HANDBOOK INTERNATIONAL BUSINESS AND CAREER...Subject Export Management and Policy (Coaching) Core Text International Marketing Strategy (Doole and Lowe, 2004) Competences All IBaC

Fall 2016

INTERNATIONAL BUSINESS AND CAREER - IBaC School of Commercial Management Studies Rotterdam University of Applied Sciences 2013

HANDBOOK INTERNATIONAL BUSINESS AND CAREER

Joint programme of School of Commercial Management Studies and School of Financial Management Rotterdam University of Applied Sciences

IBaC Course Handbook Fall 2016

Page 2 of 31


Page 3 of 31

CONTENTS

1 Introduction to IBaC .................................................................................................5

2 Unique selling points of IBaC Specialisation .....................................................7

3 IBaC: The Specialisation .........................................................................................8 4 IBaC Spearheads International Business Project .............................................9

Cross-Cultural Management and Negotiations ...................................................... 11

Research ................................................................................................................... 12 Innovation .................................................................................................................. 13

Elective Modules .............................................................................................................. 14

Logistics and Legal Aspects .................................................................................... 14

Building Relations: Art and Philosophy................................................................... 15 European Business Studies..................................................................................... 16

International Law ...................................................................................................... 17

The Bottom Line........................................................................................................ 18 International Field Trip.............................................................................................. 19

5 IBaC Core ................................................................................................................. 20

6 IBaC Objectives ...................................................................................................... 21

Dutch Students ............................................................................................. 21 Employers...................................................................................................... 21

Foreign Students .......................................................................................... 21

7 USP of IBaC Specialisation .................................................................................. 22 International Future ...................................................................................... 22

Active Thinking .............................................................................................. 22

Just do it! ....................................................................................................... 22

Very Challenging .......................................................................................... 22 That is truly European and Multicultural ..................................................... 23

That is more than just Studying ................................................................... 23

That adds more value to your International Career ................................... 23 That is valued and validated by the Dutch export world ........................... 23

8 IBaC Competence Matrix ...................................................................................... 24

9 Planning International Business Project ........................................................... 26

Block 1AA: Tuesday........................................................................................... 26 Block 1AB: Tuesday ........................................................................................... 27

Block 2AA: Tuesday........................................................................................... 28 Block 2AB: Tuesday ........................................................................................... 29

10 IBaC Book list 2016-2017 ...................................................................................... 30 Contact information ........................................................................................................ 31


Page 4 of 31


Page 5 of 31

1 Introduction to IBaC

International exchange programme

Required knowledge: two or three years of bachelor studies in marketing, finance, international business or trade, or related areas

Offered in fall (September – January) and spring (February – July) semesters

30 ECTS

Participants are international students from our partner schools and Dutch students in their 4th year

Language: English

The Programme IBaC has a strong focus on marketing, finance and business skills. During the semester you will form a consultancy team together with Dutch and other international students, and with this team your aim is to advise a real company on how to enter new markets. Our Dutch students are from the faculties of Marketing as well as Finance. In this way we ensure that different fields of knowledge come together in each group. The focus of the programme is on project-based learning. This is supported by the lessons which give you the tools to solve different challenges presented during the semester. All classes are mandatory, we appreciate your presence and participation. Only this way you will ace the program!


Page 6 of 31

Study, Laugh, Grow! At the beginning of the semester you will take part in the introduction week. The programme kicks off with an international lunch, during which you will meet the other students. During this week several excursions and team building activities will take place, which will enable you to get to know the other students and their cultures. During the semester you can also take part in a field trip. Depending on the semester, the trip will either be to London or Berlin. In the elective European Business you will have the chance to visit Brussels, the home of the European Parliament. Once you have finished the IBaC semester you should be able to apply international relationship management in an international multicultural context and provide your clients with advice on how to enter new markets. You will know how to set up international marketing and export plans and you will be able to meet the needs and wants of your international customer. You will acquire the necessary skills for to achieving profitable win-win situations which are logistically feasible, legally sound and which can be implanted operationally. IBaC will also help you to gain an open-minded attitude towards multicultural influences and easily cope with uncertain circumstances and unclear situations. The contacts you make during the semester will help broaden your network and help you with your future career. We guarantee quality! The IBaC programme first started in 1998, so we have more than a decade of experience in working with international students. This experience has enabled us to start working together with real companies in order to offer the students real life and real-time projects instead of using case studies. In IBaC we receive students from all over the world, and we are working with 80 different partner universities. The core modules and electives are of the right level leading to the appropriate competences, use a transparent evaluation system and use innovative didactical approaches mutually agreed upon. The IBaC curriculum is geared as closely as possible to the requirements of the Federation of Dutch Export (FENEDEX), which is a private association of Dutch exporters and other international companies.


