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Group L , MBA (PT) Cultural Integration Challenges

Group L, MBA (PT) Cultural Integration Challenges

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Page 1: Group L, MBA (PT) Cultural Integration Challenges

Group L , MBA (PT)

Cultural Integration Challenges

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Group L , MBA (PT) 2

Cultural Integration Challenges

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“Frequently, when a foreigner violates a key cultural value, he or she is not even aware of the violation, and no one brings the matter to his or her attention.”

•once a visitor makes a major mistake it is frequently impossible to rectify it

•it may well take several months to realize that polite rejections really signify isolation and banishment

Cultural Integration Challenges

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“Even genuinely small cultural mistakes can have enormous consequences.”

Cultural Integration Challenges

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“Knowing a country’s language, although clearly helpful, is no guarantee of understanding its cultural mindset, and some of the most difficult problems have been created by individuals who have a high level of fluency but a low level of cultural understanding.”

Cultural Integration Challenges

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“Moreover, members of a culture tend to assume that highly fluent visitors know the customs and rules of behavior, and these visitors are judged severely when violations occur.”

Cultural Integration Challenges

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Every CEO who has been through a cross-border merger says he knew culture was going to matter but did not realise how much.C. Firstbrook, Head of Strategy Europe, Accenture, Financial Times, July 31, 2008

Another drug industry mega merger goes bust: Clash of cultures kills Monsanto-AHP marriage.T. Burton & E. Tanouye, Wall Street Journal, October 14, 1998

Lots of Anecdotal Evidence Showing Negative Effects

It’s difficult enough for two domestic firms with markedly different cultures to combine. But in a cross-border context, opportunities to misunderstand and disagree multiply like weeds.R. Bruner, Harvard Business Review, May 2004

Do Cultural Differences Matter in M&A?

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Culture Countsand

it counts quite a bit

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MULTICULTURAL MANAGEMENT

Group L (MBA PT 2007-10)

07 MAR 2010

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Abhishek Kumar (S-76)Amit Gulati (N-3)Arindam Das Gupta (N-74)Babu Gurucharan (S-15)DS Dahiya (S-82)Girish Chand (S-78)Kapil Gupta (S-89)Kailash Chauhan (N-79)Kuldeep Singh (S-79)Manish Aggarwal (S-80)Mukul Kamble (N-78)Naresh Kumar (N-76)Nimisha Trikha (S-38)P S Pentle (S-75)Ravi Makhija (N-49)Samrat Patnaik (S-74)SK Chauhan (S-64)V S Sivasubramanian (S-68)Vishal Ranjan (N-69)

The Group

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Culture

Culture means the whole set of social norms and responses that conditions a population’s behavior. Culture makes one social environment different from another and gives each a shape of its own.

Culture is acquired and inculcated, it is a set of rules and behavior patterns that an individual learns but does not inherit at birth. The process of learning a culture pattern is called enculturature.

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Management Perspective Terpstra & David (1985)

Culture is a learned, shared, compelling, interrelated set of symbols whose meaning provides a set of orientations for members of a society. These orientations taken together, provide solutions to problems that all societies must solve if they are to remain viable.

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Why Study Culture ?

One’s management skills improve with an understanding of the culture influences that affect colleagues and employees.

Helps to be a successful negotiator

Successful strategic alliances

Lead and manage effectively – understand cultural expectations that influence people’s behavior

To avoid cultural shock

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How cultures view each other

Stereotyping – assumes that all people within one culture or group behave, believe, feel and act the same.Ethnocentrism – occurs when people from one culture believe that theirs are the only correct norms, values and believes.Self-reliance criterion – assumption that people in another culture will behave like people in your culture.

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USA Japan Arab cuntries

Freedom Belonging Family security

Independence Group harmony Family harmony

Self-reliance Collectiveness Parental guidance

Equality Age / seniority Age

Individualism Group consensus Authority

Competition Cooperation Compromise

Efficiency Quality Devotion

Openness Go-between Hospitality

Cultural Values

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Inspiration

“If you want to move people, it

has to be toward a vision that’s

positive for them, that taps

important values, that gets

them something they desire,

and it has to be presented in a

compelling way that they feel

inspired to follow.”

— Martin Luther King Jr.

