STAY CONNECTED

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Supima would like to take this opportunity to wish our extended family of growers, brands, retailers and all that contribute to the success of the Supima brand a wonderful

Thanksgiving holiday. We are grateful for your support!

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The Inaugural SupimaHarvest Celebration

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Mascioni Rates inCondé Nast Traveler’s 2019

Readers’ Choice Awards----------------------------

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Market Update Report

GETTEES Unveils FlagshipIn Detroit’s Eastern Market

Hoi Bo Clothing ProducedLocally and Sustainably

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Licensing Updates

Harvest CelebrationThe Inaugural Supima

In This Edition

NOVEMBER 2019AMER ICAN GROWN | SUPER IOR | RARE | AUTHENT IC

or more than a decade, Supima has been inviting its ever- growing family of licensed brand partners to experience the fall harvest of American-grown, extra-long staple cotton. With personalized farm visits, brands have been able to see, firsthand, how Supima cotton is grown and harvested, classed by the USDA, ginned and baled, in the cycle of bringing

the top 1% of cotton grown around the world to market. In what’s to become a new annual tradition, Supima celebrated this year’s harvest with a two-

day workshop on all things Supima. Held in the town of Valencia, California and selected for its access to the San Joaquin Valley, the first annual Supima Harvest Celebration brought together representatives of 20 leading brands from two continents.

From “Ted-style” talks and Q&A sessions with a select panel of speakers to a field trip day, including stops at a ginning facility, the classing office of the USDA, and a working farm, attendees were treated to a crash course on Supima cotton.

Marc Lewkowitz, President & CEO of Supima kicked off the Supima Harvest Celebration with a welcome address and an overview of the two-day agenda.

Day one’s interactive session saw Supima’s panel of speakers cover a slew of topics ranging from farming practices and fiber content to Supima’s new verification program and marketing practices.

• Brands learned about the farming process, the multi-generational history of many of the Supima farmers, and the challenges they face in growing Supima cotton.

• The audience heard the long, storied history of Supima cotton - dating back to the early

F

1950’s, and the characteristics that make it one of the most sought after, premium fibers in the world.

• The workshop emphasized the impor-tance of authenticity and transparency with a discussion on the new wide-ranging verifi-cation program spanning four states that en-ables Supima to trace any product throughout the supply chain back to its point of origin.

• Brands gained insight into the multi-fac-eted marketing programs in place and the co-branding opportunities available to all Supima brand partners.

Day two began before sunrise with a trek north to the farmlands of the San Joaquin Valley.

• Kirk Gilkey, Supima’s Chairman of the Board and operator of Gilkey Enterprises, gave a tour of his company’s gin in Corcoran and the complex process where the premium fiber gets detached from the seed, cleaned, and baled.

• The USDA classing office in Visalia showed the stringent testing and grading methods used to class Supima as the pre-mium, American-grown Pima cotton.

• The farm visit to Cauzza Growers in But-tonwillow was a more personal experience. Close to 15 family farmers greeted the Supima entourage for a champagne toast, and one-on-one talks about their history in farming and their special bond with growing Supima cotton.

The field trip was an opportunity for all in attendance to experience the cycle of Supi-ma cotton from seed to sale, and the long, painstaking process that goes into growing Supima...the world’s finest cottons.

Mixed in with the full days of learning were more festive events where all were encouraged to network over intimate dinners and lunch-es. The two-day event brought like-minded industry leaders together to get a better un-derstanding of American-grown Pima cotton and in the process, made new friends and became a part of the Supima family.

I f you are only as good as the company that you keep, then Italian bedding company Mascioni is in pretty good standing. With the recent release of Condé Nast Traveler’s 2019 Readers’ Choice awards, twenty-two of the “Top Hotels and Resorts” in the USA feature collections from the premier Italian linen company.

Created and curated by a team of designers and artisans in Cuvio Italy, the Mascioni brand is rooted in a tradition of true Italian craftsmanship. It’s this commitment to craftsmanship that demands using the finest fabrics in the market and Mascioni takes no shortcuts with its use of premium, American-grown Supima cotton. Grown in the American West and Southwest, Supima’s extra-long staple fiber is known around the world for its incredible strength, vibrant color and luxuriously soft-hand, key factors when it comes to crafting premium bedding.