Page 7 of 31

2 Unique selling points of IBaC Specialisation International Future

The composition of the student groups is multicultural, with English as the

common language.

Because of this, IBaC provides possibilities for future international networking

and thus a better chance of an international marketing job.

Active Thinking

Via projects and assignments, you will be obliged to find strategic, creative

solutions for real, practical international business and marketing problems.

The solution-focus of this training provides a head start compared with fellow

students when looking for a job.

Just do it!

Via role-plays and training, you acquire the skills to actually carry out

international business (negotiations) on your own.

The Rotterdam mentality is action and not words! Only when you actually do

the work do you start to understand what happens in international and

European business.

Very Challenging

IBaC is like a very high mountain: only when you reach the top, do you see

how beautiful the scenery is…

Climbing a high mountain requires a lot of effort and training. However, once

you have reached the objective, it gives you a wonderfully satisfying feeling.


Page 8 of 31

3 IBaC: The Specialisation That is truly European and Multicultural

Through your contacts with other students, you learn to experience what

culture means.

So you then have a better awareness of how you can judge the needs of

foreign consumers.

That is more than just Studying

It’s the experience you acquire in projects and role-plays that teaches you

what European business and marketing means.

This experience helps you to a quick start to your international career: this is

good for yourself but also valuable for the company where you want to start

your career in the future.

That adds more value to your International Career

In international business in particular, the importance of a well-maintained

network cannot be over-emphasised. By taking the IBaC Specialisation course,

you’ll be able to work on this straight away.

Contacts via the foreign students or contacts that you make yourself abroad

are a valuable start to this future network.

Students at

Outdoorvalley

during the

introduction

week, fall

2011.


Page 9 of 31

4 IBaC Spearheads

International Business Project

Subject International Business Project

Module Code IBACPRO10D4, IBACPRO11D4, IBACPRO12D4, IBACPRO13D4

Credits 15 (Including International Business, Export Management and Policy)

Background

Free to Philip Kotler and others, “… the corporate environment is always changing. Companies cannot afford to ignore international markets. Countries throughout the world are increasingly dependent on each other’s products and services”. Companies are aware that they must adopt an international perspective in their approach to business.

International markets are important because most companies are geared to growth and must therefore quickly find opportunities abroad because the domestic market is becoming saturated. The undoubted increase in world trade, an increasing integration of world’s major economics, and the onward march on globalization has enabled international business practitioners to live up to the claim of the ancient Greek philosopher Socrates, who stated: ‘I am a citizen, not of Athens of Greece, but of the world’.

Implementation

In a tough and intense 16 weeks project, divided in four periods, student groups will form independent consulting firms. The main purpose of these consultancies is to provide a multinational customer with:

1. Situation analysis and country selection (IBACPRO10D4 - 4 ects) Selection of the most attractive country that matches best with the customer’s core capabilities, 2. Market analysis and entry strategy (IBACPRO11D4 - 4 etcs) Selection of the right entry strategy for the selected new market, 3. Marketing approach (IBACPRO12D4 - 4 etcs) Provision of a concise strategic marketing plan that guides activities for implementing the strategy, 4. Planning and Control (IBACPRO13D4 - 3 ects) Addressing the right project activities according to the marketing plan and add a financial plan to those activities Introductory lectures on International Marketing and International Finance will advice and help students to the various phases of the project to be completed. Furthermore, coaches will assist various student groups. This project challenges undergraduate students in an international business environment and has definite masters level aspirations.


Page 10 of 31

Test Method

1. Situation analysis and country selection (IBACPRO10D4 - 4 ects): Presentation and Report

2. Market analysis and entry strategy (IBACPRO11D4 - 4 etcs) : Presentation and Report

3. Marketing approach (IBACPRO12D4 - 4 etcs) : Presentation per e-mail and Marketing Plan

4. Planning and control (IBACPRO13D4 - 3 ects): Project plan

Supporting Modules for Business Project:

Subject International Business (Marketing & Finance)

Core Text International Marketing and Export Management (Albaum e.a.)

Competences SM, T1M, T2M, T3M, O1M, O2M, O3M, T3O and T1C

Related Chapters Export Management: H1, H2, H3, H4, H5, H6, H7, H9, H11 (Dutch Students Only)

Contact Hours 72 hrs

Test Method Two Written Exams 90 minutes

Subject Export Management and Policy (Coaching)

Core Text International Marketing Strategy (Doole and Lowe, 2004)

Competences All IBaC competences, including SS, SO and SC

Related Chapters International Marketing and Export Management : All Chapters Export Management: All Chapters (Dutch Students Only)

Contact Hours 72

Test Method Four Group Assignments


Page 11 of 31

Cross-Cultural Management and Negotiations

Subject Cross-Cultural Management and Negotiations

Module Code IBACCCM10D4

Competences O2C + O1S

Related Chapters: International Marketing and Export Management :Ch3, Ch7 and Ch8 International Marketing Strategy: Chapter 3 Export Management: H1, H6 and H8

Contact Hours 45

Test Method Two Assessments

ECTS 3

Background

Tough negotiating has to take place in the supply chain, resulting in a positive win-win situation. Not only commercial calculations and financial management are the major aspects in which a business manager must excel, the right negotiation techniques are key factors for success too.

However, there is more to be aware of. Internationalization and globalization require expertise with regard to intercultural aspects. One enormous market without frontiers does seem fantastic, but one tends to forget that these frontiers are there for historical and cultural reasons that cannot be eliminated so easily.

Insight to cultural differences are key conditions for successful international negotiations. The sense of time and time scheduling, hierarchy, clothing, gestures, meetings and greetings…there are differences worldwide. If you fail to recognize these differences, your Belgian business partner may not answer anymore, the friendly people from Italy could become quite detached, and the Chinese ‘yes’ will suddenly turn into an ice cold ‘no’.


Page 12 of 31

Research

Subject Research

Module Code IBACRES10D4

Competences O1M + O2M

Contact Hours 27

Test Method Assignment

ECTS 3

Background

Ever since the internet went public people filled it with enormous amounts of information. Nowadays we can find information about almost anything on the internet. But how reliable is this information? Is that what Google finds, the truth?

Implementation

This module will give insight into (international) business research. We will discuss subjects that go from “Creating a Problem Statement” to “Research Question” and from “Research Strategy” to “Creative Assumption Generation”. Discussed will be how to find reliable and trustworthy information. This module will help to create an advice for a company based on the information found. Of course, this module will help to present information correctly.


Page 13 of 31

Innovation

Subject Innovation

Module Code IBACINN10D4

Competences SM+SO

Contact Hours 27


ECTS 3

Background

Focus on Continuous Improvement is one of the main five factors explaining why High Performance Organizations (HPOs) outperform non-HPOs [Andre de Waal, Management Online Review, 2008]. And not surprisingly, Kaplan and Norton include the innovation dimension in their Business Balanced Scorecard as a fundamental condition for achieving sustained customer satisfaction and profits. Innovation is probably one of the oldest processes ever started. And it will never stop. Why? Because the environment in which organizations do business is continuously changing. In many ways, and at a constantly increasing pace! Therefore, the innovation of processes, products and services is crucial to the survival of organizations. Some 80 percent of the products we are expected to buy in about 10 years are not available yet…

Implementation

The classes on innovation will teach you how to stimulate, manage and implement innovation processes. It is about how to generate ideas and how to develop them into successful business propositions. The classes cover the innovation concept and the reason why organizations should innovate at all. Subsequently, the management of innovation and innovation strategies will be dealt with. Finally, metrics concerning the innovation process will be discussed.


Page 14 of 31

Elective Modules

Logistics and Legal Aspects

Subject Logistics and Legal Aspects

Module Code IBACLLA10D4

Core Text European Distribution and Supply Chain Logistics (Van Goor e.a.) A Basic Guide to International Business Law (Keizer e.a.)

