Haeundae Happy Village Community Design

College of Design, Dongseo UniversityDSU-DESIS Lab, Busan, South Korea

Glocal Culture Design Project Team

PromotersBusan Metropolitan City Haeundae-gu Office, Dongseo University Design College, Professor Ji-Young Yoon

FundersBusan Metropolitan City Haeundae-gu Office,Dongseo University, LINC+

AcknowledgementsGyuei Park, Yeseul Lee, Minkyeong Lee, Natasha Christy, Haeundae-gu Office Official and Participating Residents

Context“Happy Village” is an urban regeneration project aimed at promoting the recovery and vitalization of involved communities. It is a council of residents that discusses and resolves the issues in the village by restoring village-level communities. Although Happy Villages are run by local governments, there is little exchange among the Happy Villages of the same local government, and there is no opportunity to share and promote the activities of each group.

The projectThe main purpose of this project is to socially and economically activate theHappy Village Community Center where residents can exchange usefulinformation and opinions, promote locally-produced household goods, andstrengthen the exchanges among Haeundae-gu residents.

The design processThrough a preliminary study of various issues in the region as well as brainstorming sessions, the image of the Happy Villages and the elements that make use of the characteristics of each village were identified. Furthermore, the opinions of stakeholders were synthesized to derive design concepts.

Governance and Policy MakingThe six Happy Villages in Haeundae-gu conduct various programs to attract the residents and tourists. Accordingly, the opinions of the members and the residents of the Happy Villages as well as the elements that could emphasize the characteristics of the Happy Villages were gathered in cooperation with the Haeundae-guUrban Regeneration Center. Through this process, promotional ideas were derived.

Activism and Civic ParticipationDiscussions were held with the representatives of the Happy Villages to identify items that could be promoted in connection with the Happy Villages in Haeundae-gu.Ideas for cooperation among the villages were developed by discussing the contents gathered after sharing and learning the activities of each Happy Village.

Social Interactions and Relations

City and Environmental PlanningOne of the advantages of the six Happy Villages is that they are in Haeundae-gu, a region visited by many tourists. Various concepts were presented to convey the warm atmosphere of the Happy Villages based on the locality of Haeundae.

Production, Distribution, and ConsumptionPlans were sought to revitalize the local economy through participation in activities that can be experienced in Happy Villages as well as the sales of manufactured products. The “Happy Village Tour Course” of Haeundae-gu was planned to create synergy effects by linking the unique products of each village with programs and by facilitating various experiences.

Pilbong-oleumDaman-gol

Jangsan-gil

Galpo

Jaeban Rainbow Sameo

Skill Training and Design Education

Job CreationBoth residents and tourists can enjoy various local experiences, once village-level activities, which had been independently conducted, are interlinked. This conveyed a sense of community to the villagers, which was a key outcome of this project.

Storytelling and VisualizationThe “Happy Village Tour Course,” conducted in cooperation with the Haeundae-gu Happy Villages, was produced in a brochure format for easy promotion. The image and activity details of the Happy Villages were iconized to help intuitively deliver relevant information.The activities were divided into the products produced and sold in each village, a one-day experience program, and regular performances.

klismos@gdsu.dongseo.ac.kr

rubyjung@gdsu.dongseo.ac.kr (ADCF, Asia Design Center for Future)

College of Design, Dongseo UniversityDSU-DESIS Lab, Busan, Korea

Glocal Culture Design Project Team

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