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ASSIGNMENT

RURAL MARKETING

GYANDOOT

Group members,

VIBIN A S

BIBIN K BABY

RENJITH MURALI

AJAI K G

APARNA VIJAYAN

RENIL ROY

AISWARYA T B

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INTRODUCTION

Gyandoot is an Intranet based Government to Citizen (G2C) service delivery portal

commissioned in Dhar district of Madhya Pradesh (a state in central India) in January

2000.Gyandoot aims to create a cost-effective, replicable, economically self-reliant and

financially viable model for taking the benefits of Information and Communication

Technology (ICT) to the rural masses. This is expected to lead to enhanced participation

by citizens/government in community affairs through creative uses of ICT and also

ensure equal access to emerging technologies for the oppressed and exploited segments

of the society .Gyandoot is managed by a society called Gyandoot Samiti registered

under Madhya Pradesh Societies Registration Act. The District Collector is President of

the Samiti. The CEO of Zilla Panchayat (an officer of the Indian Administrative service,

IAS) assists the president as Secretary and the various departmental heads as members

of the Samiti. The operational team of Gyandoot Samiti consists of a Project Manager,

an Assistant Project Officer, a Technical Head (the District Information Officer) and

four computer operators. The services offered by Gyandoot encompass a wide range ofgovernment departments (Zilla Panchayat, Civil supplies, Regional transport office,

etc.) and can be accessed from any Gyandoot kiosk (soochanalaya) by any citizen, on

payment of a nominal transaction fee. The district Dhar, in which Gyandoot is

implemented, is a typical tribal and backward district of IndiaThe Governance

Knowledge Sharing Program (GKSP) initiative of the World Bank commissioned the

Centre for Electronic Governance at the Indian Institute of Management (CEGIIMA) to

carry out a Cost-Benefit evaluation study of Gyandoot.

OBJECTIVES OF GYANDOOT

To ensure equal access to emerging technologies for marginalized segments ofthe society.

To create a cost-effective, replicable, economically self-reliant and financiallyviable model for taking the benefits of IT to the rural masses.

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To implement a new grass-roots entrepreneurial model with the participation ofgroups of non-traditional entrepreneurs.

To provide self-employment through entrepreneurship to local rural youth. To improve the quality, speed and sensitivity of the state delivery apparatus

towards the needs of local citizen-customers.

To impact IT on the government-citizen interfaces as the thrust area, so that thebenefits of the knowledge economy directly reach the marginalized have-nots

and know-nots.

To search for the potential of rural markets in the digital domain. To analyze the processes and modalities involved in the socio-cultural

environment while taking technology to the deprived communities.

WORKING OF GYANDOOT

The Gram Panchayat or Janpad Panchayat has provided the physical space, invested in

hardware and other infrastructure, which is then operated by a trained person, called the

soochak. A local entrepreneur who has applied and got registered as a soochanalaya

owner, and made all the investments (may have taken a loan from the government).

Such Soochaks are expected to pay Rs.5000 to Gyandoot Samiti every year. This is

known as the Entrepreneurial model.

SERVICES OFFERED BY GYANDOOT

The site has planning following services to offer in addition to the hope that ithas generated by networking, the first district in the state of Madhya Pradesh :

1. Commodity/Mandi Marketing Information System.2. Income Certificate.

3. Domicile Certificate (mool niwasi ).

4. Caste Certificate.

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5. Landholder's passbook of land rights and loans (Bhoo adhikar evam rin

pustika).

6. Rural Hindi e-mail.

7. Public Grievance Redressal (Shikayat Nivaran)

8. Forms of Various Government Schemes.

9. Below Poverty Line Family List.

10. Employment news.

11. Rural matrimonial (Vivah Sambandh).

12. Rural Market (Gaon ka Bazaar).

13. Rural News Paper (Gram Samachar).

14. Advisory module (Salahkar)

15. E-education.

16. General Provident Fund

EXPANSION OF GYANDOOT

Some fundamental guidelines were framed for future expansion.Centers to be opened

only in the villages where local telephone exchange is near and fair connectivity, New

centres to be created through private investment. New services and facilities to be

introduced in phased manner.

PROBLEMS/WEAKNESS

1. Unresolved Grievances2. Update of mandi prices not timely3. Lack of English language skills4. Neglect of service delivery due to hyped publicity5. Delay in service delivery6. Perceived backlash from officials7. Inefficiencies in service delivery8. New requirement of travel to Janpad Panchayat9. Soochanalay is too far.

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SUCCESS

GYANDOOT has fully succeeded in generating awareness. Youth are excited

about the new employment opportunities arising out of ICT. Government

officials feel that Gyandoot has improved their accountability The revenue

generated from the Gyandoot services is grossly inadequate to breakeven.

AWARDS

Gyandoot was also awarded CSI-TCS National IT award for the best IT usage,instituted by the Computer Society of India for the year 2000.

STOCKHOLM CHALLENGE AWARD 2000 Sir Ratan Tata Trust Healthy Child Competition granted finance for children

education.