Conference Committee Member

Anita Baldwinsonhas been with TNG forover 12 years andcontinues be an advo-cate for print at retail.In her current role asDirector Retail Serv-

ices & Marketing, Anita focuses onusing marketing and commun-ication tools to support TNG, Retail-ers and the industry as a whole.Along with these responsibilities, shepractices the inbound marketingmethodology, fostering industrythought leadership in addition tomaintaining several websites. Anitais honored to be a member of the

Learning. Professor Baron has ap-peared extensively in the media, in-cluding interviews on Good MorningAmerica, ABC News 20/20, CNN, TheDiane Rehm Show, All Things Con-sidered, the BBC, The New YorkTimes, the Wall Street Journal, TheWashington Post, The Chronicle ofHigher Education, The New Yorker,Fortune, and Time.

Bob Bedor has spent31 of his 38 years inthe publishing indus-try with Time Inc. Hebegan his career in1978 as the HartfordSales Representative

for Time Distribution Services, andover the next several years ad-vanced through a variety of execu-tive management positions at TDS.After a brief stint at TV Guide andCOMAG Marketing Group, Bob re-turned to Time Inc. as the COO ofWarner Publisher Services in 2001.In 2004 TDS and WPS merged to be-come Time/Warner Retail, now TimeInc. Retail, at which time Bob as-sumed the role of Executive VicePresident, Client Marketing andBusiness Development, a positionthat he holds today. Bob and hisfamily reside in Blue Bell, PA.Conference Committee Member

Michael A. Clintonwas named president,marketing and pub-lishing director ofHearst Magazines inJune 2010. He is alsoa member of the

Board of Directors of Hearst Corpo-ration. Formerly, Clinton was the ex-ecutive vice president, chief mar-keting officer and publishing directorof Hearst Magazines, a position hehad held since January 2001. His re-sponsibilities include overseeing thepublishing side of Hearst titles: Carand Driver, Cosmopolitan, Country

“Industry Action Group”, consistingof leaders within the industry fromthe Publishing, Wholesale Agency,Consulting, National Distributor andIndustry Association fields, that areworking together to find creative andpositive solutions for today’s News-stand Industry. And, being a boardmember of the CMC “The Voice ofAudience Development”, gives her aslightly different perspective on thisever-changing, dynamic, challeng-ing, and yet exciting industry.Conference Committee Member

Naomi S. Baron isExecutive Director,Center for Teaching,Research and Learn-ing World Languagesand Cultures. Profes-

sor Baron is interested in languageand technology, reading, the relation-ship between speech and writing, thehistory of English, and higher educa-tion. A former Guggenheim Fellow,Fulbright Fellow, and Visiting Scholarat the Stanford Center for AdvancedStudy in the Behavioral Sciences, shehas published eight books. AlwaysOn: Language in an Online and Mo-bile World won the English-SpeakingUnion’s Duke of Edinburgh EnglishLanguage Book Award for 2008. Hernewest book, Words Onscreen: TheFate of Reading in a Digital World, ap-peared in 2015. Baron taught atBrown University, Emory University,and Southwestern University beforecoming to AU, where she has servedin the College of Arts and Sciences asassociate dean for undergraduate af-fairs, associate dean for curriculumand faculty development, chair of theDepartment of Language and ForeignStudies, and director of the TESOLProgram. She was named UniversityHonors Program Professor of theYear and received an AU PresidentialResearch Fellowship. Since 2011, shehas been executive director of theCenter for Teaching, Research, and

Speakers and Conference Committee Members


Living, Dr. Oz THE GOOD LIFE, ELLE,ELLE DECOR, Esquire, Food NetworkMagazine, Good Housekeeping,Harper's BAZAAR, HGTV Magazine,House Beautiful, Marie Claire, O, TheOprah Magazine, Popular Mechanics,Redbook, Road & Track, Seventeen,Town&Country, Woman’s Day andVERANDA. In addition, Clinton over-sees all print and digital, corporatesales and marketing, brand develop-ment and consumer marketing initia-tives for Hearst Magazines.

Prior to starting AIMwith Chairman Efrem(Skip) Zimbalist in2003, Andy Clurmanwas Senior Vice Pres-ident of Time4Media,a division of Time

Warner/AOL, serving as Presidentand Publisher of Mountain SportsMedia, the world’s leading wintersports media company. Under hisleadership, these divisions grew tocomprise of fifteen consumer andtrade magazines, an award-winningfilm and television production unit,and category-leading Internet, book,video/DVD publishing, and eventmarketing businesses. Clurman’scareer in publishing began at TheVineyard Gazette newspaper. Helater joined Ziff Davis where he wasa sales representative, regional salesmanager, marketing director and, fi-nally, publisher of SKI and SkiingMagazines. He is a graduate of Rut-gers College and holds an MBA fromthe University of Colorado. Andyserves as Chairman of the Board ofthe Independent Magazine Publish-ers of America, a board member ofYankee Publishing, and is a Univer-sity of Colorado Leeds School ofBusiness Mentor. Clurman lives inBoulder, Colorado, with his wife,Claire, and three children.

Leslie Conway cur-rently serves as theExecutive Vice Presi-dent and GeneralManager for IMPAXMedia where sheoversees build out of

the retailer network, sales, and gen-eral operations for the company. Pre-viously, Conway was the Senior Vice

checkout solutions, for TNG’s clients.Michael started in the industry work-ing for Globe Marketing Services as aMarketing Director and later moved toMurdoch Magazines where he quar-terbacked checkout programs inCanada for many retailers. In 1998 hewas employed by Aaron Wire in asales position and was responsible fordesigning and selling checkout pro-grams to retailers. Aaron wire wasthen acquired by Source Interlink.Prior to joining TNG, Michael was theDirector of engineering, purchasingand estimating for Source InterlinkCompanies for 12 years. He and hisinnovative team developed checkoutprograms for retailers across theUnited States. Michael now workswith the TNG sales and analyticalteams to develop innovative sales-dri-ven programs for all categories mer-chandised at the checkout. Fromworking with Retail clients, to theanalysis and recommendations offront-end programs that optimizesales, to the procurement of checkoutunits and management of programsfrom concept to completion, Michaelensures programs see completion ef-ficiently and as cost-effectively aspossible for all parties involved.

