GROWING

HOCKEY

USA Hockey Membership Numbers

347,679 youth players 57,549 total female players Youth players up (+3,041) 49,843 mites (-338) 41,889 mini-mites (+617)

Adult Program Growth

16% YTD

(110,082 players)

Median Youth Association Numbers

1710 Youth Associations

Median Assoc size = 155 players

Ice Sports Industry Survey

69% of hockey players participated in a Learn To Skate program

71% said they were ‘very likely’ to recommend hockey to others

Ice Sports Industry Survey (cont.)

Only 2% saw any advertisement

‘Have Fun’ was the primary benefit desired by parents

Ice Sports Industry Survey (cont.)

‘Price’ and ‘Time’ were primary barriers to participation

90% play another sport

Ice Hockey is Rated Higher, in Terms of Enjoyment, Than Other Sports

5.2

5.2

5.4

5.4

5.5

5.5

5.6

5.6

5.8

5.9

6.1

6.7

1 2 3 4 5 6 7

Track & Field/Cross Country

Tennis

Basketball

Swimming/diving

Baseball/softball

Soccer

Golf

Football

Cheerleading/spirit groups

Field hockey

Skiing

Ice Hockey

Most Live Close to Their Primary Ice Facility

19%

32%

8%

41%

0% 20% 40% 60% 80% 100%

More than 30miles

15-30 miles

5-15 miles

Less than 5 miles

Ice Hockey

Ice Hockey: 73%

Losing Interest and Time Demands Are the Primary Reasons That Children Discontinued Participation

1%

49%

2%

0%

2%

4%

5%

6%

6%

8%

11%

22%

38%

0% 20% 40% 60% 80% 100%

Don't know

Other

Relocated too far from rink

Rink closed

Gender discrimination

Parents lost interest

Actual injury

Too difficult to get to rink

Fear of injury

Time demands of parent

Price

Time demands of child

Child lost interest

Ice Hockey

Many Parents of Former Participants Are Still Likely to Recommend the Sport to Someone Else

6%

6%

15%

25%

48%

0% 20% 40% 60% 80% 100%

Very unlikely

Somewhatunlikely

Neither likelynor unlikely

Somewhat likely

Very likely

Ice Hockey

71% of parents of current ice hockey participants said

they were very likely to recommend the sport.

4 Step Process To Grow

1st Step: RECRUIT

2nd Step: Sample

3rd Step: Register

4th Step: RETAIN

Step 1 - Recruiting

Word of mouth

Attend public skating sessions

Display tables at Jr, college or pro games

Step 1 – Recruiting (cont.)

Flyers – schools, LTS, cars @ soccer, baseball, malls, etc

Work with Scouts on badges

Kiosk at mall

National Hockey Weekend

Across America

Bring a Buddy (or two) Coupons

Step 2 - Sampling

Puck shoots (anywhere)

Street / Floor hockey (especially @ schools / YMCA’s

Learn to Play programs

Step 3 – Register

Keep cost to minimum

Keep time slot consistent

Require very minimum equipment

Keep it short – not Sept. – Mar.

Step 3 – Register (cont.)

Be organized and prepared!

Be very positive

Give stickers, etc.

Retention Survey Over 20% of 5 year olds drop-out after their

first year

Over 20% of 14 year olds drop-out

Average drop-out rate per year is 7.5% from 5 to 15 years old

Step 4: Retain Make sure it’s FUN!

Keep cost to a minimum

Educate Parents – what are you teaching & what’s next

Re-enrollment discount

Step 4 - Retain (cont.)

Autograph sessions with local players

Let them play hockey

Can We Increase

by 10%?

Let’s Challenge Ourselves!! 91,732 total Mites / 1710 associations

~ 54 Mites per Association average

X 10% = only 5 more Mite players than you registered this year!

Why Do All of This?

For the kids: Learn Life Skills Fitness Make Friends FUN!!!

Why Do All of This?

For our association / business: It’s our base It’s our future A chance to influential future society It should be FUN!!!

Questions?