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Hosted by Cornell SC Johnson College of Business & Cornell College of Agricultureand Life Sciences with generous support from the New York Wine & Grape Foundation
12th Annual ConferenceJune 10 – 14, 2018
Ithaca NY, USA
American Associationof Wine Economists
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ORGANIZATION
American Association of Wine Economists (AAWE)
12th ANNUAL CONFERENCEIthaca, New York, USA
JUNE 10 – JUNE 14, 2018
PROGRAM
Gary Thompson (cell: +1 607 279-4681)email: [email protected]
Cornell University
Bradley Rickard (cell +1 607 262-0324)email: [email protected]
Cornell University
Alex Susskind (cell +1 607 227-1324)email: [email protected]
Cornell University
Karl Storchmann (cell +1 646 644-2852)email: [email protected]
New York University
Ralf Powierskiemail: [email protected]
Funke Medien Gruppe
email:
email: [email protected]
[email protected] ProductionsMarcarthur Baralla
Painting: Ben Bloch
Local Team and Contacts
AAWE Contact
AAWE Team
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JUNE 10, 2018
17:00-20:00WELCOME RECEPTION AND REGISTRATION
Herbert F Johnson Museum of ArtCampus Cornell University
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JUNE 11, 2018
Statler Hall, Cornell University
8:30 – 9:00 REGISTRATION, Foyer AUDITORIUM
9:00 – 10:30Statler Hall Room 196
Session #1A: TourismChair: Olivier Gergaud, KEDGE - Bordeaux, France
Lucas Nesselhauf, Jana Heimel (HeilbronnU of Applied Sciences, Germany)
Wine cycling tourism – Who does that, and why?
Asli Tasci, Robin Back (U of Central Florida)
Investigating the challenges and opportunities for wine tourism in Florida: A multi-stakeholder approach
Jane Yue, Ramu Govindasamy (Rutgers U), Kathleen Kelley (Pennsylvania State U)
Mid-Atlantic wine tourism consumer preference: An econometric approach
Luigi Galletto, Luigino Barisan (U Padova) A new sub-appellation among local restaurants: The Rive case in the Conegliano Valdobbiadene Prosecco district
Florine Livat, Olivier Gergaud, (KEDGE Business School - Bordeaux, France)
Terrorism and wine tourism: The recent case of France
Florine Livat (KEDGE Business School -Bordeaux, France), Haiyan Song, Shun Ye(Hong Kong Polytechnic U)
Terrorism attacks and inbound tourist flows to France: Is wine tourism a substitute?
9:00 – 10:30Statler Hall Room 396
Session #1B: Markets, History & FutureChair: Morten Scholer, MS-Coffee of Switzerland
Rod Phillips (Carlton University, Canada) A priest and his wine: the curé of Volnay (Burgundy) and the wine business in the 18th century
Elliott Morss (Morss Global Finance, USA) The wine industry in twenty years: Will blenders be king?
Morten Scholer (MS-Coffee of Switzerland)
Why and how do we blend? Comparing different trends for coffee and wine
Bonnie Canziani, James Boles, Erick T. Byrd, Samuel Troy (University of North Carolina Greensboro, USA)
Muscadine entrepreneurship: Will the grape sell the wine?
