H Media Corporate Profile

8/8/2019 H Media Corporate Profile

1/8

MEDIA HOUSE FOR HALAL TRENDS

C O R P O R A T E P R O F I L E


2/8

To communicate Halal & Thoyyib to the masses

To strengthen Halal as an all-encompassing parameter

To protect all stakeholders of Halal : consumer, industry, authority

To nurture sustainable development of local and global Halal industry

To position Malaysia as the global centre of Halal market know-how

O b j e c t i v e s

M i s s i o n

To provide real, tangible benefit to all stakeholders within the global Halalsupply chain


3/8

Consumer

IndustryProduct

Awareness of whats out there. The

issues, the challenges, the accepted

standards, and why these have an

impact on their daily lives.

Branding as a Shariah-compliantbusiness. Image, acceptance and

the perceived trust from the people

that matters the customers.

Verification of being 100%Halal. Tools and systems to

ensure and strengthen Halal

integrity.

The people will

believe what the

media tells them they

believeGeorge Orwell

All credibility, all

good conscience, all

evidence of truth

come only from the

senses.

Friedrich Nietzsche

HalalStatusHalal Status Verification System

www.halalstatus.my

G a m e p l a n


4/8

Halal Media Who: Target audience: Consumers, Academicians

What: A platform to communicate Halal to the masses

Where: Traditional Media: The Halal Media magazine (WIP)New Media: HalalMedia portal (up and running)

Existing channels: Global, Malaysia, Indonesia

Future: Brunei, Mindanao, Turkey

Why: Awareness, one-stop resource centre, branding

Halal SME Who: Target audience: Industry, Micro, Small & Medium-

sized Enterprises

What: Global business directory, with a difference.

Where: Traditional Media: The International Halal SMEDirectory (WIP)New Media: HalalSME portal (up and running)

Specialised channels: Agriculture, Manufacturing,

Services, Tourism, Finance

Why: Promotion, resource centre of company profiles,marketing and branding

Halal Status Who: Target audience: Consumer, entire Halal industry

supply chain

What: A web-based system to verify status of Halalproducts

Where: Traditional Media: Integrated into The InternationalHalal SME Directory as Featured Products (WIP)

New Media: HalalStatus portal (WIP)

Mobile: Apps to integrate to mobile devices (WIP)

Why: To enhance overall integrity of Halal certification

and logo, protect Halal consumers, protect Halalindustry

M e d i a P l a t f o r m s


5/8

S p e c i a l F o c u s : P r i n t

The International Halal SME

Report & Directory

- The definitive guide for global Halal industry

- Annual, 200+ pages of premium SME listing with in-

depth industry reports, including:

- Halal industry global outlook report, Sectional reports

(five key channels across the Halal value chain),

Regional highlights, New markets & Trends, Statistics- Full page Featured listing and Basic listing of Halal

Captains, Businesses and SMEs from around the

world

- Launch and distributed during MIHAS and retail

outlets, circulation 10,000 copies, with selectdistribution channels in ten countries, international

Halal trade shows and partner events.

- Strategic and Corporate Partnership opportunities

available.


6/8

S p e c i a l F o c u s : P o r t a l s

HalalSME.com- One-stop global directory for local Halal businesses and

products

7-tab Profile Page for Featured SME, incl. Review, Co.

Info, Products, Press, Gallery, Connect, Rate

- Exploiting the Internets search engine rank optimization

via SEO/SEM

- Future plans include data warehousing capabilities for

global Halal products and businesses, plus mobile

integration and community participation.

HalalMedia.my- Latest news, updates and upcoming trends within global

Halal industry

- Halal by Geography, Halal by Sector, Halal by Lifestyle,

Why Halal

- Covering each Halal supply chain that matters, providing

balanced view for Halal markets

- Future plans include video and broadcasting outlet, plus

podcast and radio channels, driven by strong community

participation.


7/8

P o r t f o l i o

Communications

Editorial and publishing (print and

web)

Marketing and branding

Public and Media relations

Media

Creative design elements

Advertisements, TVC

Corporate and promo video

Display items; packaging

Consulting

Web 2.0, SEO/SEM

Product Promotions

Events

Training

Seminar

Conference

Forum

Other Specialties


8/8

C o n t a c t

Kamarul Aznam KamaruzamanManaging Editor

+6012-634 6760

[email protected]

www.linkedin.com/in/kamarulaznam

Visit us at:

www.hmedia.my

www.halalsme.com

www.halalmedia.my

www.twitter.com/halalmedia

www.apps.facebook.com/myhalalmedia

Thinking of Penetrating the

Global Halal Market?Get your messages across correctly to the global

Halal consumers.From PR and magazines to websites, packaging

and events, our range of

niche media solutions will attract targeted

Halal audience to your business.

Because Halal isnt just your typical market.

Documents

H Media Corporate Profile