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• Popularly known as "Harleys" • Known for its distinctive design and exhaust
note• Especially noted for the tradition of heavy
customization that gave rise to the chopper style of motorcycle. • Popular: heavyweight (over 750 cc)
motorcycles designed for cruising on highways.
Brand personality
• Rebellious• Rugged• Tough • Brave• Born free • Individualism • Fearless
Brand positioning
Live to ride. Ride to live
Brand communication
TVC
Print ads
Promotional idea
Promotional ideas
Brand Extension
Thank you