Stephanie N. Güsten (Justus Liebig University Giessen, Germany)
Wine assortments in international retail promotion – comparisons across stores, time and countries
10:30 –11:00 Coffee Break
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11:00-12:30Statler Hall Room 196
Session #2A: Prices, Auctions & InvestingChair: Olivier Bargain, University of Bordeaux
Pawel Oleksy, Marcin Czupryna (Cracow University of Economics, Poland), Michal Jakubczyk (SGH Warsaw School of Economics, Poland)
Behavioral perspective on fine wine pricing
Joseph Breeden, Sisi Liang (auctionforecast.com, USA)
Forecasting auction prices of illiquid wines
Philippe Masset, Jean-Philippe Weisskopf(Ecole hôtelière de Lausanne, Switzerland)
Fine wines of the Alps
Loren Tauer (Cornell University), Harold Fried (Union College)
Wine hedonic pricing using the two tier stochastic model
Burak Kazaz (Syracuse University), M. Hakan Hekimoglu (Rensselaer Polytechnic Institute)
Pricing of wine futures under weather and market uncertainty
Olivier Bargain, Jean-Marie Cardebat (University of Bordeaux, France), Orley Ashenfelter (Princeton University)
Top incomes: Evidence from Bordeaux fine wine prices
11:00 – 12:30Statler Hall Room 396
Session #2B: OrganizationChair: Günter Schamel, Free University Bozen-Bolzano
Angelo Zago (University of Verona, Italy), Philippe Bontems (Toulouse School of Economics, France)
The market organization in the wine industry
Günter Schamel (Free University Bozen-Bolzano, Italy)
How to grow better grapes and make more money: An exploratory member survey of wine cooperatives
Britta Niklas (Ruhr-University Bochum, Germany), Wolfram Rinke (University of Applied Sciences Burgenland, Austria)
Do corporately organized wine producers cope better with unfavorable weather conditions than private wine estates? Hedonic pricing models for South African wines
Kevin J. Fandl, Sherry L. Jarrell, Wayne W. Williams (Temple University, USA)
Challenges in valuing mergers and control-oriented acquisitions in the wine industry
Barbara Insel (Stonebridge ResearchGroup, USA)
Leadership in the wine industry
Agostino Menna (Niagara College, Canada), Philip Walsh (Ryerson University, Canada)
Assessing environments of commercialization of innovation for SMEs in the global wine industry: a market dynamics approach
12:30 – 14:00 Physical Sciences Building, Clark Atrium Lunch Break
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14:00 – 15.00Statler Hall Room 196
PLENARY SESSION: WelcomeCornell University and Finger Lakes Wines & Outlook2019
WelcomeOrley Ashenfelter, Princeton University, President AAWEGary Thompson, Cornell UniversityChris Barrett, Deputy Dean, Cornell SC Johnson College of BusinessMax Pfeffer, Executive Dean, Cornell College of Agriculture and Life SciencesKate Walsh, Dean, School of Hotel AdministrationSam Filler, Executive Director, New York Wine and Grape Foundation
John W. Haeger (Stanford University)Wine from New York's Finger Lakes
Wolfram Rinke (University Burgenland)AAWE Annual Conference 2019 in Vienna (Austria)
15.00 – 15:15 Coffee Break
15:15 – 16.30 Statler Hall Room 196
PLENARY SESSION: AAWE Scholarships Chair: Orley Ashenfelter (Princeton University)
Ho Shuay-Tsyr (Cornell University) Alcohol regulation and consumer choice for product variety
Qian Janice Wang, Domen Presern (Oxford University)
Does blind tasting work? Investigating the impact of training on blind tasting accuracy and wine preference
Alex Albright (Harvard University) The roles of social media and expert reviews in the market for high-end goods: A case study using wine
16:30 – 16:45 Coffee Break
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16:45 – 18.00 Statler Hall Room 196
PLENARY SESSION: Cannabis and Opioid Economics Chair: Robin Goldstein (UC Davis)
Orley Ashenfelter (Princeton University) Opioids and alcohol: Substitutes or complements, and the implications
James Evans (University of Laval) Is cannabis like wine? The user experience offered by some popular cannabis strains
