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H A N G O V E RP O W D E R

Right after discovering the wonderful magic of alcohol we quickly search for a way to cure the

pain that it brings. What goes up must comedown - and nothing illustrates that point

Put simply, the hangover is the painful realizationmore than the morning after a long night of drinking.

of the enjoyment you had the night before.

The movie industry, music and pop culturehave glamorized the “party” for decades.

It’s time to address the aftermath head on, with a new product:Hangover Powder

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There’s a stranger in my bed,There’s a pounding in my head Glitter all over the room Pink flamingos in the pool I smell like a minibar DJ’s passed out in the yard Barbie’s on the barbeque This a hickie or a bruise Pictures of last night Ended up online I’m screwed Oh well It’s a blacked out blur But I’m pretty sure it ruled Damn

— “Last Friday Night (T.G.I.F.)”, Katy Perry#1 Song on Billboard 100

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The Hangover: the highest grossingR-rated movie in movie history.

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The Market

People like to drink. A lot… The US spends more than $60 billion dollars per year on alcohol.

67% of U.S. adults drink alcohol, the highest level recorded since 1985. (Gallup Survey, 2010)

Among 18-34 year olds the number of U.S. adults who drink alcohol rises to 72%. (Gallup)

40% of male drinkers between the ages of 18 and 29 say they“sometimes drink more than they should.”

(Gallup)

According to a study in Canada,

about 726 hangovers in their lifetime. the average person will have

Hangover products exist…

None of the products on the market have

truly tapped into the right demographic or

delivered compelling and creative marketing.

We know there’s no actual “cure” for a

hangover but if your body is dehydrated

and could use a bit of Asprin and caffeine

to curb that throbbing in your skull,

why not make this little morning-after ritual a bit more fun?

Target the demographic where they live. Finding a need in the

For a product to blow up, it needsto speak directly to its audience. Consumers are more discerningthan ever and not easily fooled.

Be bold, make a statement, or go home. Who first added vodka to Red Bull?Word of mouth today is social media. Viral marketing is embraced if it speaksthe truth, but that is not enough…

packaging and messaging must workharmoniously for brand acceptance.

marketplace is not enough.

Viral Distribution

Gas Station’s,

and Small/TraditionalForms of Distributionand Methodology:

College Stores,

AM PM / 7-11Convenience Stores,

Las Vegas Hotels/Rooms,

Hipster Hotel Sundry Bars

Liquor Stores, Raves,

Airports, Concerts,

Bars

The packaging will be hip, cool and fun. Just about the sizeof your credit card and easily stored in your wallet or purse.

The illustrations will peel off like stickers so the branding can live on far after the Hangover Powder has done its job.

Join us, in giving the bottle of

aspirin a face lift. Our goal is to

create a new product, a hangover

remedy that becomes embedded in our

culture through a bold, aggressive,

marketing strategy that hits the nail

on the throbbing head.

Manufacturing T Packaging T Marketing T Distribution

Meet the GOAD Team:

Gary Rose Partner/Executive Producer Bi-Coastal GO Film

Gary has literally worked in every aspect of the business on production side of the commercial industry, but hair and make-up. Prior to opening his first company he directed both commercials and television and has been a member of the Directors Guild of America for over fifteen years. He has produced over 2,000 commercials to date for the worlds biggest advertisers, including; Levi’s, Coke, Mercedes, Microsoft, Nissan, Pepsi, BMW, Budweiser, General Motors, ATT, etc. A veteran of over 20 years in the commercial production industry, Gary along with a partner, founded Moxie Pictures in 1992. It became one of the industry’s leading companies with an extensive body of work, winning numerous industry awards, including the Clio - Best of Show, the Cannes Gold Lion, and numerous other honors.

Gary was named President of the AICP/West Board of Directors in August of 2001. He has spent numerous years on the AICP/West Board, and has serves on the AICP Labor Committee. In 2003 Gary left Moxie Pictures to become a partner in bi-coastal Go Film. He currently helms the Hollywood office as Executive Producer, represent-ing award winning directors. In the past few years Go Film has been awarded the 2008 Creativity Award, The D&AD Pencil, Best of Show Gold Pencil at the ONE Show, the GRANDY at the ANDY Awards, best of show at the Clio Awards, and the 2008 Cannes Lion Grand Prix. In 2008 Go Film also won Webby Awards for Branded Content: for both Microsoft and Kellogg’s.

Gary and his wife live in Studio City, California with their two children. While he thoroughly enjoys his work as an Executive Producer, he would prefer to be living on a boat, scuba diving around the world, and being paid for his underwater photography.

Steve Caplan Director of Business Affairs

With over two decades at the intersection of public affairs, entertainment, and advertising, Steve Caplan brings a unique perspective to strategic marketing. Prior to joining forces with GOAD, he was a Partner at GMMB, one of the nation’s leading cause marketing firms, where he headed the firm’s Los Angeles office. Steve has overseen creative development and strategic efforts for clients including; the California Endowment, the Motion Picture Association of America, Save Darfur Coalition, and the California Department of Alcohol and Drug Programs widely acclaimed“Me Not Meth” campaign. Steve spent nearly seven years as executive vice president of the Association of Independent Commercial Producers (AICP), where he represented approximately 270 of the nation’s leading commercial production companies, along with hundreds of the vendors and suppliers for this $5 billion-a-year industry. He also has extensive experience in politics at the national, state and local levels and was a leading player in the 1991 election of Philadelphia Mayor (now Governor) Edward G. Rendell. He later served under Mayor Rendell as Assistant Deputy Mayor Inter-governmental Relations.

He has served on a number of boards and commissions including Film LA, where he was vice chair, and on the advisory board of the Association of Film Commissioners International (AFCI). He was an appointed member of the City of Los Angeles Business Tax Advisory Commission, which successfully enacted comprehensive business tax re-form in Los Angeles in 2004, and in 2006 was invited by Los Angeles Mayor Antonio Villaraigosa to be a member of a delegation of city officials and other leaders from the private and non-profit sectors for a trade mission to China, Japan and South Korea.

Rohitash RaoWriter/Director/Illustrator

Rohitash Rao was born in Hyderabad, India. He graduated from the Art Center College of Design with a BfA in Advertising and began his career as an art director. He worked at several award-winning agencies through-out the U.S. and eventually became a creative director at the SyFy Channel in New York. That’s where his love of animation kicked in. He began shooting short films in his garage and in 2005 one of his films was part of the Saatchi & Saatchi New Director’s Showcase at the Cannes Advertising Festival. Besides Cannes, his work has garnered attention from the One Show, D&AD, the Clios, ADWEEK, The Webby’s, Creativity, Rolling Stone and Entertainment Weekly. His short films have played in over 25 film festivals around the world, including TriBeca (New York), Ottawa (Canada), Annecy (France) and The Spike and Mike “Sick and Twisted” Film Festival.

He recently just co-authored and illustrated his second children’s book, the sequel to “Herbert’s Wormhole” (Harper Collins) and a third is book is due out in 2014. He also just finished making an animated pilot for Fox entitled “Rancho Cucamonga” which is based on his life growing up in this suburban town. The show is crudely dubbed the “Indian Simpsons” and was executive produced by Lorne Michaels.

Rohitash Rao is currently in development on several film and TV projects. He splits his time between Los Angeles and New York city.