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Presented by:
CB Richard Ellis (Vietnam) Co., Ltd.
Wednesday, October 3, 2012
Market Insights from CBRE’s
Hanoi Quarterly Report Q3/2012
Richard Leech
Executive Director
Thanh Tran
Senior Manager
2 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
VIETNAM ECONOMIC OVERVIEW
Q 3 / 2 0 1 2 PER F O R M AN C E
Source: General Statistics Office
Q3/2012 Q2/2012
GDP (% y-o-y) 5.4% 4.7%
CPI (% y-o-y, e-o-p) 6.5% 6.9%
Exchange rate (e-o-p) 20,828 20,828
Export (US$ Bn) 30.7 (+10.7% y-o-y) 28.6 (+23.9% y-o-y)
Import (US$ Bn) 29.9 (+7.4% y-o-y) 29 (+8.7% y-o-y)
FDI Implemented (US$ Bn) 2.7 (-6.9% y-o-y) 2.9 (+4.3% y-o-y)
International Arrivals (million arrivals) 1.5 (+10.7% y-o-y) 1.5 (+1.9% y-o-y)
Retail and Services Turnover (trillion dong) 575.7 (+19.7% y-o-y) 567.7 (+23.4% y-o-y)
CPI, VN (% y-o-y))
CPI, VN (% m-o-m)
Refinancing rate (%)
Rediscounting rate (%)
-1,0
-0,5
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
0
5
10
15
20
25
Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12
CPI (%
m-o-m
)
CPI (%
y-o
-y)
/ In
tere
st r
ate
s (%
)
Monetary contraction
Inflation surged
Monetary expansion
3 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Interest rates:
• Interest rates have been lowered by a total of 5% since
the beginning of the year – it is widely considered that
further cuts in 2012 are unlikely.
• The Governor of the State Bank of Vietnam has re-
enforced this point highlighting that extreme caution must
be taken if interest rates were reduced further.
Inflation:
• Increased at the quarter end with rising costs in
healthcare, education, transports costs and food prices.
• M-o-m inflation in September was the highest since May
2011, with interests rates softened the situation must be
carefully managed.
Continued weakness in imports:
• Imports growth rate in the 9M/12 was 6.6%, which is a
notable decrease y-o-y (9M/2011: 26.9%)
VIETNAM ECONOMIC OVERVIEW
K EY EC O N O M I C D R I VE R S
SBV Interest rates (%)
Source: State Bank of Vietnam
0
5
10
15
20
2009 2010 2011 2012
Base rate Re-discounting rate
Re-financing rate
Vietnam Trade Deficit (US$ Billions)
Source: Vietnamese General Statistics Office
-14
-12
-10
-8
-6
-4
-2
0
2
T1/12 T3/12 T5/12 T7/12 T9/12 T11/12
2010 2011 2012
4 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Q3 GDP growth: 8.5% (Q1: 7.3%, Q2: 7.9%); 3Qs GDP
growth: 7.9%
CPI 09/2012: 2.47% higher than August – highest since
May 2011. CPI for the first 9 months 9.24% higher y-o-y
• Sharp increase in Sep 2012 heavily influenced by gas
and petrol prices, tuition fees, etc. - Seasonal pattern or
a sign of another inflation hike?
Exports slow down in Q3/2012 (US$2.39 bil.) whilst Imports
slightly go up (US$6.13 bil.)
Registered FDI US$919 mil. for the first 9 months (88% of
same period 2011). Implemented FDI for the first 9 months
– US$700 mil. (15% higher y-o-y)
Retail Sales first 9 months 2012 increases 20.7% y-o-y
Point worth considering: Real Estate Investment Trust
(REIT) officially in operation Mid-September – a good signal
for investors who need financial resources for real estate
investment
BOTTOM LINE: Confidence still low, Tough business
environment
HANOI ECONOMIC OVERVIEW
Q 3 / 2 0 1 2 PER F O R M A N C E
Chart 1: Real GDP growth (y-o-y % change)
Chart 2: CPI (% m-o-m)
0%
2%
4%
6%
8%
10%
12%
2009 2010 2011 2012
-1%
0%
1%
2%
3%
4%
2010 2011 2012
5 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Highway: Many projects off schedule, mainly due to site clearance:
• Hanoi-Lao Cai behind schedule at least 1 year
• Noi Bai-Nhat Tan 88.8/115 hectares cleared
• Hanoi-Thai Nguyen 214.51/218.34 hectares cleared
• Nhat Tan Bridge 114.22/116.22 hectares cleared
Ring Road and Elevated Highway
• Ring Road No. 3 (Phase 2) with Mai Dich – Trung Hoa and Trung
Hoa – Thanh Xuan 95.5% and 96.5% completed (expected
completion in Oct 2012)
• Ring Road No. 2.5 Phase 1 (Nguyen Phong Sac-Trung Kinh) main
components completed in Aug 2012
Overpasses: Aim to completie 6 overpasses before Tet 2013
• Le Van Luong-Lang to be finished in Oct 2012
• 4 projects under research: Chua Boc – Pham Ngoc Thach, Dai Co
Viet – Tran Khat Chan, Bach Mai – Le Thanh Nghi, Daewoo
intersection
Urban MRT
• Line 3 (Nhon-Ga Hanoi) total cost extended by 400 mil. Euro
• Line 2A (Cat Linh-Ha Dong) 3 months off schedule due to site
clearance. Line 2B (Nam Thang Long-Tran Hung Dao) approved
INFRASTRUCTURE
H I G H L I G H T S
Tran Phu – Kim Ma
Expected extension Nov/2012
Noi Bai-Lao Cai
264 km, off schedule at least 1 year
6 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
INFRASTRUCTURE
S I G N I F I C A N T PR O J E C T S
SAL E PER F O R M A N C E – N O T D E AD ! !
Nhat Tan – Noi Bai
Site clearance deters progress
Metro line 3 (Nhon-Ga Hanoi)
12.5 km; ready for use 2015
Lang-Le Van Luong overpass
315.5m, expected delivery Oct 2012
Dai Co Viet-Tran Khat Chan overpass
332m, expected construction end of Q3/2012
7 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
LUXURY HIGH-END MID-END LOW-END TOTAL
Total launch supply
(units)
2,460 22,090 66,680 20,310 111,540
New launch (units) 0 120 990 1,610 2,720
Primary market –
avg. asking priceN/A $1,570 $1,100 $640 $1,100
•Q-o-q change N/A 1.5% -9.9% -8.4% -4.1%
•Y-o-y change N/A -15.6% -2.5% -28.6% -24.3%
Secondary market
– Avg. asking price
$3,050 $1,720 $1,230 $900 $1,730
•Q-o-q change 1.3% -2.7% -4.6% -5.5% -4.0%
•Y-o-y change -11.1% -12.3% -13.9% -13.1% -13.3%
Few signs of trend
reversal:
increasing new
supply coupled
with large price
decline in both
primary &
secondary
market
CONDOMINIUM FOR SALE
Q 3 / 2 0 1 2 SN AP S H O T
Note: All prices are quoted on NFA basis and exclusive of VAT
Source: CBRE
8 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
0
5,000
10,000
15,000
20,000
25,000
2007 2008 2009 2010 2011 2012YTD
Q1 Q2 Q3 Q4 Whole year
Launch supply picked up in Q3 vs. Q2
• Despite the historical quiet Q3 with the lunar July
• Almost all are existing projects:
• Which have tested the market with previous launches; &
• Have good visible construction progress
• Bare shell finishing option: quickly adopted by many
developers in Q3
Launch Price continued the downward trend that started
from early 2011
• Mostly of US$1,000 psm and lower price range
• Q3/12: provide the most affordable options since 2008
• Some are real price reductions; some are just lower level of
finishing; some are a combination of both
CONDOMINIUM FOR SALE
L AU N C H SU PP L Y & L AU N C H PR I C E
2,700
2,400
Chart 3: Launch Supply (Units)
Chart 4: Distribution of Primary Prices
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012
Below $1,000 psm $1,000-$1,250 psm
$1,250-$1,500 psm Above $1,500 psm
Source: CBRE
9 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Dampened demand:
• The continuing tendency to SAVE than to INVEST,
affected by concerns over the economy
• Buyers' wait-and-see attitude & herd mentality
Sales are mostly reported with units:
• At the lower price range (~ $1,000 psm);
• Small unit size (50 sm-70sm);
• Lower floors (below Fl 20)
• Besides concerns about Location, Construction, & Quality
CONDOMINIUM FOR SALE
D EM AN D
Source: Nielsen
Do you think this is the right time to buy houses?
