Presented By:-Harmeet Singh GillMBA 2C

Godrej Group consists of two corporate entities: 1. Godrej Industries. 2. Godrej Consumer Products.

Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate.

Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in

Personal Hair Household Fabric care segments

Each company has several divisions and factories. They are presently exporting their products to 30 countries.

1. Storage solution 2. Automated warehousing 3. Material handling equipment 4. Process equipment 5. Precision components & systems. 6. Machine tool service 7. Electrical & electronic services 8. Tooling 9. IT solution 10. PLM solution 11. Medical diagnostics 12. Agro product 13. Chemicals 14. Construction material & services.

Industrial Products

1. Appliances

2. Locks3. Furniture4. Security equipment

5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Air care10. Household insecticides11. Housing12. Vending machine

Godrej Consumer Products

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India.

In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils.

The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group.

Godrej began manufacturing of refrigerators in 1958.

Godrej started manufacturing Washing Machines in 1996.

Appliances Product of Godrej and Boyce Mfg Co. LtdAppliances Product of Godrej and Boyce Mfg Co. Ltd

 

Refrigerators Direct cool Frost free

Air Conditioner Split Window

Washing Machines

Fully Automatic

Semi Automatic  

Microwave Ovens Steam ConvectionGrill/combination Solo

STRENGTHS

The Company has wide range of product line. Experience. Robust Manufacturing . Long term customer relationships. Brand image of Godrej refrigerators.

The Company does not go for advertising, which is one of the biggest disadvantage of Godrej.

After sale service of home appliances is below average. The company is focusing many security products at a same

time. The effective selling schemes are not available like payment

on installments. Gifts not being so attractive, Most of the dealers prefer other

companies appliances.

Increase consumer offers. Huge market share.

THREATS Strong competition. Products are not unique. Lot of branding done by other competitors.

FINANCIAL ANALYSIS

Current Ratio= Current Assets Current Liabilities

Year 2008 2009

Current Assets 17792704 19191400

Current Liabilities 12834291 13017637

Current Ratio 1.38 1.47

Quick Ratio= Quick Assets Current Liabilities

Year 2008 2009

Quick assets 9437695 10935122

Current liabilities 12834291 13017637

Quick ratio 0.73 0.84

Absolute Liquid Ratio= Absolute liquid assets Current liabilities

Year 2008 2009

Absolute Liquid Assets

40854 33234

Current Liabilities 12834291 13017637

Absolute Liquid Ratio

0.0030 0.0025

Debt Equity Ratio= Long Term Debt Shareholder’s Fund

Year 2008 2009

Long term debt 6415480 6104379

Shareholder’s fund 6868162 9097425

Debt equity Ratio 0.93 0.67

Equity Ratio= Proprietor’s Funds Total Assets

Year 2008 2009

Proprietors fund 6868162 9097425

Total assets 26668014 28805022

equity ratio 0.257 0.315

Gross profit ratio = Gross Profit x 100Net sales

Year 2008 2009

Gross profit 3634802 4300615

Net sales 34711149 40351778

G.P. ratio 4.949 10.675

Net profit ratio = Net profit after tax x 100 Net Sales

Year 2008 2009

Net profit 1717303 2414381

Net sales 34711149 40351778

N.P. ratio 4.947 5.98

Title

To study the market share of various refrigerator brands.

To study the satisfaction level of dealers.    

Definition :-The research methodology is the specification of method of acquiring the information needed to structure or solve the problem.

Research design in this study is Descriptive.

Universe The universe for this study is the all the dealers dealing in

various refrigerator brands in the whole World.

Population All the Dealers dealing in various refrigerator brands in

Ludhiana.

Sampling unit The sampling unit for the present study is a dealer, dealing in

various refrigerator brands from last 1 year.

  Sample size Sampling size refers to total number of respondents targeted for

collecting the data for the research. The sampling size for the present study is 51 respondents.

Sampling technique The selection of respondents was done on the basis of

convenience sampling. It involved the convenience of place.  

 

The data, which is collected for the purpose of study, is

divided into 2 bases:

Primary Source: The data has been collected directly from

dealers with the help of structured questionnaires/Schedules.

Secondary Source: The secondary data was collected from internet.

The sample size of Dealers is limited to 51 because of accessibility.   Many of the respondents were not open with their responses.

Pretesting of questionnaire was not done.  There may be error due to bias of respondents.  The behavior of the Dealers while approaching them to fill the

questionnaire was Unpredictable.

 

Table: 3.1 Brands of refrigerator in which dealers deal.

Table 3.2 Table showing the type of refrigerator preferred by Customer.

Table 3.3: Showing the brands of refrigerator according to the sales at the counter.

Option Total of ranks  SUM MEAN

LG39

 46 1.2

Samsung31

47  1.5

Voltas2

 10 5.0

Videocon7

 26 3.7

Godrej13

 33 2.5

Hitachi5

 12 2.4

Whirlpool19

 53 2.8

Electrolux3

 9 3.0

Kelvinator6

 21 3.5

Kenstar3

 12 4.0

Panasonic3

 10 3.3

Haier2

 2 1.0

Table 3.6: Showing the distributors of refrigerators which provides better service.

Table 3.8: Showing the brands of refrigerators dealers are willing to sell in future.

Table 3.9: Showing that whether dealers are satisfied with the brands that they are dealing in.

1. Dealers’ feels quality of GODREJ product is Good, Like as LG and SAMSUNG.GODREJ has a better positioning in the minds of Dealers.

2. If a individual wants to have a Home Appliances then Godrej Priority comes on fourth number.

3.Quality of the service provided sale after service plays an important role in keeping the existing customers and to bring new customers.

4. Quality of the service provided plays an important role in retaining existing customers and goodwill is created through word of mouth in making new customers.

FINDINGS:-

5.Dealers said that, People are willing to pay more for new design and latest look.

6. A number of customers preferred GODREJ Due to the brand name of the company (GODREJ).

7.Most of dealers said that, Customers were not happy that while they were purchasing old look washing machine then others.

8. After sales service plays essential part of customer satisfaction. More than 90% dealers have complaints regarding the after sales service of GODREJ.

•Marketing.

•Advertisement –Both local and on television. •Enhance the quality of product.

• Enhance the service level of company.

• Make the relation between dealers and company well.

Suggestion of Dealers for how can GODREJ gains their sales.

• Models Of Product Looks Old So It Has To Be Modulated.

• Keep A Watch On The Service Area.

• Launch The New Model.

• Offers & Schemes.