24
i INTERNSHIP REPORT INDONESIA MARKET ASSESMENT- REMITANCE AND B2C MARKET PAYMENT (Study Case at Solidiance Asia Pacific) This report is made as a requirement to fulfill the marking component of Corporate Internship subject at Management Study Program Bakrie University Ayu Putri Widyasari 1101001020 MANAGEMENT STUDY PROGRAM ECONOMICS AND SOCIAL SCIENCES FACULTY UNIVERSITAS BAKRIE JAKARTA 2013 Style Definition: TOC 3: Tab stops: 0.92", Left + 5 .51", Right,Leader: Comment [ad1]: Don’t forget to put the sour of citation on the text. If you use other text material as your source of articles , paragraph, sentences, then you must st the source(s). See: how to make citation : http://abc.aurino.com/?p=522 Formatted: Font: Times New Roman, 12 pt Formatted: English (U.S.)

Halaman Inti Mufahim Abqary

Embed Size (px)

Citation preview

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 1/24

i

INTERNSHIP REPORT

INDONESIA MARKET ASSESMENT- REMITANCE AND B2C MARKET

PAYMENT

(Study Case at Solidiance Asia Pacific)

This report is made as a requirement to fulfill the marking component of

Corporate Internship subject at Management Study Program Bakrie University

Ayu Putri Widyasari

1101001020

MANAGEMENT STUDY PROGRAM

ECONOMICS AND SOCIAL SCIENCES FACULTY

UNIVERSITAS BAKRIE

JAKARTA

2013

Style Definition: TOC 3: Tab stops: 0.92",

Left + 5.51", Right,Leader: …

Comment [ad1]: Don’t forget to put the sour

of citation on the text.

If you use other text material as your source of

articles , paragraph, sentences, then you must st

the source(s). See: how to make citation :

http://abc.aurino.com/?p=522

Formatted: Font: Times New Roman, 12 pt

Formatted: English (U.S.)

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 2/24

ii

STATEMENT OF APPROVAL

INTERNSHIP REPORT

INDONESIA MARKET ASSESMENT- REMITANCE AND B2C MARKET

PAYMENT

Written by:

Ayu Putri Widyasari

1101001020

Jakarta, September 31st 2012

Approved by,

Academic Supervisor Corporate Supervisor

Aurino Djamaris Sumit Agrawal

Acknowledged by,

Head of Management Study Program Universitas Bakrie

DeddyHerdiansjah,Ir., M.Sc., M.B.A., Ph.D

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 3/24

iii

ACKNOWLEDGEMENT

The greatest gratitude is conveyed to Ida Sang Hyang Widi Wasa for

 blessing the author in finishing this final internship report titled “Indonesia

Market Assesment- Remitance and B2C Market payment”. This final internship

report is submitted to fulfill the requirements of Corporate Internship subject at

Bakrie University.

I also would like to deliver my deep appreciation to anyone who has

helped the author in finishing this final internship report, i.e.:

1.  Mr. Aurino Djamaris as my academic internship supervisor which has

guided the author to go through the internship process since August untilOctober 2013.

2. 

Mr. Sumit Agrawal, Mr. Gervasius Patar Samosir and Mr. Rudi Setaiawan

for their patience in teaching the author about work-related and work-

unrelated knowledge during author’s internship time at Soldiiance Asia

Pacific Indonesia.

3.  Mega Ranty, Hanani Faiza and Isely Azany for being nice and friendly

 partners in everyday work during my internship.

4. 

My best friends, Desi Purnamasari, Firman Ardiansyah, Surya Pratama,

Yenni Yuliati and Nyoman Wati that have given consistent and continual

support toward the author.

5. 

The last but not the least, the author’s gratitude is also conveyed to

author’s parents and my beloved Yusfan Davis that always support the

author in finishing and doing everything as best as possible.

Lastly, I hope that this internship report will be useful and give contribution for

the academic world.