Yes, prices are very reasonable
Not yet, prices will decline further
Others
Source: Vnexpress online survey
10 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Secondary price: no signs of price flattening
• Continued the large quarterly reduction that started in
Q4/2011
• Larger reduction observed in
• The LOWER price range (Mid-end & Low-end) vs. UPPER
price range (High-end & Luxury)
• COMPLETED units vs. UNDER CONSTRUCTION units
• These are market segments with most transactions observed
• The majority observed a price reduction of ~5% q-o-q
Outlook
• This is a buyer market => buyers' purchasing power &
mentality: the key to market recovery
• Dim economic outlook through to 2013 will further dampen
buyers' confidence
• Flight to safety will mean more SAVINGS than INVESTMENTS
• The market is expected to pick up when the economy
shows clear signs of improvement
CONDOMINIUM FOR SALE
SEC O N D A R Y PR I C E & O U T L O O K
Chart 5: Secondary Price Change
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
2008 2009 2010 2011 2012
11 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Total completion
continued to rise
although at a
slower pace than
originally
scheduled.
Meanwhile prices
are still under
pressure to fall.
LANDED PROPERTIES ( in NUAs)
Q 3 / 2 0 1 2 SN AP S H O T
VILLASTERRACED
HOUSESTOTAL
Total Completion (units) 4,917 7,126 12,071
Secondary Asking Prices (mil VND psm)
• Land Plots 43.84 38.15
Market-wide q-o-q change (%) -7.08% -2.81%
• Units 86.53 96.11
Market-wide q-o-q change (%) -5.26% -2.67%
12 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Valuation approaching new values perceived, diversified in different projects
• New levels of property prices have been established;
• Prices have decreased by 18% on average y-o-y in most projects.
• The current levels are still under pressure to go down: low confidence levels and
affordability
• Capital values of completed and near completion projects saw
minimum declines, while projects with little progress saw zero liquidity
• Several projects aggressive in investing in supporting facilities to
attract residents and buyers
Developers: Challenges and Moves
• Challenges:
• All projects: stagnant demand => zero to low sales
• Local developers: financial pressure (bad debts, unsold stock) => halt of
construction
• Moves:
• Restructuring business: several local developers with non core competencies in
real estate exited or looked to exit
• Revising strategy: rethink target customers and types of products offered
• Active developers put a lot more efforts in sales and customer service; willing to
compromise on prices and payment structure
LANDED PROPERTIES ( in NUAs)
C H AL L E N G E S
Chart 7: Secondary Asking Prices - Villas
Chart 6: Development Progress
0
40
80
120
160
200
240
Millions
VN
D
Q3/2011 Q3/2012
Q3/2011 Average Q3/2012 Average
Fully Completed
Partially Completed
Frame Construction
Infrastructure Stage
Planning
13 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
<VND2 billion
VND2-3 billion
VND3-5 billion
VND5-7 billion
VND7-10 billion
VND10-15 billion
>VND15 billion
VND1-2 billion
VND2-3 billion
VND3-5 billion
VND5-7 billion
VND7-15 billion
>VND15 billion
Possible mismatch between Supply and Demand: a recent survey by CBRE's
• 86% customers are interested in / can afford units < VND5 billion
• In contrast:
• 68% projects pricing > VND5 bn ; 80% of these are completed or near completion
• In the other 32% projects (pricing <VND5 bn), only 20% are completed or near completion
• Buying purpose has shifted from capital appreciation (now only
17%) to owner occupation and rental income (83%).
Outlook
• Est.7,000 units completed in 2012 (originally scheduled ~9,400)
• 34% of this from Vincom Village & Van Phu NUA
• Completed projects will continue to be widely empty
• Restructuring business and revising strategy: a main focus to most
developers in the next 2 years as the market expects better
products and service at more reasonable prices.
• New laws and stipulations are expected to release to better regulate
the housing market and minimize impacts of a similar housing
bubble in the future (tax scheme, price indices , REITs, etc.)
