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SOCKS AND UNDERWEAR

SS16 Happy Socks USA

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Page 1: SS16 Happy Socks USA

SOCKS AND UNDERWEAR

Page 2: SS16 Happy Socks USA

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This season, Happy Socks went on a world tour to showcase its latest collection in a variety of settings to symbolise the international growth of the brand.

From Stockholm to Los Angeles or Tokyo, Happy Socks reflects on its worldwide presence by shooting this catalogue on multiple locations, throughout several time zones andthrough the lenses of a curated selection of multinational photographers.The goal is to keep the ever-growing customer base happy by presenting an extensive variety of ways to wear Happy Socks. The idea is always to fulfil the daily needs of the Happy Socks clientele while continuing to bring happiness and quality to every cornerof the world.

Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.

Today Happy Socks are sold in more than 70 countries and on every continent.

Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.

Spring/Summer 2016 was shot by Kento Mori -Tokyo, Japan- Johnny Wohlin -Stockholm, Sweden and Curtis Buchanan - Los Angeles, USA.

"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "

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Page 3: SS16 Happy Socks USA

HOLIDAY CAMPAIGNSEvery year, Happy Socks brings in a talent and gives them Carte Blanche to share their vision of the Brand. Happy Socks has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richardson in 2012.

In 2015, Happy Socks collaborates with filmmaker Robert Rodriguez for a short film called SOCK’EM DEAD.

COLLABORATIONSHappy Socks develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of Happy Socks within the industry, maintaining its position as the leader of the segment.Happy Socks has collaborated in the past with Billionaire Boys Club, Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others.

PRESSHappy Socks is very popular in press and has been written about in most major publications across the globe. Happy Socks has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, Happy Socks is running a successful PR machinery with local PR agencies to secure its pres-ence in global publications both through blogs and social networks.

Facebook: happysocksofficialInstagram: @happysocksofficial

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Brand

Page 4: SS16 Happy Socks USA

In August 2010, Happy Socks opened its first concept store in Stockholm, Sweden. The store is located in the heart of the most vibrant and popular shopping district in Stockholm.

Two years later, Happy Socks opened its second shop in Shibuya, Tokyo. New York City quickly followed on April 1st 2013 with the opening of a Happy location in the heart of Soho.

Following these successes and in order to protect and enhance its position as market leader within fashion socks and underwear; Happy Socks developed an ambition for opening flagship stores on strategically important and brand building locations globally.

Today Happy Socks is present from east to west and everywhere in between.

The two latest locations opened their doors in 2015 at Covent Garden in London and Venicein Los Angeles.

The Concept Stores are modern, white spaces acting as perfect canvases for presentingall of the colourful Happy Socks products. Seasonal collections are showcased along with collaborations and boxed gift sets, literally bringing happiness and quality to every cornerof the world.

LOCATIONS:Stockholm, SwedenNew York, USLos Angeles, USLondon, UK (Pictured. 62 Neal Street, Covent Garden )Parco, Tokyo, JapanLumine, Tokyo, JapanBreeze Center, Taipei, TaiwanNanxi, Taipei, TaiwanEslite Xynyi, Tapei, TaiwanSogo, Taipei, TaiwanLotte Gwangju, Gwangju, South KoreaBusan Dongrae, Busan, South KoreaBusan Gwangbok Lotte, Busan, South KoreaLotte Anyang, Anyang, South KoreaLotte Cheongju, Cheongju, South Korea,Shinsegae Main, Seol, South KoreaMercato Mall, DubaiViviana Mall, Mumbai, India,Inorbit Mall, Malad Mumbai, IndiaHaiko Place, Powai Mumbai, IndiaSeasons Mall, Pune, IndiaRCity Mall, Ghatkopar, Mumbai, IndiaChhatrapati Shivaji Airport, Mumbai, India

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Happy Socks and Robert Rodriguez to release short film SOCK’EM DEAD in October 2015.

Maverick filmmaker Robert Rodriguez is bringing his action-packed, fierce style to a part-nership project with unique high quality sock and underwear company Happy Socks.