Competences SM, T1O and T2O

Related Chapters: International Marketing and Export Management: Ch4, Ch6, Ch7, Ch8 and Ch13. International Marketing Strategy: Chapter 10 Export Management: H6, H10, H11, H12 and H13 (Dutch)

Contact Hours 36


ECTS 2

Background

In the current corporate environment, typified by hyper-competition, distribution and logistics are becoming an increasingly more important field for companies wishing to achieve competitive edge. For this reason, Distribution Management is an increasingly important instrument in the hands of an International Marketing Manager. In addition to this, in view of the amount of investment, it is important to make distribution choices that are legally sound.


Page 15 of 31

Building Relations: Art and Philosophy

Subject Building Relations: Art and Philosophy

Module Code IBACAPH10D4

Core Texts Story of Art (Gombrich) Does the Center Hold (Donald Palmer)

Competences T1S and O1C

Contact Hours 32

Test Method An essay, presentation, and discussion. Attendence is compulsory.

ECTS 2

Background

In a Business-to-Business context, a lot has to be communicated. Although maximising profits will be central in a lot of discussions, in many cases a good relationship will have to be built up. Other cultures in particular, expect their business relations to know at least something about their country and have a broad general knowledge. The subjects of art and philosophy enable the student to carry out these discussions in practice.


Page 16 of 31

European Business Studies

Subject European Business Studies

Module Code IBACEBS10D4

Competences SM, O1M, O2M and O3M

Related Chapters International Marketing and Export Management: Ch1, Ch2, Ch3 , and Ch5 International Marketing Strategy: Ch1, Ch2, Ch3 and Ch4 Export Management: H1, H2, H6, H11, H12 and H13

Contact Hours 32

Test Method Exam

ECTS 2

Background

The creation of the European Union has meant that Dutch business is faced with new challenges. A lot of what will happen in Europe in the future is unclear and yet it is essential for the student following IBaC Specialisation to be well informed about the latest developments in Europe. Political and cultural consequences are dealt with in particular.


Page 17 of 31

International Law

Subject International Law

Module Code IBACLAW10D4

Core Text Business Law in the Global Marketplace (P. Nayler)

Competences SM, O1M, O2M and O3M

Related Chapters International Marketing and Export Management: Ch1, Ch2, Ch3 , and Ch5 International Marketing Strategy: Ch1, Ch2, Ch3 and Ch4 Export Management: H1, H2, H6, H11, H12 and H13

Contact Hours 32

Test Method Assignments

ECTS 2

Background

The creation of the European Union has meant that Dutch business is faced with new challenges. A lot of what will happen in Europe in the future is unclear and yet it is essential for the student following IBaC Specialisation to be well informed about the latest developments in Europe. Legal consequences are dealt with in particular.

Implementation

In this particular elective you will focus on a specific company and will apply business law in this global marketplace.


Page 18 of 31

The Bottom Line

Subject The Bottom Line

Module Code IBACTBL10D4

Contact Hours 18

Test Method Assignments

ECTS 2

Background

Often you will need to write and present a company analysis. This may be an individual or a group report. Whatever the situation, there are certain guidelines to follow in writing and presenting a company analysis. Insight into the business model is crucial and essential for every International Business Manager. Therefore, this course will provide you with a framework, working methods and processes as to how to analyse, present and write a company study (Cengage Learning Website: http://college.cengage.com , 2010).

http://college.cengage.com/


Page 19 of 31

International Field Trip

Subject International Field Trip

Module Code IBACIFT10D4

Contact Hours 40


ECTS 2

Implementation

The field trip will bring students to one of the main trading partners of the Netherlands, either Germany or England. Students will visit several international companies and will get - if possible - guest lectures at one of the partner universities of the Schools of Financial and Commercial Management. Furthermore, there will be visits to cultural highlights. Team building is also an essential element of the trip. During the field trip students can develop and improve their intercultural and international business skills


Page 20 of 31

5 IBaC Core

A student who has taken the IBaC Specialisation course should then be able to do the following in practice:

Use International Relationship Management,

in a European, International Multicultural Context,

by developing International Business Plans,

to meet the Needs and Wants of the International Customer and Partner,

thereby achieving Profitable International Win-Win Situations,

that are Logistically feasible and Legally and Financially sound,

and can be implemented Operationally.