Jakarta, October 31st 2013

Ayu PutriWidyasari

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 4/24

iv

Table of ContentsDaftar Isi 

INTERNSHIP REPORTABCDE  ................................................................................... ii 

STATEMENT OF APPROVAL.......................................................................iiiiEFGHIJ  .................................................................................................................................... iiii 

ACKNOWLEDGEMENT ................ ................ ................. ............... ............ iiiiiiKLMNO

  .................................................................................................................................. iiiiii 

CHAPTER 1 .......................................................................................................11BAB I

  .....................................................................................................................................11 

INTRODUCTION ...........................................................................11PENDAHULUAN

  .....................................................................................................................................11 

I.1 BackgroundLatar Belakang  ............................................................................11 

I.2 Internship ScopeRuang Lingkup  ....................................................................11 

I.3 ObjectivesTujuan  ...........................................................................................22 

I.4 BenefitsManfaat  ............................................................................................22 

CHAPTER II .................................................................................................... 44BAB II

  .....................................................................................................................................44 

COMPANY DESCRIPTION AND DISCUSSION44DESKRIPSI DAN PEMBAHASAN

  .....................................................................................................................................44 

II.1 Company DescriptionGambaran Umum Perusahaan  ......................................44 

II.1.1  Brand and PhilosophySejarah dan Penjelasan Umum............... ................. 4

II.1.2  Mission and ValuesVisi dan Misi ............................................................. 4

II.1.3  Company’s GrowthStruktur Perusahaan ................................................... 5 

II.1.4  How Solidiance Work   ............................................................................66 

II.1.5  Solidiance in Indonesia  ..........................................................................76 

II.1.6  Services  ................................................................................................87 

II.2 Internship ActivityPelaksanaan Magang..................................................... 1110 

II.2.1  Internship FormBentuk Kegiatan Magang  ..........................................1110 

II.2.2  Working ProceduresProsedur Kerja ................ ................ ................ ........ 16

2II.2.3 ChallengesHambatan dan Penyelesaian  ..............................................1716 

2.2.4 Key Learning ................ ................ ................. ............... ................. ........ 1717 

CHAPTER III ................................................................................................ 118BAB III  ...................................................................................................................................118 

CONCLUSION AND RECOMMENDATION ............ 118KESIMPULAN DAN SARAN

  ...................................................................................................................................118 

III.1 ConclusionKesimpulan  ................................................................................118 

III3.2 RecommendationSaran  ................................................................................219 

Formatted: Font: Times New Roman, Chec

spelling and grammar

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) CalibriFormatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: Times New Roman, Chec

spelling and grammar

Formatted: Font: (Default) Calibri

Formatted: Font: (Default) CalibriFormatted: Font: (Default) Calibri

Formatted: Font: (Default) Calibri

Formatted: Font: Times New Roman, Chec

spelling and grammar

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 5/24

1

CHAPTER BAB 1

INTRODUCTIONPENDAHULUAN 

I.1 BackgroundLatar Belakang 

Education has a great role in defining a person’s skill and ability to enter

work environment. Education in collage is not enough to enabling student for

exercising and solving problems in the work environment, because it just covered

theoretical things and less practice. Students need to involve directly in the field

 by following corporate internship programs in an institution or company that

related with their major so that they will be able to exercising and solving working

 problems by utilizing their internship experience.

Consultant is one of the preferable industry segment to do internship

 program due to its high intensity in analysis activity that enable student to

enhance their analytical thinking and having a multiple point of view in exercising

and solving an issue. It also has a dynamic work ambient because there is not

specific working hour, as long as employees done their project well.

Solidiance is an Asia Pacific-focused leading B2B growth strategy

consultancy trusted by Fortune 500. They team up with their customers to find

new sustainable and profitable growth. Their brand is synonymous with

innovation and client value creation, domain knowledge and a very specific Asia

focus. In every client engagement they initiate reinforces their message of alliance

and reliance. Their core revenue drivers along the company pipeline is their

analyst because client satisfaction is very depend on how an analyst exercise a

 problems that could give the best input to the client strategy and create a greater

value than the other consultancy business.

I.2 Internship ScopeRuang Lingkup 

During the internship programs, author work as a Junior Analyst that

supervised by a senior consultant. As a junior analyst, author only has one main

Comment [ad2]: Try use positive phrase: Don

use only this sentence has destructive meani

to the report. Ie:The main responsibility of junio

analysis ……. 