The duo has collaborated on a short film called SOCK'EM DEAD, featuring an A-list cast and crew with an authentic cinematic style and production value, shot and edited entirely at Robert Rodriguez's Austin Texas based full functioning production facility, Troublemaker Studios.

Robert Rodriguez likes to work around friends and family. For this shoot, his youngest daughter Rhiannon composed the theme music and his oldest son Rocket edited the final piece. Robert Rodriguez' small but reliable and talented crew are practically family as well, with many having worked with him all the way back to Desperado days.

SOCK’EM DEAD features some fun celebrity cameos such as long time collaborator Danny Trejo as well as From Dusk till Dawn star Wilmer Valderrama.

The short film will premiere on October 20th 2015 on happysocks.com

To celebrate this collaboration, Happy Socks and Robert Rodriguez release a series of three pairs of socks, available 12th October on happysocks.com, at Happy Socks Concept Stores and selected retailers.

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Happy Socks X Robert RodriguezH

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RRFB01-9000-13RRBD01-9000-013 RRDB01-9000-013

XRR08-9000-013 XRR08-9000-013

Composition: 80% Combed Cotton 17% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

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Happy Socks X André

André Saraiva lives and works between Paris and New York. He was born in Sweden in 1971, and very early he considered that walls belonged to him.

« When I was a child, they would let me draw on the walls at home but also at school. When I arrived in Paris in 1981, it was obvious that the street would become my school, my studio. Graffiti is a way of challenging the domination of the City on individuals, a way to own it ».

André then created « Les Merceries d’André » where he would sell his paintings by the metre. He used this experience to create the shop « Black Block » in the « Palais de Tokyo », devoted to the promotion and expansion of young artists.

Thanks to his interest in different fields and his ability to make them overlap, André works with some of the most prestigious brands of the luxury goods industry, including Louis Vuitton, Moët&Chandon and Caviar Kaspia.

For Spring/Summer 2016, Happy Socks collaborates with André to present a collectionof socks and underwear in highly recognisable André characters, packaged in exquisite, collectable boxes.

www.mrandre.com

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Page 8: SS16 Happy Socks USA

ASLE01-6000-459ASMR01-9000-459 ASTH01-3000-459

XAS08-6000-459 XAS08-6000-459

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Happy Socks X André

Composition: 80% Combed Cotton 17% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

XASTH81-6000-459

ASMR67-9000-459

XASTH81-6000-459

ASTH67-6000-459

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Composition: 95% Cotton, 5% Elastane

Sizes: Small, Medium, Large, Extra Large

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Happy Socks X André

Composition: 100% Cotton

Sizes: Small, Medium, Large, Extra Large

XASTH80-6000-459 XASTH80-6000-459

ASMR66-9000-459ASTH66-6000-459

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Composition: 95% Cotton, 5% Elastane

Sizes: Extra Small, Small, Medium, Large

XASTH82-3000-459 XASTH82-3000-459

ASTH68-3000-459 ASMR68-9000-459

Page 10: SS16 Happy Socks USA

The Spring/Summer 2016 Main Collection consists of the original and key Happy Socks product: the Combed Cotton socks. Unisex, these socks are available in a variety of designs, from solids to more advanced patterns and colors. Combed Cotton socks are made of the best quality mate-rial to ensure comfort and longevity.

This season, the main collection introduces new designs, alongside key refreshed best-sellers. Spring/Summer 2016 was inspired by everyday's everything and nothing gathered from travels around the Globe.