Laurie Del Negro hasbeen a buyer of Sea-sonal, Plush, andPublishing at HEB for11 years. Prior to that,she was a Buyer ofSeasonal and Candy

at PharMor for 2 years, and theOwner of Only A Dollar for 7 years.

Jay Felts Jay Felts isPresident of ComagMarketing Group(CMG), where he leadsa team that is en-trusted with overseeingthe retail sales/market-

ing, predictive analytics and supplychain logistics for many of publish-ing’s most storied brands. Over his15 years at CMG, he has previouslyserved as EVP, Global Sales oversee-ing retail sales/marketing, categorymanagement, wholesale/supply chainlogistics and co-brand/shopper mar-keting. As a 30-year industry execu-tive, Jay has held various industry

President of Sales for Bell Media,where she oversaw revenue genera-tion for Bell Media’s specialty televi-sion, digital, radio, brand partner-ships, Mix, and Astral Out-of-Homeverticals. During her time at BellMedia she restructured the Digitaland Specialty Television sales teamto drive growth and increased suc-cess within those platforms. At AstralRadio, she initiated industry-wideeducation sessions preparing indus-try professionals for the launch of thePersonal People Meters (PPM) andthe effects on radio measurement inCanada. Over her 15 years leadingindustry sales teams, her teams havereceived outstanding industryawards and recognition includingmultiple OBIE Awards, which recog-nize innovation and creativity in theoutdoor advertising industry, interna-tionally. Additionally, Lesley hasserved on numerous industry boardsincluding her time as Chairman ofthe Board of Directors for the RadioMarketing Bureau. She holds anMBA from University of Phoenix andan honors BA in Communicationsfrom Queen's University.

Tom Cox is VicePresident, Mass Mer-chandise and Distrib-utor Sales for PRHAdult print sales. He isresponsible for salesof Adult books into

Big Box retailers, Clubs, Grocery,Drugstores, Airports and Military.Tom oversees sales into key MassMerchandise wholesalers and Na-tional Distributors as well. Tom is cel-ebrating his 25th year in the salesdepartment at Penguin RandomHouse this year! Prior to PRH, Tomworked in the Buying Department ofBaker & Taylor Books in Bridgewater,New Jersey.

Michael Cullinghamjoined TNG in 2011 asa Vice President of Re-tail Support Servicesand checkout programbusiness development.Michael has over 20

years’ experience in engineering, pur-chasing, sales and marketing, and ap-plies a strong expertise in data-driven


leadership roles in representing themagazine category to the retail andwholesale trade, leading initiativeswhile sitting on various industry tradegroup’s boards and task forces. He iscurrently serving as Board Chair ofIPDA. Before joining CMG, Felts wasSVP of The News Group overseeingnational retail chain marketing, he heldexecutive positions with Simon &Schuster, accountable for NorthAmerican retail sales, marketing anddistribution across several book andaudio-book imprints and he held po-sitions on the sales teams of The NewYork Times/Woman’s Magazine Groupand Time Inc. Retail.

Joshua Gary is Sen-ior Vice President atMagNet, the news-stand's premier dataand analytics organi-zation. He has heldvarious positions with-

in technology and circulation depart-ments over the past 15 years. Hehas spent the past 8 years at Mag-Net building out technology solu-tions to bring transparency andcredibility to newsstand data, and tohelp all members of the newsstandsupply chain increase their produc-tivity and profitability. He holds abachelors degree and an MBA fromthe University of Florida.Conference Committee Member

Bryan Gildenberg, aworld-renowned ex-pert in retail insight, isKantar Retail’s ChiefKnowledge Officerand a member of thecompany’s executive

leadership team. He is responsible forthe company’s analysis and insight,fueling Kantar Retail’s content with in-depth knowledge and intuitive skillsfew can match. His perspective hasbeen featured on broadcast mediasuch as CNBC, Fox Business and theBBC, and he is frequently cited in arange of U.S. and global businesspublications. An award-winningwriter, Bryan has authored numerousarticles for Kantar Retail publicationsand third-party periodicals such asThe Hub and GMA Forum. BryanGildenberg received his M.B.A.,

Ingrid Jakabcsin is agraduate of The Penn-sylvania State Univer-sity with a bachelor’sdegree in Marketing.She began in the peri-odical business at

Duval News Company in Jack-sonville, Florida. She moved to Char-lotte, NC three years later and tookthe position of Managing Director ofDistribution with Dixie News Com-pany. After being purchased by theJim Pattison Group, Ingrid was pro-moted to Vice President of Circula-tion for The News Group. Her officeis now in Atlanta, where her role isSenior Vice President of Procure-ment and Distribution for TNG.

A third generationnewsstand magazinepublisher, you couldsay Buzz Kanter wasborn into the busi-ness. His grandfather,Al Kanter, created and

published Classics Illustrated comicbooks, his parents, Bill and PennyKanter, created Penny Press andlater bought Dell magazines. Buzz'sfirst job in the business was a fieldrep for Curtis Circulation in 1978. Ayear later he joined Penny Press,which was publishing 5 puzzle mag-azines. There is evidence Buzz Kan-ter was one of the first people torecognize category management,differentiating crossword magazinesfrom word searches or logic puzzles.He realized the different sub cate-gory of magazines sell differently bylocation. In 1989 Buzz completed hisMBA while working full time at PennyPress. His thesis was creating TAMCommunications (which someone inthe publishing business said stoodfor "Throwing Away Money") and OldBike Journal, a classified ad maga-zine for motorcycle collectors and re-storers. In 1989 Buzz purchased thetwo-year old American Iron Maga-zine. The magazine was losing somuch money Buzz figured out hewould be out of business if he didnot at least achieve financialbreakeven in 4 months. AmericanIron Magazine continues to grow andit is now the best selling motorcyclemagazine on the newsstand. TAM

summa cum laude, from the F.W. OlinGraduate School of Business at Bab-son College, Wellesley, MA. He alsoholds an undergraduate degree fromChurchill College, Cambridge Univer-sity, Cambridge, England.

John Griffin spent 24years as President ofmajor internationalpublishing companiesincluding P C World(1987-1990), Rodale,Inc, Magazine Group

(1990-2000), National GeographicPublishing (2001-2010), and Time IncNews Group (2011). He began his ca-reer as an editor and writer beforespending seven years as a circulationdirector supervising retail and directresponse sales of magazines. He hassupervised the launch of dozens ofmagazines, books and digital busi-nesses for adults and children in theUS and abroad, including Men’sHealth in the US and over 30 foreigncountries. He is currently active in theNew York start up community as amentor at the NYU Berkley Entrepre-neurship program and the 92nd streetY. He has served on many industry,non- profit and conservation boardsincluding the Audit Bureau of Circula-tion, the Association of MagazineMedia (three years as Chairman),Workshop in Business Opportunity,The Lehigh Valley Conservancy, TroutUnlimited, and The Theodore Roo-sevelt Conservation Partnership.

April Hudson hasbeen with Indigo forover three years, mostrecently in the role ofAssociate CategoryManager for Maga-zines, Newspapers

and Proprietary Books. April re-ceived her Bachelor of Commercedegree at McGill University in Mon-treal, before moving to Toronto tobegin a career in corporate retail.She is an avid reader, with a specialfondness for magazines, includingDarling, Kinfolk, Cereal and The Gen-tlewoman. April is eager to expandIndigo’s magazines business, withhopes of attracting new customerswith refreshing and fully curated as-sortments.


Communications currently publishesAmerican Iron Magazine, AmericanIron Garage, and various AmericanIron Specials. In addition, Buzz'steam is seriously looking into thepossible launch of a non-motorcyclemagazine on the newsstand in 2017.

Nancy Kunz is theVice President of Ad-vanced Analytics atTime Inc Retail. Nancybegan her career withTime in 1998 aftercompleting her PhD in

statistics from Columbia University.She was an integral part of a teamhired to construct an inventory man-agement program which was new tothe company and unique to the in-dustry. As the head of Time Inc. Retail’s Research and Analytics De-partment Nancy has spent the last18 years developing and building alibrary of findings related to inventorymanagement, cover studies, pricetesting and consumer behavior. Sheresides in Maplewood, NJ with herhusband Glenn and their two fantas-tic children Jack and Claire.

Michael Lafavore isEditorial Director forRodale Inc. In this role,Mike has editorialoversight of the com-pany’s largest brand,Men’s Health and pro-

vides guidance and input across thecompany's portfolio of world classbrands, which includes Men's Health,Women's Health, Prevention, Run-ner's World, Rodale's Organic Life,and Bicycling. Lafavore returns toRodale, where he served as Editor-in-Chief of Men’s Health from 1998-2000, growing circulation from100,000 to more than 1.6 million (now1.8 million) and increased publishingfrequency from four to 10 times ayear. He also helped launch the com-pany’s first 16 international editions,including in the U.K., France, Ger-many, Australia, South Africa, Mexicoand Russia. He joined Rodale in1988, where he was one of Men’sHealth’s founding editors and as-sisted in launching the Men’s Healthwebsite and branded books. In 1994,Advertising Age named Lafavore

and works closely with retailers andnational account managers to makesure that magazines, as a category,are never forgotten in the buyer’smind. In a challenging retail envi-ronment, Mike works tirelessly toensure his clients achieve maxi-mum success. It is this track recordof outstanding industry engage-ment and initiative that made himthe 2015 Newsstand Marketer ofthe Year.

Will Michalopoulos issenior director, retailsales at Hearst Maga-zines. He is responsi-ble for sales andmarketing for all 21consumer magazines

and related special publications. Heserves as the primary contact withthe top retail chains developingcheckout strategy, point of sale pro-motion, branding and shopper mar-keting programs. Prior to Hearst, hewas vice president, retail sales andmarketing at Hachette FilipacchiMedia U.S. Inc., and Will also heldpositions at Ziff Davis Media, Busi-nessweek magazine, and ConsumerReports. Will began his single copycareer as a Marketing Representativefor ARA Services – Magazine & BookDivision, in Washington DC.Michalopoulos is currently the chair-man of the board for PBAA and pre-viously served as the organization’spresident (1998 – 2004).

Holly Oakes is a 16year veteran of TimeInc., having held mul-tiple positions withinTime Inc. Retail, theretail distribution andpromotion arm of

Time Inc. Her current role is BrandDirector for PEOPLE and Entertain-ment Weekly magazines, a com-bined $160M+ annual retailbusiness. One of her primary re-sponsibilities is title lead for a multi-agency team tasked with creativeexecution, media buying and con-sumer/shopper promotional experi-ences for a $25M multi-platformmedia campaign for PEOPLE, a firstin the magazine industry. Holly alsoworks with the editorial team on ex-

“Editor of the Year.” In 1998 he wasgiven the “International Editor of theYear Award” by the International Her-ald Tribune. Most recently, Lafavorewas Editorial Director at Maxim from2012-2013. He held the same title at Meredith Publishing, overseeingmagazines with a combined paid cir-culation of more than 14 million. Hecurrently resides in Allentown, PA.

Scott Largey beganhis career in the pub-lishing industry in1980 as a Field SalesRepresentative forCurtis CirculationCompany in the New

York market. He joined Whittle Com-munications based in Knoxville, TNin 1982 and, with Whittle's purchaseof Esquire Magazine, was appointedEsquire's Eastern Division Manager.He returned to Curtis in 1990 as anAccount Executive and joined theSales Department in 1992. He hasbeen leading Curtis’ Field Sales De-partment since 2002.Conference Committee Member

Jerry Lynch is presi-dent of the Inter-national PeriodicalDistributors Associa-tion (IPDA). He joinedthe association in2006 and works to ad-

vance the book and magazine cate-gories’ position in the retailmarketplace. Prior to joining IPDA,Lynch worked for 35 years with Weg-mans Food Markets, where he held avariety of store and office positions,most recently as business group man-ager, general merchandise. Today,through IPDA, he is engaged in a widerange of industry support and educa-tion activities both within the supplychain and the retail community.Conference Committee Member

Mike Martin is a 20year veteran of theCanadian MagazineIndustry, having workedin both the Distribu-tion and Marketingaspects of this great

category. Mike manages severalcrucial aspects of CMMI's business


tensive in market cover and edito-rial testing in order to capitalize onemerging consumer trends. Holly isa graduate of Seton Hall Universityand resides in Edison, NJ with herhusband and four children.

William A. RomollinoIII is Vice President,Shopper Insights atTime Inc Retail (TIR).Mr. Romollino joinedTIR in 1994 as a Re-search Associate. Over

the past twenty years, Mr. Romollinohas played a variety of roles in theareas of Category Management,Sales and Research at TIR. Prior toTIR, Mr. Romollino has worked in ahost of different industries includingpharmaceuticals/CPG, banking andmanagement consulting. Williamholds a MS in Management Informa-tion Systems from The New JerseyInstitute of Technology and a BA inEconomics from Rutgers University.As a passionate cyclist, Williamcompetes in races across theNortheast and Mid-Atlantic statesand is a former NJ State Championin Cyclocross.

company’s portfolio of magazinesand special interest publications. A26-year veteran of the magazine in-dustry, Michelle began her career insubscription marketing before joiningthe Retail Sales Department in 1999.A graduate of Muhlenberg Collegewith a Bachelors Degree in Commu-nications and a minor in accounting,she resides in Allentown, Pennsyl-vania with her husband and threechildren.Conference Committee Member

Additional ConferenceCommittee Members

Jay Annis, Book and Magazine Pub-lishing Consultant, President of PBAA.

Melissa Boscariol, Director, Promo-tions, CMMI

Jose Cancio, Associate Director,PBAA

Allison Fleming, Director, News-stand Operations, Hearst Magazines

Krifka Steffey, Marketing Manager,Newsstand, Barnes & Noble

Michael Strawn isSenior Director ofConsumer Insights &Analytics with ComagMarketing Group. Forthe past 10 yearsMichael has been a

leader in data-driven decision-mak-ing, spear-heading collaborative ef-forts with retailers, wholesalers andpublishers. He is a 20-year veteranof single-copy sales including posi-tions within category management,publisher circulation, consumer in-sights and data analytics.Conference Committee Member

Michelle Tauber isVice President, RetailSales at Rodale, Inc.,an independent, happy,healthy living com-pany that publishessome of the best-

known health and wellness lifestylebrands, including Men's Health, Pre-vention, Women's Health, Runner'sWorld, Bicycling, and Rodale’s Or-ganic Life. Michelle is responsible formarketing strategy, retail distributionand financial performance across the

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General Merchandise Category Sales Data and Trends

he GMDC/Nielsen GM Hierarchy was cre-ated in a partnership between GMDC andNielsen as a tool to track and create visibility

to important sales information by product in theGeneral Merchandise categories. Publishing mate-rials are a major piece of GM in mass market.Throughout the course of the project more than800 syndicated reports were built and Nielsencoded over 20 million UPCs making it possible toconsistently code and follow all GM products in thegrocery channel.

How does it work?• The GM Hierarchy organizes and quantifies

GM category data in order to increase marketplaceperformance and provide better understanding ofthe GM categories.

• There are 18 major categories identified anddefined as 'Level 1' in the GM Hierarchy including -Apparel, Baby, Candy, Electronics & Personal Entertainment and Publishing.

• Each ‘Level 1' category is then divided furtherdown the scale based on its level of detail.

• This organizational structure offers retailersthe ability to gauge channel activity and salestrends in the GM industry while only having tosearch a single resource.

A topline of the most impactful points com-ing out of the GMDC/Nielson GM Hierarchy arebelow to help summarize why GM aisles areclearly a major part of the shopper experienceand household spend.

• The GM Hierarchy reports over 12,900 stores

Tof data, 30 million SKUs, and 190 Food ChannelRetailers are included — it’s reliable, accurate, anda “true view” of its importance.

• The Food Channel represents 16% of total GMSales or $32 Billion in sales (see attached chart).

• With nearly 1/3 of all outlet sales coming fromGM, there’s little debate that GM Matters to retailers.

• GM represents a bottom-line contributionthat’s significantly higher than other categories inthe food channel. While gross margin varies by GMcategory, the gross margin for GM as a whole isgenerally nearly X2 higher than the gross margin ofother categories in the store.

• While fresh food is getting all the attention, it isalso under the heaviest price competition givingfood retailers more and more squeezed margins.Since GM categories have some of the highestgross margins in the store, these categories pres-ent some of the most significant opportunities forretailers to fight back.

• The largest share of GM is in the Mass chan-nel. An expansion of GM in the food channel will in-crease wallet-share of GM and reduce leakagesince the shopper in grocery is shopping more fre-quent due to consumption of fresh (a greater selec-tion of fresh is available in grocery VS mass).Greater visibility and innovative merchandising ofGM will capture more profit for the total store.

The Chart below highlights the significant shareof publishing business held by supermarkets anddrug. For more information and understanding ofgeneral merchandise go to www.gmdc.org.

by Mark Mechelse, Director of Research, Industry Insights & Communications, GMDC

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AG E N DA

11:00 am - 5:00 pm

11:00 am - 4:00 pm

12:15 pm - 1:30 pm

Conference Registration

One On Ones

Lunch Buffet

Regency Ballroom Foyer

Sun Court

Mead A, B, C

6:00 pm - 8:00 pm Welcome Reception Regency Ballroom Foyer

4:00 pm - 5:00 pm Workshops

Innovate - POS/Using Scan Data to Drive Decisions

Jerry Lynch, IPDA, Moderator

Ingrid Jakabcsin, Senior VP of Procurement and Distribution, TNG

Josh Gary, Senior Vice President, MagNet

Scott Largey, Vice President Sales, Curtis Circulation Company

Michelle Tauber, Vice President, Retail Sales, Rodale, Inc.

Michael Strawn, Senior Director of Consumer Insights & Analytics,

Comag Marketing Group

Some in retail have pointed to Point of Sale (POS) or Scan data as the fix for all

the challenges facing today’s market. This workshop will present and discuss

how POS is being used today in the magazine category. The group will also look

at new POS based opportunities yet to be realized and the challenges the

industry faces to capture that full potential.

Regency D

Monday, June 13

Innovate - Events/Technology Part 1

Anita Baldwinson, Director Retail Services/Marketing, TNG, Moderator

Mike Martin, Director, Category Management, CMMI

Lesley Conway, EVP/General Manager, Impax Media

Innovation at Retail: Exciting concepts from digital signage at the checkout to

innovative problem solving through creative fixturing and unique customer

offerings. What is possible to what is being done now, to drive sales at retail.

Regency E

There are new opportunities and solutions to activate consumers to purchase magazines

and books at retail. Through education and innovation, the 2016 PBAA Retail Conference

will demonstrate the continued strength of magazines and books and celebrate

recent success stories of various supply channel participants.


Conference Welcome: Celebrate Coming Together and Opportunity

Will Michalopoulos, Chair, PBAA and Jay Felts, Chair, IPDA

Introduction

Bob Bedor, EVP, Time Inc Retail

Covers

Nancy Kunz, Vice President of Advanced Analytics, Time Inc. Retail

Mike Lafavore, Editorial Director, Rodale Inc.

Holly Oakes, Brand Director for PEOPLE and Entertainment Weekly

Magazines, Time Inc.

What best in class editors, circulators and research partners are doing to drive

innovation and sales with award winning covers.

Introduction

Jerry Lynch, President, IPDA

What is Going On in Retail at the Highest Level of the Decision Tree?

Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail

Break

Introduction

Richard Alleger, Executive Director, PBAA

The Challenge to Innovate at Retail - “The CEO Keynote Panel

and Discussion”

John Griffin, former president of Rodale, Inc., National Geographic

and the news division of Time Inc., Moderator

Michael Clinton, President, Marketing & Publishing Director, Hearst

Magazines

Andy Clurman, President & CEO, Active Interest Media

Buzz Kanter, CEO, Publisher, Editor-In-Chief, TAM Communications Inc.

Our CEO Keynote panelists will address four key aspects of their businesses:

• What are the 2 or 3 most important items on your plates now, on your desks

and on your minds regarding your business?

• When you consider print, what are the 2 or 3 most valuable and critical

aspects of print for your businesses now?

• When you consider circulation, what are the 2 or 3 most important items on

your action list now?

• Finally, considering the retail sales and reading customer, what is the #1

challenge you want this channel to meet and solve?

7:45 am - 11:30 am Regency G, A, B, CGeneral Session

8:00 am - 8:45 am

8:45 am - 9:45 am

9:45 am - 10:00am

10:00 am - 11:30am

6:30 am - 7:45 am

7:00 am - 5:00 pm

Breakfast

Registration

Mead A, B, C

Regency Ballroom Foyer

Tuesday, June 14


11:35 am - 12:25 pm Workshops

Education - Promoting the Category

Bill Romollino, Vice President, Shopper Insights, Time Inc. Retail (TIR)

Consumer Impulse in Action: Conference attendees will experience a new ending

to a traditional journey in this session featuring knowledge, insights and solutions

from industry thought leaders and research projects to leverage front-end

expertise from the power categories, displays, self-checkout technology and

consumer mobile commerce applications. We will explore best practices in

driving incremental impulse category growth through innovative product

merchandising, marketing, technology, and operational efficiency. Retailers will

leave this session with ideas on how to maximize checkout departmental

profitability by increasing consumption and basket ring.

Regency F

.

12:25 pm - 1:40 pm

12:25 pm - 5:50 pm

6:00 pm - 8:00 pm

Lunch

One On Ones

Industry Reception - Magazines & Books at Retail (MBR)

Mead A, B, C

Sun Court

Winfield

Innovate - Events/Technology Part 2

Anita Baldwinson, Director Retail Services/Marketing, TNG, Moderator

Rod Aders, Senior Director of Sales, TNG

Michael Cullingham, Vice President, TNG/RS2

Lesley Conway, EVP/General Manager, Impax Media

A deep dive into demand-driven front-end, exciting concepts from digital signage

at the checkout, and mainline optimization based upon today’s diverse shopper,

the needs of retailers and the entire supply chain are explored. What is possible

to what is being done now, to drive sales at retail.

Regency E

Innovate - POS/Using Scan Data to Drive Decisions

Repeat of Monday’s Session!

Jerry Lynch, IPDA, Moderator

Ingrid Jakabcsin, Senior VP of Procurement and Distribution, TNG

Josh Gary, Senior Vice President, MagNet

Scott Largey, Vice President Sales, Curtis Circulation Company

Michelle Tauber, Vice President, Retail Sales, Rodale, Inc.