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 6/24

2

 job, that is doing a deep-dive analysis on an issue based on the project. The

 project could be comes from various industry. Due to the short period of

internship the author only has chance to do two projects on two different

industrial issues. In this internship report, the author will elaborate one of those

two projects, the one that explain the current e-payment and remittance market in

Indonesia. The purposes of this project are to know in what industrial segment

that e-payment must be applied and to identified the profit opportunity in

remittance market. Junior analyst has few roles as shown below:

a.  Build the content of proposal agreement

 b. 

Attending every kick-off meeting with client

c. 

Build an analysis skeletond.

 

Gathering and analyzing related data

e.  Make an analysis report in form of an appropriate presentation.

I.3 ObjectivesTujuan 

The author does this internship program in order to:

1.  Enhance the author analytical thinking and the way to view a problems

from a different point of view.

2. 

Have a good practice in creative thinking, moves from a narrow view to a

 broader one.

3.  Learn how to using multiple approaches in exercising an issue.

4.  Learn how to do a direct interview with client and other people that has an

important role in a specific industries

5. 

Enhance the author’s skill in desk research 

6.  Complete the author’s ability to make a professional slide presentation. 

I.4 BenefitsManfaat 

Benefits of this corporate internship are:

1.  For the internee: Enhanced in analytical and structural thinking, better in

make an appropriate slide presentation, and because the author always deal

Comment [ad3]: Do short period mean woul

harm your internship objectives?

Uses positive wording, sentences and try to think

positively. Don’t report some activities with

undermining sentences.

Formatted: Font: 11 pt

Formatted: Normal

Formatted: Font: 11 pt

Formatted: Normal

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 7/24

3

with international client, it helps the author’s ability in speaking English

formally and deal with people with different cultural background.

2. 

For the company: this internship report can be an important input from

academic view and as part of its social function especially in education.

3. 

For the university: this internship can increase the quality of Bakrie

University graduation in term of readiness to face the real career world

which will also positively influence the reputation of Bakrie University.

4.  For the development in academic setting: This internship report can

 become the reference for the next internship activities. 

I.4 Institution and period of the

Internship

Places : Solidiance Asia Pacific, Palma One Tower, 15th

 floor.

Period : August 12th

  – November 11th

 

4.  Position : Junior Analyst 

Formatted: Font: Times New Roman, 12 ptBold

Formatted: List Paragraph, Indent: Hangin0.5", Space Before: 12 pt, After: 8 pt,

Numbered + Level: 1 + Numbering Style: 1,

3, … + Start at: 1 + Alignment: Left + Alignat: 0.25" + Indent at: 0.5", Tab stops: 3.2

Left

Formatted: List Paragraph, Left, Line spaci

 single

Formatted: Left, Indent: Left: 0.5", First li

 0", Space After: 10 pt, Line spacing: Multi

1.15 li

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 8/24

4

CHAPTER BAB II

COMPANY DESCRIPTION AND DISCUSSIONDESKRIPSI DAN

PEMBAHASAN 

II.1 Company DescriptionGambaran Umum Perusahaan 

II.1.1 Brand and PhilosophySejarah dan Penjelasan Umum 

Solidiance is an Asia Pacific-focused leading B2B growth strategy

consultancy trusted by Fortune 500. Team up with customers to find new

sustainable and profitable growth. The name stands for what matters most

to clients: solid alliances and reliance. The brand is synonymous with

innovation and client value creation, domain knowledge and a very

specific Asia focus.

Picture 2.1

Solidiance Logo

(Source: http://www.solidiance.com) 

II.1.2 Mission and ValuesVisi dan Misi 

Formatted: Centered

Formatted: Font color: Text 1

Formatted: Font: Calibri, 11 pt

Formatted: Normal

Formatted: Font color: Text 1

Formatted: Font color: Text 1

Formatted: Font: Calibri, 11 pt

Formatted: Normal

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 9/24

5

Solidiance strives to be the partner of choice to help our clients

develop strategies for growing their business in Asia.

a. 

