GRUPPO CAMPARI’S HISTORY

Campari was founded in 1860 - the year Gaspare Campari invented the bright red bittersweet aperitif in downtown Milan. From 1888 onwards, his successor and son, Davide Campari, developed and implemented an extensive campaign to grow the brand globally, featuring a winning marketing strategy; the creation of the first single-serve aperitif, Campari Soda, in 1932; and a patronage of the arts to enhance product promotion. In the 1960s, Gruppo Campari’s distribution power already reached over 80 countries. In the second half of the 1990s, the beverage industry was characterized by a strong M&A trend which led to the creation of corporations with global dimensions and remarkable portfolios appealing to a broad consumer dynamic. Therefore, Campari chose to expand not only via organic growth but also via external growth, turning from a single-brand company as late as 1995 to a multinational company with a solid and expansive portfolio with international appeal today.

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GRUPPO CAMPARI TODAY

Gruppo Campari today is a major player in the global branded beverage industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. The Group employs around 4,000 people and has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. Gruppo Campari is today the sixth-largest player worldwide in the premium spirits industry*. Shares of the parent company Davide Campari - Milano S.p.A. are listed on the Italian Stock Exchange since 2001.

* Source: Impact’s top 100 Premium Spirits Brands Worldwide by Company, February 2015

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Diageo Pernod Ricard Bacardi Ltd. Brown-Forman Beam Suntory

Gruppo Campari Contellation Brands E.&J. Distillers Mast-Jägermeister The Edrington Group

WORLDWIDE PRESENCE

Headquartered in Sesto San Giovanni (Milan), Gruppo Campari has its own distribution network in 19 countries. Since 2004, it dramatically strengthened its route-to-market from 5 to 19 in-market companies which account for 90% of Group revenues. The Group insourced bottling activities in the core US and Australia markets and globally increased its manufacturing plants from 8 in 2004 to 16 today: Italy (4), Greece, Scotland, Jamaica (3), Australia, Mexico, United States, Canada, Argentina, Brazil (2).

A strengthened route-to-market and product supply chain

2004 in-market companies Italy, Germany, USA, Brazil, Switzerland.

Additions since 2004 Austria, China, Argentina, Mexico, Ukraine, Belgium, Luxembourg, Australia, Russia, Jamaica, UK, Spain, Canada, Perù.

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GROWTH STRATEGY Gruppo Campari’s growth strategy aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions. Spirits are the company’s core business and where it focuses its acquisition efforts. The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets.

Drive faster growth of Top 5 Spirits Brands and incubate Potential Brands with best-in-class marketing, innovation and brand building

Generate steady growth in key local brands through periodical renewals

Leverage on rigorous cost discipline to reinvest savings into strategic brand building

Develop the Group’s presence in high potential markets

Seek acquisitions in markets where Gruppo Campari

controls its distribution

Acquire local brands with strong equity to build

new distribution platforms

Identify Specialty Brand with strong equity and pricing

power

Maintain financial

discipline

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Contract beverage Packer ** Distribution Company *

A HISTORY OF SUCCESSFUL ACQUISITIONS Gruppo Campari focuses its external growth efforts on spirits and the strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Campari has a significant track record of successful acquisitions, having executed 24 since 1995, for an overall value of more than € 2 billion.

1995 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Subsequently disposed ***

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GRUPPO CAMPARI’S BRAND PORTFOLIO

Vodka Aperitifs Whisky Rum Tequila Liqueurs /

Distillates / Others

Gin Ready to Drink

Sparkling Wines

Still Wines

Soft Drink

Gruppo Campari has a portfolio of over 50 premium and super premium brands in the following categories

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SKYY is the new world vodka, unafraid to stir

and shake things up. Unconditionally devoted to progressive thinking, SKYY Vodka revolutionized the

spirits industry with its proprietary quadruple

distillation and triple-filtration process.

Campari is a contemporary and charismatic classic.