Robin Goldstein (UC Davis) Retail costs and price relationships for the 2017 California cannabis market
Daniel Sumner (UC Davis) Simulating impacts of legalization and regulation of cannabis on the retail market
18:15 – 22:00Physical Sciences Building, Clark Atrium Dinner
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JUNE 12, 2018
Statler Hall, Cornell University
8:30 – 9:00 REGISTRATION, Foyer AUDITORIUM
9:00 – 10:30Statler Hall Room 196
Session #3A: Sensory & ExperimentsChair: Kathryn LaTour, Cornell University
Britta Niklas (Ruhr-University Bochum) Can music change the taste of wine?Kathryn LaTour (Cornell U), Qian Janice Wang, Charles Spence (Oxford U), Mea-ghan Frank (Dr. Konstantin Frank Wine), Ben Houge (Berklee School of Music)
The influence of music on the perception of oaked wines – A tasting room case study in the Finger Lakes Region
Jie Li, Miguel Gomez, Kathryn LaTour (Cornell University)
Does taste sensitivity matter in the wine industry? The influence of sensory tasting information and taste sensitivity on purchasing behaviors
William Stefan (Fairfax, Virginia) Neuro-science of wine flavor
Qian Janice Wang, Charles Spence (Oxford University)
Is complexity worth paying for? Investigating the perception of wine complexity in consumers and experts
Jarrett Hart (UC Davis) Drink beer for science: An experiment on consumer preferences for local craft beer
9:00 –10:30 Statler Hall Room 396
Session #3B: Income, Politics, SustainabilityChair: Paul Merton, Ethos Wines Group
Barbara Insel (Stonebridge ResearchGroup)
Applying the IMPLAN model to economic impact analysis of wine and grape regional industries: The Napa case
Linda Piggott-Vijeh (London) Pre-Brexit belt tightening in the UK. The dumbing down of wine consumption
Paul Merton (Ethos Wines Group) Measuring inflation rates of five US income groups from 1948 through 2017 using a stable consumable good: Champagne
Giovanni Sogari (University of Parma),Gnel Gabrielyan (Cornell U), Cristina Mora,Davide Menozzi (University of Parma)
An application of the choice-based conjoint analysis to study wine consumers and the role of sustainability communication
Daniel Moscovici (Stockton U), Radu Mihailescu (Stenden U), Lionel Valenzuela(U Técnica Federico Santa Maria), Ade-line Alonso Ugaglia (Bordeaux Sciences Agro), Jeff Gow (U of S Queensland)
Can consumers distinguish between environmental wine certifications? Choosing between biodynamic, Fair Trade, natural, organic and sustainable
Evelyne Resnick (ISG Business &Management, Bordeaux)
American wine start-ups, a business model of innovation for the French wine industry?
10:30 –11:00 Coffee Break
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11:00 – 12:30Statler Hall Room 196
Session #4A: Regional MarketsChair: Alexandre Mondoux, U of Applied Sciences Western Switzerland – Changins
Eddie Wong (ChinaWineBusiness.com) The current wine market position of China and its future
Gregory Whitten (Les Climats Imports) Examining Asian wine preferences and their tie to cultural differences between Japan and China and how they will affect regionalproduction and exports?
Lisa Yip, Haiyan Song (Hong Kong Polytechnic U), Steve Charters (Burgundy School of Business)
The Millennial Chinese preferences on domestic against imported wines
Alexandre Mondoux (U of Applied Sciences Western Switzerland–Changins)
Scenarios and prospects for the Swiss wine market
Paul Masson (Weatherstone Consulting) Challenges for Ontario’s wine market: changing industrial structure and evolving consumer regulation
11:00 – 12:30Statler Hall Room 396
Session #4B: Geography, Clusters, InnovationChair: Eric Stuen, University of Idaho
Elizabeth Dobis, Stephan Goetz(Pennsylvania State Univ), Anil Hira (Simon Fraser Univ), Paul Gottlieb (Rutgers University), Neil Reid (Univ of Toledo)
Grapes and wineries in the United States: geographic location and industrial colocation
Eric Stuen, Jon Miller, Daniel Hickman, Haifeng Liao (Univ of Idaho)
Winery clustering: Close to the vine or to other sources of cost advantage?