LANDED PROPERTIES ( in NUAs)
D EM AN D & O U T L O O K
Chart 8: Customers’ Housing Budget
Chart 9: Projects by Price Levels
14 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Rents reaching
new lows, the
market has not
seen a bottom !
OFFICE
Q 3 / 2 0 1 2 SN AP S H O T
Note: All rents are quoted on NLA, inclusive of service charges but exclusive of VAT.
Source: CBRE
GRADE A GRADE B GRADE C TOTAL
Number of buildings 16 49 59 124
NLA (sm) 268,676 529,128 251,907 1,049,711
Vacancy rate (%) 27.47% 18.64%
Q-o-q change -0.04 pp -1.35 pp
Y-o-y change 22.78 pp 1.42 pp
Average asking rent
(US$/sm/month)
$32.30 $21.16
Q-o-q change (%) -3.93% -5.18%
Y-o-y change (%) -18.76% -19.48%
15 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Office space influx continued in Q3: +48,500 sm (+4.6%
q-o-q)
• 1 Grade A building: Indochina Plaza Hanoi (14,344 sm)
• 3 Grade B buildings: Vinafor Building (16,000 sm); HL
Tower (8,400 sm); 28-storey Towers in Thang Long Int’l
Village (9,756 sm)
Rents continued to drop further, not yet a sign of a
bottom! => Landlords prioritized occupancy
• Grade A: some CBD buildings start to see price cuts up
by 3.6% on average and by up to 9% in some projects;
West-side seemed to be temporarily resilient after a
sharp fall in Q2.
• Grade B: downward trend continued across all
submarkets, West-side & Other fringe areas saw most
significant drops at 6.7% and 6.9%, respectively.
Occupancy slightly improved, highlighting increasing
demand
OFFICE
M AR K ET O VER V I EW
Chart 10: Office Asking Rents
Chart 11: Office Vacancy
0%
10%
20%
30%
40%
50%
2009 2010 2011 2012
Grade A Vacancy Grade B Vacancy
Source: CBRE
$0
$10
$20
$30
$40
$50
$60
2009 2010 2011 2012
Grade A Rents Grade B Rents
Source: CBRE
16 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
-20,000
-10,000
-
10,000
20,000
30,000
40,000
50,000
2009 2010 2011 2012
Q3 Net absorption: still strong at 34,300 sm
Enquiries for office space
• By size: 50-200 sm as most popular
• By industry: IT, banking & finance, law, pharmacy
• Big occupiers: Nissan (10,500 sm) @ Keangnam
Outlook
• Large new supply still anticipated until year-end, pushing
rentals further down.
• Office acquisitions are expected to increase in the coming
quarters
• To big occupiers who need large floor plates & prefer for-lease
buildings to built-to-suit ones.
• In underperforming properties as an 'exit strategy' in the
economic recession.
OFFICE
D EM AN D & O U T L O O K
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Q4/2012f 2013f 2014f
Grade A Grade B
Chart 13: Office Future Supply
CornerStone Building
Chart 12: Office Net Absorption
17 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Vacancy
intensified,
following large
tenants’ moving
out while
consumers
continued
tightening their
budget.
RETAIL
Q 3 / 2 0 1 2 SN AP S H O T
Note: All rents are quoted on NLA, in ground floor areas, inclusive of service charges but exclusive of VAT.
Source: CBRE
DEPARTMENT
STORES
SHOPPING
CENTRES
RETAIL
LOBBIES
TOTAL
Total supply (NLA, sm) 46,000 217,309 10,310 273,619
New supply (NLA, sm) 0 17,209 0 17,209
Vacancy rate (%) 7.0% 18.1% 2.9% 15.7%
Avg. asking rents
(US$/sm/month) $62.8 $37.8 $76.8 $45.9
* CBD (US$/sm/month) - $54.2 $145.9 $88.1
Y-o-y change (%) - -4.1% 4.9% -0.1%
Q-o-q change (%) - 3.8% 0.0% -0.4%
* Non-CBD (US$/sm/month) $62.8 $34.4 $24.6 $34.5
Y-o-y change (%) 16.3% -8.6% 16.9% -1.4%
Q-o-q change (%) -1.7% 11.1% 0.0% 9.1%
18 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Indochina Plaza Hanoi (17,209 sm) opened, a new mall
design
Average rents in non-CBD shopping centres increased
11.1% q-o-q due to the fact that IPH's rent is higher than the
average level. Except for this change, rents in other retail
formats stablized.
