Strictly Confidential © by Out There Media Group1

HARNESSINGTHE POWEROF RCS

A Turnkey Monetization Engine for Operators

November 2019

Proprietary and Confidential © by Out There Media Group 2

WE BRING PEOPLE TO BRANDS

WE TRANSFORM ADVERTISING

THROUGH TECHNOLOGY, DATA

AND DEEP CONSUMER INSIGHT

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Wants to receive infohe/she cares about.

RCS

RCS ECOSYSTEM

Deterministic Data: Behavioral, Location,

Demographic, Contextual, CRM and

Meta Data

TechnologyAd Operations

Ad Sales

RCS

OPT-IN & USER DATA

To get the right message to the rightperson at the right time

SME

BRANDS & AGENCIES

RCS

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SMS: THE LARGEST MESSAGING PLATFORM IN THE WORLD

SMS

Email

WhatsApp

Fixed Telephony

FB Messenger

WeChat

Fixed

Broadband

Snapchat

Skype

Viber

LINE

Telegram

Kakao Talk

4,700

3,700

1,200

1,013

1,000

889

720

300

249

300

21710

049

WORLDWIDE

COMMUNICATION

PLATFORMS

RANKED BY ACTIVE USERS

(MILLIONS) 1Sources: 1) radicati group “email statistics report, 2017-2021,” january 2017. 2)

Statista “number of fixed telephone lines worldwide,” 2016. 3) ooyala “fixed

Broadband subscribers worldwide,” july 2015. 4) statista “messaging appsWorldwide, based on MAU,” january 2017.

SMS

One-to-one

90%Opened 3

minutes

98%Read rate

Highest Daily

Active Users

5BUsers

WHATBRANDSWANT

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WHAT BRANDS WANT: NEW OFFERS WITH CALL TO ACTION

McDonald’s...

Download App More offers

Tim, great offers just for you are a

click away!

Just swipe below and

enjoy!

Just for today! Get it now! Get it now! Just for today! Get it now!

Suggested Actions

Branding

Verified Sender

Call to

action

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WHAT BRANDS WANT: FULL MENU CAROUSEL

McDonald’s...

Download App More offers

Just swipe and have a

look to our menu!

Hi Tim, hungry? Time for lunch!

BURGERS DESSERTS SIDES

Interactive carousel

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WHAT BRANDS WANT: VIDEO

McDonald’s...

Tim, the NEW Chilli Cheese Double

is here! ONLY R39.90

Rich Media

Branding

Verified Sender

More offers Suggested ActionsOrder now

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GROUNDBREAKING FIRST RESULTS

WITH RCS

IN SOUTH AFRICA WITH

DISNEY & McDONALDS

VIA VODAFONE/VODACOM

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DISNEY “THE LION KING” RCS CAMPAIGN CASE VIDEO

by Out There Media and Vodafone

Video starts

on click

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DISNEY “THE LION KING” - BLAST 1 “COMING SOON”

The Lion King...

WATCH the trailer now FREE of data charges for Disney’s The Lion King!

Disney’s The Lion King is in cinemas this Friday, the 19th of July!

Book now!

Continue

You are about to visit: https://disney.co.za/the-lion-

king-2019 From this point on standard

data charges may apply

Read Rate (RR): 71%

Ticket Page Engagement Rate: 62%

The Lion King

“Book Now” CTR: 3%

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DISNEY “THE LION KING” - BLAST 2 “IS HERE”

The Lion King ...

The new Lion King movie is finally here! WATCH the new trailer FREE of data charge NOW!

Disney's The Lion King opens in theatres TODAY July 19!

Book now!

Read Rate (RR): 72%

Continue

You are about to visit: https://disney.co.za/the-lion-

king-2019 From this point on standard

data charges may apply

Ticket Page Engagement Rate: 82%

The Lion King

“Book Now” CTR: 2.5%

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McDONALD’S RCS CAMPAIGN CASE VIDEO

by Out There Media and Vodafone

Video starts

on click

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McDONALD’S “REWARDS” RCS CAMPAIGN

McDonald’s...

Upsize your meal to receive a

guaranteed reward! Watch the

video now to find out how!

Hungry?

ORDER

NOW!

McDonald’s...

Continue

You are about to visit: https://www.mcdeliverysa.co.

za/za/home.htmlFrom this point on standard

data charges may apply

Engagement Rate: 44%

Read Rate (RR): 73.2%

“Order Now” CTR: 2.5%

WHATOPERATORSNEED

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OTM, SYNIVERSE & MAVENIR

HAVE JOINED FORCES

TO OFFER YOU

AN END-TO-END, UNIQUE CLOUD-BASED, FULLY-MANAGED

RCS SOLUTION

TO DELIVER BOTH P2P AND A2P AS WELL AS

ADVERTISING MONETIZATION

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TURNKEY SOLUTION FOR MOBILE OPERATORS

• Mobucks Advertising Platform

• Sales to Brands & Agencies

• SME Interface

• Campaign Creation

• Campaign Management

• Ad Ops

• Data Monetization

• Financial Clearing and Settlement

• Enterprise & Bot Vetting

• Centralized Aggregation

• Analytics

• RCS MaaP Powered by

• RCS Core Powered by

• Opt-in/Opt-Out Subscribers

• Access to Subscribers Network

Mobile Network Operator

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HIGH LEVEL ARCHITECTURE

• Financial Clearing and Settlement

• Enterprise & Bot Vetting

• Centralized Aggregation

• Analytics

• RCS MaaP Powered by

• RCS Core Powered by

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STAGE 1

STAGE 2

STAGE 3

STAGE 4

STAGE 5

Assess the RBM

Market Opportunity

Kickstart the RBM

Ecosystem

Trial, Experiment

& Validate RBM

Launch RBM

Commercially

Sustain and

Grow RBM

View the detailed process here

WHAT’S NEXT? THE STAGED APPROACH TO LAUNCH RCS BUSINESS

MESSAGING

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LETS US TAKE CARE

OF YOUR HEADACHE

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ζ• Mobucks Advertising Platform

• Sales to Brands & Agencies

• Monetization Engine• Campaign Management

• RCS MaaP

• RCS Core

• Enterprise & Bot Vetting

• Centralized Aggregation

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THANKYOU