GUIDELINES FORDESIGNATION & LOGO USE

CONTENTS

WHAT DO THE MEMBER, CLHMS™ AND GUILD™ LOGOS SIGNIFY? ................................ 3

USE OF THE MEMBER RECOGNITION......................................................................................................... 4WHO MAY PROMOTE THEMSELVES AS AMEMBER OF THE INSTITUTE FOR LUXURY HOME MARKETING™?........................... 4PROPER USE IN TEXT .......................................................................................................................................................... 4PROPER USE OF THE LOGO GRAPHICS......................................................................................................... 5

USE OF CLHMS™ DESIGNATION............................................................................................................................. 6WHO MAY PROMOTE THEMSELVES AS ACERTIFIED LUXURY HOME MARKETING SPECIALIST™? ............................................................ 6PROPER USE IN TEXT .......................................................................................................................................................... 7PROPER USE OF THE LOGO GRAPHICS......................................................................................................... 8

USE OF GUILD™ RECOGNITION............................................................................................................................. 9WHO MAY PROMOTE THEMSELVES AS A GULD™ MEMBER?.............................................. 9PROPER USE IN TEXT ........................................................................................................................................................ 10PROPER USE OF THE LOGO GRAPHICS........................................................................................................ 11

GRAPHICS FILES & FORMATS................................................................................................................................... 12

REPRODUCTION & COLOR.......................................................................................................................................... 14

WHAT DO THE MEMBER, CLHMS™ AND GUILD™ LOGOS SIGNIFY?

MEMBER OF THE INSTITUTEA Member of The Institute:• Is a licensed real estate professional• Has fulfilled the educational requirement by successfully com-

pleting The Institute’s training• Has an active membership account1 with The Institute

CLHMS™ DESIGNATIONA Certified Luxury Home Marketing Specialist™ designated Member:• Has fulfilled the educational requirements by completing The

Institute’s training• Has submitted their CLHMS™ Application and met the applica-

tion sales performacnce requirements• Has an active membership account1 with The Institute

GUILD™RECOGNITIONA GUILD™ recognized Member: • Has fulfilled the educational requirements by completing The

Institute’s training• Has preivously been awarded the CLHMS™ designation• Has submitted their GUILD™ Application and met the applica-

tion sales performacnce requirements• Has an active membership account1 with The Institute

1 *In order to remain active, memberships must be renewed by paying memebrship dues.

H

OME M AR K ETING

INSTITUTE FOR LUXUR

Y

“Sally is a Member of The Institute for Luxury Home Marketing. As an Institute Member, she is part of an international network...”

“As a Member of The Institute for Luxury Home Marketing, Sally is part of an international network of real estate professionals who specialize in the luxury market.”

Examples of Misuse:“Sally Salespro is a Member of The Institute for Luxury Homes.”“Sally Salespro is a Member of The Luxury Homes Institute.”“Sally Salespro is a Member of The Luxury Institute.”“Sally Salespro is a Member of The Luxury Homes Institute.”“Sally Salespro is a Luxury Home Marketing Member.”

H

OME M R K ETING

INSTITUTE

USE OF THE MEMBER LOGO

WHO MAY PROMOTE THEMSELVES AS A MEMBER OF THE INSTITUTE FOR LUXURY HOME MARKETING?

Only licensed real estate professionals who have fulfilled the educational requirement by successfully completing The Institute’s training, and who have maintained an active membership account may promote themselves as a Member of The Institute.

FOR LUXURY

PROPER USE OF MEMBER IN TEXT

The phrase, "Member of The Institute for Luxury Home Marketing" may be used in text to describe a licensed real estate professional who has met The Institute's education requirement. The phrase should be clearly associated with the individual Member it references. In subsequent uses in the same text, phrases like "Institute Member" may be used.

Examples of Correct Use:

F

PROPER USE OF THE MEMBER LOGO

The logo graphics must be clearly associated with the name of the member in good standing who has earned it.

When used on team, company, or any materials which feature more than one individual agent, this is typically achieved by putting the logo in close proxim-ity to the name or photograph of the member who holds it.