The Condé Nast Traveler Readers’ Choice Awards are the longest-running and most presti-gious recognition of excellence in the travel industry and are commonly known as “the best of the best of travel.” The twenty-two hotels using Mascioni Hotel collection include:

Baccarat Hotel: #2/Top 30 Hotels in USA/New York CityBellagio Las Vegas: #8/Top 10 Hotels in USA/Las VegasChatham Bars Inn: #12/Top 25 Resorts in USA/New EnglandThe Chanler at Cliff Walk: #1/Top 30 Hotels in USA/New England Delamar Southport: #14/Top 30 Hotels in USA/New England Delamar West Hartford: #18/Top 30 Hotels in USA/New EnglandHalekulani Hotel: #1/Top 5 Hotels in USA/HawaiiNorth Block Hotel: #2/Top 25 Hotels in USA/California/NorthStein Eriksen Lodge Deer Valley: #1/Top 30 Resorts in USA/The WestThe Little Nell: #10/Top 20 Hotels in USA/ColoradoThe Osthoff Resort: #5/Top 5 Resorts in USA/MidwestWaldorf Astoria Beverly Hills: #4/Top 20 Hotels in USA/Los AngelesThe Old No. 77 Hotels & Chandlery: #5/Top 10 Hotels in USA/New Orleans Hotel Deluxe: #10/Top 30 Hotels in USA/Pacific NorthwestHotel Lucia: #8/Top 30 Hotels in USA/Pacific NorthwestHotel Max: #9/Top 30 Hotels in USA/Pacific NorthwestHotel Murano: #6/Top 30 Hotels in USA/Pacific NorthwestHotel Theodore: #3/Top 30 Hotels in USA/Pacific NorthwestSentinel Hotel: #17/Top 30 Hotels in USA Pacific NorthwestThe Revolution Hotel: #1/Top 15 Hotels in USA/BostonWoodlark Hotel: #5/Top 30 Hotels in USA/Pacific NorthwestDossier: #11/Top 30 Hotels in USA/Pacific Northwest The full list is published online at www.cntraveler.com/rca and announced in the November

issue of Condé Nast Traveler US and UK print editions.

The Inaugural Supima Harvest Celebrationcontinued from page 1

Best In Class

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T hat’s the ethos of Sarra Tang, a Toron-to-based designer who founded the clothing and accessories label, Hoi Bo. Before sustainability was a common-

place adjective in the fashion industry, Tang was driven by her passion to design and produce clothing and accessories locally, and more sustainably.

Located in Toronto’s historic Distillery District, Hoi Bo’s mixed-use space is part studio, part retail, where customers can experience the essence of the Tang’s brand vision and see the craftsmanship and design process at work.

With so many options in the fast fashion mar-ket, Tang sees Hoi Bo as an opportunity to educate consumers on the lost art of handmade products that focus less on seasonality and more on designs and construction that can stand the test of time. By using premium natural fabrics, Tang gives each piece its own story that presents a balance of beauty,

design, craft, and functionality. Tang’s commitment to designing premium, timeless pieces is evident in her use of American-grown Supima cotton. The premium, extra-long staple cotton is renowned for its durability, color retention, and luxurious hand.

Tang weaves Supima cotton throughout the brand’s collection of sophisticated designs creating incredible dresses, sweaters, t-shirts and slacks. Available through the Hoi Bo website and locally at the brand’s retail studio in Toronto, Tang’s goal is to create a community of like-minded consumers that understand the importance of living sustainably and appreciate the painstaking process that goes into handcrafting each piece of Hoi Bo.

Shop the full collection of clothing and read more about the Hoi Bo story at https://hoibo.com/collec-tions/supima-cotton.

www.palaisdetokyo.com/en/event/future-for-mer-fugitive

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Detroit’s home-grown appare l brand, GETTEES is gearing up for growth with the open ing of i ts flagship retail storefront. Part event, retail, and office space, the recently opened location in Detroit’s Eastern Market aims to become a destination for Detroi-ter’s looking to experience local artists, music, and of course GETTEES’ Made in Michigan premium clothing.

Launched in 2014, GETTEES founder, Mat Hunt set out to bring apparel manufacturing to the Michigan area. The brand has quickly evolved from mak-ing tees to including hoodies and sweatshirts all crafted with cus-tom-blended fabrics that feature American- grown Supima cotton.

Local artists, business leaders, and friends and family were treat-ed to an evening of live music and

a DJ to celebrate the grand open-ing. It was an incredible evening for Hunt, who has seen the brand grow and evolve over the past five years. “After the success of sev-eral pop-ups, being engaged in the city’s creative scene, and our Detroit entrepreneurial mindset, we knew Eastern Market was a natural location. The historic dis-trict fits our mantra”, said Hunt.

