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©2017 Como. All Rights Reserved. Contact us to find out how Como Sense can work for your business. [email protected] www.como.com 179 Great Portland St. London, W1W 5PL, UK 2 Ilan Ramon Street Ness Ziona, 7403635, Israel 915 Broadway Suite 1307 New York, NY 10010 Growing Your Club How to persuade customers to sign up COMO SUCCESS TIPS Your business growth depends on turning one-time customers into repeat customers and members of your loyalty club. Luckily there are many ways to succeed besides expensive media campaigns. Here are some best practices that we recommend. Put your employees in the race! Employees are the key to promoting your loyalty program, so it’s important to keep them motivated—and competitions are proven to work. Tell them that the employee who enrolls the most customers will get a prize. You can even have competitions between your business’s locations. Make your joining gift irresistible Customers love joining gifts because they get their first reward right away! You can offer anything from free points to a discount on first purchase to a free product. Try setting up automations that send the reward and a push notification, and even tag the new member (such as VIP or student), so you’ll always be able to send personalized incentives and rewards in the future. Splash your club around your business Your business is full of free real estate where you can display flyers and posters with your app’s QR code and a taste of your rewards. Start at your POS, but be creative! Try menus, placemats, sale signs, TV screens—and employee t-shirts that say “Ask me about our rewards!”

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Page 1: Growing Your Club - Comomaterials.como.com/SuccessTips_GrowingClub.pdf · Growing Your Club How to persuade customers to sign up COMO SUCCESS TIPS Your business growth depends on

©2017 Como. All Rights Reserved.

Contact us to find out how Como Sense can work for your business.

[email protected] www.como.com

179 Great Portland St. London, W1W 5PL, UK

2 Ilan Ramon StreetNess Ziona, 7403635, Israel

915 Broadway Suite 1307 New York, NY 10010

Growing Your ClubHow to persuade customers to sign up

COMO SUCCESS TIPS

Your business growth depends on turning one-time customers into repeat customers and members of your loyalty club. Luckily there are many ways to succeed besides expensive media campaigns. Here are some best practices that we recommend.

Put your employees in the race! Employees are the key to promoting your loyalty program, so it’s important to keep them motivated—and competitions are proven to work. Tell them that the employee who enrolls the most customers will get a prize. You can even have competitions between your business’s locations.

Make your joining gift irresistible Customers love joining gifts because they get their first reward right away! You can offer anything from free points to a discount on first purchase to a free product. Try setting up automations that send the reward and a push notification, and even tag the new member (such as VIP or student), so you’ll always be able to send personalized incentives and rewards in the future.

Splash your club around your businessYour business is full of free real estate where you can display flyers and posters with your app’s QR code and a taste of your rewards. Start at your POS, but be creative! Try menus, placemats, sale signs, TV screens—and employee t-shirts that say “Ask me about our rewards!”