“The art of life is a constant readjustment to our surroundings”Kakuzo Okakaura

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

What To Expect:

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

• Quality Meetings Online

• Informing Your Audience

• Selling the Sizzle

• Optimising Your Website

• Utilising Social Media

• Online Advertising

• Follow Up

• Onboarding

Setting Up Your Platform:• Choose an online videoconferencing facility which meets the needs of your Members

Zoom, Google Hangouts Meet, GoTo Meeting, Skype, Pexip, TeamViewer, Cisco Webex, etc

• Decide on Club Meeting Protocols

• Avoid unwanted interruptions - bombing

Meeting Content:• Welcome guests warmly

• Enjoyable and educational agendas planned

• Start and finish on time

Seeking Support:• Reach out to other Clubs/Members

Quality Meetings Online

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

Club Members:• Platform and meeting information• Meeting protocols and roles • Roster / agenda / commitment

Online Connections:• Club presence online updated – website, social media, etc• Toastmasters connections adjusted

Visitors:• Agenda and visitors booklet• Introductions• Buddy them up

Informing Your Audience

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

• Highlight the Benefits of Toastmasters in the Current Environment

• Online meetings in which you can connect with others safely

• A fun and supportive activity during lock down

• Become more comfortable communicating online

• Gain skills in communication and leadership

• Schedule Educational Content to Support the Sizzle

• Encourage members to do relevant Pathways projects

• Have fun meetings with variety

• Include educational presentations linked to the benefits

Selling The Sizzle

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

• Search Engine Optimisation

• Content

• Architecture

• Tags and data

• Trust and authority

• Links in and out of site

• Personal and social connection

• Periodic Table of SEO Success Factors

• Google it

• Email me at programquality.d72@toastmasters.org.nz

Optimising Your Website

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

Utilising Social Media

• Social Media Options

• Facebook – posts and events

• Meetup – group and events

• LinkedIn – posts and articles

• YouTube – video clips

• Neighbourly

• Blogs

• Twitter

• Instagram

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

Online Advertising

• Some of the options available• Facebook advertising

• Stuff and subsidiary newspapers

• Neighbourly

• Linked In

• Google adwords

• Articles

• Things to consider• District promotions fund

• Combining with other clubs

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

Follow Up

• During the Meeting• Online visitor book• Buddy them up• Ask them to speak• Find out why and where• Chat after the meeting

• Following the Meeting• Email or phone them within 48 hours• Provide additional information• Give them a point of contact• Follow up again if not at next meeting

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

On Boarding

• Join Them• Membership application, payment and TI enrolment• Induction within the club• Celebrate

• Support Them• Assign a mentor• Pathways support• Involve them

• Roster Them• Icebreaker• Progressive roles• Programme educationals

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

What We Covered:

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand

• Quality Meetings Online

• Informing Your Audience

• Selling the Sizzle

• Optimising Your Website

• Utilising Social Media

• Online Advertising

• Seeking Support

• Follow Up

• Onboarding

“The art of life is a constant readjustment to our surroundings”Kakuzo Okakaura

Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand