FEEDANTHROPY.

“Harnessing the ubiquity of the internet and the hearts of men in philanthropy”.

THE PROBLEM.

Food and water wastage ,and the resultant starvation and malnutrition of the global population.

Lack of coordination between different actors within the food supply chain.

Lack of effective philanthropic exchange channels.

THE REALITY: THE STATISTICSGLOBAL COMPARATIVES

THE GLOBAL SITUATION.

WHY IS THIS A PROBLEM? 1/3 of all the edible food produced globally,

consumes 25% of all fresh water consumed.

The food, which is ultimately wasted, translates to 1.3 billion tonnes of food, lost globally, and annually.

1.1 billion people do not have access to safe drinking water yet 600 cubic kilometers of water is lost as a result of food wastage.

1 billion people globally are faced with malnutrition.

VALUE PROPOSITION-HOW DO I SOLVE IT?

An online food exchange platform which enhances global connectivity between “feedanthropists” and food recipients.

An online platform that leads to optimal food consumption and thus water conservation by facilitating wider philanthropic exchange.

Enhancing global connectivity between food supply chain actors and food recipients.

MARKET POTENTIAL.

1 billion people globally are daunted by malnutrition.

This provides a significant pool of global traffic on the portal due to increased demand for, and supply of, food aid.

Crowdsourcing of food on the portal would provide massive traffic, translating into great commercial value if monetized.

MARKETING PLAN.

THE STRATEGY.

Online marketing campaigns through:

1. Facebook.2. Twitter.3. Affiliate marketing

and;4. Google Ads.

Experiential marketing campaigns-One-on-one activations and tours.

THE TIMELINES.

ACTIVITY DATE(S)

Social Network campaigns

September-November

Experiential Marketing tours

January 2014-April 2014.

Google ads June 2014-July 2014.

Awareness and sensitization campaigns

Concurrently undertaken.

Cumulative time

9 months.

REVENUE MODEL.

Provision of compelling content-crowd-sourced food aid, which builds

up global traffic.

Monetization of traffic through commercial advertising.

Revenue realization through online advertising and Google Adsense.

THE TEAM.

I have identified a collegial team as follows:

CHIEF EXECUTIVE OFFICER. WEB-CUM-SOFTWARE DEVELOPER. MARKETING AND PUBLICITY EXECUTIVE. EXTERNAL PARTNERSHIPS EXECUTIVE. BUSINESS DEVELOPMENT EXECUTIVE

(ADVERTISING DIVISION). CLIENT ACCOUNT MANAGEMENT EXECUTIVE.

GRATITUDE.

Thank you for your time!