Michael Strawn, Senior Director of Consumer Insights & Analytics,

Comag Marketing Group

Some in retail have pointed to Point of Sale (POS) or Scan data as the fix for all

the challenges facing today’s market. This workshop will present and discuss

how POS is being used today in the magazine category. The group will also look

at new POS based opportunities yet to be realized and the challenges the

industry faces to capture that full potential.

Regency D

Tuesday, June 14 (continued)


7:00 am - 8:15 am Breakfast Mead A, B, C

8:00 am - 10:15 am Regency G, A, B, CGeneral Session

Welcome

Jay Annis, President, PBAA

Agenda Introduction

Richard Alleger on Print’s Positive Future

Presentation: Print & Digital: Changing Behaviors of Consumer Engagement

Tom Cox, Vice President Mass and Distributor Sales, Random House

Presentation: Millennials and the Use of Print & Digital

Dr. Naomi Baron, Professor, American University

This session will explore how this powerful group are consuming print and digital

and suggest what’s the upside for print products! A former Guggenheim Fellow,

Fulbright Fellow, and Visiting Scholar at the Stanford Center for Advanced Study

in the Behavioral Sciences, Dr. Baron has published eight books.

Wrap-Up Panel

Jerry Lynch, President, IPDA, Moderator

Jay Annis, President, PBAA

Jay Felts, Chair, IPDA/Comag Marketing Group

April Hudson, Associate Category Manager, Magazines, Newspapers &

Publishing, Indigo Book & Music, Inc.

Laurie Del Negro, Buyer, Seasonal, Plush, Publishing & Dollar Products, HEB

Dan Sheehan, VP/General Manager, Ingram Content Group

Hear participants from all parts of the supply chain react to the conference

content with a focus on the opportunities to be realized.

Wednesday, June 15

10:15 pm - 3:00 pm

11:55 am - 1:10 pm

3:00 pm

One on Ones

Fly Away Lunch

Conference Close

Sun Court

Mead A, B, C

8:15 am - 8:35 am

8:40 am - 9:20 am

9:25 am - 10:00 am

We will follow these guidelines in all of our discussions in Greenwich:• We may exchange best practices, trends and aggregated historical data. We may discuss methods andconcepts that have worked and that haven’t worked, and why. We may exchange analytic tools that havebeen useful in our businesses.• We will NOT discuss what the industry should be collectively doing in the future, because each of us mustmake our market decisions independently, based on knowledge of market facts and trends, and our individ-ual circumstances.• We will NOT try to reach any type of consensus on what the industry, or any individual business, should do inthe future, especially as to rates or prices, or areas of business to be active in.• We will NOT have any discussions related to allocating certain markets to one market participant or another,or to excluding one market participant or another from a market.• We will NOT exchange current data or future plans relating to any specific market participant in the areas of pricing,capacity levels, or costs, because doing so could be construed or interpreted as a collusive signal or activity.

Those are the guidelines. Each of us must abide by them. We look forward to stimulating discussions.

Magazines at Retail 2016 • Antitrust Policy

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Magazine Publishing CEOs& Magazine Distributing CEOs

discuss major issues at this year’s

by Linda Ruth, CEO of Publishing Management and Consulting

t is utterly necessary that we reimaginethe newsstand as a place where maga-zines can live and thrive and grow,”

MagNet’s Gil Brechtel told the group of mediastudents and professionals at the recent ACT6 conference. “Looking out at you, I see somany people whose livelihood is based on aviable newsstand. What are we going to do tokeep it alive?”

The theme of ACT 6 was Celebrate Maga-zines, Celebrate Print, and Brechtel was refer-encing the theme of the launch panel,“Reimagining the Newsstand.”

I’ve rarely heard a panel so lively and filledwith strong opinions and ideas; and one thatkept recurring was bluntly articulated by Hubert Boehle, President of Bauer, to theagreement of all panel members: “The sub-scription/newsstand ratio in the US is a disas-ter.” It’s a disaster, Boehle elaborated, forpublishers, a disaster for distributors, whole-salers, and retailers; and insofar as it under-mines the viability of the newsstand andshoots the newsstand price into the strato-sphere, it’s not that great for the reader, either.Whereas in the US you can buy a year sub-scription for the price of a copy on the news-stand, in Germany the value proposition to thecustomer is roughly equivalent. As a result ofthe consequent higher newsstand efficiencies,

Ipublishers are able to sell newsstand copies atabout a third of the price as in the US—$1.85—which results, in turn, in multiple pur-chases by the customer, more revenue to thepublisher, and a stronger supply channel.

The imbalance in revenue streams, cau-tioned Andy Clurman, CEO of Active InterestMedia, puts publishers in a precarious place.“When you build your circulation around a $5subscription rate, a loss in advertising salescan send a large-circulation mag out of busi-ness.” AIM is responding by adding value tothe newsstand copies. He referenced a case

where the newsstand version of a publicationincluded 16 additional pages not found in sub-scription copies. In another publication, thenewsstand version included a mini cookbook,downloadable digitally by the subscriber butavailable in print for the newsstand reader.

Eric Hoffman, the CEO of Hoffman Media,agreed. “The rate base game has been in trou-ble for some time,” he told the group. Maga-zine audits, created to increase accountability,wind up incentivizing the wrong thing—the in-

“

“We are addingmore value to ournewsstand copies.”


flation of circulation to increase rate base. “Weneed to change our messaging, and bring ouradvertisers along with us,” Hoffman said. Hiscompany works with advertisers in deliveringfewer readers, but ones that are more highlyqualified, more targeted to the advertiser’s mar-ket, by dropping the circulation to a naturallevel. In doing so, they deliver to their advertis-ers better readers at a better price. “Selling afour-year subscription for $15, in the name of

mass reach, is offensive to the talented editors,artists—even the advertisers who are payingfor those readers. That needs to change.”

