H BoutiqueYour story starts here

An inevitable Beginning to a life long relationship

with jewelry

A certain maturity + status symbol

Your first steps into jewelry and the story brought with it will start here.

People haven’t had a good experience with jewelry.

H Boutique brings that to you.

High quality products that college students can begin their life stories with.

vs. small cheap gifts

Your story starts here.

because to us jewelry brings...

Mediums

?Facebook + Twitter

Photographer + Picture wall

Bracelets + Poster

Obje

ctiv

eBring H Boutique to the U of O

Raise awareness of H boutique among college students

Create incentives to travel to H boutique

Audience

The two largest potential audiences for our H Boutique promo event will be

AudienceAudience

AudienceAudienceAudience

international students and

greek life studentsBuying from H Boutique can represent more than just a piece of jewelry, it represents the story that the student had here and their inevitable

beginning with a life long relationship with jewelry.

Tactics#1

H boutique will set up a booth on the Friday of the On The Rocks showing.

On the rocks will help raise awareness about H Boutique by making a public announcement to

the crowd + sing.

H Boutique will pass out wristbands with their new tagline “Your story starts here”

on the rocks

Wristbands $90, OTR $500 Posters: $40 for 200 posters

wristbandsCustom designed silicone

wristbandsTo help promote the event

Tactics#2

H Boutique will sponsor an event with the International Student Association (ISA).

all students are invited to attend, especially international students.

captured by a professional photographer with an H Boutique backdrop, furthering the

mentality that “Your story starts here.”

Sponsor isa event

ISA Ballroom Event: $850

Tactics#3

Fraternity and Sorority will co-host and h boutique will sponsor a dance on campus.

Captured by a professional photographer with a H Boutique designed backdrop with a photobooth

available in the dance .

furthering the mentality that “Your story starts here.”

Sponsor greek event

Greek Event: $1000

Tactics#4

H Boutique will have a booth during the ASUO Street Faire.

The booth will have a picture wall of the past events, showing students and their interactions

with H boutique.

builds a relationship between students and H Boutique + create an incentive to visit the store.

Street fairebooth

Street Faire: Remaining Budget (Optional)

picture wall + creates an incentive to

visit the store

Presents

A classic ball brought to you by

H boutiqueOctober 15, 2012

Your Story Starts here

Presents

A classic ball brought to you by

H boutique

Your story starts here

October 15, 2012

Presents

A classic ball brought to you by

H boutiqueOctober 15, 2012

Your story starts here

Presents

A classic ball brought to you by

H boutique

Your story starts here

October 15, 2012

Com

mun

icat

ion ?

Med

ium

s

Facebook + Twitter

Pictures + Picture wall

Capturing the experience and the students story with h boutique ANd

providing live updates of the event + styling tips & unique products.

Photobooths located at the events to capture the students story + Professional

photographers capturing the story of the event. Have a Photo wall set up at the

street Fair to drive students into their booth.

Bracelets + Poster Custom made silicone bracelets with H Boutique and their slogan written on them.

Posters will also be posted around campus to advertise the events creating aesthetic

imagery and appeal to the event.

BUDGET $$$budget allocation

Marketing Quantity Price Costwristbands

postersisa bal

frat/sorority danceOn the rocks

Total cost

$130$40$850$1000$500

$2,520

1000200

$0.13$0.20

ISA EVENT budgetMarketing Quantity Price Cost

DJPhotographer

backdropdecorations

catering

Total cost

$300$0

$100$200$250

$850

Greek dance budgetMarketing Quantity Price Cost

SponsorshipPhotographer

backdropphotoboothdecorations

Total cost

$300$100$100$300$200

$1000

Event Goals

Attendance at GREEK event: 500-600

Attendance at ISA event: 200

Attendance at OTR: 100

Get over 500-1,000 likes on the Facebook page

Get 300-500 twitter followers

Get 200+ tags on Facebook

+

QUESTIONS?