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HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

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Page 1: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

HAPPY NEW YEAR!

Page 2: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Chapter 1

Components of

Business Letters

Page 3: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

■Ability Objectives: To master the basic parts of the business letter and its writing methods

■Knowledge Objectives:To learn the seven principal and seven optional parts of an English business letter.

■Teaching Important Points:1.To master the basic parts of a business letter 2.To comprehend the guidelines of writing English business letter

■Teaching Difficult Points:To comprehend the guidelines of writing English business letter

Page 4: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Step I: Introduction

• Greeting to the students and simply introduce the teaching plan of this course, and tell the format of exam, the mark constitution as well.

• The details are as follow:• Attendance ------------------------10%• Performance in the class-----10%• Homework----------------------------10%• Practice week----------------------20%• Final exam---------------------------50%

Page 5: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Step II: Basic knowledgeComponents of Business Correspondence

1. Heading + 信头2. Date Line 日期 +

3. Special Designations 特别提示4. Inside Address + 信内地址 +

5. Salutation + 称呼 +

6. Subject/Caption or Re Line + 事由7. Body + 正文 +

8. Complimentary Closing + 结束语 +

9. Company Name 公司名称10. Signature + 签字 +

11. Initials 署名12. Enclosure 附件13. Copy Notation 抄件14. Postscript 附言

Page 6: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Step III: SAMPLE STUDYING

Hunan Wallshine Imp. & Exp. (Group) Corp.88 Wuyi Road, Changsha 410000, P.R. China

Tel: 0086-0731-5566778 Fax: 0086-0731-5566779

Sept. 6, 2004

Confidential / CONFIDENTIAL

Mr. Sander De Haan, Director ofDept. of International SalesVermeer Manufacturing CompanyP.O. Box 200/3804 New Sharon Rd.Pella, Iowa 50219U.S.A.

Letter-head

The date

The inside name and address

Page 7: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Dear Mr. Haan:

Re: Parts for Machine Type B-114

We purchased from you ten sets of the captioned machine in 1979. The machines have been very satisfactory.

However, at present we need a large quantity of parts/accessories as per the enclosed list. Please send us as soon as possible your

proformainvoice by fax. You are kindly(please) requested to quote the FOB

New York.

Your prompt attention will be greatly appreciated.

Sincerely

The salutation

The subject heading(main

headings)

BoDy

The complimentar

y close

Page 8: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

L.M. Wang (the Signature)

Wang Liming

Manager

WLM/sm

Encl.: a copy of inquiry list

cc. P. Norma

P.S. [* principle: preferably without “P.S.”, likely to indicate that the writer seems to be rather careless]

Signature

The reference notation

Enclosure

The carbon copy notation

The postscript

Page 9: HAPPY NEW YEAR!. Chapter 1 Components of Business Letters

Step IV: Concluding

PURPOSE TO WRITE

1. Information: 交流信息

2. Persuasion: 说服劝导