“It’s a false economy,” warned David Parry,President and CEO of TNG. The low subscrip-tion rates are creating a reaction at retail thatsends the message to the store that they nolonger need to maintain pockets for magazines.The continuity of display at the front end is lost,and it sets off a downward spiral that drivesreaders back to unprofitable, bargain-pricedsubscriptions, which, in turn, further underminethe supply channel. A response at the wholesale

level would be to take greater control of theproduct mix at checkout to encourage moreturns, more revenue, greater value to the retailer.“Retailers are still on board,” he added. Publish-ers need to work with wholesalers through prod-uct tie ins, cross promotions elsewhere in storeto help activate purchase across categories.

Shawn Everson, CCO of the Ingram Con-tent Group, likened newsstand to a mathequation. “No distributor can be in the storeseven days,” he said. “To get seven day mer-chandising, you need to get the retailer onboard.” But to bring the retailer on board,there needs to be profit in the equation, andthe down-pricing of subscriptions is one ofthe elements that removes profit. One way ofbuilding profit back in, he suggested, mightbe to repurpose the content. Instead of allow-ing it to disappear after 30 days, why notcombine it into specials, retrospectives, one-shots, books?

Winding up, Brechtel referenced a MagNetstudy that validated the opinions expressed onthe panel. “We’ve established the correlationbetween a lower subscription price and fallingnewsstand sales. Now we need to shift moreproduct sales from subscription to newsstand.For today’s publishers to succeed, we need tohave them focus more on newsstand again.”

ACT 6 “Reimagining the Newsstand” panel. L to R: David Parry of TNG, Hubert Boehle of Bauer Publishing, Eric Hoffmanof Hoffman Media, Shawn Everson of Ingram Content Group, Andy Clurman of AIM, Gil Brechtel of MagNet - Moderator

“We need to change ourmessaging, and bringour advertisers with us.”

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Magazine Publishers and their Retailerson Distribution and Sales in the UK

by Jim Bilton, Managing Director, Wessenden Marketing & Brandlab Research

he newsstand is tough in every countryaround the world. That is certainly thecase in the UK where retail sales are still

the dominant channel for consumer maga-zines, accounting for around 75% of total salesvolumes. Yet even here, the trend has beenalarming with double digit percentage declinesin volumes for both 2013 and 2014. Thankfully,this rate of fall has slowed in the last year to-7% in volume -4% in value.

So, what does the UK industry make of allthis? At the end of last year, Wessenden Mar-keting polled the views of senior executives in61 publishing companies - all members of thePPA in their annual Publishing Futures bench-marking project. This is what they told us.

The first issue is that publishers are deeplydivided when it comes to the retail sales chan-nel. At one extreme are those who see thenewsstand as a slow-motion car crash: theyare shifting their activity and their budgets outof retail and into subscriptions as fast as theycan as they see little light at the end of thetunnel. At the other extreme are those who feelthat there is still real development potential inthe newsstand, even though it may be toughto squeeze that out. So, what does the UK in-dustry see as the big challenges and opportu-nities? First, the challenges...

Retail challengesThe key issue is simply getting noticed in-

store with ongoing magazine range reduc-tion and reducing in-store visibility being themost quoted barriers.

In addition, the rising cost of maintainingaccess to retail is seen as a major and growing

T “The whole retail sector is in decline. Yousimply cannot get away from that.”

“Where do you start to describe what’swrong with retail?....the rising cost of distri-bution, the ease of access for online contentfor consumers, the wide availability of freeonline content etc...”

“The wholesale channel has been deskilledand publishers are not holding them account-able for what they are doing. Publishers arenot investing in copy targeting or in developinggood circulation people in their distributors.”

“There are many barriers to growing copysales, but the reduction of display space atretail combined with the increasing cost ofpromotional activity is the most significant.Both the trade and publishers need to workmore closely together to ensure that customers are actively engaged in maga-zines and continue to see the benefit of buying our products whether that is in printor digital formats.”

“The relatively cheap cost of entry into oursector will always interest speculative pub-lishers. An overseas player not currentlypublishing in the UK would view our marketas an opportunity. If that happens, our rev-enues will be under increased pressure.”

“Magazine ranges are contracting in smallerretailers – convenience especially. Maga-zines are becoming more price-sensitiveand we are unable to push up our coverprices as much as we would like or as isreasonable.”

Retail Challenges

barrier to growth, although some see this morepositively as a barrier to entry from new com-petition.

What lies behind all this are the structuralchanges in retailing which are impacting onthe magazine category:

· The decline of the High Street and the cor-ner shop – WHSmith High St was mentionedrepeatedly as being both declining and difficultto deal with.

· The decline of the independent newsagent.· The growth of online and convenience /

top-up shopping and of the discounters (e.g.Aldi and Lidl).

· The increasing dominance (and volatility)of the supermarkets who are seeing fallingfootfall and are becoming more demanding in

terms of listings fees and promotional costs.Another key factor is the increasing avail-

ability of free magazine content both in printand online. This is undermining paid salesgenerally, but is also increasing the price sen-sitivity of established magazine products.

There are some comments about declin-ing service levels from wholesalers and dis-tributors as they cut costs within their ownoperations.

Retail opportunitiesThe key retail opportunity is felt to be in de-

veloping closer, more proactive and creativerelationships with retailers, especially:

· Non-traditional retailers, such as thediscounters (Aldi and Lidl are building share)

“Retail remains our core route to market eventhough subscriptions are increasing. Our prior-ity list is...constant new product innovation – ifwe keep doing that, we will always have op-portunities...non-traditional outlet expansion –we have to be where our readers are... getting/staying close to the major grocers...beingmore entrepreneurial overseas.

“Quality content will always be the main driverof sustained retail copy sales, backed up withbetter and more impactful promotional activity.”

“New store formats such as supermarket locals and convenience outlets will help uskeep up with changing consumer shoppinghabits.”