Vacancy intensified
• CBD: some projects struggling with increased vacancies.
• Non-CBD: Vacancy rose to 16.8% due to new project's
entrance.
RETAIL
M AR K ET O VER V I EW
Indochina Plaza Hanoi (IPH) opening
$0
$20
$40
$60
$80
$100
$120
2008 2009 2010 2011 2012
CBD non-CBD
Chart 14: Retail Ground Floor Rents
Chart 15: Retail Vacancy
-5%
0%
5%
10%
15%
20%
25%
30%
35%
2008 2009 2010 2011 2012
CBD non-CBD
Source: CBRE
Source: CBRE
19 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Consumers still more conservative with their spending -
Retail sales growth rate in 9M/12: 10.2% y-o-y after inflation
Tenant movements
• 169 tenant/brand changes in Q3 (+ 36 q-o-q) : More
closures than openings
• Opened: 65 = 39%; -5% q-o-q
• Refurbished/ fitting out: 22 = 13%; +10% q-o-q
• Closed: 81 = 48%; +5% q-o-q
• By industry: Garment & Textile saw most new openings
but also most closures; no new openings in Electronics as
seen in Q1 & Q2
Foreign retailers still show aggressive expansion plan
• Parkson to open in Léman C.T Plaza (HCMC) in June
2013
• AEON to invest $109 mil. to open AEON - Tan Phu
Celadon (HCMC) in 2014
RETAIL
D EM AN D
-3,000
-2,000
-1,000
0
1,000
2,000
COS ELE HHF JEW TXT SH F&B OT
opened (sm) closed (sm)
Chart 16: Retail shop openings/closures by size
and by sector
-50
-40
-30
-20
-10
0
10
20
30
1 - 20 21 - 50 51 - 100 101 - 250 251 - 500 1,001 -
2,500
opened (sm) closed (sm)
Chart 17: No. of retail shop openings/closures
by size
Source: CBRE
Source: CBRE
COS = Cosmetics; ELE = Electronics; HHF = Household & Furniture;
JEW = Jewellery; TXT = Textiles; SH = Shoes & Handbags;
F&B = Food & Beverage; OT = Others
20 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
RETAIL
C O N ST R U C T I O N PR O G R E S S I N Q 3
15.06.2012 09.09.2012
Eurowindow Multi Complex
15.06.2012 09.09.2012
Habico Tower
15.06.2012 09.09.2012
Lotte Center Hanoi
Delayed Construction Medium Progress Good Progress
14.06.2012 08.09.2012
Vincom Times City
14.06.2012 08.09.2012
Mo Market
The Pride
15.06.2012 09.09.2012
Vincom Royal City
30.07.2012 15.09.2012
Star City Le Van Luong
15.06.2012 09.09.2012
Golden Land Building
21 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Large new supply in Q4/2012 & 2013
• Melinh Plaza Ha Dong (45,000 sm)
• Trang Tien Plaza (14,000 sm)
• Vincom Mega Mall Royal City (230,000 sm)
• Ho Guom Plaza (23,380 sm)
Sub-urbanisation of retail
• 10 years after the opening of Trang Tien Plaza (Hanoi's
first shopping centre), modern retail formats have reached
the city's furthest boundaries !
• Hiway Supercenter Ha Dong and 2 more until year-end
• Ebest Mall on National Road No. 32
Newer projects especially those in fringe areas are
expected to struggle
F&B to be the main occupiers
RETAIL
O U T L O O K
Melinh Plaza Ha Dong - Largest retail
centre opening in the year 2012
0
200,000
400,000
600,000
800,000
1,000,000
2012f 2013f +2014f
Fitting-Out Under Construction Under Planning
Chart 18: Retail Future Supply by status
Source: CBRE
22 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Asking rents
remained stable,
but vacancy at
high levels
compared to
previous year,
primarily due to
new projects.