Its vibrant red color and intense aroma

Are the base for some of the most famous cocktails

around the world. Campari is a worldwide icon of

passionate Italian style and excellence.

Wild Turkey is an American icon.

Under the stewardship of our Master Distillers Jimmy and Eddie Russell, our award

winning Kentucky Straight Bourbon Whiskey is revered

across the world. Our high rye mash bill, charred

barrels and longer aging guarantee a whiskey that’s big and bold,

yet incredibly smooth.

Aperol is the perfect aperitif: bright orange in color,

light and low in alcohol with a unique bitter-sweet taste.

Its signature drink, Aperol Spritz is #1 Italian Cocktail *,

the ultimate contagiously social drink.

For over 265 years we have been cultivating sugar cane and crafting

the finest rum on the Appleton Estate adding the warmth,

passion and the unique spirit of our Jamaica to every drop.

Appleton Estate is a truly beautiful rum – delicious and alive, vivid and deep

with flavour, complex and aromatic.

* Source: GfK Total Single Source Panel data - Italian market release 2014.2, processed by DCM S.p.A.

IRRESISTIBLY PROGRESSIVE RED PASSION BOTTLED BUT NEVER TAMED

3, 2, 1… APEROL SPRITZ! DISCOVER THE PLEASURE OF APPLETON ESTATE

INTERNATIONAL BRANDS Gruppo Campari international renowed brands include

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2014 FIGURES

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2014 FIGURES

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Strengthened global reach

A WELL BALANCED COCKTAIL FOR FUTURE GROWTH

Ranking based on Impact’s top 10 Premium Spirits Brands Worldwide by Company, February 2014

*

Increased business scale

Strongly positioned for future growth

Strong track record in acquisitions

Empowered brand portfolio

Sales in over 190 countries 90% of sales achieved in own route-to-market Increased in-market companies from 5 to 19 in the last 10 years

6th largest player worldwide in the premium spirits industry * 1.5 billion revenues in FY 2014 (doubled business scale in the last 10 years)

Growth Strategy leveraging on the expansion of the international footprint of own enriched brand portfolio and on external growth through acquisitions

Half of the revenue growth achieved via acquisitions 24 acquisitions and 6 disposals completed External growth strategy consistently executed over time

Portfolio of 50+ premium brands, covering the most attracting categories Strong focus on 5 top spirits brands Strong upside from high potential brands Marketing is our engine of growth

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SUSTAINABLE CAMPARI

Camparistas are the first ambassadors of our Group

around the world and one of the most important assets in assuring the success of

our business. Nurturing each unique talent

is crucial to embrace the challenges

and opportunities presented by the market.

Consumer safety and worker wellbeing

are key factors for Gruppo Campari’s business:

this is why Health and Safety in the workplace and protection

of the Environment are the milestones upon which our Group bases its production activities.

Gruppo Campari’s focus is on providing the best

products possible to our customers

and consumers, and aims to reach this objective

by always choosing superior, top-tier business partners.

Establishing fair, transparent and loyal relationships enables

our Group to offer products of the highest quality

while constantly delivering a competitive advantage.

Gruppo Campari actively promotes a culture

of responsible drinking, having the deep conviction

that its brands are a way to enjoy pleasurable

moments, celebrations and sociable occasions.

Our Group strongly condemns excessive, inappropriate or illegal consumption

of alcohol.

In the last few years, Gruppo Campari has grown significantly both in terms of geographical expansion

and number of people employed, and it is now

directly present in several countries with different social

landscapes. For this reason, our group is committed

to promoting excellence, entrepreneurship and equal

opportunities in each of our trading countries.

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GROUP MISSION Gruppo Campari aims to remain a highly profitable and sustainable top player in the global spirits industry by combining its passion for brand building with entrepreneurial drive and functional excellence

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GROUP COMMUNICATION Home www.camparigroup.com Contacts, media kits and HD images www.camparigroup.com/en/press-media/index.shtml Corporate video www.youtube.com/campariofficial Twitter @GruppoCampari