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Have It Green Magazine provides a truly eco efficient avenue for progressive viewers to connect with the latest eco innovations and technology entering the world today. Cutting edge, not corners, HIG Magazine brings the trendiest realities to our readers in the most eco efficient medium available. At HIG, we know it is the individual little life changes that are necessary to make a large global impact. Our magazine focuses on real life, up and coming solutions to environmental issues, energy efficiency, and the transitions to an eco lifestyle. We believe with a follow suite faster mentality, HIG can push industry limits and cover the latest eco trends to expose our viewers to “what’s next” so little eco standards, such as recycling, becomes an individual decision of the past. Striving towards new standards of eco living will enable all to follow suite faster.
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REEN HAVE IT
RESURF RECYCLING LEADS THE WAYhigmagazine.com
May 2010
Eco Stiletto’sbig list
Of Things That Suck
FashionprAna
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They’re not telling youthe truth about offshore drilling.
Get the facts at nottheanswer.org
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JESSICA LAFONTAINE
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CEO & FOUNDER
PUBLISHERKRISTIN KELLAM
PHOTOGRAPHY
PAIGE NELSON
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JONATHON SPRAGUE
BITCHES WE LOVE:Chloë Sevigny has never been afraid to experiment. Balancing the acts of award-winning actress, cloth-ing designer and poster child of high fashion’s hip-ster movement, the mysterious blonde continues to keep... us guessing. But, when Chloë took home the Golden Globe for her role in HBO’s critically ac-claimed “Big
RESURF:Surfing, until recently, has actually created some of of the most toxic waste in landfills and has been extremely detrimental to the environment. How is this? Wetsuits and surf boards. Until recently, surfboards were created using foam blanks, or...
MAY 2010
ECO FASHIONISTA
COVER STORY INNOVATION
BLOOM ENERGY:Bloom Energy is changing the way the world generates and consumes energy. Our unique on-site power generation systems utilize an in-novative new fuel cell technology with roots in NASA’s Mars program...
TABLE OF CONTENTSMAY 2010
MAY 2010
ECO FASHIONISTAPRANA FASHION:
prAna provides the latest eco fashion of 2010! [read more]...
MAY 2010
2MODERN DESIGNDiscover 2Modern’s new exclusive eco lighting and decor for your home... a mere bookcase or credenza, an Iannone piece is a conversation starter,
MAY DISTRIBUTORS:Check out this month’s Have It Green virtual distributors [read more]...
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Although we are proud to be wrapping up our third issue and first quarter for HIG Magazine we felt it timely to release this issue. With the current events effecting our oceans, animals, and creatures literally as I write this, HIG feels it is important to continue to expose this news and the lies about offshore drilling. The effect of this catastrophe is indefinite and unknown. We are proud to bring on board Surfrider Foundation and promote their efforts before, throughout, and well after this disaster clears. Please read our cover story on Resurf Recycling. Not only do we need to rethink the way we care for our oceans and
land, but check out a new way to reuse our old surf gear. No longer do these boards and wetsuits only belong in the water, Resurf is bringing them on land. Otherwise worthless materials doomed for a landfill, Resurf Recycling is putting a new meaning to the term “boardwalk” with it’s efforts to turn that trash into a means to repave streets across the globe. Remember, all efforts count towards the whole picture and enjoy this issues coverage on some of the “what’s next”...
FROM THE PUBLISHER
Kristin Kellam, HIG Publisher
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BITCHES WE LOVE
“Being eco-friendly makes you feel good about yourself. Who cares if people call you a hippie.”
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Chloë Sevigny has never been afraid to experiment. Balancing the acts of award-winning actress, clothing designer and poster child of high fashion’s hipster movement, the mysterious blonde continues to keep us guessing. But, when Chloë took home the Golden Globe for her role in HBO’s critically acclaimed “Big Love,” we would have guessed it all along.
The down-to-earth Ms. Sevigny talks with EcoStiletto about embracing her inner hippie, the little things that count and her ultimate surrender to Mother Earth … taking the train.
EcoStiletto: When did you first become aware of the green movement?
Chloë Sevigny: Probably the first Earth Day. My mom was always very environmentally conscious. I’d have to say being green was instilled in me before I even knew what it meant. We recycled, composted and used cloth rags when I was just a child.
ES: What types of green changes have you made or do you plan to make in your life?
CS: I have made so many. I think the best thing to do is list them: unplugging chargers, hang drying clothes, bringing my own mug and jugs of water that I fill at home to the set, (this habit has inspired many a co-star), recycling everything possible including clothes and bric-a-brac, trying to consume
less and buying less junk in my day-to-day life, changing to energy efficient bulbs, eating less meat and buying organic. I never use plastic bags and always bring my own, whether shopping for clothes or groceries. I also take public transportation. Even if people bug me on the train, it’s much faster anyway.
ES: What are a few of your favorite green beauty and lifestyle products or stores?
CS: Ecover diswashing and laundry detergents, earth-friendly products and anything you can buy at Whole Foods, Trader Joe’s or your local health food store. I also love the beauty products with essential oils; They are a great bargain and smell great.