Passion; Solidianceexcited solving client issues and helping them

expand

 b.  Innovation; Innovation is the driving force behind Solidiance and

its clients' engagements

c.  Focus; Value precision work and a dedicated client-focused

approach.

d.  Excellence; Aim to live up to Solidiance by helping business

 partners to create value in Asia Pacific.

e. 

Integrity; Build solid client trust by being ethically transparent intheir work, relationships and ecosystem

f.  Positive; Aim for an environment that is friendly, warm, and fun.

Solidiance encourage diversity in people, and opinions.

g.  Humble; Recognize that every road is paved with challenges and

didn't always have all the answers

h.  Savvy;Solidiance is serious about the operations, believe in putting

in the extra effort to get more things done with less.

II.1.3 Company’s GrowthStruktur Perusahaan 

Solidiance started early on with offices in Singapore and Shanghai

and continued his rapid expansion in Asia with new Solidiance offices

added nearly every year: Bangkok, New Delhi, Jakarta, Ho Chi Minh City,

Yangon, and Kuala Lumpur. The clients rely on the on-the-ground

marketplace knowledge to support their growth strategies. Solidiance is an

Asia Pacific-focused leading B2B growth strategy consultancy trusted by

Fortune 500, team up with customers to find new sustainable and

 profitable growth. 

Formatted: Font color: Text 1

Formatted: Font: Calibri, 11 pt

Formatted: Normal

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 10/24

6

Picture Figure 2.2 

Solidiance’s Growth (Source: http://www.solidiance.com) 

II.1.4 How Solidiance Work

At 90%, Solidiance's repeat client rate is substantially above the

industry average. This is a clear testimony of the value we bring to our

clients. Solid Alliance is no longer just a name.

 

Solid interaction:Solidiance only aim for sustained partnershipswith clients; success comes from precision work and a dedicated

client-focused approach.

  Customized actionable insights: Solidiance create a custom

approach tailored to each client's unique situation. No cut and paste

"solution" with Solidiance.

  Getting dirty: The approach is to focus to the strategy

recommendations on meticulously gathered facts, not on hearsay.

Solidiance roll-up sleeves and get 'hands dirty' by conducting

extensive interviews in the marketplace. There are no other ways in

Asia.

   Not global, but Asia-centric: Focus on the terrain that Solidiance

master best. Solidiance care and know about Asia issues.

Formatted: Left

Formatted: Font color: Text 1

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 11/24

7

  Seriously fresh Size allows to delivers exciting engagements that

are team-based, participative, innovative, foresight-oriented and

focused on accelerating your growth in Asia.

  Unlocking capabilities: The team is comprised of full-time

seasoned consultants with deep Asia and domain knowledge.

Solidiance bring senior experience that lead to high-impact results.

Clients don't pay to learn but to deliver.

II.1.5 Solidiance in Indonesia

Solidiance office in Indonesia is based in Jakarta and opened in

August 2009 with a total of 3 employees. In November 2010, Solidiance

moved to current office with an addition of 3 people, rounding up the team

to 6 people. Since then, Solidiance have continuously worked to expand

local network and today, currently have 15 strong management consultants

as part of the team. Solidiance Indonesia is growing fast and is looking for

additional outstanding talent.

The advantages and key differentiations come from Solidiance’s

native familiarity to the country which is reflected in the quality of team

members. They graduated from top national and international universities

with significant working experiences in Fortune 500 companies and major

consulting firms prior to joining Solidiance. With international

experiences and native familiarity to the Indonesian market, Solidiance are

able to understand your business needs and combine that with the local

requirements better than any local or global consulting outfit.

Solidiance’s main expertise and focus area is to assist large

companies with the identification of sustainable growth strategy within

their industry in Indonesia's tier one and tier two cities. Solidiance often

help foreign companies to understand 'what's beyond Jakarta'. The typical

engagements range from market entry strategy, competitive benchmarking,

Formatted: Font: Calibri, 11 pt

Formatted: Normal

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 12/24

8

channel model identification, market opportunity assessment, M&A and

 partner due diligence - just to name a few.

II.1.6 Services

The main services that provides by Solidiance is optimize the client

marketplace insights in Asia that covered these segment:

a.  Asia Market opportunity sizing

Translate market research into realistic market opportunity

 projections. By measuring and interpreting marketplace insights

findings, Solidiance pinpoint the scope of market activity that can

 be "owned" by clients. 

b. 