Shot by:Kento Mori

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Main Collection

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Composition: 80% Combed cotton 17% Polyamide 3% ElastaneMDI01-1000: 78% Combed Cotton, 18% Polyamide, 2% Polyester 2% Elastane

Sizes: 9-11 & 10-13

GRAPHIC TIMELESS DETAILED

MD01-069-424 MDI01-1000-102 MDI01-5000-511

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Main CollectionH

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Composition: 85% Combed cotton 12% Polyamide 3% Elastane

Sizes: 9-11 & 10-13

LIVELY FLORID BOLD

LIY01-6000-687 LIY01-9000-107 LIY01-6001-422

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

MULTIPLE ALIVE ORIGINATIVE

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Main CollectionH

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SBG01-2000-700 SBG01-5000-510 SBG01-6001-467

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

GRAPHIC STRONG SECURE

CHA01-2000-830 CHA01-9000-009 CHA01-6001-463

Page 13: SS16 Happy Socks USA

ETY01-6001-411 ETY01-9000-041

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

INFINITE PERPETUAL TIMELESS

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BSK01-4000-615 BSK01-6000-428 BSK01-9000-050

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

CRAFTY BRAIDED DIMENSIONAL

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

POP BOLD DARING

CAS01-7000-330 CAS01-9000-018

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Main Collection

HLO01-9000-016 HLO01-7000-441 HLO01-6000-646

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

GRAPHIC LIVELY VIVID

HELLO

Page 15: SS16 Happy Socks USA

BAD01-3000-680 BAD01-7000-310

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

RIPPLED SMOOTH VIBRANT

Composition: 75% Combed cotton 23% Polyamide 2% ElastanePAB01-9001: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane

Sizes: 9-11 & 10-13

ALIVE FREE RELAXED

PAB01-2000-720 PAB01-6000-687 PAB01-9001-010

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Main Collection

SPC01-6000-467 SPC01-8000-210 SPC01-9000-007

Composition: 80% Combed Cotton 17% Polyamide 3% Elastane

Sizes: 9-11 & 10-13

PSYCHEDELIC OPTICAL SYMMETRICAL

SPC01-9001-990

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Page 17: SS16 Happy Socks USA

SA01-045-411

STR01-2001-459

SA01-067-070

STR01-6000-424

STR01-2000-014

STR01-9000-009

Composition: 84% Combed cotton 13% Polyamide 3% ElastaneSTR01-2001, -9000: 60% Combed cotton 37% Polyamide 3% Elastane

Sizes: 9-11 & 10-13

FUN EXPRESSIVE STYLISH

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SHR01-5000-018 SHR01-6000-411 SHR01-9000-041

Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneSHO1-5000: 72% Combed Cotton, 17% Polyamide, 8% Polysester, 3% Elastane

Sizes: 9-11 & 10-13

NATURAL FUN ILLUSTRATIVE

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Main Collection

SOP01-3000-080 SOP01-6000-427

Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneOP01-3000: 57% Combed Cotton, 23% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

BUBBLY FRESH SWEET

Page 19: SS16 Happy Socks USA

ATS01-1000-107 ATS01-4000-612

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

DISTINCT SINGULAR GRAPHIC

SN01-099-990 SNK01-2000-700 SNK01-3000-691

Composition: 87% Combed cotton 10% Polyamide 3% Elastane

Sizes: 9-11 & 10-13

PRECIOUS WILD STRONG

Page 20: SS16 Happy Socks USA

SD01-067-411 SDO01-1000-007 SDO01-9000-690

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

GRAPHIC LIVELY VIVID

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Main Collection

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBLE01-3000: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane

Sizes: 9-11 & 10-13

WILD ADVENTUROUS FREE

BLE01-3000-070 BLE01-6000-427 BLE01-9000-690

Page 21: SS16 Happy Socks USA

BD01-099-001 BD01-608-411 BDO01-1000-107

BDO01-6000-429 BDO01-9000-018 BDO01-9003-060

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBDO01-9003: 76% Combed cotton 17% Polyamide 5% Polyester 2% Elastane

Sizes: 9-11 & 10-13

PLAYFUL VIVID STRONG

Page 22: SS16 Happy Socks USA

TRI01-5000-510 TRI01-6000-424 TRI01-9000-041

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Main Collection

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

PLAYFUL VIVID DIFFERENT

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

GRAPHIC TIMELESS DETAILED

FAD01-6000-462 FAD01-9000-042 FAD01-9001-012

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BC01-099-007 BAK01-8000-212 BAK01-9000-459

