PRODUCT REDESIGN

Hanna Chr i s t ian

TABLE OF CONTENTS

REDESIGN PLAN

STYLE GUIDE

PACKAGE DESIGN

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PHOTOGRAPHY

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EYE MAKEUP REMOVER

TARGET GROUP

Neutrogena is the #1 Dermatologist Recommended skincare brand and offers a wide range of skin and hair care products. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate. Neutrogena products are distributed in more than 70 countries.

Neutrogenas target market for all things make-up is geared towards women of all ages. Every woman needs a way to take off her makeup at the end of every night. We are targeting women in general and women between the ages of 14-35 specifically with the main geographic demographics residing in the U.S.

BREIF HISTORY

Neutrogenac

REDESIGN PLAN

the big idea

Neutrogena is an international brand that has been servicing women all over the world for almost a century. While Neutrogena caters to women of all ages, their products lack a sense of unity; particularly within thier makeup removing products. While this eye makeup remover is just one of the makeup removing products, it is one of the most popular products so it seems fitting to start with this specific product.

What the eye makeup remover product design lacks is a modern design, easy-to-use layout, and eye popping packaging. In order to improve sales, all of these problems must be solved.

By creating a modern, up to date, and trendy design consumers will be drawn to how the product makes them feel and what it says about them that they would use a product that looks in-stlye and interesting.

When consumers use the Neutrogena eye makeup remover, the issue they run into is that the spout of the bottle is wide and you can only put a cotton ball on top of the opening, turn it upside down, and hope that you either dont get too much or too little. It leaves little wiggle room for the consumers to control how much of the product they want to use. By changing from the wide opening to a spray bottle, the consumers will be able to control how much product they would like to use. It also gives them the option to either spray the product onto a cottonball (or any type of cloth they wish) or they could spray the product directly onto their closed eye and then wipe with the dry cottomball. This gives consumers the control.

By changing from a clear, deep blue, and champange gold bottle to a silver, white, and teal blue will not only update and refresh the design but it was also pop out from the white, clear, and blue bottles that seem to clutter the makeup aisle at your local grocery store.

governor

Times New RomanTimes New RomanTimes New Roman

governor

STYLE GUIDE

This title font should be used as the main font for the product, paragraph titles on back label, and all advertisements and copy work. Font size suggestions are 18 pt. on product and 48 pt. on advertisements.

This copy font should be used as all extra text beyond titles, names, etc. This includes all ingredient lists, copywrite info, etc. Font size suggestings are 2 pt on product and 12 pt on advertisements.

Black

HEX: #000000PANTONE: 426 CCMYK: 0 0 0 100 RGB: 0 0 0

white

HEX: #FFFFFFPANTONE: 324 CCMYK: 0 0 0 0 RGB: 255 255 255

ocean blue

HEX: # BDE8E7PANTONE: 9500 CCMYK: 24 0 11 0 RGB: 189 232 231

NeutrogenacThe Neutrogena logo is simply the word, Neutrogena typed out in the font, Times New Roman with a small copyright symbol located above and to the right of the a at the end of Neutrogena. The logo should be apparent, visible, and easy to locate; but should not distract from the design or name of the product itself. Consumers should know they are buying a Neutrogena product but it should not dominate the design.

package design

Neutrogenac

5.5 FL OZ (162 mL)no oily residue i removes even waterproof mascara

makeup remover

oil-free eye makeup remover

This dual phase 100% oil-free liquid activates when shaken to a gently whisk away even waterproof eye makeup without tugging, pulling, or stinging. Your skin is left feeling clean and fresh with no oily residue. Aloe and Cucumber extracts soothe skin. Dermatologist Developed

To use: Shake well. Apply by spraying onto closed eyelids by pressing down on trigger and then wiping with coton pad. Gently rinse with warm water.Ingredients: water, cyclopentasiloxane, cyclohexasiloxane, aloe barbadensis leaf juice, benzyl alcohol, sodium chloride, dipopylene glycol, poloxamer 182, allantoin, tripotassium EDTA, berzakonium chloride, glycerin, cucmis staivus (cucumber) fruit extract, potassium phosphate, dispotassium phosphate

questions? Visit www.neutrogena.com or call 800-480-4812 Outside U.S. dial collect 215-273-8755

T.M. (M.R.) Dist.by Neutrogena Corp. L.A., C.A. 90045Made in Canada

cR

THINGS

JUST

GOT

CLEARER.

Neutrogena c

no oily residue i removes even waterproof mascara

makeup remover

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