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Inspiration

“In this multicultural world, thanks to the success of globalisation, if you want to inspire

people to follow, you have to understand and respect their cultural diversity .”

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“Actually, the most important

part of culture ... is that which

is hidden and internal but

which governs the behavior

encounter.” *Source: Edward T. Hall, 1976

Understanding Culture

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problem/threat opportunity/resource

culture gets “in the way”

culture as a source of competitive advantage

Culture as a:

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“importance of releasing cultural synergies at the interfaces where knowledge, values and experience are exchanged”

Søderberg & Holden “Rethinking Cross Cultural Management in a Globalizing Business World” (2002)

Example: Indian Global Sales Manager for a Danish company from his office in

Shanghai.

How to get that competitive advantage?

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Model of core problems & core solutions (Holden 2002)

Core problems

Ethnocentrism in the face of

Cultural diversity experienced as

Cultural shock which varies with exerience and may be lesser or greater in impact

Core solutions

Adaptation as first reaction to cultural shock

Adjustment as a more permanent & positive reaction

Development of intercultural skills: creating ”the cross-cultural manager”

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Culture

Authority, responsibility & accountability

Urgency

CommitmentAgreements & contracts

Risk-takingKonflikt

CommunicationThe way and style

information is shared

StructureExtent to which uncertainty

creates discomfort

Individual/groupWhether individual or group takes precedence

TimeThe view of and way time is used

PowerExtent to which

power is distributed

Critical Cultural Variables

Source: Interlink

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Linking an individual’s personality and values to the workplace

•Personality – job fit

•Person –organization fit

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Achieving Person-Job Fit

Personality Types

• Realistic

• Investigative

• Social

• Conventional

• Enterprising

• Artistic

Personality Types

• Realistic

• Investigative

• Social

• Conventional

• Enterprising

• Artistic

Personality-Job Fit Theory (Holland)

Identifies six personality types and proposes that the fit between personality type and occupational environment determines satisfaction and turnover

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How cultures view each other

Stereotyping – assumes that all people within one culture or group behave, believe, feel and act the same.

Ethnocentrism – occurs when people from one culture believe that theirs are the only correct norms, values and believes.

Self-reliance criterion – assumption that people in another culture will behave like people in your culture

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Constructing Cultural Metaphors – Great Contributors

• Florence Kluckholn and Fred Strodtbeck

• Edward T. Hall

• Geert Hofstede

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Florence Kluckholn and Fred Strodtbeck

• FLORENCE KLUCKHOHN (HARVARD UNIVERSITY) AND FRED STRODTBECK (UNIVERSITY OF CHICAGO)

• DEVELOPED VALUES ORIENTATION THEORY IN 1961

• A WIDELY USED TOOL FOR CROSS-CULTURAL RESEARCH AND INTERACTION.

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Edward Twitchell Hall

• Few researchers have contributed more to intercultural understanding than American anthropologist Edward Twitchell Hall.

• Best known for his studies of personal space and his definitions of high- and low-context cultures.

• Hall was instrumental in establishing intercultural research as a field of its own after World War II.

• In his book The Silent Language, the author explores the cross-cultural context of communication.

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Primary Message Systems

• Interaction• Association• Subsistence• Bisexuality• Territoriality• Temporality• Learning• Play• Defense• Exploitation

*Source: Edward T. Hall, The Silent Language

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Geert Hofstede

• Prominent organizational Psychologist.

• Research is based on a large questionaire survey of IBM employees and managers working in 53 different countries.

• IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries.

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• Power Distance (Wealth & Status – Low / High)

• Individualism vs. Collectivism

• Masculinity vs. Femininity

• Uncertainty Avoidance (High / Low)

• Long-term and Short-term Orientation

Values Across Cultures: Hofstede’s Framework Values Across Cultures: Hofstede’s Framework

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Hofstede Research Findings:

• Asian countries (more collectivist than individualistic).

• United States - highest on individualism.

• German & Hong Kong - high on masculinity.

• Russia & Netherlands - low on masculinity.

• China & Hong Kong - long-term orientation.

• France & the USA - short-term orientation

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Cultural Metaphors

Understanding Global Cultures describes a method for understanding easily and quickly the cultural mind-set of a nation and comparing it to other nations

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Cultural Metaphors

• IDENTIFYING SOME PHENOMENON, ACTIVITY, OR INSTITUTION OF A NATION’S CULTURE THAT ALL OR MOST OF ITS MEMBERS CONSIDER TO BE VERY IMPORTANT AND WITH WHICH THEY IDENTIFY CLOSELY

• CHARACTERISTICS OF THE METAPHOR THEN BECOME THE BASIS FOR DESCRIBING AND UNDERSTANDING THE ESSENTIAL FEATURES OF THE SOCIETY

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Cultural Metaphors

• EACH METAPHOR IS A GUIDE OR MAP THAT HELPS THE FOREIGNER UNDERSTAND QUICKLY WHAT MEMBERS OF A SOCIETY CONSIDER VERY IMPORTANT

• BUT IT IS ONLY A STARTING POINT AGAINST

WHICH WE CAN COMPARE OUR OWN EXPERIENCES AND THROUGH WHICH WE CAN START TO UNDERSTAND THE SEEMING CONTRADICTIONS PERVASIVE IN MOST, IF NOT ALL, SOCIETIES

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Cultural Metaphors include . . .

• religion

• early socialization and family structure

• small group behavior

• public behavior

• leisure pursuits and interests

• language

– oral and written communication

• nonoral communication

– body language• kinesics (motion)• proxemics (space)

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• total Lifestyle

– work / leisure / home and time allocations to each of them

• aural space

– the degree to which members of a society react negatively to high noise levels

• roles and status of different members of a society• holidays and ceremonies

• greeting behavior

• humor

Cultural Metaphors include . . .

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• sports

– as a reflection of cultural values

• political structure of a society

• the educational system of a society• traditions and the degree to which the established

order is emphasized

• history of a society

– but only as it reflects cultural mind-sets, or the manner in which its members think, feel, and act

– not a detailed history

Cultural Metaphors include . . .

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• food and eating behavior• social class structure

• rate of technological and cultural change

• organization of and perspective on work

– such as a society’s commitment to the work ethic, superior-subordinate relationships, and so on

• any other categories that are appropriate

Cultural Metaphors include . . .

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Social Dynamics of Culture Change

Adopter category

Innovators First 2.5%

Early adopters Next 13.5%

Early majority Next 34%

Late majority Next 34%

Laggards Remaining 16%

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Promoting Culture Change

Building on the old

Identifying the rational

Avoiding the unknown

Recognizing the influence of others

Providing support

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Cultural Competency

“To be culturally competent doesn’t mean you

are an authority in the values and beliefs of every

culture. What it means is that you hold a deep

respect for cultural differences and are eager to

learn, and willing to accept, that there are many

ways of viewing the world.”

— Okokon O. Udo, PhDIntegrative Health and Wellness

Northwestern Health Sciences University

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Cultural Competency — A Practical View

“To be culturally competent doesn’t mean that you will

never encounter cultural bumps. What it means is that you

will be more aware of how and why cultural bumps

happen while skillfully navigating them for best outcomes.”

—Ira SenGupta, CCHCP, December 05

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Cultural Bump...

As a result of a personal interaction you are:

– confused

– frustrated

– angry

– misunderstood

– helpless

– hopeless

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Cultural Competence Actualized

The state of being capable of functioning effectively in the context of cultural differences

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Elements of Cultural Competence

• Awareness of one’s own culture

• Awareness and acceptance of difference• Understanding the dynamics of difference

• Development of cultural knowledge

• Celebration of diversity

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Five Steps to Cultural Competency

• Awareness of self and the other

• Acknowledgement

• Honest validation

• Negotiation

• Action: choices and options

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• STUDIES THE BEHAVIOUR OF PEOPLE IN ORGANISATIONS AROUND THE WORLD

• TRAINS PEOPLE TO WORK IN ORGANISATIONS WITH EMPLOYEE AND CLIENT POPULATIONS.

• DESCRIBES ORGANIZATIONAL BEHAVIOUR WITHIN COUNTRIES AND CULTURES

• COMPARES ORGANISATIONAL BEHAVIOUR ACROSS CULTURES AND COUNTRIES

• SEEKS TO UNDERSTAND AND IMPROVE THE INTERACTION OF CO-WORKERS, CLIENTS, SUPPLIERS, AND ALLIANCE PARTNERS FROM DIFFERENT COUNTRIES AND CULTURES

Cross-cultural management

Adler: “International Dimensions of Organizational Behavior” (1991)

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Management challenge in a globalised world

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Training For International Assignments

•Need for cross –cultural training

•Approaches to training/ design of training program

•Assessing the need for rigorous Training

•Family issues

•Training resources

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Need for cross cultural training

• Training on key cultural norms– Values– Behaviours– Beliefs

• Utility of training– Understanding behaviour– adaptation

• Advantages– Cross cultural skill development– Improvement in productivity/ performance

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Approaches to training/ design of training program

• Attribution training– Understand reasons for a specific behaviour– To learn values, norms, perceptual mapsused by host to evaluate

behaviour. Attribution training• Cultural awareness training

– attributes common to home/ host culture– Affect of culture on host behaviour

• Cognitive behaviour modification training– Compare, reward and punishment norms of home/ host– Formulate personal strategy to obtain rewards- avoid negative

experiences• Experiential training

– Expsure to real life in host country– Through visits, complex role plays and cross cultural simulations

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Training tools/ techniques

• Area briefings• Lectures• Books/ reading material• audio visuals• Class room language training• Case studies• Culture assimilators- questionnaire; eval; feedback• Sensitivity training• Role plays• Simulations- complex role plays; real life situations- stay in simulated

host villages

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Accesing the need for rigor

Experimental•Simulations•Role play•Field trips•Interactive language training

Analytical•Sensitivity training•Culture assimilators•Class room language training•Audio visuals

Factual•Books/ reading material•lectures•Area briefings

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How Rigorous The Training Should Be

• Job Novelty– Level of decision making power– Job Autonomy– Strategy design/implication

• Degree of interaction with host nationals– Limited Interaction – less rigorous– High Degree of Interaction – More rigorous– Frequency of Interaction – Importance to success of operation

• Culture Novelty– Higher Novelty-more rigorous– Highly novel cultures – difficult to adjust and absorb

training programs

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“Cross cultural training needs to be a family

affair”

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Family Issues

• Adaptability of spouse and children equally important.• Dual career couples – visa restrictions• Cultural shock to school going children – need for rigorous pre-

departure training.• Adjustment to new life styles/roles/norms

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Training Resources and Methodology

• Resources– Consulting firms– Assignment of staff member from home office

• Methodology– Survival level- Pre Departure training– Rigorous training after 4 – 6 months of overseas stay

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Multi-cultural teams

“The central operating mode for a global

enterprises is the creation, organisation and

management of multi-cultural teams –

groups that represent diversity in functional

capability, experience levels and cultural

backgrounds.

Rheinsmith, “The Manager’s Guide to Globalization” (1993)

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A manager or facilitator should use the following order in examining potential team difficulties:

• personal styles• stage of team development• effective team functioning• stages of professional development• national culture• corporate culture• functional culture

Diagnosing difficulties in team

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Lenovo-IBM – A Marriage Across 12 Time Zones

IBM PC Division

• $10b revenues (IBM total: $96b)

• 8% of global market

• No. 3 global PC firm

• IBM founded 1911

• $3b revenues

• 27% of Chinese Market

• No. 8 global PC maker

• Founded 1984, HK listed 1994

Lenovo

Lenovo takes over IBM PC Division (announced 8 Dec 2004, completed 1 May 2005)

• Right to use IBM brand name for 5 yrs• IBM provides sales and support services• IBM will be preferred vendor for financing and maintenance services• 10,000 IBM employees join Lenovo

$1.75b deal: 600m equity (19% stake), $650m cash, take over $500m liabilities

Source: Stahl, Ngo & Yean (2008). Lenovo-IBM: A marriage across 12 time zones. INSEAD Case.

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• Lenovo Group Limited is a Chinese-based multinational computer technology corporation

• Incorporated as Legend in Hong Kong in 1988

• Lenovo acquired the former IBM PC Company Division, which marketed the ThinkPad line of notebook PCs, in 2005 for approximately $1.75 billion.

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Lenovo-IBM – A Marriage Across 12 Time Zones

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Renault Nissan – Partnering with the Unfamiliar

Source: Korine, Asakawa & Gomez (2005). Renault and Nissan: Partnering with the unfamiliar. In Stahl & Mendenhall (Eds.), Mergers and acquisitions: Managing culture and human resources. Stanford Business Press.

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• The Renault-Nissan alliance, established in March 1999, is the first industrial and commercial partnership of its kind involving a French and a Japanese company

• A real success• 2 global companies linked by cross-shareholdings • Third largest global automaker• Global market share of 9% (by volume) • Significant presence in major world markets (United States, Europe,

Japan, China, India, Russia)

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Renault Nissan – Partnering with the Unfamiliar

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Some people consider cultural differences as a source of friction and conflicts. It is true. But cultural differences are basically a source of enrichment and progress. (Carlos Ghosn, 2000)

Cultural differences can be viewed as either a handicap or a powerful seed for something new. What we see today [in Renault-Nissan] is that differences in culture are… seen more and more as a means of cross-fertilization and innovation. … So, it is a careful selection of best practices. (Carlos Ghosn, 2001)

Sources: Carlos Ghosn, INSEAD Tokyo Forum, November 2000; Emerson 2001 ‘An interview with Carlos Ghosn, President of Nissan Motors and Industry Leader of the Year. Journal of World Business, 36, 3-10 .

The Role of Culture in Alliances, Mergers & Acquisitions: Renault-Nissan

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DaimlerChrysler – a sad ending

Source: Kühlmann & Dowling (2005). DaimlerChrysler: A case study of a cross-border merger. In Stahl & Mendenhall (Eds.), Mergers and acquisitions: Managing culture and human resources. Stanford Business Press.

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• DaimlerChrysler was founded in 1998 when Mercedes-Benz manufacturer Daimler-Benz (1926–1998) of

Germany merged with the US-based Chrysler Corporation. • Buyout failed and as late as 2002, DaimlerChrysler appeared to run two independent product lines.• DaimlerChrysler sold Chrysler to Cerberus Capital Management of New York, a private equity firm specialising in restructuring troubled companies in 2007. • From October 5, 2007, the company has been titled Daimler AG. • The US company adopted the name Chrysler LLC.

DaimlerChrysler – a sad ending

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• Analysts felt that strategically, the merger made good business sense.

• But contrasting cultures and management styles hindered the realization of the synergies.

• Daimler-Benz attempted to run Chrysler USA operations in the

same way as it would run its German operations.

• Daimler-Benz was characterised by methodical decision-making. • US based Chrysler encouraged creativity.

• While Chrysler represented American adaptability and valued efficiency and equal empowerment Daimler-Benz valued a more traditional respect for hierarchy and centralized decision-making.

DaimlerChrysler – a sad ending

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And the majority of “FAILURE” IS ATTRIBUTED TO….

1.The Human Factor &2.The Cultural “Misfit”

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Arcelor-Mittal Merger• In January 2006, Mittal Steel launched a $22.7 billion offer to Arcelor’s shareholders. • Deal was split between Mittal Shares (75 percent) and cash (25 percent). • Arcelor shareholders would have received 4 Mittal Steel shares and 35 euros for every 5 Arcelor shares they held.

• LN Mittal believed that the consolidation will end with three of four major companies dominating the industry around

2010.

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The Controversy?? • Arcelor Management believed that Arcelor itself would have been doing the

acquisitions and not the other way around. • The management was extremely hostile to Mittal Steel’s bid from the beginning

despite the fact that most industry analysts and investment banks pointing out that the deal was in Arcelor‘s best interests.

• Arcelor repeatedly played the patriotic card in order for shareholders to reject the bid.

• Guy Dolle the CEO of Arcelor dismissed Mittal Steel as a “company of Indians” and unworthy of taking over a European company.

• The French government (despite not being a shareholder) was against the deal because of worries over its 28000 Arcelor employees.

• Despite repeated assurances from Mittal that the deal would not lead to layoffs the government of France was never convinced.

• The government of Luxembourg (a stakeholder) was against the deal as well for a variety of reasons.

• The European Union approved of the Mittal-Arcelor deal.

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The stance of the Indian Government

• Most Indians were of the opinion that the deal was not getting pushed through because of Lakshmi Mittal’s Indian nationality.

• The Indian government raised the issue at several forums especially through commerce minister Kamal Nath.

• It was also alleged that India had threatened not to ratify a taxation accord with Luxembourg due to the latter’s opposition to the deal.

• The irony is that LN Mittal himself felt that there was no case of “racism” here as Mittal Steel was a European company and NOT an Indian one.

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And the outcome was…

• The deal was finally clinched when the shareholders of Arcelor agreed to Mittal Steel’s offer ending the transaction that had dragged on for months.

• Mittal had to however considerably sweeten the initial offer.

• Under severe pressure to counteract the Arcelor- Severstal merger, Mittal had to raise its valuation of Arcelor to $32.9 billion.

• The Mittal family holds 43 percent of the combined group.

• The combined company holds 10 percent of the global market for steel. The consolidation phase is well and truly underway .

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Tata-Corus Merger

• Tata Steel’s US$ 8 billion takeover of Corus in the UK, is the largest-ever overseas buyout by an Indian company. • It also breaks the US $1 billion barrier for Indian companies. • Tata Steel — with capacity of five million tonnes — is now acquiring a firm almost four times its size in capacity.•Long time Corus employees in UK were aghast when they heard of the possibility that an "Indian" company will acquire them, and they will have an Indian boss - whose name they cannot pronounce.

"The biggest challenge ahead of the Tatas would be how to integrate these two companies, these two cultures, how to work with a new type of management and how to work in a

matured market as opposed to working in a developing market."

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STRATEGIES FOR MANAGING HUMAN RESOURCE IN M&A

• Communication• Common culture• Training and development

• Mutual respect• Individual counseling

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Empirical Evidence is Mixed

Cultural distance was found to be negatively related (e.g., Weber, Shenkar & Raveh, 1996), unrelated (e.g., Markides & Oyon, 1998), or positively related (e.g., Morosini, Shane & Singh, 1998) to measures of post- acquisition performance.

Success rate of cross-border M&A was found to be higher than for domestic M&A (e.g., Chakrabarti et al., 2009).

The Role of Cultural Distance in M&A: What Do We Know?

Source: Stahl & Javidan (2009). Comparative and cross-cultural perspectives on cross-border mergers and acquisitions. In Bhagat & Steers (Eds.), Handbook of culture, organization, and work. Cambridge University Press.

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Cultural Distance and M&A Performance: Causal Models

Cultural Distance

M&APerformance

Cultural Distance

M&APerformance

Mediating Variable(e.g., Resistance)

Cultural Distance

M&APerformance

Moderating Variable(e.g., Integration Level)

a) Unmediated model

b) Mediated model

c) Moderated model

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Cultural Distance and M&A Performance: Causal Modelsd) Complex model

Cultural Differences - Practices - Values - Assumptions

M&A Performance- Operational synergies - Accounting performance- Abnormal returns

Mediating Variable(e.g., Resistance)

Moderating Variable(e.g., Integration Level)

Professional

National

FunctionalIndustry

Corporate

Company A Culture

Professional

NationalFunctional

IndustryCorporate

Company B Culture

Source: Stahl (2008). Cultural dynamics and impact of cultural distance within mergers and acquisitions. In Smith, Peterson & Thomas (Eds.), The Handbook of cross-cultural management research (pp. 431-448). Thousand Oaks: Sage.

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Hypothesized Effect of Cultural Distance on M&A Performance

Integration Process

M&A Performance

Sociocultural Integration

- Shared identity - Positive attitudes - Trust

Task Integrationa

- Capability transfer - Resource sharing - Learning

Dimension of Cultural Differences

Degree of Relatedness

Synergy Realization

Accounting performance

Share- holder Value

Abnormal returns

Cultural Distance

- Practices - Values - Basic assumptions

Time

(Moderators)

Note: aThe relationship between cultural differences and task integration has not been examined with sufficient frequency in previous research to be considered in this meta-analysis.

Source: Stahl & Voigt (2008). Do cultural differences matter in mergers and acquisitions? A tentative model and meta-analytic examination. Organization Science, 19, 160-176.

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Final Thoughts...

You and IWe meet as strangers, each carrying a mysterywithin us. I cannot say who you are.I may never know you completely.But I trust that you are a person in your own right, possessed of a beauty and value that arethe Earth's richest treasures.So I make this promise to you;I will impose no identities upon you, but willinvite you to become yourselfwithout shame or fear.I will hold open a space for you in the worldand allow your right to fill it with an authenticvocation and purpose. For as long as your searchtakes, you have my loyalty.

Author Unknown

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THANK YOU