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Happy Socks SS15
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It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008.Two friends had a vision: to spread happiness by turning an everyday essential into a colorfuldesign piece with a rigid standard of ultimate quality, craftsmanship and creativity. A conceptnow brought to perfection by the Happy Socks collective of creators.
Today Happy Socks are sold in more than 70 countries and on every continent.
Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "
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54
BRAND6-7
HAPPY SOCKS X SNOOP DOGG8-11
CONCEPT STORES12-13
MAIN COLLECTION14-59
ATHLETIC60-65
ESSENTIALS66-71
KIDS & BABY72-77
UNDERWEAR78-97
SPECIAL/SPECIAL98-111
GIFT PACKS112-117
ACCESSORIES118-119
POS120-121
PRODUCT INFO122-123
76
HOLIDAY CAMPAIGNSEvery year, Happy Socks brings in a talent and gives them Carte Blanche to share their vision of the Brand. Happy Socks has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013.
COLLABORATIONSHappy Socks develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of Happy Socks within the industry, maintaining its position as the leader of the segment.Happy Socks has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others.
PRESSHappy Socks is very popular in press and has been written about in most major publications across the globe. Happy Socks has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, Happy Socks is running a successful PR machinery with local PR agencies to secure its pres-ence in global publications both through blogs and social networks.
Press Book: inthepress.happysocks.comFacebook: happysocksofficialInstagram: @happysocksofficial
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HAPPY SOCKS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG
The New Campaign Explores Artistic Creativity and Expression
This year, Happy Socks is proud to announce their newest partnership and campaign with global entertainment icon and true artist, Snoop Dogg, called Happy Socks presents "The Art of Inspiration". The campaign is an artistic collaboration where Happy Socks gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist.
“For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg.
Captivated by unique socks, Snoop Dogg encountered Happy Socks last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for Happy Socks, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to culti-vate an intriguing new partnership.
"The Art of Inspiration” will be revealed globally on November 1st 2014.
Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a much- lauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records.
www.happysocks.com/snoopdogg
111010 11
SDG01-650
SDS01-099
SDP01-099
Box Set XSDG08-650
Composition: 80% Combed Cotton,
17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
1312
CONCEPT STORESIn August 2010, Happy Socks opened its first concept store in Stockholm, Sweden. The store is located in the heart of the most vibrant area and popular shopping district in Stockholm. Two years later, Happy Socks opened its second shop in Shibuya, Tokyo. The next major shop opening was in New York City. A SoHo Concept Store opened on April 1st 2013, between Prince and Spring Street.
Following the above successes, and in order to protect the position as market leader within fashion socks, Happy Socks developed a plan to open flagship stores on strategically high image locations globally.
Stores are now being opened across the globe at a rapid pace, for example: Dubai, India, South Korea, Taiwan and Hong Kong now all have Happy Socks stores.
The concept stores are a modern, white space that acts as a perfect canvas for showing off all of the colorful Happy Socks products. Seasonal collections will be showcased along with collaborations and boxed gift sets, bringing happiness and quality to every corner of the world.