ES: Do you have an eco-friendly tip for our readers?
CS: Being eco-friendly makes you feel good about yourself. Who cares if people call you a hippie.
Eco Chic is powered by EcoStiletto, our go-to resource for all things eco-fashion, beauty, lifestyle and celebrity related. Plus they give away $300 in awesome eco-swag each and every week to members! So sign up, then tell a friend. Your odds may get worse, but your karma’s better.
BITCHES WE LOVE
“Being eco-friendly makes you feel good about yourself. Who cares if people call you a hippie.”
Powered by HBD
TOP Woodgrain Crew, Dark Moss, $35.00BOTTOM Sawyer Vintage Chino, stone, $70.00HAT Ribbon Fedora, $32.00
NAIL POLISHContains formaldehyde, toluene and/or (DBP) phthalate, three chemicals that are on California’s Prop 65 list of chemicals known to cause cancer or reproductive toxicity. Toulene has been linked to birth defects in lab animals, formaldehyde is a carcinogen and air pollutant and (DBT) phthalate is linked to hormone disruption. If you’ve gotta get color, look for those that are free of these big-three chems. (But don’t throw those old polish bottles in the trash, find a Household Hazardous Waste disposal center where you can drop them off by typing your zip code into http://www.earth911.org.)
TRASHING YOUR CLOTHESDon’t toss out that old shirt! Textiles account for nearly four million tons of solid waste every year, or four percent of the content of our land-fills. Check TextileRecycle.org for more info on SMART (Secondary Materials and Recycled Textiles), the trade organization that represents thousands of businesses that divert two mil-lion tons of textile waste from the solid waste stream each year. Donate it to charity, turn it into a rag, or use a needle and thread (or sew-ing machine) to turn it into something complete-ly eco-fabulous.
SUCK!
LABELS THAT LIEJust because your concealer says it’s “natural” doesn’t necessarily mean it’s chemical free. In 2007, Kline and Company released the “Natural Personal Care: Competitive Brand Assessment and Ingredient Analysis” report, profiling 26 brands and finding that half of the brands positioned as “natural” actually contain mostly synthetic ingredients such as parabens, chemical sunscreens, silicones and surfactants such as sodium lauryl sulfate.
WOOLProduction typically involves pesticides, formaldehyde, polyester, foams, dioxins and other additives, which may be responsible for the reputation wool has as an allergen; organic wool is softer, won’t make you itch, and comes from happy sheep.
Oh we could go on and on, but we’ll leave that to you. Got more suckies to add? Email us at [email protected].
FAUX FURIs made from non-biodegradable synthetics like acrylic, nylon and polyester. According to the Fur Commission, half the emissions of greenhouse gases come from acrylic and nylon manufacturing and polyester is made from oil-based petrochemicals; the production of all three create chemical runoff that pollutes our oceans, rivers and water table.
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SUCK!ARTIFICIAL FOOD COLORINGYellow 5, Red 40, and six other widely used artificial colorings found in sugary cereals, candies, sodas and snack foods have been linked to hyperactivity and behavior problems in children and should be prohibited from use in foods, according to the nonprofit Center for Science in the Public Interest. And don’t just think they stop at candy: More than a dozen varieties of Kraft’s Oscar Meyer Lunchables contain artificial food dyes. Check your labels!
MARSHMALLOWSDo you really want to eat something made from animal hooves? Try vegan alternatives—your taste buds will never know the difference.
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Surfing, until recently, has actually created some of of the most toxic waste in landfills and has been extremely detrimental to the environment. How is this? Wetsuits and surf boards. Until recently, surfboards were created using foam blanks, or cores, which produced extremely toxic waste when disposed. To add insult to injury, wetsuits also consist of a material that is extremely hazardous when discarded. Luckily, San Clemente based business partners and surf industry veterans, Joey Santley and Steve Cox recently introduced Green Foam Blanks and ReSurf Recycling which features the first ever high performance recycled polyurethane surfboard blank. This also includes an environmentally sound means of recycling the
SURFING + RECYCLING = RESURF
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toxic waste produced by discarded surfboards as well as the neoprene wetsuit scraps from the cutting floor. After these hazardous materials are recycled they are then transformed into a number of products such as asphalt for paving roads using a proprietary, patent-pending cryogenic methodology. Additionally, wetsuit companies such as O’Neill and Quiksilver have agreed to hand over all unused wetsuit materials to be rendered into 100% recycled yoga mats.Producing eco-friendly foam blanks that are as durable and high performance as all modern day shapes and materials, Green Foam Blanks has already provided blanks to some of the industry’s top surfboard manufactures. Some of them include Matt Biolos, Channel Islands, Rusty, Doc, Timmy Patterson and Pat Rawson.
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Green Foam Blanks were manufactured at Just Foam in Oceanside, California, until the manufacturing site unfortunately burnt down in recent months.