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

H

OME M AR K ETING

INSTITUTE FOR LUXUR

Y

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

H

OME M AR K ETING

INSTITUTE FOR LUXUR

Y

CORRECT USE

MISUSE

USE OF THE CERTIFIED LUXURY HOME MARKETING

SPECIALIST™ DESIGNATION LOGO

WHO MAY PROMOTE THEMSELVES AS ACERTIFIED LUXURY HOME MARKETING SPECIALIST™?

An active Member who has fulfilled the designation application sales performance requirements and has been approved for the Certified Luxury Home Marketing Specialist™ designation may promote herself/himself as such and may use the Certified Luxury Home Marketing Specialist™ logos.

CERTIFIED LUXURY HOME MARKETING SPECIALIST™ DESIGNATIONThe designation is a registered trademark (U.S. Reg. No.#3707746), owned by The Institute for Luxury Home Marketing.

The authorized use of this designation certifies the licensed real estate professional:• Has fulfilled the educational requirement• Has applied for and been awarded the CLHMS™ designation• Is an active Member of The Institute for Luxury Home Marketing

The Certified Luxury Home Marketing Specialist™ designation and CLHMS™ logos may only be used as described in this document.

The unauthorized use of this mark is professional misrepresentation, in-fringement of our federally registered trademark, a violation of the Code of Ethics and Standards of Practice of the NATIONAL ASSOCIATION OF REAL-

TORS®, Article 12, and is punishable by law.

PROPER USE OF THE DESIGNATION IN TEXT

The designation mark must be clearly associated with the name of the active Member who has earned the designation. The standard practice in text is to list multiple designations or certifications in alphabetical order.

The CLHMS™ mark must be clearly associated with the individual(s) who has been approved for the designation. The CLHMS™ mark must appear in all capital letters and without periods between the letters.

Examples of Correct Use for Signature:Sally Salespro, CLHMS™Sally Salespro, Certified Luxury Home Marketing Specialist™

Examples of Signature Misuse:Sally Salespro, clhmsSally Salespro, C.L.H.M.S.

CLHMS™ must be listed after individual names of the designation-approved Member. If not all of the individuals listed on the team are CLHMS™ the team cannot be listed as having the designation.

Example of Correct Use for teams with one designee:Sally Salespro, CLHMS™

& Tina Sellsalot

Example of Misuse for teams with one designee:Sally Salespro & Tina Sellslot, CLHMS™

The designation may be used after a list of names only if ALL of the individuals listed have earned the designation and have an active membership account:

Examples of Correct Use for multiple designees:Sally Salespro & Susie Salespro, CLHMS™

Sally & Susie Salespro, Certified Luxury Home Marketing Specialist™

CLHMS™ designees may not own, use an e-mail address, or internet domain name that includes the CLHMS mark.

Examples of Email & Website Misuse:Sally.Salesproclhms@email.comSally@SalesproCLHMS.comwww.SalesproCLHMS.com

PROPER USE OF THE CLHMS™ LOGO

The logo graphics must be clearly associated with the name of the member in good standing who has earned it.

When used on team, company, or any materials which feature more than one individual agent, this is typically achieved by putting the logo in close proxim-ity to the name or photograph of the member who holds it.

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

CORRECT USE

MISUSE

USE OF THE GUILD™ RECOGNITION LOGO

WHO MAY PROMOTE THEMSELVES AS AGUILD™ MEMBER?

Only active Members who has fulfilled the GUILD™ Application sales performance re-quirements and have been approved for the GUILD™ recognition may promote herself/himself as such and may use the GUILD™ logos.

GUILD™ RECOGNITIONThe recognition is a registered trademark (U.S. Reg. No.#3626521), owned by The Institute for Luxury Home Marketing.

The authorized use of this designation certifies the licensed real estate professional:• Has fulfilled the educational requirement• Has applied for and been awarded the CLHMS™ designation• Has applied for and been awarded the GUILD™ recognition• Is an active Member of The Institute for Luxury Home Marketing™

The GUILD™ recognition and GUILD™ logos may only be used as described in this document.