Samson Zadmehran, Etienne Montaigne(MOISA Montpellier), Alfredo Coelho(Bordeaux Sciences Agro)
Land market and crowdfunding: Impact and challenges of alternative financing in French wine estates
Lee Cartier (Okanagan College, Canada), Svan Lembke (Univ of British Columbia Okanagan, Canada), Joanna Fountain (Lincoln U, New Zealand), Nicholas Cradock-Henry (Manaaki Whenua–Landcare Research, NZL), Leo-Paul Dana (Montpellier Business School)
Toward an understanding of industry cluster development among New World wineries: a comparative study of the Okanagan Valley, Canada and the Waipara region, New Zealand
Jason Franken (Western Illinois University), Miguel Gomez (Cornell University), R. Brent Ross (Michigan State University)
Social capital and entrepreneurship in emerging wine regions
Gustavo Ferro, Julio Elías (Universidad del CEMA, Argentina)
Understanding Innovations and the diffusion of knowledge in New World wines: Conceptual and experimental innovations in Argentina
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11:00 – 12:30Statler Hall Room 198
Session #4C: Consumers & MarketingChair: Bradley Rickard, Cornell University
Gerhard Raab, Edith Rüger-Muck, Peter Merdian (Univ Ludwigshafen)
How web design manipulations change customers’ visual perception of a web shop:an eye tracking study
Damien Wilson (Sonoma State University), Don White, John Lawlor (Label Analytics)
How product involvement affects consumer purchase decision time for acceptable wine brands
Robin Back (U of Central Florida), Linda Lowry (U of Massachusetts Amherst)
The effects of a winemaker dinner on brand perception and purchasing behavior
Kathryn LaTour (Cornell University), Roger Noujeim (QUINI)
Introducing a new tool for assessing consumer tasting: Elevating consumer engagement and facilitating market insights
Emiliano C. Villaneuva (Eastern Connecticut State Univ), J. Sebastian Castillo-Valero, Maria Carmen Garcia-Cortijo (Univ of Castilla-La Mancha)
Wine consumer profiles from producing and importing countries in Europe are different
Bradley Rickard (Cornell University), Francois Durrieu, Renaud Lunardo(KEDGE Business School Bordeaux)
Wine labels that pay off: The role of processing fluency and risk-propensity in the effects of wine labels on consumers’ purchase intentions and willingness-to-pay
12:30 –14:00 Warren Hall, Room 401 Lunch Break
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14:00 –15.00 Statler Hall Room 196
PLENARY SESSIONChair: Gary Thompson, Cornell University
The Finger Lakes Wine RegionA Panel Discussion with Winery Owners and Managers
15:00 –15:30 Coffee Break
15:30 –17:00 Statler Hall Room 196
Session #5A: Experts & TastingChair: Denton Marks, U of Wisconsin-Whitewater
Denton Marks (University of Wisconsin-Whitewater)
Wine vendors as surrogate experts
Don Cyr, Lester Kwong, Ling Sun (Brock University)
Who will replace Parker? A copula function analysis of Bordeaux en primeur wine raters
Kuan-Ju Chen, Jill J. McCluskey(Washington State University)
Impacts of expert information on prices for an experience good across product quality segments: Tasting notes and wine prices
Neal Hulkower (McMinnville, OR) How to decide how to decide
Jeffrey Bodington (Bodington & Co.) Wine, women and men: Large sample resultsKevin Capehart (California State University, Fresno), Elena Berg (American University of Paris)
Fine Water: A blind taste test
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15:30 – 17:00Statler Hall Room 396
Session #5B: Trade & GlobalChair: Jean-Marie Cardebat, University of Bordeaux
Sofia Gouveia, Leonida Correia, Patrícia Martins (U Trás-os-Montes and Alto Douro)
European wine export cycles
Jean-Marie Cardebat, Olivier Bargain, Raphael Chiappini (U of Bordeaux)