Page 21 of 31

6 IBaC Objectives

Dutch Students

To produce students with a thorough practical knowledge of Exporting

To produce students who can apply the marketing philosophy in an international environment

To produce students that can function in a multicultural and a European business environment

To provide students with a springboard to an international business career

Employers

Have qualified export middle-management personnel

Personnel that can react flexibly to multicultural business problems

That can translate these problems into profitable solutions

Foreign Students

As for Dutch Students, to produce students with a thorough practical knowledge of Exporting

To produce students who can apply the marketing philosophy in an international environment

To produce students that can function in a multicultural environment

To provide students with a springboard to an international business career

To provide a Specialisation curriculum that fits the curriculum of the institute (in the country of origin) where they are studying


Page 22 of 31

7 USP of IBaC Specialisation

International Future

The composition of the student groups is multicultural with English as the common language.

Because of this, IBaC provides possibilities for future European networking and thus a better chance of a Euro marketing job.

Active Thinking

Via projects and assignments, you will be obliged to find strategic, creative solutions for real, practical (Rotterdam-based) international business and marketing problems.

The solution-focus of this training provides a head start compared with fellow students when looking for a job.

Just do it!

Via role-plays and training, you acquire the skills to actually carry out international business (negotiations) on your own.

The Rotterdam mentality is action and not words! Only when you actually do the work do you start to understand what happens in International and European business.

Very Challenging

IBaC is like a very high mountain: only when you reach the top do you see how beautiful it is…

Climbing a high mountain requires a lot of effort and training. However, once you have reached the objective, it gives you a wonderfully satisfying feeling.


Page 23 of 31

That is truly European and Multicultural

Through your contacts with other students, you learn to experience what culture means

So you then have a better awareness of how you can judge the needs of foreign consumers

That is more than just Studying

It’s the experience you acquire in projects and role-plays that teaches you what European business and marketing means

This experience helps you to a quick start to your International career: this is good for yourself but also valuable for the company where you want to start your career in the future.

That adds more value to your International Career

In International business in particular, the importance of a well-maintained network cannot be over-emphasised. By taking the IBaC Specialisation course, you’ll be able to work on this straight away.

Contacts via the foreign students or contacts that you make yourself abroad are a valuable start to this future network.

That is valued and validated by the Dutch export world

Graduating by writing an export policy plan after the IBaC Specialisation course means an extra Diploma: the FENEDEX board awards this diploma, thereby indicating that the performance achieved by the student will be valued by the Dutch export world.

This validation by FENEDEX keeps the organisation on its toes and up to date when it comes to following the latest developments in the field of International and European exporting.