LOCATIONS:Stockholm, SwedenNew York, USAParco, Tokyo, JapanLumine, Tokyo, JapanLcx, Hong KongBreeze Center, Taipei, TaiwanNanxi, Taipei, TaiwanEslite Xynyi, Taipei, TaiwanSogo, Taipei, TaiwanLotte Gwangju, Gwangju, South KoreaBusan Dongrae, Busan, South KoreaBusan Gwangbok Lotte, Busan, South KoreaLotte Anyang, Anyang, South KoreaLotte Daejeon, Daejeon, South KoreaLotte Cheongju, Cheongju, South KoreaShinsegae Main, Seoul, South KoreaDubai Festival City MallMercato Mall, DubaiViviana Mall, Mumbai, IndiaInorbit Mall, Malad Mumbai, IndiaHaiko Place, Powai Mumbai, India
12
1514
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
CLASSIC STYLISH LIVELY
AR01-029
AR01-039
AR01-025
AR01-062
AR01-028
AR01-072
14
1716
BD01-068
BD01-205
BD01-091
BD01-606
BD01-099
BD01-608
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
PLAYFUL VIVID STRONG
17
1918
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
WILD ADVENTUROUS FREE
BZ01-023 BZ01-068 BZ01-073
18
2120
21
BC01-069 BC01-095 BC01-099
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC STYLISH
21
2322
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
BRIGHT WITTY NATURAL
CL01-045 CL01-099
CL01-609
CL01-608
22
2524
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC TIMELESS DETAILED
FD01-029 FD01-098
25
2726
FO01-023 FO01-051
FO01-099
FO01-068
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC FITTED FUN
26
2928
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC DYNAMIC
FI01-066 FI01-091 FI01-096
29
3130
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
SH01-068 SH01-098
30
3332
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
LOVELY EXPRESSIVE FUN
HA01-067 HA01-999
33
3534
Composition: 54% Combed Cotton, 43% Polyamide, 3% Elastane
HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL WITTY LIVELY
HW01-067 HW01-091 HW01-905
34
3736
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC LIVELY VIVID
HI01-039 HI01-099 HI01-999
37
3938
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
VISUAL DYNAMIC POWERED
TE01-025 TE01-039
4140
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN DISCREET GRAPHIC
MD01-069 MD01-091 MD01-095
40
4342
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
BLURRY VIVID STRONG
OF01-029 OF01-071
OF01-099
OF01-095
42 43
4544
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLOURFUL GRAPHIC VISUAL
CR01-045 CR01-091 CR01-099
44
4746
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC FUN PLAYFUL
SC01-029 SC01-035 SC01-045
46 47
4948
SA01-035
SA01-067
SA01-045
SA01-069
SA01-066
SA01-089
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
4948
5150
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC LIVELY VIVID
SD01-067 SD01-068 SD01-073
51
5352
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
VISUAL STRONG STYLISH
SO01-069 SO01-095
5554
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
TRADITIONAL DETAILED TIMELESS
SI01-045 SI01-091
55
5756
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
LIGHT FREE NATURAL
TW01-102 TW01-805
5958
BC05-095
BC05-099
BD05-099
BD05-901
SA05-045
SA05-067
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
ATHLETIC COMFORTABLE FITTED
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6160
For more active moments, Happy Socks developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of Happy Socks patterns and colors in order to remain stylish under all circumstances. Their specific construction with light com- pression, arch support and cushioned sole brings even more comfort, no matter what you do.
SPORTY EXPRESSIVE DYNAMIC
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6362
ATBD27-068
ATSA27-067
ATBD27-091
ATSA27-068
ATBD27-099
ATSA27-089
Composition: 80% Combed Cotton 18% Polyester 2% Elastane
Sizes: 36-40 & 41-46
SPORTY EXPRESSIVE DYNAMIC
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ATBC27-069
ATBC27-095
ATTF27-035
ATBZ27-068
ATBZ27-073
ATTF27-099
ATSO27-069
ATSO27-095
64 65
6766
For consumers in need of more discreet styles, Happy Socks created Essentials.Three simple designs made of easy-to-wear colors presented solid, with small dots or thin stripes.
DISCREET TIMELESS EASY
67
6968
DO01-505 DO01-607
DO01-909
DO01-905
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
68
7170
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
SL01-505 SL01-609
SL01-999
SL01-905
70
SB01-505 SB01-609
SB01-999
SB01-905
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
71
7372
CUTE FREE HAPPY
Happy Socks offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright,pattern-driven aesthetic of Happy Socks adult line.
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7574
KAR02-025
KAR02-029
KSA02-066
KSA02-067
KBD02-029
KBD02-066
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 0-12 M, 12-24 M, 2-4 Y
VIVID FREE STYLISH
7574
7776
KHW02-905
KHW02-067
KHA02-067
KSC02-073
KSC02-065
KBC02-099
KBC02-069
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
KBD60-099: 70% Cotton, 27% Polyamide, 3% Elastane Sizes: 6-12 M,12-18 M, 18-24 M
CUTE PLAYFUL HAPPY
KBD60-099
KHA60-067
KSA60-066 KSH60-073
76 77
7978 79
Happy Socks underwear comes in a variety of key patterns and colors.Bringing happiness and quality to every corner of your underwear drawer.