“The biggest opportunity in 2016 has to be thedirect targeting of customers through till-pointconversation activity, retailer loyalty cardschemes and loyalty incentives, replacing thetraditional promotional space at retail.”

“Our strategy is simple: increase cover prices,deliver great content, build share and launch

Retail Opportunities

more product. We are also trying to developnew retail channels, such as discount retail.”

“Retail space is clearly under pressure. Thekey for retailers is profitability, so we will focuson pushing our biggest brands at retail anddefending the listings of our smaller brandswhilst driving direct-to-consumer distributionin these more niche markets.”

“US distribution still holds potential for our ti-tles. That is also making us look for openingsin other countries.”

“We are launching more magazines, whilecontinuing the investment in our existing prod-ucts. We are also spending more on marketingand retail promotions than we used to – wehave to even though it is sometimes difficult tosee a hard return on that investment.”

“Disposable incomes are growing again. Peo-ple still love magazines, particularly specialsand bookazines. We just have to be smarterwith more targeted customer marketing, likeusing retailer loyalty schemes.”



and other outlets not supplied by the twomainstream wholesalers.

· The grocers, especially in their conven-ience outlets and using their loyalty mecha-nisms more actively.

· Progressive independent outlets.There is a strong belief in the improving

quality of the magazine product, both in termsof the editorial itself and how it is packaged.In this regard, the flow of new launches needsto be leveraged more effectively at retail.

There is also an underlying view that thewhole supply chain could improve specificprocesses, such as:

· More targeted consumer promotions.· Optimized copy allocation / placement.· A better understanding of price elasticity,

particularly in driving up the premium end ofthe market (e.g. bookazines).

There are still felt to be significant overseasopportunities which can be opened up by low-cost and low-risk digital activity.

There is a growing sense that the magazinecategory as a whole needs to be defended interms of the amount of retail space dedicatedto it. That comes with a recognition that thiswould require more investment and cross-in-dustry co-operation, although both of thesewould be difficult to achieve.

The retail perspectiveIn a separate project, Wessenden polls

the views of the top 15 retail buyers eachyear as to what they think about the maga-zine category. Here, there is a mix of veryspecific improvements they would like tosee and more general grumbles. Examplesof the specific improvements include biggerand more impactful promotions, betterSales Based Replenishment processes,smarter copy allocation, better on-shelfavailability, simplifying the overly complexin-store processes, a need for in-store mag-

azine ordering terminals, etc. The grumblesrevolve around the basic attitudes they seein the publishers themselves: retailers ques-tion just how committed the industry actu-ally is to the retail channel, when all thepublisher talk seems to be about digital andsubscriptions.

What does it all mean?There are some real differences between

the UK and USA newsstands - this is mainlyin terms of what magazine retailers look likeand the economic models lying behind thechannels. Yet dig beneath the surface andthere are also a number of fundamental similarities. UK and USA consumers arevery much like each other in terms of whatthey want from their magazine brands andhow they want to buy them. Also, magazinepublishers face identical challenges onboth side of the pond. For both the UK andthe USA, the big issue is how to make themagazine space in retail work harder andmore creatively - grabbing the attention of adistracted shopper more forcefully than wedo at the moment in a very noisy market-place. That means thinking outside the boxand questioning everything much more thanwe do rather than accepting the status quo;and that includes revisiting the big price differential between single copy and sub-scriptions.

Yet on both sides of the Atlantic, publishersseem increasingly polarized as to what to donext. The retail pessimists are backing off fromthe newsstand and focusing on subscriptionsand digital. The retail optimists are investingmore money and thought into a channelwhich, for them, is simply too important to letslide. Whether it is the optimists or the pes-simists who win through will shape the wholemagazine business in both the UK and USA.And time is running out!

Reading is where it all begins.

Share the magazine love.

Congratulations to the PBAA and MPA – long-time champions of our global literacy mission. MagazineLiteracy.org partners with industry to inspire consumers to put the magazines and comics we love into the hands and hearts of at-risk readers. Maga-zines have the power to change the lives of readers and to change the world. Join us.


®

Barnes & Noble, Inc.Books-A-Million (BAM)City Newsstand, Inc.Clark Group, Inc.

CMMI (Canadian Mass Media Inc.)Coast to Coast Newsstand Services Partnership

Comag Marketing Group, LLC (CMG)Curtis Circulation Company LLC

Disticor Magazine Distribution ServicesDollar General

FaberGateway Newsstands

HEBHudson News DistributorsIndigo Books & Music Inc.Ingram Periodicals, Inc.

Liberty News Distributors IncMagazine Information Network (MagNet)

Matrix Direct ServicesMedia Solutions / Sam’s Club

Metro NewsMicro Center

NewsLink Group, LLCNewsstands of America

OneSource Magazine DistributionOTG

Paradies LagarderePresse Commerce Chain

Ry’Leco DisplaysSmall ChangesTime Inc. RetailTNG CanadaTNG USA

Trofie Productions & ViaTrofie Networks

One on One Table Hosts

Key contacts:

Learn more about Liberty News Distributors at www.libertynewsdistributors.org

Magazine InquiriesMelissa Marlowe

[email protected]

Newspaper InquiriesMyra Ward

[email protected]

International Magazine SpecialistJustine Kawas

[email protected]

Beyond distribution Liberty News is in business to build relationships with the publishers we represent and the retail agents we service.

Making the time to selctively offer custom displays and programs that meet the needsof our clients, and the demands of the neighborhoods they serve.

Serving key metro area agents, specialty agents Nationwide and Key chain store retailers in the Northeast Region with nearly 150,000 newspapers daily and a wide selection of international magazines.

Documents

Have Your Newspaper, Magazinenews.ipda.org/DownLoadFiles/PBAA/PBAA_Program_2016.pdf · Have Your Newspaper, Magazine & Alternate Product Delivery Needs Covered! • • 718-706-2310