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

COLORFUL GRAPHIC STYLISH

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneHAS01-9000: 70% Combed Cotton, 17% Polyamide, 10% Polyester, 3% Elastane

Sizes: 9-11 & 10-13

FUN EXPRESSIVE STYLISH

SH01-068-411 HAS01-9000-035

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FO01-068-411

FIO01-9000-007

FIO01-4000-080 FIO01-7000-311

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

GRAPHIC FITTED FUN

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Main Collection

LIVELY FLORID BOLD

FO01-901-041

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

POWERFUL GRAPHIC SOCIAL

CKT01-3000-680 CKT01-9000-018

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FLO01-3000-691 FLO01-7000-442

Composition: 87% Combed cotton 10% Polyamide 3% Elastane

Sizes: 9-11 & 10-13

PASTEL SOFT LIVELY

Page 26: SS16 Happy Socks USA

HEA01-9001-016 HEA01-9002-018

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

LOVELY EXPRESSIVE FUN

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Main Collection

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

POWERFUL GRAPHIC ROMANTIC

AHR01-4000-615 AHR01-9000-009

Page 27: SS16 Happy Socks USA

AR01-067-462

ARY01-6001-427

ARY01-2000-060

ARY01-9000-531

ARY01-2001-830

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

CLASSIC STYLISH LIVELY

Happy S

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Main Collection

ARY01-3001-035

Page 28: SS16 Happy Socks USA

SHR05-9001-018 STR05-6001-429

TRI05-9001-041 SPC05-9001-990

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Main Collection

CAS05-7001-441

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

FITTED COMFORTABLE COOL

ATS05-6001-462

MDI05-1001-102BDO05-9001-018

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Page 29: SS16 Happy Socks USA

For consumers in need of more discreet styles, Happy Socks created Essentials.Three simple designs made of easy-to-wear colors presented small dots, thinstripes or optic.

Shot by:Kento Mori

DISCREET TIMELESS EASY

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Essentials

Page 30: SS16 Happy Socks USA

DOT01-9000-041 DO01-606-427 DO01-909-009

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

DISCREET TIMELESS EASY

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Essentials

TST01-9000-041 SB01-606-427 SB01-999-001

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

DISCREET TIMELESS EASY

OPT01-9000-041 OP01-606-462 OP01-909-009

Composition: 70% Combed Cotton, 27% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

DISCREET TIMELESS EASY

FIC01-3000-690 FIC01-6000-411 FIC01-9000-018

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 9-11 & 10-13

COLORFUL GRAPHIC DYNAMIC

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Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.

The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more active-friendly sock. Skate, shoot some hoops or simply walk down the street in the comfort of Happy Socks Athletic.

ARCH SUPPORT AND CUSHIONED SOLE

Shot by:Johnny Wohlin

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ATBD27-099-001

ATSA27-068-411

ATBOD27-1000-107

ATSTR27-2000-741

ATBOD27-6000-412

ATSTR27-9000-038

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Athletic

Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane

Sizes: 9-11 & 10-13

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ATTRI27-5000-510

ATTRI27-9000-041

ATOPT27-1000-107

ATOPT27-9000-041

ATCHA27-1000-107

ATCHA27-3000-831

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Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane

Sizes: 9-11 & 10-13

Page 34: SS16 Happy Socks USA

ATSBG27-4000-615

ATSBG27-2000-741

ATFLA27-4000-612

ATFLA27-9000-009

ATHLO27-6000-464

ATHLO27-9000-009

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Athletic

Composition:ATSBG27: 64% Combed cotton 32% Polyamide 3% Rubber 1% ElastaneATFLA27: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane ATHLO27: 68% Combed cotton 28% Polyamide 3% Rubber 1% Elastane

Sizes: 9-11 & 10-13

Page 35: SS16 Happy Socks USA

ATTES27-1000-102

ATTES27-9000-007

ATBAK27-1000-102

ATBAK27-2000-741

ATPAB27-7000-442

ATPAB27-2000-741

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Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane

Sizes: 9-11 & 10-13

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Shot by:Curtis Buchanan

SMART SOPHISTICATED SLEEK

Dressed is a range of tailored socks. This line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg.Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, pro-duced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.