If you find yourself in the Detroit area be sure to check out the new GETTEES flagship shop or you can shop for GETTEES’ collection of tees, sweatshirts and hoodies made with Supima cotton on www.gettees.us.

GETTEES Unveils Flagship in Detroit’s

Eastern MarketNovember 21 — There were (7,100) bales in net new sales reported

for the week versus (11,900) bales reported the previous week. Current registered export sales for the 2019/20 crop year now total 280,200 bales. This level of sales is 77.1% of the sales level at the same time last year when 380,900 bales in sales had already been registered. Current shipments stand at 141.4% of last year with 114,300 bales shipped versus 81,100 bales shipped at the same time last year.

There were 7,100 bales in new purchases made this week by Vietnam (2,200), El Salvador (1,100), Bangladesh (1,000), Peru (800), Pakistan (600), India (400), Korea (300), Turkey (300), Honduras (200), and Japan (200).

There were no bales in destination changes this past week.There were no bales in cancellations this past week. Export shipments this past week totaled 5,900 bales versus 3,200

bales the previous week. Shipments this past week went to India (2,900), China (900), El Salvador (900), Bahrain (300), Bangladesh (300), Peru (300), Italy (200), Taiwan (200), and the United Kingdom (100).

The top five leading importers for the 2019/20 crop year are led by India with purchases of 123,200 bales. Pakistan, China, Vietnam and Peru round out the top five with purchases of 35,900 bales, 18,800 bales, 15,600 bales, and 13,100 bales respectively. These five nations account for 73.7% of all the export-based purchases of American Pima made to date this year.

There were no bales in net new forward sales reported this week. The current new crop sales totals stand at 33,100 bales and 0 bales respec-tively for the 2020/21 and 2021/22 years.

The USDA report can be found here: HTTP://WWW.FAS.USDA.GOV/EXPORT-SALES/COTTFAX.HTM

Source – USDA-FAS U.S. Export Sales – November 21, 20191996 – 2018 sales listed in thousand running bales* 2019/20 sales listed in running bales through November 14, 2019NOTE: The figures represented in this table may not exactly match

those presented in the USDA-FAS report due to variances in rounding. The information contained herein should only be used for reference purposes.

Market Update Report

Wearable Natural Beauty

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PRESORTFIRST CLASS

U.S. POSTAGE PAIDPHOENIX, AZ

PERMIT NO. 1662

IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

1710 W Ranch Rd, Ste 205Tempe, AZ 85284

Return Service Requested

With an all-time high of over 550 licensees across the global supply chain, interest in becoming a Supima partner continues to grow at an unprecedented rate. Supima is excited to introduce our newest group of licensees for the month of October. Supima continues to focus on expanding its network of manufacturers, brands and retailers in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier.Biska Tekstil Sanayi Ve Ticaret A.S. (Turkey) - SpinnerChorka Textile Ltd. (Bangladesh) - Manufacturer - ApparelCrescent Bahuman Ltd. (Pakistan) - Manufacturer - Apparel, WeaverEmbers of Time (USA) - Men’s T-Shirt BrandKnit Concern Group (Bangladesh) - Manufacturer - ApparelNingbo Seduno Fashion Co., Ltd. (China) - Manufacturer - ApparelNorthern Corporation Ltd. (Bangladesh) Knitter, Manufacturer - ApparelOrient Textile Mills Ltd. (Pakistan) - Designer, Dyer, Finisher, Importer/Exporter, Manufacturer, Trader

Philips Investment Co., Ltd. (China) - Women’s Intimates Brand POC Sports (Sweden) - T-Shirt BrandPT. Primatexco (Indonesia) - Dyer, Manufacturer, Spinner, WeaverSri Shanmugavel Mills Pvt. Ltd. (India) - WeaverTextilfort (Pvt.) Ltd. (Pakistan) - KnitterWinson Universal Technology Co., Ltd. (China) - Knitter, Manufacturer - ApparelYoung Socks Ltd. (Bangladesh) - ManufacturerZhejiang Wenersi Home Textile Co., Ltd. (China) - Home Fashion Brand

Be sure to visit our supplier directory for a full list of licensed companies at www.supima.com/suppliers

All In the Family

LicensingUpdate

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM