Group Magic Seven

Group profile

2

• Complex wide of services• Marketing (marketing plans and campaigns, media campaigns nad

market research-both in cooperation, Corporate Identity, loyalty systems, consultation and guidance)

• Graphic design (proposal of printing and interactive advertising campaigns, web design and design of multimedia applications, Corporate design, packaging design, annual reports)

• Pre-press (DTP studio, scanning and digital photos, light-exposure and proof press pull, sheet montage)

• Press (small-series digital printing, large-format digital printing, offset printing, finalising, External printing services)

• Interactive services (follows)

3

Magic Seven Print, a. s.prin ting house

iMagic, s. r. o.fu l l - serv ice in teractive agency

W illm ark, s. r. o.production agency - S lovak ia

Magic Seven Slovakia, s. r. o.advertis ing agency - S lovak ia

MAGI C SEVEN, a. s.advertis ing s tudio

•MAGIC SEVEN group

• Over 100 employees of the whole group.

• Annual turnover of the whole group was over EUR 4,9 millions in the year 2002.

Interactive communication

Possibilities and trends

5

Interactive communication

What is it Interactive communication?

• Communication thorough interactive tools • Internet, intranet, extranet • Mobile tools - sms, mms

• Part of communication mix

6

Aims of Interactive communication

• Brand building

• Sales support

• Data collection

• One-to-one communication

• Long-term partnership building

7

Advantages of Interactive communication

• Involvement of customers into communication

• Personalization

• Effectiveness

• Topicality

• Attractiveness

• Possibility of feed back measurement

• Reliable source of data

8

Interactive communication - tools

Interaktivníkomunikace

Extranet

Mobilní komunikace

Intranet Internet

External communicationInternal communication

Solution for communication between long-distance client workplaces

Solution for internal client communication (information, personnel, workflow …)

Solution for communication (e.g. between business partners)

Solution for external client/customer communication (web)

Solution for external mobile client/customer communication

Solution for internal mobile client/customer communication (business info, workflow …)

Interactive communication

Mobile communication

9

Interactive communication – basic possibilities

Interaktivníkomunikace

(web, sms, mms)

Obchod

Zá

ba va

Podporaprodeje

Budováníznacky

Brand building

Sales support

Sales support

Interactive communication

Information

Amusement

Community

CompetitionCompetitions

Business

Personalization

Interactive communication

Web content

11

Information

• Information about company• Company profile, contacts• Information required by a law system• PR

• Information about products • History• Catalogue• News

12

Competitions

• Sales support• Brand building

• Only on internetor better:

Internet combined with mobile technology or current consumer competitions!

• Advantages for customers• Game attractiveness, chance of winning

• Advantages for clients• Collecting the data!• Increasing of sale• Creation of a new communication channel

13

Business

• Sale of various products

• Webshop with branded products• Clothes• 3D productse.g. project www.fordbutik.cz

Interactive communication

What can we do?

15

Personalization

• Effective one-to-one communication

• Connection to a client´s CRM system• Long-term relationship building –

loyalty systems

• Rating of customer

• Differs: for final customers or business partners (retailers, wholesalers)

16

Community

• Long-term relationship building – brand member

• Personalized access

• Tendency to spread the news – „viral effect“

17

Amusement

• Games, screen savers, wall-papers

• Support of regular visitors of the website

• Tendency to spread the news – „viral effect“

Interactive communication

Integrated communication

19

Contemporary communication strategy

• How to fix interactive communication into up-to-date communication strategy?

20

Integrated communication

• Integrated way of communication by involvement of different kinds of media

• Possibility of result measurement

• High effectiveness

• Using present CRM or creating a new CRM system

21

Basic principle of the integrated communication

Printed ad

3D

P.O.S.,packages

Events

Promo

Target group

Web sites

Com.channel - Internet

Com.channel - SMS

Off

-lin

e co

mm

unic

atio

n ac

tivi

ty

iMagic (interactive agency)

Personalization

Loyalty program

CRM data

Addressing Personalization

Evaluation

Interactive communication

Our system

23

Our system

ClientCommunication agency

System integrator

Full-service interactive agencyiMagic

External communication Internal communication

…

Solution

24

Our products

MagicWebDrive

• Content management system• One system for communication within

internet, intranet and mobile background• Effectiveness – simple user web

administration (actualisation…)• Modular system – publishing, web shop,

e-mailing, enquiry and so on.www.magicwebdrive.cz

25

Our products

MagicAnalyzer

• Tool for web access analysis• Access analysis and visitor behaviour• Basic impuls for web re-design– graphic,

structure• On-line and off-line measurement of

client´s communication activitieswww.magicanalyzer.cz

26

Case studies

• www.vseprobydleni.cz • Server offers company presentations

regarding advices for building houses, departments or gardens

• Largest project in CR (in its category) • Marketing analysis• Web creating• Acquicition of new users in prints • Service and administration of web

presentation

27

Case studies

• www.renocar.cz• Important seller of BMW cars and car

supplements• Visitor analysis• Marketing analysis of interactive

communication• Complete re-design of website • Project: development of chain of tyre

services – complete communication solution (intranet, extranet, internet)

28

Case studies

• www.author.cz• Complete web solution for the biggest

bicycles and its supplements seller in CR• Connection to client´s communication

mix • Community building – games, chat• Banner campaigns• Visits analysis• Periodical web redesign• B2B system – now is being solved

29

• Thank you for your attention.

• Agency…a group of persons which work on a job order • Client……a person who sets a job order to the agency• Customer…a person who is not involved in a process of production, he just

uses a final product