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Dressed

Page 37: SS16 Happy Socks USA

BDO34-9000-014

DIH34-2000741

BDO34-6000-426

DIH34-3000-681

BDO34-1000-273

DIH34-1000-039

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Dressed

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SQ034-2000-429

MOK34-3000-687

SQ034-7000-441

MOK34-7000-310

SQ034-9000-001

MOK34-6000-426

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HEB34-6000-463

HEB34-9000-691

RIB34-6000-429

GRA34-6000-410

GRA34-3000-681

RIB34-9000-016

GOE34-5000-421

GOE34-9000-008

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Page 39: SS16 Happy Socks USA

Happy Socks offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of Happy Socks adult line.

CUTE FREE HAPPY

Shot by:Kento Mori

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KSTR02-6000-424 KARY02-2000-060

KARY02-6000-459

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

SizesB: 0-12 M, 12-24K: 2-4 Y, S, M, L

VIVID FREE STYLISH

KBDO02-6000-411

KBDO02-9000-060

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Kids

BBDO02-6000-411BSTR02-6000-424

KSTR02-9000-018

BSTR02-9000-018

BARY02-2000-060

BBDO02-9000-060 BARY02-6000-459

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KHEA02-4000-615

KFLO02-7000-442

KFLO02-3000-691

KBLE02-6000-427

KBLE02-3000-070

KSOP02-6000-427

KSOP02-3000-080

BHEA02-4000-615

BSOP02-6000-427 BBLE02-6000-427 BFL002-7000-442

BSOP02-3000-080 BBLE02-3000-070 BFLO02-3000-691

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Kids

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 0-12 M

CUTE PLAYFUL HAPPY

INFANT BOX SETS

HS105859-690

HS106085-060

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HS105858-007

HS105860-462

Page 42: SS16 Happy Socks USA

Happy Socks Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer.

The Happy Socks Underwear collection holds women’s hipster, men’s boxer briefs and men’s boxers. All styles are available in a variety ofsuccessful Happy Socks designs -from Big Dot to Optic- as well asnew, seasonal patterns for Spring/Summer 2016.

COMFORTABLE GRAPHIC PLAYFUL

Shot by:Kento Mori

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Page 43: SS16 Happy Socks USA

Composition: 95% Cotton, 5% Elastane

Sizes: Small, Medium, Large, Extra Large

FITTED VISUAL PLAYFUL

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BSK67-4000-615BSK67-6000-428