Page 24 of 31

8 IBaC Competence Matrix

Competence Matrix

Specialisation International Business and Career

M-Marketing S-Sales O-Organisation C-

Communication

S-Strategic

SM SS SO SC

develop export policy or export strategy

T-Tactical

T1M T1S T1O T1C

derive international marketing plan

apply customer/partner

relationship

management

translate international marketing plan to

export organisation

plan

translate international marketing plan to

international

communication plan

T2M T2S T2O T2C

draw up international marketing plan

translate international marketing plan to distribution plan

T3M T3S T3O T3C

decide on

international market activities

draw up international

business plan or export policy plan

O-Operational

O1M O1S O1O O1C

conduct international market survey

apply international negotiating strategy

build and maintain

customer and partner

relationships

O2M O2S O2O O2C

evaluate international market survey

apply cross-cultural

communication

O3M O3S O3O O3C

identify and evaluate market opportunities


Page 25 of 31

STUDY AGENDA IBaC SPECIALISATION

Monday Programme Electives

The Bottom Line

Exam

s

Art &

Philosophy

Exam

s

Resits

Logistics &

Legal Aspects

International Fieldtrip International Law

European Business

Thursday Programme Core

Cross Cultural Management

Exam

s

Innovation

Exam

s

Resits

Research

International Negotiation

Tuesday Programme Project Lectures

Block 1.1 Block 1.2 Block 2.1 Block 2.2

1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8

Analysis Strategy Implementation

Situation Analysis

International Market

Research

Theory

Project 1A

Dis

cu

ssio

n a

nd

Pre

sen

tatio

n

Market Analysis

Entry Strategy

Theory

Project 1B

Dis

cu

ssio

n a

nd

Pre

sen

tatio

n

Market Approach

Theory Project 2A

PP

T M

A P

lan

Planning and Control

Theory

Project 2B

Fin

al $

Par &

PM

Pla

n

Resits

Tuesday Programme Project Coaching

Block 1.1 Block 1.2 Block 2.1 Block 2.2

1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8

Analysis Strategy Implementation

Situation Analysis

International Market Research

Project 1A

Feed

back o

n

Dis

cu

ssio

n a

nd

P

resen

tatio

n

Market Analysis

Entry Strategy

Project 1B

Exam

MA

an

d F

IN 1

Market Approach

Project 2A

PP

T M

A P

lan

Planning and Control

Project 2B

Exam

MA

an

d F

IN 2

Resits

*Content may be modified


Page 26 of 31

9 Planning International Business Project

Block 1AA: Tuesday

Block 1AA: Situation Analysis & Int. Mkt. Research - THEORY

Internal External

Value Proposition and Business Models

An introduction to international marketing (D1)

Capabilities & Competences International marketing

research (D4)

Financial Status Performance & Benchmarking

Social and Cultural considerations (D3)

08.00-12.00 hrs: Presentation & Discussion (12,5%) plus end of the week: “Which Markets are Most Attractive and Compatible” –

2500 words Report (37,5%)

1. Executive Summary 2. Problem Description and Analysis

3. Methodology and Research Questions 4. Results:

- Attractiveness Sheet - Compatibility Sheet

5. Analysis: - Matrix

- Conclusions 6. Recommended EU and non EU Market and Consequences

7. Literature and Sources

SA&IMR - PROJECT 1A -

Internal (Slide 5,6) External (Slide 7,8)

Research Internal Environment using Slide 5 & 6

Develop an Int. Mkt Research Plan (p104 - 124) in order to identify opportunities per country – using

Slide 7 & 8)

Research and Develop Company’s Compatibility for selected

countries (p106)

Research and Develop criteria for Country Attractiveness for each

Country (p106)

Create a business portfolio matrix using country and company analysis results (p111) and select one EU and one non EU country


Page 27 of 31

Block 1AB: Tuesday

Block 1AB: Market Analysis & Entry Strategy - THEORY

Finance Strategic Marketing

Sales Forecasting International Niche etc (D5) &

Global Strategies (D6)

Cost Analysis various Strategies

Market Entry Strategies (D7)

Budgeting Int. Product & Service Mngt

(D8)

08.00-12.00 hrs: Semi- Final Presentation & Discussion (12,5%) plus end of the week: “Which Entry Strategy is Most Suitable” - Report

2500 words (37,5%) 1. Executive Summary 2. Problem Description and Analysis

3. Methodology and Research Questions 4. Results:

- Entry Strategies – Options – Long Term and Short Term - Key Issues – Decision and Selection Criteria

5. Analysis: - Decision Matrix

- Conclusions 6. Recommended Entry Strategy for Selected Market

7. Literature and Sources

MA&ES - PROJECT 1B -

Decision Criteria & Consequences

Strategic Options

Use elements from the 12C framework (p118) and prepare a market profile analysis (p118), (see also Slide 7 and 8) for the selected

market and Develop four possible Entry Strategies best for the Short and Long Term (p232, 233)

Using Key Issues and Critical Success Factors develop a series of Decision Criteria that help to select the best Entry Strategy

Create a Entry Strategy Decision Matrix showing the recommended

entry strategy on Long and Short Term for chosen market


Page 28 of 31

Block 2AA: Tuesday

Block 2AA: MA - Marketing Approach - THEORY

Finance and Organisation Marketing Planning

Change Management 21 Sheets and /or Int.

Communications (D9) & Mngt Distr

& Logistics (D10)

Cash Flow and P&L 21 Sheets and/ or Pricing for International markets (D11)

NPV & IRR 21 Sheets and / or Int. Mkt &

Implementation (D12)

08.00-23.59hrs: Presentation per Email (25%) Product: 21 Power Point Slides Int. Mkt Plan (75%)

MA - PROJECT 2A -

Finance: Marketing (Use Doole!):

Discuss all unclear items and parts of the Structure of a Marketing Plan Brainwrite about the Big Idea

Research in previous reports and Fill in Sheet 2-8

Determine the most important slides Fill them in

Discuss with Coach Slide 10 & 11

Finish all 21 slides and present to Coach


Page 29 of 31

Block 2AB: Tuesday

Block 2AB: PLAN&C - Planning & Control - THEORY

Finance Marketing

Hedging Currency Risks Project planning

Documents & Payment Project planning and Int.

