GROWINGA DIGITAL AGENCYMarilyn Hoe�nerVP & GENERAL MANAGER OF

OURSERVICES

CLIENT PORTFOLIO®

“ONE OF THE TOP 5 AGENCIES IN NORTH AMERICA DOING IT RIGHT”

THE TEAM

OFFICESOKCMAIN OFFICE

COLORADOSPRINGS

OHIO D.C.

CLIENTS • 13 STATES• PHILIPPINES• PUERTO RICO• MEXICO

REVENUE GROWTH

1 2 3 4 5 6 7

2016

2010

2012

2014

2015

2018

2017

2008

2009

2011

2013

GOALSIDENTITYTIMINGMARKETRESOURCESCOMPETITIONDIFFERENTIATIONSUPPORTFUNDING

CONSIDERATIONS

BIGWING: AN UNEXPECTED JOURNEY

EVOLUTIONSEO SALES P R O

HELPING OUR CUSTOMERS BUSINESSES TAKE FLIGHT.GOAL:

WE BUILT A STRONG BRAND THAT CONTINUES TO EVOLVE.RESULT:

2010 - DIGITAL MARKETING WAS JUST STARTING TO EMERGE IN OKCTODAY - MORE COMPETITION,DIFFERENTIATION & SOPHISTICATION

TIMING IS EVERYTHING

• LOCAL MARKET SALES• NATIONAL BUSINESS DEVELOPMENT• RESELLER PROGRAM

KNOW YOUR MARKET

RESOURCES

• MEDIA PLAYERS• TRADITIONAL AGENCIES• SMALL AGENCIES• NATIONAL PROVIDERS

COMPETITION

• TALENT• TRAINING• CORE VALUES• RESULTS

DIFFERENTIATION

• GROWTH CURVE• PATIENCE TO PROFITABILITY• TECHNOLOGY INVESTMENTS• STRATEGIC MARKET OPPORTUNITIES

FUNDING

BIGWING CONNECTNATIONAL SALES GROWTHDATA ANALYTICSVIDEOTECHNOLOGYSCALABILITY

FUTUREFOCUS

RECOMMENDATIONSSTART WITH A COMMITTED STRATEGY.STICK TO THE GROWTH PLAN BUT BE FLEXIBLE IN DETAILS.LIMIT RELIANCE ON 3RD PARTY VENDORS.FOCUS ON SCALABILITY.HIRE SMART & DEVELOP STRONG TRAINING PROGRAMS.FOCUS ON CLIENT AND EMPLOYEE RETENTION.DEVELOP DEDICATED SALES TEAMS.

PATIENCE & P.H.D.