Asia B2B Customer segmentation

Optimize marketing ROI by identifying profitable customers who

share similar demand characteristics. Prioritize customer groups

and outperform competition by understanding customers' unmet

needs.

c. 

Asia Key Account optimization

Determine most profitable key accounts in the market and define

strategy to prioritize efforts, acquire, retain and manage, and cross

sell these accounts.

d.  Asia B2B Customer loyalty strategy

Review customer win-loss ratio and implement the required

changes to retain valuable customers. Minimize the risk of churn

and boost products/services affinity. Create switching costs to

ensure client customers stick to client’s company.

e. 

Asia Pricing strategy

Identify the ideal price point level to maximize product/service

 penetration and gain the maximum available revenue. Find the

 balance between the financial goals of client’s  firm and the

marketplace realities

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 13/24

9

f.  Asia Market Intelligence

Review in-house data and analytics combined with Asia

marketplace insights to spot new consumers and competitor trends.

Anticipate swift demand shifts and profile emerging competitive

threats before the product life cycle catches up with you.

The other service that provided by Solidiance is doing a market

assessment that enable client to accelerate their company profitable growth

across Asia and deliver those assessment results into a form of:

a. 

Asia Market entry strategy

Weight options and reduce financial uncertainty by mappingcompetitors, customers, partners, channels, suppliers and other

market dynamics. Produce step by step implementation roadmap

matching capabilities and benefits with market needs.

b.  Asia Product launch strategy

Ensure new product offers to customers greater value than

alternative offerings size and test markets. Qualify vendors and

establish channels. Get buy-in from sales force & prepare launch

campaign.

c. 

Asia Channels enhancement strategy

Map out the whole supply chain, benchmark with competitors and

identify the key drivers of distribution profitability. Decrease

logistics costs and improve supply chain efficiency. Ensure that

traditional distributors provide sufficient push for client products.

d.  Asia Competitive benchmarking

Learn from others' best practices to avoid costly omissions and

reinventions. Improve and innovate on others' successes to gain

strategic advantage. Compare clientself with the best directindustry competitors in terms of capabilities, structures, customer

 benefits, and processes.

e. 

Asia Scenario planning

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 14/24

10

Predicting the long-term ramifications of a current/possible

 businesses strategies.Scenario planning reviews a myriad of

factors, both qualitative and quantitative, from the economic to the

social, the commercial, the legal and political. Avoid bad

investments by recognizing warning signals early and evaluating

unfolding developments.

f.  Asia commercial due diligence

Scout and produce full list of acquisition / partner targets. Screen

targets based on criteria set by the corporate strategy team.

Identify, qualify, screen and recommend best targets. Ask the hard

questions to ensure this new partnership will clearly delivershareholder value and derive plan to approach targets.

The last services that delivered by Solidiance is support the client

with strategy that enables the client to maximize innovation impact within

client’s Asia operations, with delivering: 

a.  Asia Innovation capability diagnostic

Benchmark structure, processes, R&D, people, technology, and

culture against best in class, irrespective of client industry. Assess

weaknesses and opportunities and suggest an innovation roadmap

to maximize innovation capability and investments returns.

b. 

Asia Innovation capacity building

Remove silos and develop a company-wide innovation culture and

structure. Improve success and hasten new product launches and

start-up ventures. Implement KPIs to anticipate and respond to

changes in the environment before the competition. Develop

foresights not insights.

c. 

Asia New Product developmentAccelerate product & services development process. Find white

spaces, identify Greenfield segments, cross new product

 boundaries. Stimulate the generation of new business models to

accelerate ideas and new product generations and launch.

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 15/24

11

d.  Asia Industry paradigm change

Disrupt existing business models and challenge the accepted

industry paradigm. Anticipate upcoming industry shifts and create

disruption within the industry to capture and retain leadership.

e. 

Fighting commoditization

Review client overall market positioning, value proposition and

 product innovation to compete with lower cost competitors.