OPT67-6000-420 OPT67-9000-041 LIY67-6000-462

LIY67-1000-107

Page 44: SS16 Happy Socks USA

TRI67-6000-427

ZIG67-6000-424

BDO67-6000-462 MUWJB-BDO-099-007BDO67-1000-107

ZIG67-7000-314

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Underwear

PAB67-6000-421

CHA67-9000-009CHA67-6000-460

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AHR67-4000-620

Underwear

FLA67-9000-009FLA67-6000-429DOT67-9001-041 DOT67-9000-014 MUWJB-DOT-065-460

AHR67-9000-009DOT67-6000-420 SHR67-6000-464 CKT67-9000-007

HLO67-9000-016

Page 46: SS16 Happy Socks USA

TRI66-6000-427

Composition: 100% Cotton

Sizes: Small, Medium, Large, Extra Large

VIVID FREE STYLISH

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LIY66-6000-462

LIY66-1000-107

MUWWB-DOT-065-460DOT66-9000-014

SHR66-6000-464

BDO66-6000-462 MUWWB-BDO-099-007BDO66-1000-107

ARH66-4000-620 ARH66-9000-009PAB66-6000-421

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Underwear

Composition: 95% Cotton, 5% Elastane

Sizes: Extra Small, Small, Medium, Large

COMFORTABLE FEMININE GRAPHIC

LIY68-1000-107

LIY68-6000-462OPT68-6000-041 OPT68-9000-420

BSK68-4000-615BSK68-6000-428

Page 48: SS16 Happy Socks USA

BDO68-1000-107 BDO68-6000-462 BDO68-9000-007

TRI68-6000-427 ZIG68-7000-314 ZIG68-6000-424

ARH68-9000-009 ARH68-4000-620CKT68-9000-007

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Underwear

DOT68-9001-041 DOT68-9000-014 DOT68-6001-460

DOT68-6000-420 CHA68-9000-009 CHA68-6000-460

FLA68-6000-429FLA68-9000-009 SHR67-6000-464

PAB68-6000-421 HLO68-9000-016

Page 50: SS16 Happy Socks USA

Shot by:Curtis Buchanan

Happy Socks is proud to present the Spring/Summer 2016 edition of Special Special. Through this dedicated line, the brand offers a series of exclusive designs to select retailers, Happy Socks concept stores and onhappysocks.com. The extraordinary designs, created specific- ally for Special Special, bear their own label. Special Special is updated seasonally with fresh styles and designs.

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Page 51: SS16 Happy Socks USA

DOT35-9000-459 DOS35-9000-459 SBG37-6000-459

DOT35-1000-459 DOS35-1000-459 ATS37-7000-459

Composition:DOT35, DOS35: 75% Combed cotton 23% Polyamide 2% ElastaneSBG35, ATS35: 80% Combed cotton 17% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

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Page 52: SS16 Happy Socks USA

Composition:MBL35: 83% Polyester 15% Cotton 2% Elastane

ICE36: 50% Combed cotton 35% Lurex 13% Polyamide 2% ElastaneHDG36: 80% Combed cotton 5% Lurex 13% Polyamide 2% Elastane

Sizes: 36-40 & 41-46 MBL35: One Size

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ICE36-3000-459 HDG36-9000-459

MBL35-2000-459 MBL35-6000-459MBL35-3000-459

Page 53: SS16 Happy Socks USA

EASY SURPRISING FUN

XATH08-4000-459 XATH08-4000-459

XATH08-7000-459 XATH08-7000-459

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Gif t Packs

XBDO09-9000-009 XBDO09-9000-018

XCAS09-9000-018

XETY09-6000-411

XCAS09-9000-018

XETY09-6000-411

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XFAT08-6000-460 XFAT08-6000-460

XMOT08-7000-060 XMOT08-7000-060

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XVAL08-4000-612 XVAL08-4000-612