COMFORTABLE GRAPHIC PLAYFUL
8180
Composition: 95% Cotton, 5% ElastaneSizes: Extra Small, Small, Medium, Large
COMFORTABLE FEMININE GRAPHIC
WUWWB-POL-045 WUWWB-POL-605
WUWWB-OPT-105 WUWWB-OPT-605
80
8382
WUWWB-CAM-901 WUWWB-CAM-065
WUWWB-MUL-041WUWWB-MUL-075
WUWWB-ZIG-025 WUWWB-ZIG-055
83
8584
WUWWB-BDO-999 WUWWB-HEA-067
WUWWB-BDO-099 WUWWB-BDO-505
WUWWB-DOT-105 WUWWB-DOT-065
84
8786
Composition: 95% Cotton, 5% ElastaneSizes: Small, Medium, Large, Extra Large
FITTED VISUAL PLAYFUL
MUWJB-POL-605MUWJB-POL-045
MUWJB-OPT-105 MUWJB-OPT-605
87
8988
MUWJB-CAM-065MUWJB-CAM-901
MUWJB-MUL-041MUWJB-MUL-075
MUWJB-ZIG-025 MUWJB-ZIG-055
88
9190
MUWJB-BDO-999 MUWJB-HEA-067
MUWJB-BD0-099 MUWJB-BDO-505
MUWJB-DOT-105 MUWJB-DOT-065
91
9392
Composition: 100% CottonSizes: Small, Medium, Large, Extra Large
VIVID FREE STYLISH
MUWWB-POL-605MUWWB-POL-045
MUWWB-OPT-105 MUWWB-OPT-605
92
9594
MUWWB-CAM-065MUWWB-CAM-901
MUWWB-MUL-075 MUWWB-MUL-041
MUWWB-ZIG-025 MUWWB-ZIG-055
95
9796
MUWWB-BDO-999 MUWWB-HEA-067
MUWWB-BDO-099 MUWWB-BDO-505
MUWWB-DOT-105 MUWWB-DOT-065
96
9998
Happy Socks proudly presents the Spring/Summer 2015 Special Special! With this dedicated line, the brand offers a series of exclusive designs to select retailers, Happy Socks concept stores and on HappySocks.com. The eight extraordinary designs, created specifically for Special Special, will bear their very own label. Since the initial launch in September 2013, Special Special has been updated seasonally with fresh styles and designs.
9998
FEATURING RUDY VERWEY
101100
103102
105104
107106
109108
111110
CH01-010 CH01-065
LS01-029
BA01-099
LS01-035
HB01-099
OT01-075 OT01-999
TG01-010 TG01-035
Composition:
HB01-099, BA01-099: 70% Bamboo 28% Polyamide 2% Elastane
OT01-075, OT01-099: 84% Cotton 14% Polyamide 2% Elastane
LS01-029, LS01-035: 75% Cotton 10% Lurex 13% Polyamide 2% Elastane
TG01-010, TG01-025: 80% Cotton 18% Polyamide 2% Elastane
CH01-010, CH01-065: 85% Cotton 13% Polyamide 2% Elastane
111110
113112
Sock Boxes
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Kids Box
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 0-12 M
Men's Boxer Brief Boxes
Underwear Composition: 95% Cotton, 5% Elastane
Underwear Sizes: Small, Medium, Large, Extra Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 41-46
Men's Boxer Boxes
Underwear Composition: 100% Cotton
Underwear Sizes: Small, Medium, Large, Extra Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 41-46
Women's Brief Boxes
Underwear Composition: 95% Cotton, 5% Elastane
Underwear Sizes: Extra Small, Small, Medium, Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 36-40
EASY SURPRISING FUN
XKHW10-067 XKHW10-067
XFO09-068
XBD09-068
XFO09-068
XBD09-068
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115114
Women's Brief and Sock VALENTINES box XHA62-067
Men's Boxer and Sock VALENTINES box
Men's Boxer Brief and Sock VALENTINES box
XHA60-067
XHA61-067
114
117116
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS
PR01-405 PR01-406
Women's Brief and Sock PRIDE box XPR162-045
Men's Boxer and Sock PRIDE box
Men's Boxer Brief and Sock PRIDE box
XPR160-045
XPR161-045
116 117
119118
Composition:
PCBC81-099, PCBC81-029, PCMU81-999: 100% Silk
PCBD74-099, PCBD74-010, PCFO74-068: 100% Ceramic/Porcelain
PCBD71-099, PCBC71-029: 80% Neoprene, 20% Polyester
PCBD75-099, PCPO75-208, PCBC75-029: 100% Paper
PCHS76-0000: 100% Bass Wood
FUN GRAPHIC STYLISH
PCBD75-099
PCBD74-099
PCPO75-208
PCBD74-010
PCBC75-029
PCFO74-068
118
PCBD71-099 PCBC71-029
PCBD81-099 PCBC81-029 PCMU81-999
PCHS76-0000
119
121120
POINT OF SALE
WALL BAYMeasurements .........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight .......................................................60 kgCapacity....................................................588 pairs