The unauthorized use of this mark is professional misrepresentation, in-fringement of our federally registered trademark, a violation of the Code of Ethics and Standards of Practice of the NATIONAL ASSOCIATION OF REAL-

TORS®, Article 12, and is punishable by law.

PROPER USE OF THE RECOGNITION IN TEXT

The designation mark must be clearly associated with the name of the active Member who has earned the designation. The standard practice in text is to list multiple designations or certifications in alphabetical order.

GUILD™ must be clearly associated with the active Member(s) who has been approved for the recognition. The GUILD™ mark must appear in all capital letters and without periods between the letters.

Examples of Correct Use for Signature:Sally Salespro, GUILD™

Examples of Signature Misuse:Sally Salespro, guildSally Salespro, G.U.I.L.D.

GUILD™ must be listed after individual names who have been awarded the recog-nition and are active Members. If not all of the individuals listed on the team are GUILD™ Members they may not use the mark:

Examples of Correct Use for teams with one approved GUILD™ Member:Sally Salespro, GUILD™

& Tina Sellsalot

Example of Misuse for teams with one approved GUILD™ Member:Sally Salespro & Tina Sellslot, GUILD™

The designation may be used after a list of names only if ALL of the individuals listed have earned the designation and have an active membership account:

Examples of Correct Use for multiple designees:Sally Salespro & Susie Salespro, GUILD™

GUILD™ Members may not own, use an e-mail address, or internet domain name that includes the GUILD™ mark.

Examples of Email & Website Misuse:Sally.Salesproguild@email.comSally@SalesproGUILD.comwww.SalesproGUILD.com

PROPER USE OF THE GUILD™ LOGO

The logo graphics must be clearly associated with the name of the member in good standing who has earned it.

When used on team, company, or any materials which feature more than one individual agent, this is typically achieved by putting the logo in close proxim-ity to the name or photograph of the member who holds it.

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

The Salespro-Sellsalot Team

Sally Salespro Tina Salesalot

CORRECT USE

MISUSE

GRAPHICS FILES & FORMATS

Logos files are available for download on the Personal Branding page of the Marketing Yourself section of the self-service Members Only portal on our website. There are multiple versions of most logos available, suitable for reproduction in color and black and white, in print and on the web.

Each logo is provided in the following formats:

EPS FORMAT (.EPS)

The EPS format is for applications that require high-resolution artwork for reproduction (anything that is press printed or for large-scale projects such as banners or signage). Your web designer can also use them as “master files” for conversion.

EPS logos can be proportionally scaled (enlarged and reduced) without degradation in quality. EPS files can be imported into, or opened by, page layout and illustration software such as Adobe Illustrator®, Adobe Photoshop®, Adobe InDesign®, or Quark Xpress®. They can also be used in Microsoft Word® and Apple Pages®.

PNG FORMAT (.PNG)

The Small PNG files (125 pixels wide) are “screen resolution” and are suitable for digital use at the size you see them on the Member Logos page of our website.

The Large PNG files (600 pixels wide) are suitable for a variety of digital uses (e.g. internet use, email, slideshows and video presentations) as well as desk-top publishing type print use. These are likely the files you’ll want to use in any marketing pieces you design and print yourself.

PNG files can be proportionally reduced, but must not be enlarged because distortion of the logo will occur.

PNG logos can be opened by a wide variety of software.

REPRODUCTION & COLOR

LOGO SIZELogos can be used at any size as long as the text is legible. If the text is not legible, the logo is too small.

LOGO PRESENTATIONOther than scaling for size, the logos should not be modified.

All reproductions of the logo graphics must be made from original reproduction artwork provided by The Institute, and may only be used in the colors provid-ed, unless otherwise approved by The Institute.

Logos should not be used on background colors or patterns that interfere with the legibility of the logo.

Logos may not be screened, lightened, or used as a background for other text or graphics.

COLORSYour printer or designer may want to know what colors are used in the logos. The following colors are used in the logo graphics.