SERVICED APARTMENT
M AR K ET SN AP S H O T
INTERNATIONAL
OPERATORSELF-MANAGED TOTAL
Total supply (units) 887 1,890 2,777
New supply (units) 0 0 0
Vacancy rate (%) 11.84% 30.45% 23.95%
• Q-o-q change -3.6 pp -1.1 pp -2.0 pp
• Y-o-y change -11.2 pp 13.0 pp 4.4 pp
Average asking rents (US$
psm per month)$39.32 $28.39 $31.67
• Q-o-q change (%) 0.10% 0.11% 0.11%
• Y-o-y change (%) -0.30% 0.14% -1.09%
23 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Supply
• No new fully serviced apartment projects, although a
few residential projects launched units for lease
• Vincom Village, Vincom Park Place, Indochina Plaza Hanoi
• Candeo Hotels Hanoi delayed its opening scheduled in
August
Asking rents almost the same q-o-q
• Actual rents are typically lower
• New projects struggle to maintain asking rents as demand
has been stable rather than expanding.
Vacancy still at high level: ~24% market-wide
• Challenges primarily in new projects (Landmark 72)
• Occupancy among older projects generally stable (>80%)
SERVICED APARTMENT
SU PPL Y & PER F O R M A N C E
Chart 19: Vacancy Rate (%)
Chart 20: Asking Rents (USD psm per month)
0%
10%
20%
30%
40%
50%
2008 2009 2010 2011 2012
International Operator Self-managed Average
$0
$10
$20
$30
$40
$50
$60
2007 2008 2009 2010 2011 2012
International Operator Self-managed Average
24 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Demand
• Enquiries remained stable with a little higher budget of
$2,000 on average; ~44% budgets are between $2,000-
$4,500.
• Japanese clients a large group, typically enquiring 2-3BR units
• Demand still strong in CBD & West Lake area
• Demand in the West still comparatively low but on the rise: more
offices in the West
Outlook
• Apartments / houses for rent might receive more attention
as condos struggle to sell.
• Such a model may target a wider customer pool than the
traditional serviced apartment model, i.e. both local and expats.
• Existing serviced apartment projects might see relatively
stable performances in near term, although to remain
competitive they might have to either renovate or
compromise on rents.
SERVICED APARTMENT
D EM AN D & O U T L O O K
Keangnam Landmark 72
Serviced Apartment
0
500
1.000
1.500
2.000
2.500
3.000
3.500
2007 2008 2009 2010 2011 2012-
YTD
2012f 2013f
Chart 21: Total Supply by Year (Units)
25 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
ADR continues to
decline, owing to
the economic
recession and
increased
competition from
new supply &
budget options.
HOTEL
Q 3 / 2 0 1 2 SN AP S H O T
1 – Total Supply include all trackable 3-5 star hotels in Hanoi (officially & not yet ranked by VNAT)
with room capacity of above 40 rooms/hotel
2 – ADRs are quoted exclusive of service charges & VAT
Source: CBRE
5-STAR 4-STAR 3-STAR TOTAL
Total Supply (rooms) 3,768 1,945 2,820 8,533
•Number of hotels 12 13 41 66
•Change in supply (rooms) 0 0 -58 -58
Average Occupancy Rate (%) 55.57% 50.16% 50.49% 52.97%
•Q-o-Q change -5.39 pp -2.31 pp -2.03 pp -3.81 pp
•Y-o-Y change 5.01 pp 2.21 pp -4.35 pp 1.80 pp
ADR (US$/room/night) $101.11 $58.04 $35.68 $73.69
•Q-o-Q change -4.59% -6.62% 2.13% -4.25%
•Y-o-Y change -6.01% -14.98% -2.64% -6.44%
RevPAR (US$/room/night) $56.19 $29.12 $18.01 $39.03
•Q-o-Q change -13.02% -10.74% -1.82% -10.67%
•Y-o-Y change 3.30% -11.07% -10.37% -3.14%
26 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
SUPPLY
• Current: 8,533 three-to-five star rooms in 66 hotels
• 5-star hotels remained the largest segment
• Over half of Total Supply is located in Hoan Kiem & Ba Dinh
• Change in supply
• 3-star Vesna (Cau Giay Dist) closed for redevelopment
• Officially ranked: 3-star Minh Cuong (Dong Anh Dist)
DEMAND
• Number of visitors to Hanoi YTD
• International: 1.14mil YTD ( 28% y-o-y)
• Domestic: 6.35mil YTD ( 10% y-o-y)
