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HAP2U
Relief below your finger
Cédrick CHAPPAZ
A new trend
• 3D TOUCH (Apple), Force TOUCH (Huawei): • Sensing
• Finger pressure level various HMI effects (open new window, select mail)
• Haptic feedback • Click below finger
HAPTIC is a key feature for Mobile
HAPTIC is a KEY feature on latest smartphones generation
• http://www.cnetfrance.fr/cartech/l-ecran-tactile-haptique-en-voiture-c-est-pour-2107-39820282.htm
• CONTINENTAL: production for 2017
• Vibrotactile feedback
• Meeting 2/10 with VALEO confirmed this point
HAPTIC: a key feature in Automotive
Sense of touch
11/11/2015
First sense for the newborn
Fundamental sense to perceive the
world
Sense of emotion
5
HAP2U VISION
INNOVATION TECHNOLOGY
SENSE
7:00
Wake-up
Mail, SMS
Cooking
(induction hob, coffee machine)
House monitoring
(alarm, temp)
Automotive
(GPS, infotainment)
Work
(laptop, mouse)
Payment, cash (ATM)
Sport (cardio)
Entertainment (TV, gaming…)
Touch screen in our all day life
Safety
• Automotive Eye-free use cases (35Mu in 2020)
• ATM, interactive terminal (Velib, SNCF…)
• Confidential information (activation code)
Eye-free navigation
• Automotive display control
• TS for blind (smartphone, smart watch…)
Immersive
• Augmented reality (Industry tool control, Gaming…)
Market opportunities
Payment card fraud 13.9B$ (2013)
10% more accurate 385M blind people (OMS)
Game business=86B$(2013) E-Business = 45B$ (2013)
HAP2U: a matter of friction
11/11/2015 8
Ultrasonic vibration air gap
reduced friction
• Finger is hiding text, pictures above touch screen • IoT, ATM…
HAP2U key feature: i-FINGER
HAP2U solution provide information on hidden areas
• Need for faster and more efficient way to scroll, slide, zoom…?
• HAP2U
HAP2U key feature: EYE-PAD
HAP2U solution from 2D to 3D TOUCH
Automotive trackpad Mouse scroll wheel Automotive trackpad
HAP2U key advantages
• High granularity Resolution
• Real time feedback
• No latency Interactive
• Compliant with all touch sensors Versatile
• Designed for human skin sensors
• No hand moisture sensitive Bio mimetic
• Swiss Foundation for blind people visit (August 2015) • FSA – HAP2U future relationship (to be defined):
• Research (H2020 European project) • Investment (dedicated demonstrator)
• MONOPRIX: • Clothes retailer • Interactive touch screen for E-catalog • 5 stores • Partnership with BEEBUZINESS
• AMS-Foundry • IC (driver) provider • Business – OEM intermediary
Partnerships to be targeted
Benchmark Company Technology Dev. status Market targeted Price/unit Volume
TANVAS Friction modulation -
Electrostatic Prototyping
Touchpad
Smartphone, tablet PC 2000 $ / Dev. Kit
5000 – 10000 units
(production started
January 2015)
SENSEG Friction modulation -
Electrostatic Production ramp-up
Touchpad
Smartphone, tablet PC 230 € / dev. kit
5000 – 10000 units
(production
commencée mi 2014)
IMMERSION
Friction modulation ?