International wine trade: A prospective approach based on Porter’s diamond
Olivier Bargain, Antoine Pagaud(University of Bordeaux)
From Kanpai to Banzaï: The determinants of sake exports since 2001
Sofia Gouveia, Anthony Macedo, João Rebelo, Tânia Gonçalves (University of Trás-os-Montes and Alto Douro)
Worldwide demand for wine and correlated alcoholic beverages, 2010-2021
Ken Clements, Haiyan Liu (University of Western Australia)
Understanding alcohol consumption across countries
Marcelo Bianconi (Tufts University), Günter Schamel, Stefan Franz Schubert(Free University of Bozen-Bolzano)
Alpha returns in publicly traded wine and spirit companies worldwide
15:30 – 17:00Statler Hall Room 198
Session #5C: Consumer PreferencesChair: Alex Susskind, Cornell University
Riccardo Vecchio, Luigi Cembalo (U of Naples Federico II, Italy), Marco Lerro (Uof Sannio, Italy), Jeanette Klink-Lehman, Ching-Hua Yeh, Monika Hartmann (U of Bonn, Germany)
Consumer preferences for CSR wines: An exploratory analysis in Italy and Germany
Julien Couder, Pierre Valette-Florence (CERAG, Grenoble, France)
Wine and its evocation: what wine evoke? An exploratory qualitative study of the sense of wine consumption
Alex Susskind (Cornell University) The impact of information disclosure on consumer behavior: Do calorie labels on restaurant menus influence beverage choice?
Cristina Mora, Giovanni Sogari, Umberto Massa Saluzzo, Silvia Turani, Davide Menozzi (University of Parma, Italy)
Habits, attitudes and credence towards wine. Where and how do Italian millennials’ wine consumers find the information they need?
Luca Rossetto, Samuele Trestini (University of Padova, Italy)
The loyalty structure of the Prosecco brand in Italy
Claudia Bazzani, Roberta Capitello, Diego Begalli (University of Verona, Italy)
Consumer preferences and perceptions of rosé wine in out-of-home consumption situations in Italy
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During all Coffee BreaksFoyer AUDITORIUM
Poster Session
Samantha Adams (Rhode Island College) Perceived value of luxury wine. Is the high price tag indicative of quality?
17:30 – 23:00 Gala Dinner Cruise on Seneca Lake
Buses depart StatlerHall at 17:30, with a pick-up in downtown Ithaca116 E Green St/Public Library at 17:50
Return to Ithaca at approximately 23:00, with stops in downtown Ithaca116 E Green St/Public Libraryand Statler Hall
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JUNE 13
JUNE 14
Finger Lakes Winery ToursBusses depart Statler Hall at 08:50 and downtown Ithaca
16 E Green St/Public Libraryat 09:10.
Lunch at Ravines Wine CellarsAfter lunch the three tours depart Ravines for:
Tour 1: Keuka Lake WineriesDr. Konstantin Frank and Heron Hill Winery
Tour 2: West Seneca Lake WineriesFox Run Vineyards and Hermann J. Wiemer Vineyard
Tour 3: East Seneca Lake WineriesBoundary Breaks Wine and Lamoreaux Landing Wine Cellars
Return to Ithaca at approximately 18:00, with stops in downtown Ithaca116 E Green St/Public Library and Statler Hall.
Picnic lunch and walking tour at Taughannock Falls State Park followed by a Cidery visit
Busses depart Statler Hall at 10:10 and downtown Ithaca at 10:30.Return to Ithaca at approximately 16:00 with stops in downtown Ithaca
116 E Green St/Public Library and Statler Hall.
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Bloomer Creek VineyardBoundary Breaks Wine
Forge Cellars,Fox Run Vineyards
Herman J Wiemer VineyardHeron Hill Winery
Hosmer Estate WineryInspire Moore Finger Lakes Winery and Vineyard
Lamoreaux Landing Wine CellarsRed Newt Cellars
Ryan William VineyardShaw Vineyard
Silver Thread VineyardTrestle Thirty One
Weis Vineyard
Billsboro WineryZugibe VineyardsIdol Ridge Winery
Captain Bill's Seneca Lake Cruises