Another branch of this is Resurf Recyling, which focuses on the actual recycling of surfboards. The way it works is simple, your board breaks, then take it to one of the drop off locations throughout California to be recycled by Resurf the right way. The material is then pulverized and ground down to a dust to be reintroduced to create asphalt for roads and even lightweight concrete roofing tiles that are fire repellent and used on local houses.
Both Resurf Recycling and Green Foams are astonishing solutions for the surf industry, particularly in California, as it has been calculated that between Los
Angeles and the Mexico border nearly 1,000 surfboards are produced every day. Additionally, about 20% of the foam used to create these boards ends up in landfills along with the toxic materials used to finish each board. This results in an enormous amount of waste produced by the surf industry, an industry that profits off of surfers, which ironically enjoy a natural relationship with the ocean and nature. Resurf is looking globally to solve the issue of hazardous surf industry waste. They are also raising awareness on a global scale to the potential dangers of the manufacturing waste created by the surf industry, and is solving the problem one board at a time.
To learn more about how you can help by donating or getting involved with Resurf and Green Foams, please visit resurf.org
DREAM A DESIGNExclusive lighting designs only
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EXCLUSI VE LIGHTING
2Modern features the most talented and innovative designers of modern furniture, contemporary lighting, personal accessories, art, & eco-friendly products for the home and office. Many of the products featured on 2Modern are only available through 2Modern.com, making this a truly unique modern design collection. We are dedicated to identifying the best in modern design from around the world—visiting small artisan studios, attending the industry’s best trade shows, and discovering outstanding emerging contemporary designers. Based in Mill Valley (just over the San Francisco Golden Gate Bridge), our individual backgrounds are as varied as the modern designers we represent. Our co-founders, Greg Finney and Jennifer Sitko, have worked together for over ten years in the field of modern product design, brand building, graphic design, and e-commerce. 2Modern’s Relationship Manager, Deanna Miller, has over 10 years of professional experience in interior design and furniture manufacturing. Along with strong customer support, business development and website development teams, our distinctive individual experiences give rise to a diversified product mix and insight into hot trends and important movements in the world of modern design.
DREAM A DESIGNEXCLUSI VE LIGHTING
CHAN
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made almost entirely of sand.
Bloom Energy is changing the way the world generates and consumes energy. Our unique on-site power generation systems utilize an innovative new fuel cell technology with roots in NASA’s Mars program. Derived from a common sand-like powder, and leveraging breakthrough advances in materials science, our technology is able to produce clean, reliable, affordable power,... practically anywhere,... from a wide range of renewable or traditional fuels. Our Energy Servers™ are among the most efficient energy generators on the planet; providing for significantly reduced electricity costs and dramatically lower greenhouse gas emissions. By generating power on-site, where it is consumed, Bloom Energy offers increased electrical reliability and improved energy security, providing a clear path to energy independence. Founded in 2001, Bloom Energy is headquartered in Sunnyvale, California.
Guests at the Bloom Energy launch touch
the exteriors of Bloom Energy Servers to
confirm that, in spite of functioning at 800
degrees C, they are not hot to the touch.
California Governor Arnold Schwarzenegger greets KR Sridhar, co-founder and CEO of Bloom Energy, at the company’s launch held at eBay headquarters in San Jose on Wednesday, February 24, 2010. Governor Schwarzenegger helped debut the Bloom Energy’s breakthrough fuel cell technology, which produces clean, reliable, affordable power from a wide range of renewable or traditional fuel sources, including natural gas, wind, solar, and biogas. (Photo via Bloom Energy by Jakub Mosur)
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Bloom Energy can trace its roots to work performed at the University of Arizona as part of the NASA Mars space program. Dr. KR Sridhar and his team were charged with creating a technology that could sustain life on Mars. They built a device capable of producing air and fuel from electricity, and/or electricity from air and fuel. They soon realized that their technology could have an even greater impact here on Earth. In 2001, when their project ended, the team decided to continue their research and start a company. Originally called Ion America, Bloom Energy, was founded with the mission to make clean, reliable energy affordable for everyone on earth. In 2002, John Doerr, and Kleiner Perkins became the first investors in the company. Kleiner Perkins was legendary for its early backing of other industry changing companies, like Google, Amazon.com, Netscape, and Genentech, but Bloom was its first clean tech investment. In fact, at that time, clean tech was not even really a word. With financing in place, the team packed three U-hauls and headed to NASA Ames Research Center in Silicon Valley to set up shop. Over the next few years, the technology quickly developed from concept, to prototype, to product, as the major technological challenges were solved and the systems became more powerful, more efficient, more reliable, and more economical. In early 2006 Bloom shipped its first 5kW field trial unit to the University of Tennessee, Chattanooga. After two years of successful field trials in Tennessee, California, and Alaska, to validate the technology, the first commercial (100kW) products were shipped to Google in July 2008. Since that time Bloom’s Energy Servers have helped our customers generate millions of kWhs of electricity and eliminate millions of pounds of CO2 from the environment. From humble beginnings on Mars, Bloom Energy is now changing the Earth for the better.
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Bloom Energy CEO KR Sridhar
Bloom Energy Servers at eBay HQ.
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