Evaluate possible portfolio options, instill innovation at the core of

client strategy, improveclient go-to-market speed and

effectiveness.

II.2 Internship ActivityPelaksanaan Magang 

II.2.1 Internship FormBentuk Kegiatan Magang 

During the internship period, the author worked as a junior analyst

and worked on “Indonesian Market Assessment on Remittance and B2C

Service payment” project. The project was undertaken with a team headed

 by a Senior Consultant. The project was completed within six weeks with

weekly system update in which Solidiance team should report the working

documents every week to enable the client to learn the results of the

analysis and make some needed changes. This project focuses on two

inter-related sectors, remittance and B2C Service payment.

“Project Overview” 

Project name : Indonesia Market Assesment- Remitance and B2C Market

 payment 

The objectives of the project are:

a. 

To understand the market size of major B2C services in Indonesiaand the channels used/preferred by consumers to make payment for

those services

Formatted: Font color: Text 1

Formatted: Font color: Text 1

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 16/24

12

 b. 

To understand the remittance market (person to person only), both

domestic and foreign in Indonesia and the various channels, formal

and informal adopted to make remittance transfer.

E -payment is an electronic payment system that can be done

through electronic money, known as E-Money that enable customer to do

transaction without cash. Moneyless transaction was gaining popularity in

Indonesia , that condition attract the attention of PT XXX to analyze how

the current E-payment market situation in Indonesia. In this project, the e -

 payment market exercise intended to determine which industriesthat might

 be the target of e-payment usage in Indonesia. Junior analyst tasks is does

a deep dive in each industry segment to find the facts about the condition

of each segment of the industry and provide statistical data to support the

analysisto provide consideration to whether the client should installed its

e-payment instrument and supporting instrument to enable the usage of PT

XXX e-money card on those industry segment.

Some of the targeted industry (in which the industry determination

 based on the use of e-payment in Japanese) that PT XXX want to analyze

are:

a. 

Mobile airtime b.  E-commerce

c. 

Digital content

d. 

DHT

e.  Utility

f.  Insurance premium

g. 

Micro loans

h. 

Transportation

In which, these industry segment will analyzed by using these

methodology:

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 17/24

13

Heres the brief explanation about the analysis result:

a. 

Mobile Airtime 

Indonesian mobil subscriber is estimated to reach 326 Mn in 2013,

98% of which are prepaid. The top 3 GSM operators (Telkomsel,

Indosat and XL Axiata) together account for 77.1% of the market.

With a growth of &% during 2009-2012, the Indonesian telecom

market reached USD 9.8 Bn in 2012, the growth is expected to

slow in future driven by increasing competition. 90% consumer

top-up their mobile airtime using electronic voucher available at

convenient location across Indonesia. Top-up voucher sales (both

electrinoc and physical) is primarily driven by traditional channel,

which accounts for 90% of the sales. Modern retail stores primarily

sources top-up voucher direclty from telcos. Mobile operator

 partner with banks, allowing users to top-up using their debit cards

through the ATMs, either of the same bnk or through ATM

Bersama Network (PT Artajasa Pembayaran Electronics).

 b. 

Transportation 

With a growth of 19% during 2009-12, the total market size of

commercial transportation in Indonesia reached USD ~ 16 Bn in2012, 84% of which came from airlines. Lion air, the largest airline

in the domestics sector (with 42% market share), largely makes

reservation through travel agents accepting payments through ATM

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 18/24

14

transfer, credits card or cash. ATM and credit card are the most

 preffered modes of payment for each of the channel.

c. 

DHT 

With a growth of 30% over the last five yaers, pay TV subscribers

reached 2.44 Mn in 2012. Being the only platform providng

complete covergae across Indonesia, DHT claerly dominates the

market with 88.8% share in 2012. The Indonesian Pay TV market

enjoyed subscription growth of 30%over the last five years mainly

driven by demand from growing middle class consumers, with a

monthly ARPU of USD- 7-17 per subsciber. The market size of

 pay TV in Indonesia is estimated USD 374 Mn in 2012. MNC sky(DHT based) pay TV enjoys 71% market share with 3 segmented

 brands in the market. MNC sky vision TV accept payments through

a number channles, giving flexibly to its customer to make

 payment. ATM payments and autodebit from visa/master card are

the most prefferable channles.