(partenariat avec FUJITSU) Prototyping
Mobile (smartphone, tablet
PC)
Automotive
NC NC
Vibrotactile
Licensing
Mobile (smartphone,
tablette)
Automobile
Moteur ERM : 1.5 €/unité 40M$ /year
REDUX Vibrotactile localised Prototyping Mobile
Automobile 90€ / dev. Kit (Bulldog)
5000 – 10000 units
(production started
mid 2014)
TACTUS Force feedback Production ramp-up Smartphone 100 $ / Dev. kit (PHORM)
5000 – 10000 units
(production started
mid 2014)
ViViTouch Vibrotactile with EAP Ramp-up production Gaming 100 $ / Dev. Kit (PULSE)
5000 – 10000 units
(production started
mid 2014)
HAP2U direct competitors
Business Roadmap
Market Segment SAM Product Applications Units Price/unit Customers
Segm
ent
1
Public / Private labs Dev. kit
SDK including:
First texture set
Scrolling, sliders
User community
100 2000 €
Laboratories : University (UJF,
USTL, Paris VI, consortium
PROTOTOUCH, MIT,
R&D labs: Microsoft, Renault,
BMW, SKODA
Segm
ent
2
Private R&D labs
IHM companies OEM Modules
Dedicated prototypes (customers
specifications):
- Touchpad
- Gaming mouse
de 1 à 100 000 3,50 €
Consortium PROTOTOUCH,
LOGITECH, MICROSOFT,
SAMSUNG, OBERTHUR CASH
PROTECTION (DAB)
Segm
en
t 3
Panel makers for industrial
products Components ATM, Interactive terminal 200 000 5,20 €
GEA (système de péage)
Logitech, Pro-face, KiOSKLiNEA,
ipmfrance, Kineti Technologies,
Senortech, ultimedia, itbs,
puritron, EBN Technology Corp
Segm
ent
4 Panel makers for mobile
products
Foundry (chip provider)
License
- Mobile
- Automotive
- Consumer (printer, microwave…)
> 1 Mu/y 0,30 € Panel makers: Nissha Printing,
Dongwoo Fine Chemical, CSG…
Sales / techno GEN
2016 2017 2018 2019
Sales (k€)
200k€ 210k€
900k€
3 000k€
Gross margin ~
>70% (Licensing)
Dev. Kit Target:
R&D Labs
GEN 2: Target:
Industrial
GEN 3: Target:
Interactive terminal (ATM…)
11/11/2015 15 Venture 5i
The team
CEO: Cédrick CHAPPAZ
•Company strategy
•Funding
•Markets and customers identification
•Organization and leadership
Marketing: Robert MONTEILLIER
•Marketing strategy
•Touch panel partnership
•Business Roadmap
Strategy and partnership: Bernard FONTAN
•CEO advisor for strategy
•Industrial partnerships
Scientific advisor: Skandar BASROUR
•Technical roadmap advisor
•Collaborative projects
•Internship & PhD recrutment
11/11/2015 16 C. Chappaz - HAP2U
- Project leader STMicroelectronics (FUI, H2020)
- Intrapreneurship
- VP ASIA SUNPARTNER - Technical marketing Schneider
- R&D & prod site Director (ST) - International experience
- Professor University - World wide expert in
microsystems
HAP2U unique user experience
• Touch screen spread everywhere
• Haptic = new dimension Market
• Latency<1ms high granularity
• Real time synchronization
• Ultra compact (thickness=2µm)
• New sensations(texture, relief…)
Features
• Exclusive licence University:
• Key concept: University 1 (2007)
• Full transparency: University 2 (2011)
• Packaging: University 3 (2014)
Patents
Deadline Investment (k€)
Technical Deliverable
Market deliverable
IP deliverable Delivery date
Q1 2016 600
- No noise - Low power < 500mW
- Dev. Kit - i-FINGER - EYE-PAD
- FSA Blind market
- Early adopters
- USTL (Licence)
Q4 2016
Q1 2017 5 000
- IC driver - Ultra
compact actuator
- Touchpad - Mobile
- Automotive
- IC (driver) - Packaging
- HMI algorithms
Q2 2019
Investments deliverables
- ROUND 1: AMS + FSA +
SOFIMAC
- ROUND 2: AMS + SOFIMAC
BPI + Banque Banque
H2020
IC GEN 2
IC GEN 3
Actuators GEN 3 & GEN 4
20 employees with following competencies: - Electronics, Materials - Software, HMI, Developpers - Marketing, Communication - Legal: IP