Marketing Planning

No Lecture: Prepare for MsProject Plan and Financial Paragraph

11.00 o’clock: Closing & Evaluation Product: MsProject Plan (50%) and Final Financial Paragraph (50%)

PLAN&C - PROJECT 2B -

Finance Marketing (Use MsProject):

Financial Paragraph Draft

Prepare an outline of the project plan – Use MindMeister &

MsProject- Brainstorm about the

details to be filled in

Final Financial Paragraph Finalisation of details to be filled in, Prepare MsProject Gant Chart

Prepare for MsProject Plan and Financial Paragraph


Page 30 of 31

10 IBaC Book list 2016-2017

Code Title ISBN Remarks

Tuesday Program

IBACPRO10D3

IBACPRO11D3

IBACPRO12D4

IBACPRO13D4

Export Management

5e druk 978 9020732900

Dutch Students Only

IBACPRO10D3

IBACPRO11D3

IBACPRO12D4

IBACPRO13D4

Int. Mkt. Strategy: Analysis, Development and Implementation

5th Edition

978 1844807635 Obligatory

IBACPRO10D3

IBACPRO11D3

IBACPRO12D4

IBACPRO13D4

International Marketing and Export Management

6th Edition

978 0273713876 Recommended

IBACPRO10D3

IBACPRO11D3

IBACPRO12D4

IBACPRO13D4

Project Management

2nd Edition 9789001605063 Recommended

Monday and Thursday Program

IBACLLA10D3 Business Law in the Global

Marketplace 978 0750660058 Obligatory

IBACLLA10D3 European Distribution and Supply

Chain Logistics 978 9020732535 Obligatory

IBACLAW10D4

A basic guide to international business law

1st ed.

978 9001701000 Obligatory

IBACAPH10D4 Does the center hold? 9780073535715 Obligatory

IBACAPH10D4 Story of Art 978 0714832470 Obligatory

Field Trip Brussels 25 euro Obligatory

In & Outro week Outro event 40 euro Obligatory

(Literature can be purchased in Rotterdam. Also some former students might offer their books)


Page 31 of 31

Contact information Faculty Mr. Godfried Bakker (BAKGM) [email protected] +31 (0) 10 794 6052 Mr. Rene Broos (BROMJ) [email protected] +31 (0) 10 794 6423 Mr. Ron du Chatinier (CHARJ) [email protected] +31 (0) 10 794 6205 Mr. Jeroen Kleijn (KLEJE) [email protected] Mrs. Renske Langebeek (LANRE) [email protected] +31 (0)10 794 6254 Mrs. Ingrid van Oudheusden (DORIM) [email protected] Mrs. Dora Fuzy [email protected] +31 (0) 6 - 2880 0141 Mrs. Annemieke van Dillen (DILAA) [email protected] +31 (0) 10 794 6012 Mr. Michael Swachten (SWAMJ) [email protected] Mr. Andre Knulst (KNUAG) [email protected] Mr. Jay MacDougall (MACJD) [email protected]

Mr. Kees Ridder (RIDCJ) [email protected] +31 (0) 10 794 6425 Mr. Hans van Oudheusden (OUDJB) [email protected] +31 (0) 10 794 6313 International Relations Office School of Commercial Management Studies Open Monday – Thursday 10.00 – 13.00 hrs Rodezand 381 Mrs. Ria Slingerland Head of International Relations [email protected] +31 (0) 10 794 6494 Ms. Hanna Fazzari & Ms. Loïs Olij Assistant of International Relations [email protected] +31 (0) 10 794 6495 Centre of International Affairs Open Monday – Friday 10.00 – 12.00 and 14.00 – 16.00 B2.119 +31 (0)10 794 60 05 +31 (0) 10 794 62 95 [email protected] Student Housing Office +31 (0)10 794 6347 +31 (0)10 794 6237 [email protected]

mailto:[email protected]