d.  Utilities 

Total market size of utilities in Indonesia reached USD 7,530 Mn

in 2012 with 16% CAGR which majority portion were contribute

from electricity utilities. The utilities sector in Indonesia are

managed and run by state-owned enterprises :

-  Electricity : PT Perusahaan Litrik Negara

Gas : PT Pertamina

Water : PT Perusahaan Air Minum

e.  E-Commerce

Growing at CAGR of 36% during 2009012, the transaction value

for e-commerce in Indonesia reached USD 1.1 Bn in 2012, with th

number of e-commerce buyers estimated at 4.1 Mn. The majority(70%) of the e-commerce transaction in Indonesia are paid for

offline (via bank transfer, COD or Rekening Bersama system).

With USD 740 Mn sales in 2012, kaskus is one of the largest e-

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 19/24

15

commerce companies in Indonesia collecting most of its payments

through cash on delivery (COD).

f. 

Digital Content 

The digital content market in Indonesia is mainly derived from

mobile devices, while paid content derived from device, such as

laptops and PCs, is still immature due to content piracy. The digtal

content market in indonesia, which is direcly generated from telcos

has declined at a CAGR of 35% during the period 2010-12 mainly

due to immature regulatory framwork.

g. 

Insurance 

With USD 15 Mn overall market size in 2012, Indonesia’sinsurance market is dominated by life aindusrance (70%), 16% of

which (usd 1.7 Bn) is contributed by individual customers.

Insurance premium payments are made predominantly through

auto-debit from bank accounts or credit crads.

h.  Micro loans 

Micro loans in Indonesia consist of loans up to IDR 50Mn (USD

5,000) and serve both indiviadual and enterprise customers. With

86% of the micro-loans coming from consumers micro loans

market reached USD 66.2 Bn in June 2013, growing at 24.2 %

CAGR during 2011-13. Bank Account auto-debit u=is the most

 preferred channel for installment payments for both banking

institution and non-banking institution.

The second sector that analyzed on this project was remittance

market in Indonesia. Remittance is the overall P2P funds transfer that

occurs in a specific region/country through both formal and non-formal

institutions. This sector exercised in order to analyze the needs of the

 people of Indonesia of a formal institution transferor fund. In addition, thisanalysis also aims to determine whether remittance transaction can be

done through e-money instrument. The market is analyzed by using the

following methods:

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 20/24

16

Here are the elaboration of remittance market in Indonesia:

a.  Domestic Remittance

Growing at a CAGR of 41% during 2009-12, the domestic

remittance transaction reached USD 10.3 Tr in 2012, with 95% ofthe transaction executed through RTGS (Real Time Gross

Settlement). Cash carry and bank transfer are two preferred

methods for domestics remittance in Indonesia, together accounting

for 93% of the domestic remittance.

b.  Inward Foreign Remittance

A moajority (90%) of the Indonesian migrant workers remit money

at least twice every year back to Indonesia. The average remittance

amount (per transaction) is found to be around IDR 3 Mn (USD

300), although the pertransaction value varies significantly by

designation country of the migrants.

c. 

Outward Foreign Remittance

Remittance outflows for Indonesia has grown rapidly (18%) during

the period 2007-11 to reach USD 3.2 Bn in 2012.

II.2.2 Working ProceduresProsedur Kerja 

Junior analyst that directly supervised by senior analyst working by

following these procedures:

a. 

Build the content of proposal that related with the upcoming

 project and then discuss that proposal with senior analyst to ensure

that the content is appropriate to be discussed with client.

 b.  Attend the kick-off meeting with client accompanied with senior

analyst in order to discuss the proposal to ensure that junior analyst

Formatted: Font color: Text 1

Formatted: Font color: Text 1

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 21/24

17

have the same understanding with client by asking few related

questions to the client.

c. 

Build an analysis skeleton to guide junior analyst to analyze the

 problems that want to be solved and the discussing it with senior

analyst.

d. 

Gathering data and information by doing both desk-research and

direct interview with related people.

e.  Do analyze the data and then present the analysis result in an

appropriate slide presentation.

f. 

