H Boutique

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This is an example of the slides and designs developed for the Harry Riches Promotional Event Competition. The competition was put on by

Text of H Boutique

  • H BoutiqueYour story starts here

    An inevitable Beginning to a life long relationship

    with jewelry

  • A certain maturity + status symbol

    Your first steps into jewelry and the story brought with it will start here.

    People havent had a good experience with jewelry.

    H Boutique brings that to you.

    High quality products that college students can begin their life stories with.

    vs. small cheap gifts

    Your story starts here.

    because to us jewelry brings...

  • Mediums

    ?Facebook + Twitter

    Photographer + Picture wall

    Bracelets + Poster

  • Obje

    ctiv

    eBring H Boutique to the U of O

    Raise awareness of H boutique among college students

    Create incentives to travel to H boutique

  • Audience

    The two largest potential audiences for our H Boutique promo event will be

    AudienceAudience

    AudienceAudienceAudience

    international students and

    greek life studentsBuying from H Boutique can represent more than just a piece of jewelry, it represents the story that the student had here and their inevitable

    beginning with a life long relationship with jewelry.

  • Tactics#1

    H boutique will set up a booth on the Friday of the On The Rocks showing.

    On the rocks will help raise awareness about H Boutique by making a public announcement to

    the crowd + sing.

    H Boutique will pass out wristbands with their new tagline Your story starts here

    on the rocks

    Wristbands $90, OTR $500 Posters: $40 for 200 posters

  • wristbandsCustom designed silicone

    wristbandsTo help promote the event

  • Tactics#2

    H Boutique will sponsor an event with the International Student Association (ISA).

    all students are invited to attend, especially international students.

    captured by a professional photographer with an H Boutique backdrop, furthering the

    mentality that Your story starts here.

    Sponsor isa event

    ISA Ballroom Event: $850

  • Tactics#3

    Fraternity and Sorority will co-host and h boutique will sponsor a dance on campus.

    Captured by a professional photographer with a H Boutique designed backdrop with a photobooth

    available in the dance .

    furthering the mentality that Your story starts here.

    Sponsor greek event

    Greek Event: $1000

  • Tactics#4

    H Boutique will have a booth during the ASUO Street Faire.

    The booth will have a picture wall of the past events, showing students and their interactions

    with H boutique.

    builds a relationship between students and H Boutique + create an incentive to visit the store.

    Street fairebooth

    Street Faire: Remaining Budget (Optional)

  • picture wall + creates an incentive to

    visit the store

  • Presents

    A classic ball brought to you by

    H boutiqueOctober 15, 2012

    Your Story Starts here

  • Presents

    A classic ball brought to you by

    H boutique

    Your story starts here

    October 15, 2012

  • Presents

    A classic ball brought to you by

    H boutiqueOctober 15, 2012

    Your story starts here

  • Presents

    A classic ball brought to you by

    H boutique

    Your story starts here

    October 15, 2012

  • Com

    mun

    icat

    ion ?

    Med

    ium

    s

    Facebook + Twitter

    Pictures + Picture wall

    Capturing the experience and the students story with h boutique ANd

    providing live updates of the event + styling tips & unique products.

    Photobooths located at the events to capture the students story + Professional

    photographers capturing the story of the event. Have a Photo wall set up at the

    street Fair to drive students into their booth.

    Bracelets + Poster Custom made silicone bracelets with H Boutique and their slogan written on them.

    Posters will also be posted around campus to advertise the events creating aesthetic

    imagery and appeal to the event.

  • BUDGET $$$budget allocation

    Marketing Quantity Price Costwristbands

    postersisa bal

    frat/sorority danceOn the rocks

    Total cost

    $130$40$850$1000$500

    $2,520

    1000200

    $0.13$0.20

  • ISA EVENT budgetMarketing Quantity Price Cost

    DJPhotographer

    backdropdecorations

    catering

    Total cost

    $300$0

    $100$200$250

    $850

    Greek dance budgetMarketing Quantity Price Cost

    SponsorshipPhotographer

    backdropphotoboothdecorations

    Total cost

    $300$100$100$300$200

    $1000

  • Event Goals

    Attendance at GREEK event: 500-600

    Attendance at ISA event: 200

    Attendance at OTR: 100

    Get over 500-1,000 likes on the Facebook page

    Get 300-500 twitter followers

    Get 200+ tags on Facebook

    +

  • QUESTIONS?