CIGAR BOXESMeasurements .........................................194 x 402 x 306 mm Weight .......................................................6 kgCapacity....................................................66 pairs
FLOOR DISPLAYMeasurements .........................................1560 x 600 x 415 mm Weight .......................................................22 kgCapacity....................................................480 pairs
FLOOR SPINNER Height .......................................................~1717 mm Weight .......................................................15 kgCapacity ...................................................352 pairs
TABLE SPINNER Height .......................................................~815 mmWeight .......................................................6 kgCapacity ...................................................112 pairs
TABLE DISPLAYMeasurements .........................................750 x 375 x 250 mm Weight .......................................................22 kgCapacity....................................................216 pairs
Wall Bay POS0107 Floor Display POS0106
120
Cigar Box POS1402 Cigar Box POS1403
Floor Spinner POS0105 Table Spinner POS0206
Table Display POS0207
121
123122
Art DirectionViktor Tell / Gustav Ström
PhotographyCurtis Buchanan
StylingImogene Barron
ModelsAlex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor
Shot on location – Los Angeles, US
Product photographyJohnny Wohlin
122
Happy Socks AB
Jakobsbergsgatan 2111 44 Stockholm
Sweden
123
AustraliaAustriaBelarusBelgiumBrazilCanadaChileChinaColombiaCroatiaCzech RepublicDenmarkEcuadorEstoniaFinlandFranceGermanyGreece
SALESHappy Socks is currently sold in 70 countries and has distributors in the following countries:
HollandHong KongIcelandIndiaIsraelItalyJapanLatviaLithuaniaLuxemburgMalaysiaMexicoNew ZelandNorwayPanamaPolandPortugalRussia
SlovakiaSloveniaSouth AfricaSouth KoreaSingaporeSpainSwedenSwitzerlandTaiwanThailandTurkeyUnited Arab EmiratesUnited KingdomUSAUkraineVenezuela
SOCKSPRODUCT INFORMATION
KIDSPRODUCT INFORMATION
Combed CottonColorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is thenknitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are avail-able in a variety of designs, from solids to more advanced patterns and colors.
Low SocksAthletic Comfortable Fitted
Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy Happy Socks with all of their favorite shoes.
SIZE GUIDEAdult Unisex Sizes
EUR 36-40 41-46UK M 4-7 7,5-11,5UK W 3,5-6,5 7-11JPN 21-24,5 25-29US 9-11* 10-13*US M 4½-7½ 8-13US W 5½-9½ 10-12½
*Sock Sizes
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more ad-vanced patterns and colors.
Cotton tights, sold per pair in fun and colorful patterns, are made from combed cotton and designed especially for kids to live comfortably in.
SIZE GUIDEKids Sizes
AGE 0-12 M 12-24 M 2-4 YEUR* 15-18 19-22 23-26UK* 0,5-2 3-5 6-8,5US* 1-3 4-6 6,5-9,5JPN* 9,5-11,5 12-14 14,5-16,5
Baby Tights Sizes
AGE 6-12 M 12-18 M 18-24 MEUR 74-80 86 92US 26”-30” 30”-34” 34”-38”UK 68-80 80-86 86-92JPN 74-80 86 92
UNDERWEARPRODUCT INFORMATION
Happy Socks underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer.
Women’s BriefComfortable Feminine Graphic
Happy Socks Briefs have a comfort fit,perfect for everyday.
Men’s Boxer BriefFitted Visual Playful
Happy Socks Boxer Briefs have a fittedsilhouette for a slim look.
Men’s BoxerVivid Free Stylish
Happy Socks Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SIZE GUIDEWomens Sizes
Size XS S M L EUR 34 36 38 40 UK / AUS 6 8 10 2 US 2 4 6 8
Mens Sizes
Size S M L XL