Discuss those analyses report with senior analyst in order to ensure

that junior analyst doesn’t left any important point. g.

 

Report those analyses to the client every week (weekly update).

h.  Do rework if needed and then send the updated working document

at due-date.

II2.2.3ChallengesHambatan dan Penyelesaian 

During the internship period, these are the main problems that

author usually faces as a Junior Analyst:

a.  Difficult to deciding which one is the best formulation that

supposes to use to process the raw data so that those data will be

able to give the closest description about the current condition of

the market that want to be exercised.

 b.  Demanding client that always request for a deep-dive in every

industry segment, while the data about that segment is not

available due to difficulty in reaching people in those industries

segment to be interviewed is a very challenging condition to junior

analyst. Junior analyst must be able to using the available resources

and think-hard to formulate those resources into a valid analysis (of

course with validated data). 

2.2.4 Key Learning

Most of the problems that appear are due to lack of experience in

 both technique and knowledge in a specific industry. The way that

Formatted: Heading 3

Formatted: Font color: Text 1

Formatted: List Paragraph, Justified, Inden

Left: 0.5", Hanging: 0.5", Line spacing: 1.5

lines, Numbered + Level: 1 + Numbering St

a, b, c, … + Start at: 1 + Alignment: Left +

 Aligned at: 1" + Indent at: 1.25"

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 22/24

18

writer usually use to solve those problems are discussing with the

one that has been working on and having experience on related

industry also read some resources that could explain the ambient of

that industry. Sometimes it worked and sometimes not. If those

ways not working well, writer moving her point of view, it is

usually becomes broader view (which is will be easier to exercised)

or may be could be totally a changed point of view (somehow this

technique is not usually gives a different description about an

industry’s ambient). 

 b. 

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 23/24

1

CHAPTERBAB III

CONCLUSION AND RECOMMENDATIONKESIMPULAN DAN SARAN 

III.1 ConclusionKesimpulan 

Corporate Internship program at Bakrie University has already given the

author experience that different with classroom learning activities. This program

has brought the author to feel the working atmosphere in one of Asia’s

management consultant trusted by Fortune 500. This place has become a great

 place to learn and work with high pace of work, humble and friendly employees,

and nice working environment. The author is so proud for being given opportunity

to work here. The working environment has taught the author not only the real

workplace, such as how to cooperate with other employees that have different

level of temperament until the internee feel the work under pressure, but also learn

how to deal with people in gathering data through direct interview, it give a great

experience in author skill to deal with people. Another learns is related with the

author project, such as:

1. 

Getting additional knowledge about remittance and B2C service

 payment market and another industry that related with those two

industries, because during the corporate internship author do a deep

exercise on its current market condition, giving a broad and deep

knowledge about how these industries generating income and how the

 player in these industries compete each other.

2.  Gathering data by interviewing the important people from a big player

company in a specific industries increase the authors networking and

also giving additional knowledge about strategy that those company

used in gaining competitive advantage to maintain their existences.

Overall, corporate internship program has meets its objectives to teach the

students to implement their ability in the real work place. Besides, uthor believe

that this corporate internship can also meet my own objective as a student. Thus, a

Formatted: Centered

8/10/2019 Halaman Inti Mufahim Abqary

http://slidepdf.com/reader/full/halaman-inti-mufahim-abqary 24/24

2

 big appreciation is given to Bakrie University that conduct this internship program

and required the author to take the part in this internship. Besides, thankful

forSolidiance Asia Pacific that has given me the opportunity to do internship

thereand for its cooperative and helpful employee.

3III.2 RecommendationSaran 

The author believes that Corporate Internship is a good program which will be

useful for the students but as well as the company and the university. However,

there are several things that the author wants to suggest for the company and the

university. Here is the recommendation for those parties:

1. 

For the company

The requirement for student must be more specific so that, students know

whether a position is appropriate for them or not. This condition also give

a positive benefit because company will not giving extra effort to training

the student when they meet the requirement that perfectly match with their

 job responsibilities.

2. 

For the university

University need to provide a specific soft skill training for a specific

industry with different requirement. It will be useful for student before do

internship.