XEAS09-6000-070

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XEAS08-6000-070

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WUWWB-PAI-055 WUWWB-PAI-098

WUWWB-OPT-105 WUWWB-POF-601

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ARH62-9000A-009: S

ARH62-9000B-009: M

ARH62-9000C-009: L

Women's Boxer Brief Boxes

Underwear Sizes: S, M, L

Underwear Compostion: 95% Combed Cotton,

5% elastane

Women's sock size: 9-11

Sock compostion: 80% Combed Cotton, 17%

Polyamide, 3% Elastane

ARH61-9000A-009: S

ARH61-9000B-009: M

ARH61-9000C-009: L

ARH61-9000D-009: XL

Men's Boxer Brief Boxes

Underwear Sizes: S, M, L, XL

Underwear Compostion: 95% Combed Cotton,

5% elastane

Women's sock size: 10-13

Sock compostion: 80% Combed Cotton, 17%

Polyamide, 3% Elastane

CKT61-9000A-007: S

CKT61-9000B-007: M

CKT61-9000C-007: L

CKT61-9000D-007: XL

Men's Boxer Brief Boxes

Underwear Sizes: S, M, L, XL

Underwear Compostion: 95% Combed Cotton,

5% elastane

Women's sock size: 10-13

Sock compostion: 80% Combed Cotton, 17%

Polyamide, 3% Elastane

LIY60-1000A-107: S

LIY60-1000B-107: M

LIY60-1000C-107: L

LIY60-1000D-107: XL

Men's Boxer Brief Boxes

Underwear Sizes: S, M, L, XL

Underwear Compostion: 95% Combed Cotton,

5% elastane

Men's sock size: 10-13

Sock compostion: 80% Combed Cotton, 17%

Polyamide, 3% Elastane

LIY61-1000A-107: S

LIY61-1000B-107: M

LIY61-1000C-107: L

LIY61-1000D-107: XL

Men's Woven Boxes

Underwear Sizes: S, M, L, XL

Underwear Compostion: 100 Cotton

Men's sock size: 10-13

Sock compostion: 80% Combed Cotton, 17%

Polyamide, 3% Elastane

Page 56: SS16 Happy Socks USA

Art Direction:Happy Socks Creative Team

Photography:Kento Mori (Main Collection, Kids, Underwear), Johnny Wohlin (Athletic),Curtis Buchanan (Dressed, Special Special)

Production Manager:Akeem the Dream

Styling:Shino Suganuma & Akeem the Dream

Hair and Make Up:Natsu

Models:Heath (Surge), Josey (Surge), Federico Boden, Freddie Mac, Keisuke Baba,Yoshifumi Egawa, Kasekicider, K.A.N.T.A, PELI, DJ Kyoko, Ryutaro, NathalieKicc

Shot on location in Tokyo Japan, Stockholm Sweden and Los Angeles US

Product photography:Johnny Wohlin

SOCKSPRODUCT INFORMATION

Combed CottonColorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.

SIZE GUIDEAdult Unisex Sizes

US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46

KIDSPRODUCT INFORMATION

Combed Cotton Colorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.

Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.

SIZE GUIDEKids Sizes

SIZE 0-12 M 12-24 M 2-4 Y small medium large AGE 0-12 M 12-24 M 2-3 Y 3-6 Y 7-8 Y 9-11 Y

ATHLETICPRODUCT INFORMATION

Light compression, Arch support and Cushioned soleSporty Expressive Dynamic

Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.

SIZE GUIDEAdult Unisex Sizes

US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46

DRESSEDPRODUCT INFORMATION

Pima CottonSmart Sophisticated Sleek

Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these Happy Socks highly resistant yet incredibly soft and silky.

UNDERWEARPRODUCT INFORMATION

Happy Socks underwear comes in a variety of key patterns and colors, bring-ing happiness and quality to every corner of your underwear drawer.

Women’s HipsterComfortable Feminine Graphic

Happy Socks Hipsters have a comfort fit, perfect for everyday.

Men’s Boxer BriefFitted Visual Playful

Happy Socks Boxer Briefs have a fitted silhouette for a slim look.

Men’s BoxerVivid Free Stylish

Happy Socks Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.

SIZE GUIDEWomens Sizes

Size XS S M L US 2 4 6 8

Mens Sizes

Size S M L XLUS 28-30 32-34 36-38 40+

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United Legwear andUnderwear Company, LLC

48 West 38 th Street, 3rd FloorNew York, NY 10018

212.391.4143

Happy Socks is currently sold in 70 countries and has distributors in the following countries:

AustraliaAustriaBelarusBelgiumBrazilCanadaChileChinaColombiaCroatiaCzech RepublicDenmarkEcuadorEstoniaFinlandFranceGermanyGreeceThe Netherlands

Hong KongIcelandIndiaIsraelItalyJapanLatviaLithuaniaLuxemburgMalaysiaMexicoNew ZealandNorwayPanamaPolandPortugalRussiaSlovakiaSlovenia

South AfricaSouth KoreaSingaporeSpainSwedenSwitzerlandTaiwanThailandTurkeyUnited Arab EmiratesUnited KingdomUSAUkraineVenezuela

Page 57: SS16 Happy Socks USA

[email protected]

Facebook:happysocksofficialInstagram:@happysocksofficial