• Key markets
• Largest visitor source: Asia region (>50% of total visitors YTD)
• Top 5 markets:China, Japan, Australia, France, Taiwan
• Arrivals from key markets, incl. China, Korea & Japan grew strongly
by 29%, 58% and 33% y-o-y, respectively
HOTEL
C U R R E N T SU PP L Y & D EM AN D
Historical Supply by Grade
0
10
20
30
40
50
60
70
0
2,000
4,000
6,000
8,000
10,000
1995 2000 2005 2010 2011 2012 YTDN
o. of hote
ls
Supply
(ro
om
s)
5-star 4-star 3-star No. of hotels
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2010 2011 2012
International Domestic
Visitor Arrivals to Hanoi (Millions)
27 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
Market Performance Y-o-Y: Occupancy vs. ADR
• 4-5 star hotels are aggressively competing against one
another to gain market share through reducing their rates
to maintain a stable occupancy
• ADR reduced market-wide but we still observe large ADR
improvement ($5-$15 y-o-y) of few 3-star hotels
At least four 3-4 star hotels have worsened performance
Y-o-Y (ADR & Occupancy) for several quarters
• This signals the need of more effective operational
strategies or these hotels are to face very tough time
HOTEL
C U R R E N T M AR K E T PER F O R M A N C E
Market Performance (Q3/2012)
Y-o-Y Changes by Grade (Q3/2012)
46%
48%
50%
52%
54%
56%
$0
$20
$40
$60
$80
$100
$120
5-star 4-star 3-star
ADR RevPAR Occupancy (%)
-20%
-15%
-10%
-5%
0%
5%
10%
5-star 4-star 3-star
Occupancy ADR RevPAR
Grade Occupancy ADR RevPAR
5-star (5pp) ($5-$10) ($1-$3)
4-star (2pp) ($3-$25) ($2-$15)
3-star (4pp) ($5-$18) ($3-$15)
28 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
DEMAND & PERFORMANCE
• Short-term
• The market is coming into a high season until April next year
demand might increase but not as fast as the increasing number of available rooms in Hanoi.
• Occupancy and ADR are expected to improve accordingly in the next two quarters
• 2013-2014
• Market performance remains mediocre due to the ongoing economic recession & large new supply
• New hotel projects might slow down their completion process or opening dates.
• If the situation lasts for few more years, Capital Value of existing hotels would certainly be weakened.
HOTEL
2 0 1 3 O U T L O O K
FUTURE SUPPLY
• Q4/2012 (≈ 300 rooms): 3-star Eastin Easy GTC (70
rooms); 3-star Hilton Garden Inn (86 rooms); 3-star Hong
Ha (70 rooms); 4-star Candeo Hotels Hanoi (68 rooms)
• 2013 (≈ 1,000 rooms): 5-star InterContinental Hanoi
Landmark (359 rooms); 5-star JW Marriott (450 rooms);
Huong Lua Hotel (200 rooms) @ 684 Minh Khai St.
• 2014 (≈ 550 rooms): 5-star Lotte Hotel (300 rooms); 5-
star Novotel Ciputra Hanoi (250 rooms)
Future Supply by Grade
0
1
2
3
4
5
0
300
600
900
1,200
1,500
Q4/2012 2013 2014N
o. of pro
jects
Futu
re S
upply
(ro
om
s)
5-star 4-star 3-star No. of projects
29 CBRE RESEARCH & CONSULTING MARKET INSIGHTS FROM CBRE’s HANOI QUARTERLY REPORT | OCTOBER 2012
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© 2012 CB Richard Ellis (Vietnam) Co., Ltd. This report has been prepared in good faith and with due care by CB Richard Ellis (Vietnam) Co., Ltd. We obtained some of the information above from sources we believe to be reliable. However, we have not verified the accuracy of the information which we obtained from other sources and make no guarantee, warranty or representation about it. We include projections, opinions, assumptions or estimates which are made with careful consideration of factors known to us for example only, and they may not represent current or future performance of the market. This information is designed exclusively for use by CB Richard Ellis clients, and cannot be reproduced without prior written permission of CB Richard Ellis.
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